What CARANG does

CARANG (주식회사 카랑) is a South Korean mobility-tech company that operates the Kasuri (카수리) platform for on-site vehicle maintenance services. Founded in 2015 and headquartered in Incheon with a Seoul office, the company dispatches certified mechanics (3+ years of experience under a real-name registration system) to customer-preferred locations for engine oil changes, battery replacements, and a complimentary 13-point premium safety inspection. The service covers 21 vehicle brands and 1,308 models, with an average service time of 40 minutes compared to 2–3 hours at traditional service centers; cumulative case volume exceeds 430,000 with 100,000+ reviews averaging 4.9/5 in satisfaction.

The company's revenue model is hybrid. The B2C Kasuri app (Google Play and App Store) generates transactional per-service fees from individual car owners through a self-serve 3-step booking flow. The B2B Smart Monitoring Service offers enterprise fleet managers system integration for service history tracking, real-time vehicle monitoring, automated settlement, and standardized nationwide patrol maintenance, structured as a subscription-based recurring offering. A Kasuri Franchise program extends the platform to independent mechanics under a licensing/royalty arrangement. Co-CEOs Park Jong-kwan (박종관) and Ha Sang-wook (하상욱) lead the company.

CARANG has raised approximately $14M+ across multiple funding rounds, including a March 2021 round from DT& Investment, Industrial Bank of Korea, JB Investment, PTR Asset Management, Sejong Venture Partners, and SK Securities, a November 2021 investment from SK Rent-a-Car, and a May 2025 Series B of 7 billion KRW from Obigo (an SDV platform provider). In 2022, CARANG completed an absorption merger with Pofur Auto Service (포유오토서비스). Recent stated strategic priorities include AI-based maintenance technology, subscription/B2B SaaS model development, and geographic expansion into Southeast Asia.

Name

CARANG

Legal name

주식회사 카랑 (Carang Co., Ltd.)

Website

https://carang.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

CARANG operates the Kasuri (카수리) mobile on-site vehicle maintenance platform in South Korea, dispatching certified mechanics to customer locations for engine oil changes, battery replacements, and safety inspections, and offering a B2B Smart Monitoring fleet management SaaS product for enterprise clients.

Ownership category

akta.pro rank

Product category

Mobile Vehicle Maintenance Services

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industries

Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ), ELD/HOS Compliance & Tachograph Services (TLABAJAB), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Mobile vehicle maintenance
• On-site car service
• Fleet management software
• Automotive aftermarket platform
• Vehicle inspection services

Headquarters

HQ city

Incheon

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. On-Site Maintenance Services: Revenue generated from on-site vehicle maintenance services including engine oil changes and battery replacements. Services are priced per service event and include 13 types of free premium safety inspections.
2. B2B Smart Monitoring Service: Enterprise fleet management platform offering vehicle service history management, real-time monitoring, automated settlement, and standardized mobile maintenance services for corporate clients. Supports system integration with customer enterprise systems.
3. Subscription and B2B SaaS Models: Planned subscription-based recurring revenue from B2B SaaS offerings targeting corporate fleet management and new subscription services for Southeast Asian market expansion.
4. Franchise (Kasuri Franchise): Franchise model for mobile maintenance service providers, generating partnership/royalty revenue from franchisees who use the Kasuri platform and brand.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

CARANG operates the Kasuri mobile platform that dispatches certified mechanics to individual car owners' preferred locations (home or office) for engine oil changes, battery replacements, and complimentary 13-point premium safety inspections. The service covers 21 vehicle brands (domestic and import) across 1,308 models with an average completion time of 40 minutes. For enterprise clients, CARANG offers a B2B Smart Monitoring Service module providing maintenance history management, real-time fleet monitoring, automated settlement, and system integration for corporate fleet operations.

Product overview

CARANG operates a platform-based offering anchored by the Kasuri (카수리) on-site vehicle maintenance service, complemented by a B2B Smart Monitoring Service module for enterprise fleet management. Kasuri serves individual consumers (B2C) by sending certified mechanics to desired locations for engine oil and battery services with free safety inspections, while the B2B module extends the platform to corporate clients through system integrations, real-time monitoring, and automated settlement capabilities. The two products share infrastructure for scheduling, mechanic dispatch, and service quality management, creating a unified mobility maintenance ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Kasuri (카수리): Mobile on-site vehicle maintenance service platform offering engine oil and battery replacement with premium safety inspection services.

Products and services

• Kasuri (카수리) Mobile On-Site Vehicle Maintenance Service Mobile on-site vehicle maintenance platform that dispatches certified mechanics to customer-preferred locations (home or office) for engine oil changes, battery replacements, and complimentary 13-point premium safety inspections. Supports 21 domestic and imported vehicle brands across 1,308 models. Designed for individual car owners who book via the mobile app with a 3-step process (car model selection, service selection, date/location selection). Average service time of 40 minutes versus 2-3 hours at traditional service centers.
• B2B Smart Monitoring Service (B2B 스마트 관제 서비스)

Quantifiable outcome

• Average service completion time of 40 minutes compared to 2-3 hours at traditional service centers
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YourMechanic: US-based on-demand mobile mechanic platform that dispatches certified mechanics to the customer's location for maintenance and repair. Closest direct analog to CARANG's Kasuri on-site consumer maintenance model.
• Wrench: Mobile car repair and maintenance service bringing mechanics to the customer's home or office. Same asset-light, on-demand auto service business model as CARANG.
• RepairSmith: On-demand vehicle repair and maintenance service with mobile mechanics dispatched to the customer's driveway. Directly comparable mobile-maintenance value proposition to Kasuri.
• SpeedMate (스피드메이트): Major Korean automotive service chain offering maintenance, tire, and repair services. While fixed-location rather than mobile, it competes for the same Korean consumer maintenance wallet.
• Fleetio: Fleet maintenance and management SaaS platform used by operators to track service, inspections, and parts. Comparable to CARANG's B2B Smart Monitoring Service layer on the corporate fleet side.

Broad incumbents

• Samsara: Large-scale fleet operations platform combining telematics, maintenance, and safety. Overlaps with CARANG's B2B monitoring ambition at a much larger, broader scale.
• Geotab: Global fleet telematics and management platform with maintenance scheduling capabilities. Broader incumbent alternative for the same B2B fleet-monitoring buyer.

Emerging players

• Whip Around: Vehicle inspection and fleet maintenance software focused on DVIR-style compliance and service records. Comparable to the inspection and service-history tracking elements of CARANG's B2B offering.
• AUTOsist: Fleet maintenance and vehicle inspection management software for small and mid-sized fleets. Comparable to CARANG's B2B smart monitoring use case for corporate fleet managers.

Others

• Hometime (Korean home services platforms): Korean platform players (e.g., Kakao Mobility) that aggregate on-demand home and mobility services. Not direct competitors in maintenance, but represent the kind of well-capitalized ecosystem player that could bundle vehicle services into a super-app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carang

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARANG