Formetco Incorporated
Formetco is a family-owned, US-based manufacturer founded in 1968 that designs, builds, and installs LED digital billboards, sports scoreboards, billboard hardware, and engineered structures from its 250,000-square-foot Duluth, Georgia facility, serving billboard operators, schools, and sports venues nationwide.
- Company typePrivate
- Founded1968
- HeadquartersDuluth, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Formetco Incorporated does
Formetco Incorporated (operating as Formetco, LLC) is a family-owned US manufacturer and full-service provider of LED digital billboards, billboard hardware, sports scoreboards, and engineered structures, founded in 1968 and headquartered in a 250,000-square-foot facility in Duluth, Georgia (Atlanta area). The company operates through four specialized business units — Formetco Digital (FTX LED billboard platform), Formetco Hardware (Falcon Bulletin Panels, safety equipment, structural components), Formetco Sports (LED video scoreboards for high school, collegiate, and professional venues), and Formetco Structures (turnkey engineering and installation). Its proprietary FTX platform supports five pixel pitch configurations (20mm, 16mm, 13.3mm, 10mm, 6.67mm), with IP67-rated modules, fanless cooling, single-bin diodes, front and rear service access, and a 10-year parts and brightness warranty.
Formetco generates revenue primarily through one-time hardware sales and turnkey installation contracts, complemented by the Replace Your Face subscription-style financing program (with Fifth Third Bank) that bundles teardown, disposal, sign, installation, and electrical hookup into a single monthly payment for projects up to $4 million, plus recurring service revenue from 24/7 Live Diagnostics Monitoring, technical support 365 days a year, and the Formetco Academy training platform. Go-to-market is direct enterprise field sales organized by division and US region (Southeast, Northeast, Western, Central US, plus Canada), supplemented by channel partnerships with large billboard operators such as Park Outdoor Advertising (1,500+ billboards). Customer segments include outdoor advertising operators, educational institutions, minor league and collegiate sports venues, museums, municipalities, and entertainment complexes.
The company maintains a diversified customer base with marquee accounts including the University of Kentucky, College Football Hall of Fame, Park Outdoor Advertising, BISD (a $1.5M stadium project), LakePoint Sports, Biloxi Shuckers, and Pensacola Blue Wahoos. In March 2024 Formetco closed a $15 million debt facility with Fifth Third Bank to refinance existing debt and fund a three-year growth plan, and has since extended its Gulf South Conference partnership through 2028, launched the Falcon Bulletin Panel, added the Trucordia insurance and Flock Off bird-deterrent partnerships, and consolidated its five business-unit websites into a single unified brand platform.
Formetco Incorporated firmographics
Firmographics- Name
- Formetco Incorporated
- Legal name
- Formetco, LLC
- Website
- https://formetco.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Formetco is a family-owned, US-based manufacturer founded in 1968 that designs, builds, and installs LED digital billboards, sports scoreboards, billboard hardware, and engineered structures from its 250,000-square-foot Duluth, Georgia facility, serving billboard operators, schools, and sports venues nationwide.
- Ownership category
- akta.pro rank
Formetco Incorporated industry classification
Industry- Product category
- LED Digital Signage Manufacturing
- NAICS
- Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Corporate Event Decor, Branding & Signage (HSACADAJ)
Keywords
Where Formetco Incorporated is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Formetco Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Billboard Sales: Sale of FTX LED digital billboards including full turnkey installation, structural engineering, electrical hookup, and post-installation support. Revenue recognized at point of installation completion.
- Billboard Hardware & Structures: Sale of hardware components including the Falcon Bulletin Panel, safety equipment, catwalks, ladders, and engineered structures for billboard operators.
- Sports Scoreboard & Video Systems: Sale and installation of LED scoreboards, video displays, sound systems, and scoring software for high schools, colleges, minor league, and professional sports venues.
- Digital Billboard Financing Program: The Replace Your Face financing program enables operators to finance all aspects of billboard replacement (teardown, disposal, new sign, installation, electrical) for one low monthly payment. Zero financial approval required for existing digital billboards with revenue history up to $4MM.
- Service & Technical Support: 365-day customer service and technical support including software support, onsite training, spare parts, and the Live Diagnostics Monitoring System. Support available 7 days a week including holidays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Conventional LED Scoreboard |
| Unit Pricing | Multi-year contract | Indoor Video Scoreboard (High School) |
| Unit Pricing | Multi-year contract | Outdoor Video Scoreboard (High School) |
| Unit Pricing | Multi-year contract | Collegiate/Professional Video Scoreboard |
| Subscription | Monthly | Replace Your Face Financing Program |
| Unit Pricing | Multi-year contract | FTX Digital Billboard - 20mm Pixel Pitch |
| Unit Pricing | Multi-year contract | FTX Digital Billboard - 10mm Pixel Pitch |
| Unit Pricing | Multi-year contract | FTX Digital Billboard - 6.67mm Pixel Pitch |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Formetco Incorporated product offering
Product offeringCore offering
Formetco designs, engineers, manufactures, and installs LED digital billboards, sports video scoreboards, billboard hardware, and engineered structures from its 250,000-square-foot Atlanta-area facility. The company provides fully turnkey display solutions—covering consultation, in-house manufacturing, structural engineering, electrical hookup, installation, and post-installation service—primarily for outdoor advertising operators, schools, colleges, and sports venues. It operates four specialized business units: Digital Billboards (FTX platform), Billboard Hardware, Sports Systems, and Structures, backed by 365-day technical support and a 24/7 diagnostics monitoring offering.
