PiNCAMP

What PiNCAMP does

PiNCAMP GmbH is a Berlin/Munich-headquartered online marketplace, established in 2023 as a joint venture between three European automobile clubs—ADAC (Germany), ANWB (Netherlands), and TCS (Switzerland)—each contributing €2.2 million of a €6.6 million founding round. The platform operates as the official camping portal of the three partner clubs, offering discovery, search, filtering, reviews, and instant booking across more than 14,500 campsites in 44 European countries. Its core technology is a web- and mobile-based booking platform that integrates ADAC's proprietary Klassifikation inspection system (with over 5,800 campsites personally inspected by trained inspectors), a peer-review database of 480,000+ camper reviews, the ADAC Campcard discount program with 2,500+ partner offers, and country-specific localized domains for Germany, the Netherlands, Switzerland, Italy, and France.

The platform serves two primary customer segments: European camping enthusiasts (families, couples, and outdoor travelers across B2C) and campsite owners/operators (B2B supply side, including Premium Partners Sandaya, Baia Holiday, Yelloh! Village, and Ardoer). It monetizes primarily through marketplace commissions on bookings and campsite listings, supplemented by the Campcard subscription/discount program. Adjacent revenue lines include mobile home rentals, an integrated ADAC vignette shop for cross-border travel, last-minute deals, and a B2B campsite management portal.

Operationally, PiNCAMP reached 15+ million annual visitors shortly after launch and supports an ecosystem that includes a mobile app, an editorial magazine, multi-channel social and email marketing, and climate-responsive demand patterns (Scandinavia bookings up 68% since 2023, Northern Europe up 15% in peak summer 2026). The company is led by CEO Uwe Frers, operates with 51–100 employees, and remains privately held by its three founding club shareholders.

Name

PiNCAMP

Legal name

PiNCAMP GmbH

Website

https://pincamp.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

PiNCAMP is a European online camping marketplace and joint venture of ADAC, ANWB, and TCS, offering discovery, booking, reviews, and discounts across 14,500+ campsites in 44 countries for individual campers and campsite operators.

Ownership category

akta.pro rank

Product category

Online Camping Marketplace

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industry

Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Online camping marketplace
• Campsite booking platform
• Travel accommodation portal
• Camping reservation system
• Campground discovery platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission from Campsite Partners: PiNCAMP generates revenue by charging campsites a commission fee for listings, bookings, and visibility on the platform. Campsites pay to be featured, receive bookings through the platform, and gain access to ADAC's large member base through the partner clubs (ADAC, ANWB, TCS).
2. ADAC Campcard Subscriptions: Revenue from Campcard discount program which offers campers reduced rates at partner campsites. The Campcard provides savings while creating a recurring value proposition for members.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

PiNCAMP operates an online marketplace that aggregates more than 14,500 campsites across 44 European countries, allowing individual campers to search, compare, and instantly book pitches or rental accommodations. The platform combines a campsite classification system, instant booking, peer reviews, and the ADAC Campcard discount program, and is co-branded as the official camping portal of three European motoring clubs (ADAC, ANWB, TCS).

Product overview

PiNCAMP is a unified camping portal platform operated by ADAC in partnership with ANWB and TCS. The platform offers a comprehensive ecosystem for campsite discovery and booking across Europe, featuring over 14,500 campsites in 44 countries. The core offering includes the PiNCAMP search and booking platform, the ADAC Klassifikation objective campsite rating system, and the ADAC Campcard discount program with 2,500+ offers. Supporting services include a mobile app, campsite management tools for business owners, a magazine with editorial content, vignette purchasing, and mobile home rentals. Premium campsite selection is highlighted through the ADAC Superplätze (5-star) designation for top-rated facilities.

Differentiator

Problem solved

Functional benefit

Brands

• ADAC Klassifikation: Objective assessment and classification system for camping sites by ADAC inspectors
• ADAC Campcard
• ADAC Superplätze

Products and services

• PiNCAMP Platform Main camping marketplace portal enabling consumers to search, compare, and instantly book more than 14,500 campsites in 44 European countries, with reviews, filters, and country-specific domains.
• PiNCAMP App

Quantifiable outcome

• 15+ million annual visitors demonstrating strong market traction
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and premium.

