What EarFun does

EarFun is a privately held consumer audio technology company founded in 2018 and headquartered in West Hollywood, California. It designs, markets, and sells wireless earbuds, over-ear headphones, and portable Bluetooth speakers across a sub-$100 price band, with flagship positioning on the Air Pro 4+ ($99.99) and Clip 2 ($79.99) product lines. The technical stack is anchored by Qualcomm QCC3091 SoC and Snapdragon Sound integration, in-house proprietary audio IP including BassSurge™ bass enhancement, QuietSmart™ 3.0 adaptive hybrid ANC (up to 50dB), NSAA™ acoustic architecture, Spatial Stage™ spatial audio with head-tracking, and a dual-driver system combining dynamic drivers with FeatherBA™ balanced armatures. AI-powered features include real-time translation across 100+ languages, AI-enhanced call clarity via 4- or 6-microphone ENC arrays, AI-driven hearing-profile personalization in the EarFun Audio App, and the EarFun Tones signature sound co-developed with German musician Tobias Philippen.

The business model is pure one-time hardware sales with no subscription component. EarFun sells direct-to-consumer through its own regional storefronts (Global, EU, DE, UK, JP) with global shipping to 40+ countries, and through Amazon marketplace with heavy reliance on promotional pricing during events like Prime Day. The company runs a product-led growth motion, generating demand through tech-media reviews (PCMag, CNET, Forbes, Tom's Guide, SoundGuys, TechRadar), influencer coverage, CES and IFA product launches, an email newsletter funnel, and a community forum. Customer segments are diversified across budget-conscious consumers, fitness and active-lifestyle users, long-battery-life seekers, and AI feature enthusiasts. The company is founder-led (CEO White Wong), bootstrapped since a 2019 seed round of $256,522, and has remained independent with no disclosed institutional ownership, acquisitions, or parent company.

Name

EarFun

Legal name

EarFun

Website

https://myearfun.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

EarFun is a California-based consumer audio brand designing and selling wireless earbuds, over-ear headphones, and Bluetooth speakers under $100 globally. Founded in 2018 by CEO White Wong, it sells direct-to-consumer and via Amazon to budget-conscious consumers seeking premium features at value pricing.

Ownership category

akta.pro rank

Product category

Consumer Audio Electronics

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

akta.pro secondary industries

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD), Bluetooth & Portable Speakers (CRACANAE)

Keywords

• Wireless audio products
• Consumer electronics
• Bluetooth earbuds
• Portable speakers
• Noise cancellation headphones

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: Direct-to-consumer sales of wireless earbuds, headphones, and Bluetooth speakers through own e-commerce platform and Amazon marketplace

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EarFun designs, manufactures, and sells consumer wireless audio hardware including true wireless earbuds, over-ear headphones, and portable Bluetooth speakers under the Air Pro, Clip, OpenJump, Wave, Tune, and UBOOM product lines. The portfolio is anchored by proprietary acoustic technologies (QuietSmart 3.0 ANC, BassSurge, NSAA, Spatial Stage) and AI-powered features including real-time translation in 100+ languages, with all products positioned in the sub-$100 price segment. A companion EarFun Audio App unifies device control, EQ customization, firmware updates, and AI-enabled features across the product family.

Product overview

EarFun is a California-based wireless audio technology company offering a diverse portfolio of consumer audio products across three categories: wireless earbuds (in-ear and open-ear designs), over-ear headphones, and portable Bluetooth speakers. The product portfolio centers on the Air Pro series (Air Pro 4+, Air Pro 4, Air Pro 4i) as the flagship in-ear ANC earbuds line, supplemented by the Clip/Clip 2 open-ear ear-clip models, the OpenJump open-ear sport earbuds, and the Wave/Tune over-ear headphone lines. The UBOOM speaker series rounds out the offering for home and outdoor use. A companion EarFun Audio App provides unified control across all products, offering AI-powered features including real-time AI translation (100+ languages), personalized hearing profiles, and adaptive ANC management. Products consistently feature Hi-Res Audio certification, LDAC/aptX codec support, Bluetooth 5.4/6.0 connectivity, and premium features like spatial audio and multi-device pairing at aggressive sub-$100 price points. The brand positions itself as a budget audiophile alternative to premium brands, consistently receiving strong reviews from PCMag, CNET, SoundGuys, Forbes, and other publications.

