Rad Propulsion
Rad Propulsion designs and manufactures electric marine outboards (40kW and 120kW), integrated power consoles, batteries, and an autonomy platform (RADBus, Axon, Insights, Autonomy Core) for boat builders, commercial operators, defence and security, leisure, and research customers worldwide.
- Company typePrivate
- Founded2018
- HeadquartersLee-on-the-solent, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rad Propulsion does
Rad Propulsion Ltd is a UK-based designer and manufacturer of electric marine propulsion systems and integrated autonomy software, headquartered at Universal Marina, Southampton (with a US office in Charleston, South Carolina opened in late 2025). The company sells the RAD 40 (40kW, 60hp equivalent) and RAD 120 (120kW continuous) electric outboards, the Power Console and Power Console+ all-in-one integrated units, a 21kWh marine battery pack, and is developing the lightweight RAD X 48V family. Underpinning the hardware is a proprietary software stack: RADBus digital control architecture with NMEA2000, Wi-Fi, and GSM connectivity; the Axon onboard hardware and firmware platform; the Insights cloud analytics platform; and the Autonomy Core module launched in May 2026 for Degree 3 remote vessel control.
The company generates revenue through one-time hardware sales of electric drive systems, batteries, and console units, supplemented by engineering and integration services for complex marine projects. It reaches customers via direct enterprise field sales alongside an authorised dealer and distributor network spanning the UK, Netherlands, Australia, Japan, India, and North America. Target segments are boat builders and OEMs, commercial operators, defence and security customers (USVs and low-signature platforms), leisure and tourism operators, and research and offshore institutions; named customers include Zodiac Milpro, Zeabuz, Williams Shipping, ACUA Ocean, Pangolin Photo Safaris, Navia Yachts, Volare Boats, and Stephens Waring Design. RAD was founded in 2018 by Dan Hook and Richard Daltry, formerly of ASV Global (sold to L3Harris in 2018), and has raised approximately £5.5M of disclosed equity across 2021, 2022, and 2024 rounds.
Rad Propulsion firmographics
Firmographics- Name
- Rad Propulsion
- Legal name
- RAD Propulsion Ltd
- Website
- https://radpropulsion.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rad Propulsion designs and manufactures electric marine outboards (40kW and 120kW), integrated power consoles, batteries, and an autonomy platform (RADBus, Axon, Insights, Autonomy Core) for boat builders, commercial operators, defence and security, leisure, and research customers worldwide.
- Ownership category
- akta.pro rank
Rad Propulsion industry classification
Industry- Product category
- Electric Marine Propulsion
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Marine Hybrid & Electric Propulsion Systems (IMAJAHAC)
- akta.pro secondary industries
- Propulsion Drives, Gearboxes & Shaftlines (IMAJAHAD), Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters) (IMAJAHAI), Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment) (IMAJAHAM)
Keywords
Where Rad Propulsion is headquartered
LocationHeadquarters
- HQ city
- Lee-on-the-solent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Rad Propulsion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric Drive Systems: Sale of electric outboard motors (RAD 40 40kW, RAD 120 120kW) and complete propulsion systems to boat builders, commercial operators, and defence customers. Systems designed for ease of installation with plug-and-play architecture.
- Battery Systems: Sale of RAD battery packs (21kWh) and support for third-party battery integration. Advanced BMS ensures optimal cell condition with real-time data on state of charge and cell health.
- Engineering and Integration Services: Project services including concept development, integration engineering, prototyping and trials, fundamental research, systems and safety engineering, and technical due diligence for complex marine technology projects.
- Power Console Systems: All-in-one console units integrating outboard and battery in single compact design for rapid deployment. Available in 21kWh and 42kWh configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | RAD 40 - 40kW Electric Outboard |
| One time/ perpetual license | Pay-as-you-go | RAD 120 - 120kW Electric Outboard |
| One time/ perpetual license | Pay-as-you-go | Power Console - Integrated System |
| One time/ perpetual license | Pay-as-you-go | RAD Batteries - 21kWh |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Rad Propulsion product offering
Product offeringCore offering
RAD Propulsion designs, manufactures and sells electric marine propulsion systems, including the RAD 40 (40kW) and RAD 120 (120kW) electric outboard motors, integrated Power Console units, modular 21kWh battery packs, and a marine autonomy stack (Autonomy Core module, Axon onboard platform, and Insights cloud analytics). The company sells these turn-key electric drive and autonomy systems to boat builders (OEMs), commercial operators, and defence customers through direct enterprise sales and a global dealer network, complemented by engineering and integration services for complex marine technology projects.