Product overview
Formetco offers a comprehensive portfolio of display solutions organized across four specialized business units: Digital Billboards (FTX LED displays with pixel pitches from 6.67mm to 20mm for billboard advertising), Billboard Hardware (Falcon Bulletin Panels, safety equipment, and structural components), Sports Systems (LED video scoreboards and digital scoring solutions for high school, collegiate, and professional venues), and Structures (turnkey project management and engineering for billboard and scoreboard installations). The company provides integrated services including 24/7 Live Diagnostics Monitoring, technical support 365 days a year, Formetco Academy training, a Creative Library for artwork, and the Replace Your Face financing program. The product architecture is built on in-house engineering and manufacturing from a 250,000-square-foot Atlanta facility, with nationwide reach and a service network spanning nearly 50 years of industry experience.
Differentiator
Problem solved
Functional benefit
Brands
- FTX: FTX digital billboard platform featuring modular LED tiles, available in multiple pixel pitches (20mm, 16mm, 13.3mm, 10mm, 6.67mm) for various billboard applications
- LHG Innovation Center
Products and services
- FTX Digital Billboards LED digital billboard displays built on the proprietary FTX platform with pixel pitch options ranging from 6.67mm (premium urban) to 20mm (highway efficiency), designed for outdoor advertising operators. Features IP67-rated components, fanless cooling, single-bin diodes for uniform color and brightness, front and rear service access, and a 10-year parts and brightness warranty.
- Falcon Galvanized Bulletin Panel Galvanized metal and aluminum bulletin panel with a field-adjustable slide stringer clip system that allows low top and high bottom stringer placements without welding or painting. Designed as a durable replacement for conventional wood or deteriorating metal billboard panels.
- Billboard Hardware Hardware components for billboard structures including safety equipment, catwalks, ladders, and precision-manufactured structural components for outdoor advertising operators.
- Sports LED Scoreboard Systems LED video scoreboards and digital scoring solutions for high school, collegiate, and professional sports venues. Includes indoor and outdoor displays, instant replay systems, sound systems, and scoring software. Pricing ranges from conventional LED scoreboards ($4,000–$36,000) to large collegiate/professional outdoor video boards ($350,000–$1,000,000+).
- Billboard and Scoreboard Structures Turnkey structural solutions for billboards and scoreboards, including certified structural engineering, precision manufacturing, project management, and installation services.
- Replace Your Face Digital Billboard Financing Program Turnkey financing program that allows independent billboard operators to finance replacement of existing digital billboards with a single monthly payment covering teardown, disposal, new sign, installation, and electrical hookup. Available for projects up to $4MM with 100% financing for existing digital billboards that have revenue history; projects can be completed in as little as 4 weeks after approval.
Quantifiable outcome
- 100% financing available for existing digital billboards with revenue history up to $4MM
- +4 more outcomes
Companies that use Formetco Incorporated
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Formetco Incorporated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Formetco Incorporated partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- TrucordiaminorTrucordia partnered with Formetco to offer billboard asset insurance solutions to Formetco customers. After two years of planning, Field Vice President & Producer Casey O'Quinn assembled a program tailored to the outdoor advertising industry. Trucordia provides replacement cost valuation, business interruption, liability, and cyber protection specifically designed for digital billboard owners.
- Graviss MarketingcoreGraviss Marketing consolidated Formetco's five separate websites (Corporate, Digital, Structures, Hardware & Sports) into one unified brand platform. The project involved months of planning, design, and testing. The result was approximately 250 pages indexed in Google with #1 rankings for high-intent industry searches and citations in AI search results on ChatGPT and Gemini.
- Park Outdoor AdvertisingcorePark Outdoor Advertising selected Formetco as its digital billboard provider for projects including the first-ever digital billboard in Norwich, NY. Park Outdoor operates 1,500+ billboards across upstate New York and northern Pennsylvania. Formetco handles fabrication through installation while Park Outdoor manages the advertising operations. The partnership continues to expand with new projects including Camillus, NY back-to-back digital billboard.
- SignBirdminorSignBird partnership provides marketing support resources for Formetco's billboard operator customers, expanding the value Formetco brings to its network.