Differentiator

Problem solved

Functional benefit

Products and services

• EarFun Clip 2 Premium open-ear ear-clip wireless earbuds with built-in AI translation supporting 100+ languages, 12mm dual-magnetic titanium composite drivers, Bluetooth 6.0, LDAC/Hi-Res Audio certification, BassSurge technology, IP55 water/dust resistance, 40-hour total battery life, and 4-mic AI ENC for clear calls. Targeted at consumers seeking first-to-market AI translation features at $79.99.
• EarFun Clip Open-ear ear-clip wireless earbuds with Hi-Res Audio support, 10.8mm carbon fiber composite dynamic drivers, 2-mic AI ENC, 40-hour total battery life, and ergonomic C-bridge design. Priced at $69.99 for value-oriented consumers.
• EarFun Air Pro 4+ Flagship Hi-Res certified dual-driver adaptive ANC wireless earbuds with AI translation. Powered by Qualcomm QCC3091 SoC with Bluetooth 6.0, combining 10mm dynamic drivers and FeatherBA balanced armature drivers for full-spectrum sound. Supports LDAC/aptX Lossless/LC3 codecs, 50dB QuietSmart 3.0 ANC, Auracast, 54-hour battery life, IP55 rating, wireless charging, and 6-mic AI call clarity. Priced at $99.99. Awarded Red Dot Design 2025, VGP 2025, IFA 2025 Honoree, CES Best of 2026, and CNET Editors' Choice.
• EarFun Air Pro 4 Flagship adaptive ANC earbuds with Lossless Audio and Auracast support. Features Qualcomm QCC3091 SoC, Bluetooth 5.4, 10mm composite dynamic drivers, LDAC/aptX Adaptive codec support, 50dB QuietSmart 3.0 ANC, 52-hour battery life, IPX5 sweat/water resistance, multi-device connectivity, and Google Fast Pair. Priced at $89.99. PCMag Outstanding rating.
• EarFun Air Pro 4i Mid-range intelligent ANC earbuds with pure Hi-Res sound. Features 11mm titanium-coated composite drivers, LDAC codec, QuietSmart 3.0 hybrid ANC up to 50dB, 6-mic AI algorithm, Theater Mode for 3D surround, 40-hour battery life, IP55 rating, and wireless charging. Priced at $59.99.
• EarFun OpenJump Open-ear sport earbuds with Hi-Res Audio and BassSurge bass technology. Features 14.2mm wool composite drivers, spatial audio with head-tracking, 4-mic AI for calls, IPX7 waterproof with SweatShield, flexible ear hooks, up to 42-hour total battery life, and Bluetooth 5.3. Priced at $79.99, targeted at fitness and active lifestyle users.
• EarFun Wave Pro Over-ear wireless headphones with Hi-Res Audio certification, dual-driver acoustic design, and 80-hour playback battery life. Multi-tech media's Best Audio Award winner for CES 2024.
• EarFun Wave Life Budget hybrid ANC wireless headphones with Bluetooth 5.4, 45dB hybrid active noise cancellation, and ultra-lightweight design. Marketed as the best budget hybrid ANC option.
• EarFun Tune Pro Over-ear wireless headphones with Hi-Res Audio, dual drivers, and 120-hour playtime. Flagship over-ear model featuring ANC and premium comfort design.
• EarFun UBOOM X Portable waterproof Bluetooth speaker with 80W massive powerful sound output, 30-hour battery life, and IP67 dustproof and waterproof rating. Premium flagship speaker model.
• EarFun UBOOM L Portable waterproof Bluetooth speaker featuring JumboBass technology for enhanced bass performance, premium natural sound quality, and IP67 dustproof and waterproof rating.
• EarFun Wave Pro X World's first dual-driver Qualcomm ANC over-ear headphones with Auracast support, announced at CES 2026 for June 2026 release.

Quantifiable outcome

• Battery life up to 54 hours total with Air Pro 4+
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

One partnership is on record.

• QualcommcoreTechnology or Integration · 6 January 2026Qualcomm provides QCC3091 SoC and Snapdragon Sound technology enabling advanced features including aptX Lossless codec, Bluetooth 6.0 connectivity, and LE Audio for EarFun's flagship earbuds

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QCY: QCY is a high-volume Chinese competitor in the sub-$50 wireless earbuds segment, often cited on Amazon alongside EarFun as a top value pick. Both target budget-conscious global consumers seeking feature-rich audio.
• SoundPEATS: SoundPEATS is a direct peer in the affordable wireless earbuds category, offering similar feature sets (ANC, LDAC, long battery) at comparable price points and relying heavily on Amazon and tech-review media for demand generation.
• 1MORE: 1MORE directly competes in the budget-to-mid-range wireless earbuds and headphone segment with multi-driver designs and Hi-Res audio emphasis — a near-mirror strategy to EarFun's Air Pro and Wave lines.
• JLab Audio: JLab competes head-to-head with EarFun in budget true-wireless earbuds under $100, with overlapping distribution through Amazon and Best Buy and comparable focus on value-tier ANC, sport, and over-ear headphones.
• Anker (Soundcore): Anker's Soundcore sub-brand is the closest direct competitor — both brands target the sub-$100 wireless earbuds and speaker segment with feature-rich products at value pricing, both sell heavily via Amazon, and both emphasize ANC, LDAC, and long battery life as differentiators.
• TOZO: TOZO is a direct Amazon-native competitor selling true-wireless earbuds and open-ear sport models at aggressive sub-$60 price points, frequently overlapping with EarFun's Air Pro 4i and OpenJump positioning.
• Tribit: Tribit competes with EarFun's UBOOM Bluetooth speaker line and budget earbuds, sharing a similar value-leader positioning, Amazon-heavy distribution, and emphasis on waterproofing and battery life as headline features.

Emerging players

• Shokz: Shokz is an emerging leader in the open-ear/bone-conduction category — directly competing with EarFun's Clip 2 and OpenJump — and was explicitly used as a pricing benchmark ($199 OpenDots One vs EarFun's $79.99 Clip 2).

Broad incumbents

• Skullcandy: Skullcandy operates as a broader incumbent across wireless earbuds, headphones, and lifestyle audio with significantly larger brand recognition and retail footprint, frequently competing with EarFun in the under-$100 tier.
• Edifier: Edifier is a broader incumbent spanning bookshelf speakers, headphones, and TWS earbuds with Hi-Res Audio emphasis, overlapping with EarFun in wireless headphones and Bluetooth speakers while offering a much wider catalog.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EarFunAudio
• Facebookfacebook.com/EarFunAudio
• LinkedInlinkedin.com/company/earfun-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarFun