Nix & Kix
Nix & Kix Ltd is a London-based beverage company that manufactures low-calorie soft drinks made with natural ingredients for health-conscious adults, distributing through retail partnerships such as supermarkets and convenience stores in the UK and select international markets.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nix & Kix does
Nix & Kix Ltd is a privately held UK beverage company founded in 2014 and headquartered in London. The company manufactures and sells low-calorie soft drinks formulated with natural ingredients, targeting adult consumers seeking healthier alternatives to traditional sodas and positioning itself within the better-for-you adult soft drinks segment. Its core product is a single line of low-calorie canned or bottled soft drinks, marketed as a natural-ingredient alternative to mainstream carbonated soft drinks. No proprietary manufacturing technology, formulation patents, or platform architecture is publicly disclosed in the available sources.
Nix & Kix firmographics
Firmographics- Name
- Nix & Kix
- Legal name
- Nix & Kix Ltd
- Website
- https://nixandkix.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nix & Kix Ltd is a London-based beverage company that manufactures low-calorie soft drinks made with natural ingredients for health-conscious adults, distributing through retail partnerships such as supermarkets and convenience stores in the UK and select international markets.
- Ownership category
- akta.pro rank
Nix & Kix industry classification
Industry- Product category
- Low-calorie soft drinks
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)
Keywords
Where Nix & Kix is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Nix & Kix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Soft Drinks Sales: Nix & Kix generates revenue through the sale of low-calorie soft drinks with natural ingredients. The company sells its products through retail partnerships and is expanding internationally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Nix & Kix product offering
Product offeringCore offering
Nix & Kix manufactures and sells a range of low-calorie soft drinks made with natural ingredients, positioned as healthier alternatives to traditional sodas for health-conscious adult consumers. The company has sold over 8 million drinks to date and is broadening its product range while expanding retail distribution domestically and internationally.
Product overview
Nix & Kix offers a single product line of low-calorie soft drinks made with natural ingredients. The company sells its beverages as a unified brand targeting health-conscious consumers, with expansion plans to broaden its product range and increase brand awareness through retail partnerships and international sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Nix & Kix Low-Calorie Soft Drinks A range of low-calorie soft drinks made with natural ingredients, positioned as a healthier beverage alternative for health-conscious consumers.
Companies that use Nix & Kix
Customer profileSegments1 record
Ideal customer profiles1 record
Nix & Kix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nix & Kix partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Nix & Kix competitors and assessment
Company assessmentDirect peers
- Poppi: US prebiotic soda brand positioned as a healthier alternative to traditional soft drinks. Direct competitor in the better-for-you adult soft drink space with comparable brand-led, retail-distributed model.
- Fever-Tree: Premium mixer and adult soft drink brand. Highly comparable as a craft, better-for-you beverage brand that built scale through quality positioning, retail partnerships, and international expansion from a UK base.
- Hip Pop: UK-based functional and low-sugar soft drink brand targeting health-conscious adults. Closely comparable in geography, product category, and consumer demographic to Nix & Kix.
- Tenzing Natural Energy: UK-based natural energy drink brand using plant-based ingredients. Comparable as a UK challenger CPG beverage brand targeting health-conscious adults with natural-ingredient positioning.
- Double Dutch Drinks: UK premium mixers and soft drinks brand. Comparable craft beverage challenger operating in the same retail channels and better-for-you adult beverage category.
- Olipop: US-based functional soda brand targeting health-conscious adults with low-sugar, natural-ingredient formulations. Direct peer in the 'craft adult soft drink' category with similar positioning and target consumer.
Regional players
- Luscombe Drinks: UK-based premium organic soft drinks brand. Comparable craft better-for-you beverage brand with similar natural-ingredient positioning and UK retail presence, though at a smaller scale.
Broad incumbents
- Britvic: Major UK-listed soft drinks company (PepsiCo bottler, owns J2O, Robinsons). Broad incumbent operating in the same non-alcoholic beverage category Nix & Kix targets, with far greater scale and retailer leverage.
- AG Barr: UK soft drinks manufacturer (Irn-Bru, Rubicon, Funkin). Broad incumbent in the UK non-alcoholic beverage space with established retail distribution and significantly greater resources.
Emerging players
- Remedy Drinks: Australia-origin kombucha and functional beverage brand. Comparable as a natural-ingredient, health-positioned beverage challenger expanding internationally through retail and foodservice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Nix & Kix social profiles
Digital presenceNix & Kix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nix & Kix leadership team
Management profileNumber of profiles
Profiles1 record
Nix & Kix funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nix & Kix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nix & Kix
What does Nix & Kix do?
Nix & Kix manufactures and sells a range of low-calorie soft drinks made with natural ingredients, positioned as healthier alternatives to traditional sodas for health-conscious adult consumers. The company has sold over 8 million drinks to date and is broadening its product range while expanding retail distribution domestically and internationally.
Is Nix & Kix a public or private company?
Nix & Kix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nix & Kix founded?
Nix & Kix was founded in 2014. It employs 1 to 10 people.
Where is Nix & Kix based?
Nix & Kix is headquartered in London, United Kingdom, in the Europe region.
How does Nix & Kix make money?
One revenue line is on record: soft Drinks Sales.
Who are Nix & Kix's main competitors?
Direct peers on record are Poppi, Fever-Tree, Hip Pop, Tenzing Natural Energy, Double Dutch Drinks and Olipop. Luscombe Drinks is listed as a regional player. Broad incumbents are Britvic and AG Barr. Remedy Drinks is listed as an emerging player.
Does Nix & Kix have an API?
No public API is recorded for Nix & Kix.
What industry is Nix & Kix in?
Nix & Kix's product category is Low-calorie soft drinks. Its primary akta.pro industry code is AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 31211 and its SIC code is 2080.