What Whip Around does

Whip Around is a cloud-based SaaS company that provides fleet inspection, maintenance, and compliance software to commercial fleet operators across multiple industries. Founded in New Zealand in 2017 and now operating primarily out of the United States, the company serves construction, trucking and delivery, oil and gas, passenger transportation, landscaping, and waste and recycling verticals, with named customers including PODS, Medline Industries, Five Star Breaktime Solutions, Suntex Marinas, and the Town of New Milford. Its mobile-first platform replaces paper-based Driver Vehicle Inspection Reports (DVIR) and maintenance workflows with digital inspections that capture timestamped and GPS-tagged photos, route defects to the appropriate personnel, and produce audit-ready compliance documentation.

The core product suite spans inspection, maintenance, compliance, reporting and analytics, fuel management, and document storage (Whip Around Wallet), with a separate "Beyond Vehicles" module extending coverage to equipment, facilities, and non-vehicle physical assets. The platform integrates natively with major telematics providers including Geotab, Motive, Samsara, Verizon Connect, GPS Insight, Azuga, EROAD, and Platform Science, exposes a public API with a JavaScript SDK, and applies AI to image-based defect detection and automated defect routing against a data asset of more than 324 million inspection photos. Operational metrics on the company's own materials cite 76 million+ total inspections, 50,000+ daily inspections, a median defect resolution time of 11 hours, and a 4.8/5 rating across more than 4,500 G2 and Capterra reviews.

Whip Around operates a hybrid go-to-market combining product-led growth (14-day free trial with no credit card) with enterprise field sales, white-glove onboarding, professional services, and a channel partner program. Revenue is generated primarily through annual subscription contracts — either the FixedUnlimited model (one predictable annual price for unlimited assets) or tiered per-asset pricing — supplemented by professional services and a customer referral program offering up to $1,000 per qualified referral. The company maintains subsidiaries in the United States, Australia, and the United Kingdom and became majority-owned by private equity firm Accel-KKR in March 2026.

Name

Whip Around

Legal name

Whip Around (US) Ltd

Website

https://whiparound.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Whip Around is a cloud-based SaaS platform that digitizes fleet vehicle and equipment inspections, maintenance, and DOT compliance for commercial fleet operators across construction, trucking, oil and gas, and related industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - FixedUnlimited: Annual subscription with unlimited assets (vehicles, equipment, facilities) for one fixed price. Eliminates per-asset billing and allows flexibility to add/remove assets without impacting pricing.
2. Subscription - Tiered Per-Asset: Per-asset pricing model with tiered plans based on fleet size. Also available alongside FixedUnlimited option.
3. Professional Services: Consulting, implementation, training, custom integrations, and custom software development services to help customers optimize fleet operations.
4. Referral Program: Customer referral program earning up to $1,000 per qualified referral based on fleet size (5+ assets on yearly subscription).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Whip Around is a cloud-based, mobile-first SaaS platform that digitizes fleet inspections and maintenance, replacing paper-based DVIR and service processes with digital workflows. The platform enables drivers to conduct customizable, photo-enforced vehicle and equipment inspections from a mobile app (online or offline), routes defects automatically to mechanics, manages work orders and preventative maintenance, tracks DOT compliance and fuel usage, and centralizes documentation. Customers are primarily commercial fleet operators in construction, trucking/delivery, oil & gas, passenger transportation, landscaping, and waste/recycling.

Product overview

Whip Around is a cloud-based fleet inspection and maintenance SaaS platform serving commercial fleets across multiple industries. The platform operates as an inspection-first system of action, replacing paper-based DVIR and maintenance processes with digital workflows that connect inspections, defect management, maintenance, compliance, reporting, fuel tracking, and document storage. The core product suite includes Fleet Inspection Software, Fleet Maintenance Software, Fleet Compliance Software, Fleet Reporting & Analytics, Fuel Management Software, and Whip Around Wallet (add-on for document management). Professional Services are available as optional add-ons for consulting, implementation, training, and custom development. The FixedUnlimited pricing model provides unlimited access to all platform features for one predictable annual rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Inspection Software Customizable digital inspection platform for vehicles and equipment that ensures DOT compliance and reduces equipment downtime through mandatory photo capture and real-time defect reporting. Used by fleet managers, drivers, and safety teams in commercial fleets.
• Fleet Maintenance Software Work order management, service scheduling, and preventative maintenance platform that streamlines repairs and keeps assets road-ready while reducing unplanned downtime. Designed for mechanics, fleet managers, and operations teams managing commercial vehicle and equipment fleets.
• Fleet Compliance Software DOT compliance management platform with centralized workflows for state and company requirements, keeping fleets audit-ready and preventing compliance violations. Produces DVIRs with digital signatures and audit trails for fleet operators.
• Fleet Reporting & Analytics Inspection and maintenance data analytics platform providing actionable insights, trend identification, uptime tracking, and team performance metrics for fleet optimization. Targeted at fleet executives, owners, and operations leaders.
• Fuel Management Software Real-time fuel usage tracking and cost management tool that monitors consumption, identifies discrepancies, and uncovers savings opportunities across fleet operations. Integrates with fuel card providers for transaction-level data.
• Whip Around Wallet Digital document management solution for fleet documentation including insurance cards, registrations, maintenance records, and driver certifications accessible from anywhere. Sold as an add-on module to the core platform.
• Beyond Vehicles Inspection and maintenance capability for equipment, facilities, and physical assets beyond vehicles, enabling unified asset management across entire operations. Supports the FixedUnlimited promise of managing any physical asset in one platform.
• Whip Around Mobile App Mobile inspection and maintenance application for drivers and field teams enabling real-time inspections, defect reporting, and work order management from any location. Supports offline operation with sync on reconnection.
• Professional Services Fleet optimization services including consulting, implementation, training, custom integrations, custom software development, and ongoing support tailored to customer needs. Sold as an add-on service for enterprise and mid-market customers.