- Gulf South ConferencecoreFormetco Sports named Official Video Board Partner of the Gulf South Conference (NCAA Division II), with partnership extended through June 2028. The relationship includes supply of digital video board technology, mobile video board at select championships, in-person sessions for athletic administrators, presence at GSC-produced events, and branding on GSCSports.org. Conference includes 12 member institutions across the Southeast.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Formetco Incorporated competitors and assessment
Company assessmentDirect peers
- Daktronics: Daktronics is the largest publicly-traded US manufacturer of LED video displays and scoreboards for sports venues and commercial applications, directly competing with Formetco's FTX digital billboards and Sports Systems product lines across similar customer segments.
- SNA Displays: SNA Displays manufactures and integrates large-format LED video displays for advertising, sports, and architectural applications, directly competing with Formetco's FTX digital billboards and Sports Systems lines in US commercial and venue markets.
- Watchfire Signs: Watchfire is a leading US manufacturer of LED digital billboards and EMCs for the outdoor advertising industry, offering pixel pitch options and turnkey solutions that directly overlap with Formetco's FTX digital billboard platform and operator customer base.
Emerging players
- Unilumin Group: Unilumin is a global LED display manufacturer offering fine-pitch and outdoor LED solutions, including DOOH products that compete with Formetco's FTX billboards in the broader US digital out-of-home advertising market.
- Neoti: Neoti is a US-based LED display integrator specializing in fine-pitch and large-format LED video walls for broadcast, sports, and digital signage — overlapping with Formetco's premium pixel-pitch and sports venue segments.
- Prismaflex International: Prismaflex manufactures large-format digital LED displays and printed signage globally, competing in adjacent segments of the outdoor advertising and event signage markets that overlap with Formetco's digital billboard and structures offerings.
- Yaham Optoelectronics: Yaham manufactures LED displays for transportation, advertising, and sports venues globally, competing in the same outdoor LED billboard and stadium scoreboard categories as Formetco.
- Absen Optoelectronics: Absen is a leading global manufacturer of LED displays with a growing US presence in DOOH, sports venues, and rental applications — overlapping Formetco's sports scoreboard and billboard markets with competitive pricing.
Broad incumbents
- Lamar Advertising Company: Lamar is the largest US outdoor advertising operator and a major buyer of digital billboard technology; while primarily a customer rather than a direct manufacturer, it shapes procurement standards and competitive dynamics that affect Formetco.
- Clear Channel Outdoor Holdings: Clear Channel Outdoor is one of the largest global OOH media companies and a significant customer of digital billboard hardware, making it a strategically important counterpart that influences Formetco's commercial terms and product roadmap.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Formetco Incorporated social profiles
Digital presenceFormetco Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formetco Incorporated leadership team
Management profileNumber of profiles
Profiles9 records
Formetco Incorporated subsidiaries and ownership
Company hierarchySubsidiaries4 records
Formetco Incorporated funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formetco Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formetco Incorporated
What does Formetco Incorporated do?
Formetco designs, engineers, manufactures, and installs LED digital billboards, sports video scoreboards, billboard hardware, and engineered structures from its 250,000-square-foot Atlanta-area facility. The company provides fully turnkey display solutions—covering consultation, in-house manufacturing, structural engineering, electrical hookup, installation, and post-installation service—primarily for outdoor advertising operators, schools, colleges, and sports venues. It operates four specialized business units: Digital Billboards (FTX platform), Billboard Hardware, Sports Systems, and Structures, backed by 365-day technical support and a 24/7 diagnostics monitoring offering.
Is Formetco Incorporated a public or private company?
Formetco Incorporated is a private company. It is classified as family owned and is currently operating.
When was Formetco Incorporated founded?
Formetco Incorporated was founded in 1968. It employs 101 to 250 people.
Where is Formetco Incorporated based?
Formetco Incorporated is headquartered in Duluth, United States, in the North America region.
How does Formetco Incorporated make money?
Five revenue lines are on record. Digital Billboard Sales are the primary driver. The others are billboard Hardware & Structures, sports Scoreboard & Video Systems, digital Billboard Financing Program and service & Technical Support.
Who are Formetco Incorporated's main competitors?
Direct peers on record are Daktronics, SNA Displays and Watchfire Signs. Emerging players are Unilumin Group, Neoti, Prismaflex International, Yaham Optoelectronics and Absen Optoelectronics. Broad incumbents are Lamar Advertising Company and Clear Channel Outdoor Holdings.
Does Formetco Incorporated have an API?
No public API is recorded for Formetco Incorporated.
What industry is Formetco Incorporated in?
Formetco Incorporated's product category is LED Digital Signage Manufacturing. Its primary akta.pro industry code is HSACADAJ, Corporate Event Decor, Branding & Signage. Its NAICS code is 33995 and its SIC code is 3590.