CashIn
CashIn is a Riyadh-based fintech that provides CASHIN PETRO, a cloud-based 'Tank to Bank' platform automating fuel station operations including pump management, payment processing, inventory control, and AI-powered analytics for fuel station operators across Saudi Arabia.
- Company typePrivate
- Founded2021
- HeadquartersRiyadh, Saudi Arabia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CashIn does
CashIn is a Riyadh-headquartered fintech founded in 2021 that built CASHIN PETRO, a cloud-based retail fuel solution (RFS) designed to automate every operational layer of a fuel station under a single 'Tank to Bank' architecture. The platform integrates pump management, wet-stock tank monitoring, integrated payments, POS systems, e-invoicing, staff and multi-branch controls, loyalty, and AI-powered live dashboards, and is bundled with proprietary hardware (controllers, tank probes, handheld devices, payment terminals, self-service kiosks). It is licensed and compliant with SAMA, the Saudi Central Bank, the Ministry of Energy, SDAIA, and is built for full ZATCA Phase 1 and Phase 2 E-invoicing compliance.
The company generates revenue through a diversified mix: SaaS subscriptions to the CASHIN PETRO platform, transaction and payment-processing fees on the integrated payment gateway, hardware sales, and professional services covering installation, configuration, and on-site training. Its primary customer segment is fuel and energy station operators in Saudi Arabia — ranging from enterprise fuel brands such as Saudi Aramco, Total, and Gulf to regional chains such as Catron and Petrogen — with adjacent expansion into retail and F&B businesses via Basic POS, Advanced POS, and a unified Payment Hub, plus bespoke solutions for mega events and national projects (airports, book fairs). The company states it has processed over SAR 20 billion in transactions across thousands of active stations.
CashIn has raised approximately $17.6 million in total external funding: a $1.6 million seed round in September 2021 led by BIM Ventures and angel investors, and a $16 million Series A in February 2026 led by Impact46. It employs 51–100 people, sells primarily through a direct enterprise field-sales motion with on-site assessments and hands-on training, and has built a payments and banking ecosystem around partnerships with Saudi National Bank (SNB), STC Pay, Tabby, Tamara, SkipCash, and Channels by STC. The company is co-led by CEO Omar AlRammah, CTO Abdulkarim Zrik, and CBO Obay AlMadi, and is positioned by its own materials as the largest player in Saudi Arabia's fuel and energy digitisation market.
CashIn firmographics
Firmographics- Name
- CashIn
- Legal name
- CASHIN
- Website
- https://cashin.sa
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CashIn is a Riyadh-based fintech that provides CASHIN PETRO, a cloud-based 'Tank to Bank' platform automating fuel station operations including pump management, payment processing, inventory control, and AI-powered analytics for fuel station operators across Saudi Arabia.
- Ownership category
- akta.pro rank
CashIn industry classification
Industry- Product category
- Fuel Station Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where CashIn is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
CashIn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription (CASHIN PETRO): CASHIN PETRO is described as a cloud-based solution that automates fuel station operations. Revenue is generated through a software-as-a-service model where fuel station operators subscribe to the platform for pump management, payment processing, inventory control, and AI-powered analytics. The platform integrates with the station's hardware and connects all operational functions through a centralized dashboard.
- Transaction / Payment Processing Fees: CASHIN processes digital payments and e-invoicing (ZATCA compliant) for fuel stations. The company earns fees on each transaction processed through its integrated payment gateway, handling multiple payment methods including cards, digital wallets, BNPL, and loyalty points. The platform processed transactions exceeding SAR 20 billion, indicating significant transaction volume as a revenue driver.
- Hardware Sales: CASHIN sells specialized hardware including controllers, tank probes, handheld devices, POS kits, payment terminals, and self-service kiosks, all designed to integrate with its software platform. Hardware is offered with warranty, installation support, and regular maintenance.
- Professional Services (Onboarding & Training): CASHIN provides installation, configuration, and training services as part of its onboarding process. This includes pre-installation assessment, on-site installation, software configuration, and handover & training for station managers, supervisors, and staff.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
CashIn product offering
Product offeringCore offering
CashIn (CASHIN) builds and sells CASHIN PETRO, a cloud-based retail fuel solution (RFS) that automates fuel and energy station operations end-to-end—from tank inventory monitoring and pump management to embedded payments and ZATCA-compliant e-invoicing—delivered through a centralized AI-powered live dashboard. The company complements this SaaS platform with supporting hardware (tank probes, handheld devices, POS kits, payment terminals, self-service kiosks) and three POS/payment modules (Basic POS, Advanced POS, Payment Hub) sold to retail and F&B operators.
