VitaBowl

Name

VitaBowl

Website

https://vitabowl.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

VitaBowl is a food-as-medicine meal prep company providing medically tailored meals for chronic disease management patients through health insurance partnerships with Blue Cross Blue Shield and Aetna.

Ownership category

akta.pro rank

Product category

Medically Tailored Meals

NAICS

Food Service Contractors (72231), Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090), Food And Kindred Products (2000)

akta.pro primary industry

Meal Preparation, Nutrition Support & Feeding Assistance (HLADAGAD)

akta.pro secondary industry

Direct-to-Consumer Meal Kit Subscriptions (CRAHAJAA)

Keywords

• Medically tailored meals
• Food-as-medicine
• Chronic disease nutrition
• Meal delivery service
• Medical nutrition therapy

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Medically Tailored Meal Sales: VitaBowl sells medically tailored meals for chronic disease management. Revenue comes from direct meal purchases and insurance reimbursements through health insurance partnerships with Blue Cross Blue Shield and Aetna.
2. Insurance Reimbursement Revenue: The company generates revenue through health insurance reimbursement for medically necessary meals prescribed for chronic disease management, similar to other food-as-medicine reimbursement models.

Go-to-market motion1 record

Distribution channels1 record

Core offering

VitaBowl prepares and delivers medically tailored meals designed for chronic disease management, including diabetes, heart disease, and other conditions requiring specialized medical nutrition therapy. The company partners with major U.S. health insurers such as Blue Cross Blue Shield and Aetna so that its meals can be covered and reimbursed through health insurance plans for patients with chronic conditions. The offering functions as a food-as-medicine solution combining clinical nutrition expertise with home meal delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Medically Tailored Meals for Chronic Disease Management Medically tailored meals designed by nutrition experts for specific chronic conditions such as diabetes and heart disease, delivered to patients' homes and reimbursable through partnered health insurance plans for chronic disease management.

Quantifiable outcome

• Expected revenue of $5 million by year-end 2023 following healthcare expansion

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Blue Cross Blue ShieldcoreStrategic or Co-development Partner · 22 May 2023VitaBowl has partnered with Blue Cross Blue Shield to offer medically tailored, reimbursable meals for chronic disease management. This partnership enables Blue Cross Blue Shield members to receive meal coverage as part of their health insurance benefits, positioning VitaBowl within the insurer's approved provider network for medical nutrition therapy.
• AetnacoreStrategic or Co-development Partner · 22 May 2023VitaBowl has partnered with Aetna to offer medically tailored, reimbursable meals for chronic disease management. This partnership enables Aetna members to receive meal coverage as part of their health insurance benefits, positioning VitaBowl within the insurer's approved provider network for medical nutrition therapy.

Scale indicators3 records

Direct peers

• Mom's Meals (PurFoods): PurFoods' Mom's Meals is the largest US provider of refrigerated, medically tailored meals delivered to homes for chronic disease and post-discharge patients, with established insurance and Medicaid reimbursement. It is the most directly comparable peer in terms of business model and target customer.
• ModifyHealth: ModifyHealth provides medically tailored meals for chronic conditions (diabetes, kidney disease, GI disorders) covered by Medicare Advantage and commercial payers. Closely mirrors VitaBowl's food-as-medicine, insurance-reimbursable model.
• Epicured: Epicured delivers medically tailored meals for chronic disease management (GI, diabetes, oncology) with partnerships to health systems and payers. Same medically tailored meal, insurance reimbursement model as VitaBowl.
• Performance Kitchen: Performance Kitchen provides chef-prepared, nutritionist-designed meals tailored for chronic conditions such as diabetes and heart disease, with health plan distribution. Direct overlap with VitaBowl's chronic-disease meal prep offering.
• Fresh n Lean: Fresh n Lean is a prepared, health-focused meal delivery company (organic, gluten-free, protein-focused) selling via subscription to health-conscious consumers. Comparable DTC meal prep and delivery operations, though without the medical reimbursement angle.
• Daily Harvest: Daily Harvest offers DTC subscription delivery of chef-crafted, plant-forward frozen meals and bowls. Comparable on the consumer-facing vegetarian bowl/pantry meal business that VitaBowl started from.
• Sunbasket: Sunbasket is a meal kit and prepared meal subscription service focused on healthy, dietary-conscious menus. Comparable DTC meal subscription model in the wellness/healthy eating segment.
• Magic Kitchen: Magic Kitchen ships prepared, flash-frozen meals (including senior and condition-specific menus) directly to consumers. Comparable prepared-meal DTC model with health-condition menus.

Emerging players

• Cooks for Heroes / Cooks for Caregivers: Cooks for Heroes delivers medically tailored meals to veterans and caregivers managing chronic conditions, often through healthcare partnerships. Comparable mission and target population though operating as a nonprofit.
• Sundaily: Sundaily delivers functional beverages and light nutrition products targeted at sleep, stress and metabolic wellness. Comparable health-and-wellness positioning, though beverages rather than meals.

Market position

Customer concentration

• Xx.com/vitabowl
• Facebookfacebook.com/vitabowlsf
• LinkedInlinkedin.com/company/vitabowlsf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VitaBowl