Blinto

What Blinto does

Blinto operates an online auction marketplace for used heavy machinery, construction equipment, vehicles, forestry and agricultural machinery, and industrial tools. Headquartered in Växjö, Sweden, and founded in 2018, the platform enables sellers to list assets and buyers to participate in timed online auctions across all 21 Swedish regions, with a localized German platform at blinto.de signaling early European expansion. The platform supports multi-language usage in Swedish, English, German, and Polish to facilitate cross-border participation, and is positioned around circular economy principles — extending the lifecycle of resource-intensive equipment through resale.

The underlying product is a self-serve digital marketplace rather than a proprietary AI or software suite; the stack appears to be a PHP-based web platform with standard infrastructure (Cloudflare, Microsoft Clarity, Google Analytics, Hello Retail). Blinto monetizes via transaction fees or commissions on completed auctions, with no publicly disclosed pricing tiers or fee schedules. Distribution is fully digital self-serve via the platform websites, targeting both individual sellers and SMBs across construction, forestry, agricultural, and transport/logistics segments.

In March 2023, Blinto secured a €10.6 million private equity investment from Verdane, a Nordic/German-focused growth equity firm. The capital is earmarked to enhance auction technology, expand the European network, and scale sustainability-driven resale. The company employs 51–100 staff and operates as a private, growth-equity-backed entity with no parent, subsidiaries, or public listing.

Name

Blinto

Legal name

Blinto

Website

https://blinto.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Blinto is a Swedish online auction marketplace for used heavy machinery, construction equipment, vehicles, and tools, serving construction, forestry, agricultural, and logistics buyers and sellers across Sweden and Germany.

Ownership category

akta.pro rank

Product category

Online Heavy Machinery Auction Marketplace

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Online auction marketplace
• Used heavy machinery
• Construction equipment resale
• Circular economy marketplace
• Vehicle auction services

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Online Auction Commission: Blinto operates as an online auction platform for used heavy machinery, generating revenue through transaction fees or commissions on completed auctions. Sellers list machinery and equipment while buyers participate in timed auctions, with the platform facilitating the transaction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Blinto operates an online auction marketplace where third-party sellers list used heavy machinery, construction equipment, vehicles, agricultural and forestry machinery, and industrial tools, and buyers participate in timed online auctions. The platform covers all Swedish regions and is localized for the German market, with category coverage spanning construction, agriculture, forestry, transport, and industrial equipment. Revenue is generated through transaction commissions on completed auctions.

Product overview

Blinto operates as a single unified online auction platform for used machinery, vehicles, and equipment. The platform connects buyers and sellers through timed online auctions and supports categories including construction machinery, agricultural equipment, vehicles, forestry machinery, and industrial tools. The service is available across multiple Swedish regions with language support for Swedish, English, German, and Polish.

Differentiator

Problem solved

Functional benefit

Products and services

• Blinto Online Auction Platform Swedish online auction platform where third-party sellers list used heavy machinery, construction equipment, vehicles, tools, agricultural and forestry machinery, and industrial tools, and buyers participate in timed online auctions. The service is used by construction companies, forestry operations, agricultural businesses, transport/logistics companies, and individual sellers across all Swedish regions.

Quantifiable outcome

• Extends the lifetime of construction machinery and vehicles through resale, reducing resource-intensive production needs and promoting circular economy

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Auctionet: Swedish online auction house aggregating listings from traditional Nordic auction houses across art, antiques, and used goods. Comparable to Blinto in Nordic auction DNA and platform model, but operates in adjacent verticals (consumer/collectibles) rather than heavy equipment.
• Euro Auctions: UK-headquartered auctioneer of construction equipment, agricultural machinery, and commercial vehicles with strong presence across the UK, Ireland, and continental Europe. Closely comparable to Blinto in category mix and target customer, and a key competitor for European cross-border equipment liquidity.
• Ritchie Bros. Auctioneers (RB Global): Global market leader in used heavy equipment, trucks, and construction machinery auctions, operating both physical yards and online bidding. Directly comparable to Blinto in core transaction model, asset categories, and target buyer base, but with vastly larger geographic reach and integrated services.
• Truck1.eu: European online marketplace for used trucks, trailers, construction machinery, and commercial vehicles, with multi-country localization. Comparable to Blinto in B2B self-serve model and equipment/truck category overlap, with broader European language coverage.
• Mascus: European online marketplace for used heavy machinery, trucks, and farm equipment, serving dealers, rental companies, and end users. Comparable to Blinto in vertical specialization and B2B buyer/seller model, with broader European language coverage and a classified-listing format alongside auctions.
• Klaravik: Swedish online auction platform for used construction machinery, vehicles, and equipment, acquired by Euro Auctions. Directly comparable to Blinto in geography, category coverage, and auction model; represents the most immediate domestic competitor for Nordic sellers and buyers.

Emerging players

• Bidersa (formerly VDMA Online Auctions): European online auction platform associated with the German construction equipment and building materials industry. Comparable to Blinto in vertical focus and European orientation, with strong German industry backing that may overlap with Blinto's German expansion plans.

Regional players

• Auktionshuset / PS Auction: Swedish traditional auction house operating physical and online auctions for vehicles, machinery, and bankruptcy/insolvency assets. Comparable in Nordic geography and category coverage, but blends physical auctions with online bidding rather than running a pure digital platform like Blinto.

Broad incumbents

• IronPlanet: Online-only heavy equipment auction marketplace acquired by Ritchie Bros. (now RB Global). Directly comparable auction format and equipment focus, but functions as a sub-brand of a global incumbent with deeper inspection, financing, and logistics services.
• Copart: Global leader in online vehicle auctions with a focus on salvage and used cars through a network of physical yards. Overlaps with Blinto's vehicle remarketing component but operates at vastly larger scale in a different vehicle sub-segment (consumer/salvage vehicles vs. commercial heavy machinery).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blinto