Product overview
CashIn offers CASHIN PETRO as its core cloud-based platform for fuel station automation, connecting all operations from tank management to banking integration. The platform-plus-modules architecture includes CASHIN PETRO as the central product, complemented by three supporting POS systems (Basic POS for retail, Advanced POS for F&B, and Payment Hub for unified multi-method payments). Hardware offerings (tank probes, handheld devices, payment terminals, self-service kiosks) integrate with the software. Additional services include Onboarding for implementation and Customized Solutions for enterprise events and national projects. The company was founded in 2021 as a digital POS provider and has expanded into the energy sector, positioning itself as Saudi Arabia's first fintech platform specializing in the energy sector.
Differentiator
Problem solved
Functional benefit
Brands
- CASHIN PETRO: A cloud-based retail fuel solution (RFS) that automates fuel and energy site operations, including pump management, tank monitoring, embedded payments, marketplace integrations, and ZATCA Phase 2 compliance.
Products and services
- CASHIN PETRO Cloud-based retail fuel solution (RFS) that automates fuel and energy site operations—from pump management and tank monitoring to embedded payments, marketplace integrations, and ZATCA Phase 2 compliance—through a centralized AI-powered live dashboard. Sold to fuel station operators in Saudi Arabia.
- Payment Hub Unified payment platform that centralizes all payment methods—credit cards, mobile wallets, BNPL, and loyalty points—on a single device, integrating with PoS systems to streamline payments and ensure regulatory compliance.
- Advanced POS Feature-rich point-of-sale system tailored for food and beverage operations, supporting multi-concept management, table organization, order customization, split billing, fast payment processing, kitchen system integration, and real-time analytics.
- Basic POS Comprehensive retail point-of-sale system integrating inventory management, sales tracking, and payment processing, with real-time inventory updates, customizable sales workflows, multiple payment methods, and reporting capabilities.
- CashIn Hardware Specialized hardware including tank probes, handheld devices, controllers, POS kits, payment terminals, and self-service kiosks, designed to integrate with CashIn's software platform for fuel station automation, retail, and F&B management. Sold with warranty, installation support, and 24/7 technical assistance.
- Onboarding Services Five-step implementation service covering pre-installation assessment, installation preparation, on-site installation, software configuration, and handover and training for station managers, supervisors, and staff.
- Customized Solutions Tailored management solutions for mega events and national projects, handling large-scale sales and payment transactions with real-time insights, centralized dashboards, inventory management, and multi-channel payment integration for airports, book fairs, and complex operations.
Quantifiable outcome
- Processed transactions exceeding SAR 20 billion
- +3 more outcomes
Companies that use CashIn
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
CashIn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature9 records
CashIn partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- SkipCashcoreStrategic partnership with SkipCash, a Qatar-based fintech specializing in advanced digital payments. The collaboration aims to drive innovation in the fintech sector and deliver cutting-edge payment solutions tailored to the region's market needs.
- TabbycorePartnership with Tabby to enhance the digital payment experience for businesses and customers through an integrated platform combining payment and banking solutions in a single device. Supports growth of digital payments in the region.
- TamaracorePartnership with Tamara to offer innovative payment solutions for the retail sector, enhancing the fintech and digital payments ecosystem in Saudi Arabia for both customers and merchants.
- STC PaycorePartnership with STC Pay to improve the digital payment experience for merchants and customers via an integrated platform combining payment solutions and banking services in one app and device.
- BenchmarkminorPartnership with Benchmark to provide innovative POS solutions aimed at streamlining financial operations at events, improving the experience for visitors and organizers. CASHIN targets the events and national projects vertical.
- SNB (Saudi National Bank)flagshipPartnership agreement signed during Seamless Saudi Arabia 2024 to deliver innovative solutions in digital payments and e-commerce, supporting Vision 2030 and the transition to a cashless society. This is a strategic collaboration strengthening CASHIN's leadership in digital payment solutions.