• ADAC (Allgemeiner Deutscher Automobil-Club)flagshipStrategic or Co-development Partner · 1 January 2023ADAC is the founding partner and primary stakeholder in PiNCAMP. The partnership established PiNCAMP GmbH to expand digital camping activities in Europe with a €6.6 million investment. PiNCAMP serves as the official camping portal of ADAC, leveraging ADAC's brand credibility, member base, and camping expertise. ADAC provides the quality classification methodology and trained inspectors for campsite assessment.
• ANWB (Koninklijke Nederlandse Automobiel Club)coreStrategic or Co-development Partner · 1 January 2023ANWB, the Dutch automobile club, partnered with ADAC and TCS to establish PiNCAMP GmbH. The partnership enables PiNCAMP to serve the Dutch market through anwbcamping.nl and access ANWB's member base in the Netherlands.
• TCS (Touring Club Switzerland)coreStrategic or Co-development Partner · 1 January 2023TCS, the Swiss automobile and tourism club, co-founded PiNCAMP GmbH alongside ADAC and ANWB. The partnership enables PiNCAMP to serve the Swiss market through pincamp.ch and leverage TCS's member network in Switzerland.
• SandayapremiumChannel Partner/ Reseller/ DistributorSandaya is a premium camping operator featuring 4 & 5-star campsites in France and Europe. Featured as a Premium Partner on PiNCAMP, offering exclusive visibility and placement to reach quality-seeking campers through the platform.
• Baia HolidaypremiumChannel Partner/ Reseller/ DistributorBaia Holiday operates camping resorts in top destinations in Italy and Croatia. Featured as Premium Partner offering camping places with beach access, water parks, restaurants, and first-class services.
• Yelloh! VillagepremiumChannel Partner/ Reseller/ DistributorYelloh! Village is a collection of approximately 100 independent campsites in France, Spain, and Portugal since 2000. Featured as a Premium Partner, each campsite has its own character while maintaining quality standards.
• ArdoerpremiumChannel Partner/ Reseller/ DistributorArdoer operates over 30 camping places across the Netherlands, offering destinations by water, in forests, or on the coast. Featured as Premium Partner for Dutch camping market coverage.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Camping.info: Camping.info is a leading European camping marketplace and review platform covering tens of thousands of campsites across multiple countries. It directly competes with PiNCAMP on campsite discovery, reviews, and booking across DACH and broader Europe, with overlapping target customers and similar marketplace business model.
• Pitchup.com: Pitchup.com is a UK-headquartered online booking platform for campsites, glamping sites, and holiday parks across Europe. It directly competes with PiNCAMP on campsite booking and discovery, targeting outdoor travelers in overlapping European geographies with a similar commission-based marketplace model.
• ACSI (Auto Camper Service International): ACSI operates a campsite discount card program and campsite directory across Europe, with a strong footprint in the Netherlands and Germany. It directly overlaps with PiNCAMP's Campcard discount program and campsite discovery/booking offerings, serving similar campers and campsite partners.
• Hipcamp: Hipcamp is a US-focused outdoor accommodation marketplace connecting campers with private land, campsites, and glamping sites. It is directly comparable to PiNCAMP in marketplace model and outdoor discovery, although it operates in a different geography and leans more toward private-land and unique stays.
• Campspot: Campspot is a North American online reservation platform for campgrounds, RV resorts, and glamping properties. It is comparable to PiNCAMP in marketplace/booking functionality and target audience (campers and RV travelers), though it operates in a different geography.

Broad incumbents

• Booking.com: Booking.com is the world's largest online travel agency, expanding aggressively into alternative accommodations including campsites and glamping. It competes broadly with PiNCAMP for campsite bookings in Europe, leveraging vastly larger traffic and a more generalist offering rather than camping-specialist curation.
• Airbnb: Airbnb is a global accommodation marketplace that has expanded into unique stays including camping, glamping, and outdoor experiences. It competes with PiNCAMP for outdoor-oriented bookings in Europe, though its core focus remains unique urban/non-traditional lodging rather than campgrounds.

Regional players

• ANAC (Association Nationale de l'Accueil et des Loisirs de Plein Air) / Campings.com: Campings.com is a French camping marketplace and association-backed platform operated by ANAC, the French federation of outdoor hospitality. It directly overlaps with PiNCAMP's inventory and target customers in France and Mediterranean Europe, but is primarily French-led rather than pan-European.
• Recreation.gov (US federal recreation booking): Recreation.gov is the US government booking platform for federal campgrounds and recreation sites. It is comparable to PiNCAMP as a campsite booking/discovery platform, but operates in a different geography and on a non-commercial basis, with limited overlap on inventory or target customers.

Emerging players

• Eurocamp / Homair (TUI / Vacanceselect): Eurocamp and adjacent brands under Vacanceselect/Homair operate mobile-home and campsite booking platforms across European campgrounds. They are comparable to PiNCAMP in campsite inventory and target audience, though they focus more on packaged mobile-home holidays than independent booking marketplace services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PiNCAMP_DE
• YouTubeyoutube.com/channel/UCQkM5HFOnBRL0i07_DF8LjA
• Facebookfacebook.com/PiNCAMP.DE
• LinkedInlinkedin.com/company/adac-pincamp
• Instagraminstagram.com/pincamp.de
• Pinterestpinterest.de/pincamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PiNCAMP