Golden Arrow Marine

Name

Golden Arrow Marine

Legal name

Salterns Marina Limited

Website

https://goldenarrow.co.uk

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Marine Engineering Services

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN)

akta.pro secondary industry

Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment) (IMAJAHAM)

Keywords

• Marine engine servicing
• Boat engine repairs
• Marine parts sales
• Commercial marine engineering
• Marine propulsion systems

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Marine Engine Sales: Sales of new and remanufactured marine engines including Volvo Penta, Yamaha, MAN, Perkins, Yanmar, and other major brands
2. Servicing and Maintenance: Recurring maintenance and servicing contracts for marine engines and propulsion systems
3. Parts Sales: Sale of marine engine parts and accessories, with over 40,000 parts stocked online

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Golden Arrow Marine is a UK-based marine engineering company that sells, services, repairs, and repowers marine engines and propulsion systems. Operating from four branches on the south coast of England, the company is an authorised dealer for major OEMs including Volvo Penta, Yamaha, MAN, Perkins, Yanmar, Torqeedo, and Humphree, and supplies over 40,000 marine parts via an online parts shop serving both leisure and commercial marine customers.

Product overview

Golden Arrow Marine is a marine engineering service and repair company operating since 1935, serving both the leisure and commercial marine industry across the UK south coast. The company operates as a service-centric business rather than a software platform, offering a portfolio of marine engineering services including engine servicing, maintenance and repairs, diagnostics, winterisation, dynamometer testing, and specialized solutions for electric propulsion, generators, stabilization, gearboxes, and fire suppression. The company stocks over 40,000 marine parts online and acts as a dealer for numerous marine engine and equipment brands including Volvo Penta, Yamaha, Torqeedo, MAN, Perkins, Yanmar, Steyr Motors, Waterworld, RAD Propulsion, Rehlko, Northern Lights, Humphree, ZF Marine Technology, and Sea-Fire. Services are delivered through four branches located in Poole, Portsmouth, Swanwick, and Southampton.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Arrow Technologies: Related technology division featured on BBC South Today, involved in defence contracts and innovation initiatives

Products and services

• Engine Servicing and Repairs
• Engine Sales (New and Remanufactured)
• Online Parts Shop
• Repower Services
• Dynamometer Testing
• Electric Propulsion Systems
• Marine Generators
• Stabilisation Solutions
• Gearboxes
• Fire Suppression Solutions
• Winterisation and Spring Re-Commissioning
• Volvo Penta Action Service
• Commercial Marine Services
• Yamaha Marine Tenders
• Diagnostics and Fault Finding

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered major and core.

• UK Ministry of DefencemajorOthers · 17 April 2026Secured an element of the UK MOD BISS26 contract as part of expansion through Golden Arrow Technologies, demonstrating defence sector capabilities.
• Volvo PentacoreChannel Partner/ Reseller/ Distributor · 1 January 1935Authorised Volvo Penta Centre providing sales, servicing, repairs, and repowers. They are an authorised Volvo Penta Action Service provider and hold Volvo Penta shop locations in Southampton/Swanwick, Poole, and Portsmouth. Have won the 2024 Best Marine Commercial Engine Performance award.
• Yamaha MarinecoreChannel Partner/ Reseller/ DistributorAuthorised Yamaha Marine dealer offering outboard engines and associated parts and service support for Yamaha marine products.
• TorqeedocoreChannel Partner/ Reseller/ DistributorOfficial UK Sole Centre for Torqeedo electric low voltage products, providing sales and service for Torqeedo electric propulsion systems.
• HumphreecoreChannel Partner/ Reseller/ DistributorNamed Official UK Humphree Centre, providing sales and installation of Humphree stabilisation solutions for marine vessels.
• MAN EnginesmajorChannel Partner/ Reseller/ DistributorAuthorised dealer for MAN marine engines providing sales, servicing, and parts support.
• YanmarmajorChannel Partner/ Reseller/ DistributorAuthorised Yanmar dealer offering marine diesel engines, parts, and service support.
• PerkinsmajorChannel Partner/ Reseller/ DistributorAuthorised Perkins marine engine dealer providing engines, parts, and servicing.
• ZF Marine TechnologymajorChannel Partner/ Reseller/ DistributorCelebrating over 20 years as a ZF Technology Sales and Service Dealer, providing marine gearboxes and propulsion solutions.
• Salterns GroupcoreStrategic or Co-development PartnerPart of Salterns Marina Limited, operating within the Salterns Marina group alongside Salterns Marina Chandlery, Salterns Brokerage, Salterns Boatyard Services, Offshore Performance, and Golden Arrow Technologies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Volvo Penta: OEM of marine propulsion systems and Golden Arrow Marine's flagship authorised partner since 1935; comparable as the upstream brand whose dealer-servicing model Golden Arrow replicates across the south coast of England.
• Torqeedo: Electric marine propulsion OEM for which Golden Arrow is the UK Sole Centre; directly comparable as a propulsion technology provider whose products Golden Arrow sells, services, and supports.
• Yamaha Marine UK: Outboard engine OEM with authorised dealer networks across the UK; comparable as another major marine engine brand that competes for the same authorised dealer relationships and end-customer service work.
• ZF Marine Technology: Marine gearbox and propulsion systems OEM with which Golden Arrow has held a 20+ year authorised dealer relationship; comparable as an upstream technology supplier whose products Golden Arrow services and a broader propulsion industry incumbent.

Direct peers

• Bourne Marine: UK Volvo Penta authorised dealer and marine engine service provider on the south coast; comparable as a direct competitor offering engine sales, servicing, and parts to similar leisure and commercial customers in overlapping geography.
• Bates Wharf Marine: UK multi-brand marine dealer and service centre offering engine sales and boat servicing across the south coast; comparable as a competing marine engineering service business targeting similar boat owners with overlapping OEM partnerships.
• Hamble Yacht Services: Solent-based marine engineering, rigging, and boat maintenance service provider; comparable as a south-coast marine service competitor serving overlapping leisure and commercial customers with complementary engineering offerings.
• JD Marine Services: UK-based Volvo Penta authorised marine engine dealer and service centre offering engine sales, servicing, and parts; directly comparable as a competing Volvo Penta dealer with overlapping customer base and service offerings.

Others

• Salterns Marina: Sister company within the Salterns Group operating marina berthing, chandlery, brokerage, and boatyard services; comparable as an ecosystem partner sharing ownership, customer base, and Poole/Southampton waterfront facilities with Golden Arrow.

Regional players

• Fox's Marina & Boatyard: Independent boatyard and marine service facility on the Suffolk/Essex coast; comparable as a UK regional boatyard offering marine servicing and engineering but operating in a different geography than Golden Arrow's south-coast focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goldenarrowmarine
• LinkedInlinkedin.com/company/golden-arrow-marine
• Instagraminstagram.com/goldenarrowmarine
• TikToktiktok.com/@goldenarrowmarine
• Xx.com/GoldenArrowUK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Arrow Marine