- Petrogen (Petrojen) StationscorePartnership agreement signed at LEAP 2024 to implement CASHIN's system for automating operations in fuel stations. CASHIN provides automation solutions (pump management, payments, inventory, AI dashboards) to Petrogen stations in exchange for platform adoption.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
CashIn competitors and assessment
Company assessmentEmerging players
- Lean Technologies: Saudi-based fintech providing open banking and payment infrastructure APIs to merchants and businesses. An emerging player in the Saudi fintech ecosystem with partial overlap to CASHIN's payment aggregation and integration layer.
Direct peers
- Moyasar: Saudi payment gateway and POS provider enabling online and in-person payments with local payment methods support. Comparable to CASHIN in providing merchant-facing payment infrastructure and competing for similar Saudi enterprise customers across retail and fuel verticals.
- Foodics: Saudi-born POS and restaurant management platform with strong presence across MENA. Overlaps with CASHIN's Advanced F&B POS and broader retail POS modules, and similarly targets Saudi merchants with cloud-based POS + payment integration.
- Orpak Systems: Israel-based fuel station automation specialist providing forecourt controllers, payment terminals, and back-office systems to oil companies worldwide. Closest direct competitor to CASHIN PETRO at the global fuel station automation layer, with overlapping product scope.
- HyperPay: MENA-focused payment gateway and acquiring platform serving merchants across Saudi Arabia, UAE, and other GCC markets. Comparable to CASHIN's Payment Hub and embedded payments layer in providing payment processing infrastructure for merchants in the region.
- Geidea: Saudi-based payment solutions provider offering POS terminals, payment gateways, and merchant acquiring services. Directly comparable to CASHIN as a domestic Saudi fintech serving merchants with hardware + software payment stacks, often competing for the same fuel station and retail customer base.
Broad incumbents
- Dover Fueling Solutions: Global fuel dispensing and forecourt technology provider (part of Dover Corporation) offering POS, payment, automation, and wet-stock solutions to fuel retailers worldwide. A large incumbent competing in the same fuel station automation category as CASHIN, with much broader geographic reach and deeper resources.
- Gilbarco Veeder-Root: Major global provider of fuel dispensers, POS systems, payment terminals, and forecourt automation for retail fuel stations. A broad incumbent in the same end-market as CASHIN PETRO, with multinational deployment scale.
Others
- Tabby: MENA BNPL provider and a CASHIN technology integration partner. Comparable as part of CASHIN's payment hub ecosystem in Saudi retail payments; adjacent rather than directly competitive with the core fuel station automation offering.
- STC Pay (now stc bank): Saudi digital wallet and payment app from STC, also a CASHIN technology partner. Comparable as part of the Saudi digital payments ecosystem in which CASHIN operates, but more consumer-facing and complementary rather than directly competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CashIn social profiles
Digital presenceCashIn compliance and trust
Trust signalCompliance2 records
CashIn financial estimates
Financial estimateRevenue estimate
Valuation estimate
CashIn leadership team
Management profileNumber of profiles
Profiles3 records
CashIn funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CashIn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CashIn
What does CashIn do?
CashIn (CASHIN) builds and sells CASHIN PETRO, a cloud-based retail fuel solution (RFS) that automates fuel and energy station operations end-to-end—from tank inventory monitoring and pump management to embedded payments and ZATCA-compliant e-invoicing—delivered through a centralized AI-powered live dashboard. The company complements this SaaS platform with supporting hardware (tank probes, handheld devices, POS kits, payment terminals, self-service kiosks) and three POS/payment modules (Basic POS, Advanced POS, Payment Hub) sold to retail and F&B operators.
Is CashIn a public or private company?
CashIn is a private company. It is classified as venture growth investor backed and is currently operating.
When was CashIn founded?
CashIn was founded in 2021. It employs 51 to 100 people.
Where is CashIn based?
CashIn is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does CashIn make money?
Four revenue lines are on record. SaaS Platform Subscription (CASHIN PETRO) is the primary driver. The others are transaction / Payment Processing Fees, hardware Sales and professional Services (Onboarding & Training).
Who are CashIn's main competitors?
Lean Technologies is listed as an emerging player. Direct peers are Moyasar, Foodics, Orpak Systems, HyperPay and Geidea. Broad incumbents are Dover Fueling Solutions and Gilbarco Veeder-Root. Others are Tabby and STC Pay (now stc bank).
Does CashIn have an API?
No public API is recorded for CashIn.
What industry is CashIn in?
CashIn's product category is Fuel Station Automation Software. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 51821.