Product overview
RAD Propulsion offers a modular electric marine propulsion and autonomy platform. The core product portfolio includes the RAD 40 (40kW) and RAD 120 (120kW) electric outboard motors, complemented by the Power Console and Power Console+ all-in-one integrated systems. The autonomy stack comprises the Autonomy Core module for remote vessel control, Axon onboard hardware platform, and Insights cloud analytics. RADBus is the proprietary digital control architecture underpinning all products, enabling connectivity, monitoring and integration. The company also offers compatible battery solutions (21kWh) and is developing the RAD X lightweight portable product line.
Differentiator
Problem solved
Functional benefit
Brands
- RAD 120: 120kW electric outboard for larger leisure, commercial or defence craft.
- RAD 40
- Power Console
- Axon
- Insights
- Autonomy Core
- RADBus
Products and services
- RAD 40 Electric Outboard
- RAD 120 Electric Outboard
- RAD Power Console and Power Console+
- RAD 21 kWh Battery
- RAD Autonomy Core
- Engineering and Integration Services
Quantifiable outcome
- 43dB quieter underwater noise at low speed compared to equivalent ICE outboards (UCL study)
- +3 more outcomes
Companies that use Rad Propulsion
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Rad Propulsion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Rad Propulsion partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Golden Arrow MarineminorPartnership on autonomous jet ski demonstrator project - converting petrol-powered Sea-Doo into unmanned platform with modular autonomy kit for coastal security and surveillance applications.
- ACUA OceancoreUSV pioneer partnership delivering unmanned surface vessel for continuous open ocean monitoring and data collection. RAD supplied electric motors, RAD system integration, power distribution unit, and technical electrical support.
- Shiv Power and Marine ServicecoreAuthorised distributor for India, supporting commercial, defence and workboat sectors. Provides local installation, commissioning and after sales support across India's coastal and inland regions.
- Charged MarinecoreStrategic partnership to support RAD's expansion into the North American market (US and Canada). Charged Marine provides market development, business engagement, and go-to-market support, focusing on recreational, commercial, and workboat segments.
- Zodiac of North AmericacoreOngoing collaboration with leading manufacturer of inflatable and rigid-hull inflatable boats for integration of RAD electric propulsion in expedition cruise and defence applications.
- Williams ShippingcoreCollaboration to deliver zero-emission vessel operations in Southampton waters. RAD provided electric vessel technology and propulsion expertise; Williams Shipping contributed marine operations knowledge, harbour liaison, and on-water support for civil engineering project.
- Pangolin Photo SafariscorePartnership powering the Pangolin Voyager houseboat and electric photo boats for Chobe River wildlife safaris in Botswana. Four RAD 40 drives with solar-powered operation for silent, sustainable tourism.
- EnergyboatscoreOfficial dealer for Netherlands (Benelux region), specialising exclusively in electrically powered boats. Targets boat builders and professional users including government services, nautical police, and research agencies.
- Enviroshift SolutionscoreEco-conscious technology provider introducing RAD's electric propulsion to the Indian marine market across fishing, tourism, defense, and USV sectors.
- EV Boat SalescorePartner for Japan, preparing the market for RAD's intuitive electric propulsion systems with understanding of Japan's stringent inspection and licensing systems.
- RS Electric BoatscorePartnership on Pulse 63 electric RIBs for Oxford and Cambridge Boat Race 2025. RS Electric Boats builds vessels powered by RAD 40 drives, with Zero Marine providing net zero marine services.
- SeavoltcorePartnership to deliver complete electric propulsion solutions to boat manufacturers, marinas, ports, sporting organisations, and governments across Australia and the Pacific region. Combines Seavolt's charging infrastructure with RAD's electric drive systems.
- Savvy NavvycoreIntegration of RAD propulsion power management data with Savvy Navvy smart routing technology, providing boaters with unprecedented accuracy in range prediction and navigation. Smart Range technology incorporates factors like tide, wind, and weather into journey planning.
- Navia YachtscorePartnership on Navia N7 7.3m electric boat featuring RAD 40 drive with integrated solar panels for quiet, eco-friendly navigation.