Quantifiable outcome

• 34% reduction in repairs/maintenance expenses (ALC Freight)
• +9 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• FullbaycoreTechnology or Integration · 3 February 2026Maintenance technology partnership to develop integration platform enhancing fleet maintenance efficiency. Platform streamlines transfer of defect data between fleet management systems and repair shops.
• GeotabcoreTechnology or IntegrationDeep telematics integration with Geotab, allowing Whip Around inspection forms to be accessed within Geotab platform. Customers like Jetco Delivery use this integration for seamless fleet management.
• MotivecoreTechnology or IntegrationTelematics integration with Motive (formerly KeepTruckin) for combined fleet tracking and inspection management.
• SamsaracoreTechnology or IntegrationTelematics integration with Samsara for unified fleet operations including inspections, maintenance, and compliance.
• Verizon ConnectcoreTechnology or IntegrationTelematics integration with Verizon Connect for combined fleet visibility and inspection management.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fullbay: Heavy-duty truck and equipment repair shop management software. Now a Whip Around integration partner via a defect-data handoff; comparable as a maintenance-focused system for fleets and repair shops that complements Whip Around's inspection-first approach.
• Fleetio: Direct competitor in fleet maintenance and inspection management software. Both target mid-market and enterprise fleets with digital inspection, maintenance, and compliance workflows; Fleetio is the explicit per-asset incumbent that Whip Around's FixedUnlimited pricing is positioned against.
• Chevin Fleet Solutions: Fleet management software focused on maintenance, inspections, fuel, and asset management for enterprise and government fleets. Comparable in target buyer (fleet managers) and core functionality (inspection, maintenance, compliance).

Broad incumbents

• AssetWorks: Established fleet, asset, and facilities management software provider serving enterprise and public-sector fleets. Comparable in deep vertical workflows (inspection, maintenance, compliance) but operates as a broader suite with longer implementation cycles.
• Motive: Fleet management and telematics platform (formerly KeepTruckin) with ELD, vehicle tracking, and equipment maintenance features. Direct integration partner and a growing competitor as Motive expands beyond telematics into inspections and maintenance.
• Verizon Connect: Enterprise fleet telematics and management suite backed by Verizon. Currently a Whip Around integration partner but offers overlapping GPS, compliance, and maintenance capabilities for the same mid-market and enterprise fleet buyers.
• Geotab: Dominant commercial telematics platform with a growing ecosystem of fleet management add-ons and a Marketplace where Whip Around's inspection forms are accessed. Overlaps with Whip Around on fleet visibility and increasingly on compliance workflows.
• Samsara: Large fleet management platform combining telematics, video-based safety, and workflow tools. Today a Whip Around integration partner, but its expanding workflow and compliance suite increasingly overlaps with inspection and maintenance functionality.

Emerging players

• Lytx: Video telematics and fleet safety platform increasingly expanding into driver behavior, compliance, and maintenance workflows. Adjacent competitor for safety/compliance-driven fleet buyers, particularly large enterprise and government fleets.

Regional players

• EROAD: Fleet telematics, ELD, and compliance platform with strong presence in New Zealand and Australia—markets where Whip Around also has subsidiaries. Comparable compliance and inspection capabilities, particularly in ANZ trucking and government fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whiparoundapp
• YouTubeyoutube.com/c/WhipAround
• Facebookfacebook.com/Whiparound
• LinkedInlinkedin.com/company/whip-around
• Instagraminstagram.com/whiparound

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whip Around