Scale indicators5 records
Recent moves7 records
Expansion highlights8 records
Rad Propulsion competitors and assessment
Company assessmentDirect peers
- Torqeedo: German manufacturer of electric outboards and inboards (Travel, Cruise, Deep Blue lines), now owned by DEUTZ AG. Most direct competitor to RAD 40/RAD 120 with overlapping boat-builder and commercial/leisure customer base and similar modular battery integration approach.
- Vision Marine Technologies: Canadian manufacturer of high-power electric outboard propulsion systems (E-Motion 180E) for recreational and commercial boats. Public competitor in roughly the same 40–180 hp power band as RAD with boat-builder OEM partnerships.
- Elco Motor Yachts: Long-established US manufacturer of electric inboard and outboard motors for recreational and commercial boats. Historic direct peer in electric marine propulsion with similar OEM and refit customer profile.
Broad incumbents
- Mercury Marine (Avator): Largest US outboard manufacturer (Brunswick subsidiary) now launching the Avator electric outboard line. Competes directly in the recreational boat-builder channel but has massive OEM relationships, dealer network, and balance sheet that RAD lacks.
- Yamaha Motor (HARMO / Electric outboards): Major Japanese marine propulsion incumbent developing electric outboard systems (HARMO) targeting leisure and commercial segments. Competes with RAD on boat-builder relationships in Asia and Europe and on dealer-supported sales motion.
Emerging players
- Evoy: Norwegian electric marine propulsion specialist offering 90–300+ hp inboard and outboard systems. Closest European emerging peer to RAD with comparable power classes, focus on commercial/workboat decarbonisation, and Norway-headquartered maritime tech ecosystem overlap.
- Pure Watercraft: US-based electric outboard and boat propulsion company serving recreational and light commercial markets with integrated battery and helm solutions. Overlaps with RAD's leisure and small commercial positioning in the North American market.
- Remigo: Slovenian startup producing lightweight portable electric outboards targeting small boats and tenders. Adjacent peer focused on a smaller power class than RAD's 40/120kW products but competes for some of the same leisure/OEM customers.
- RS Electric Boats: UK electric RIB builder (Pulse 63) and existing RAD customer/partner. Adjacent electric marine platform that integrates RAD 40 drives, illustrating the OEM partnership model RAD pursues with boat builders.
- Sea Machines Robotics: US-based autonomous marine technology company (SM300 autonomy systems) for commercial vessels and USVs. Competes with RAD's new Autonomy Core product line in the maritime autonomy stack, particularly for uncrewed surface vessels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rad Propulsion social profiles
Digital presenceRad Propulsion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rad Propulsion leadership team
Management profileNumber of profiles
Profiles12 records
Rad Propulsion funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rad Propulsion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rad Propulsion
What does Rad Propulsion do?
RAD Propulsion designs, manufactures and sells electric marine propulsion systems, including the RAD 40 (40kW) and RAD 120 (120kW) electric outboard motors, integrated Power Console units, modular 21kWh battery packs, and a marine autonomy stack (Autonomy Core module, Axon onboard platform, and Insights cloud analytics). The company sells these turn-key electric drive and autonomy systems to boat builders (OEMs), commercial operators, and defence customers through direct enterprise sales and a global dealer network, complemented by engineering and integration services for complex marine technology projects.
Is Rad Propulsion a public or private company?
Rad Propulsion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rad Propulsion founded?
Rad Propulsion was founded in 2018. It employs 11 to 50 people.
Where is Rad Propulsion based?
Rad Propulsion is headquartered in Lee-on-the-solent, United Kingdom, in the Europe region.
How does Rad Propulsion make money?
Four revenue lines are on record. Electric Drive Systems are the primary driver. The others are battery Systems, engineering and Integration Services and power Console Systems.
Who are Rad Propulsion's main competitors?
Direct peers on record are Torqeedo, Vision Marine Technologies and Elco Motor Yachts. Broad incumbents are Mercury Marine (Avator) and Yamaha Motor (HARMO / Electric outboards). Emerging players are Evoy, Pure Watercraft, Remigo, RS Electric Boats and Sea Machines Robotics.
Does Rad Propulsion have an API?
No public API is recorded for Rad Propulsion.
What industry is Rad Propulsion in?
Rad Propulsion's product category is Electric Marine Propulsion. Its primary akta.pro industry code is IMAJAHAC, Marine Hybrid & Electric Propulsion Systems, with a secondary code of IMAJAHAD, Propulsion Drives, Gearboxes & Shaftlines. Its NAICS code is 334511 and its SIC code is 3621.