Swipeline Media
Swipeline Media is a Turkish digital media company that produces entrepreneurship, startup, and technology news across podcast, newsletter, vertical video, and social platforms, monetizing through brand sponsorships and advertising aimed at global and local brands.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Swipeline Media does
Swipeline Media is a Turkish digital media company founded in June 2020 and headquartered in Kadıköy, Istanbul, that produces entrepreneurship, startup, and technology news content primarily in Turkish. Its core products are the Swipeline Podcast — described as one of Turkey's oldest entrepreneurship-focused podcasts, distributed primarily on YouTube with short-form clips repurposed on Instagram Reels, TikTok, and YouTube Shorts — the Swipeline Gündem daily morning newsletter, and the Swipeline Summit annual event. Content formats span 40–50 second vertical videos, carousel posts, 10-minute YouTube interviews, and interactive Instagram stories, produced by in-house journalists. The company reports 15 million monthly impressions, 3.5 million monthly reach, 180,000 followers across platforms, and a 10% engagement rate.
The business model is advertising-led. Swipeline monetizes through podcast episode sponsorships, branded vertical video production, carousel posts, newsletter features, interview appearances, and story placements, with a direct-to-brand sales motion via a dedicated advertising page and email inquiries ([email protected]). Pricing is quote-based and not publicly disclosed. The company states it serves global and local brands of all sizes and positions itself as one of Turkey's fastest-growing media companies, supported by a reported 5x user growth in the year prior to its July 2022 funding round.
Swipeline has raised approximately $330,000 in disclosed funding (an $80,000 round in August 2021 and a $250,000 bridge round in July 2022 at a $3 million valuation). The bridge round's stated use of funds was to expand content offerings and develop into a group of media companies. The website references IST, SF, LDN, and DXB locations, but operations remain anchored in Istanbul with no disclosed international staffing. The company operates as a privately held, venture-backed Turkish startup with 11–50 employees.
Swipeline Media firmographics
Firmographics- Name
- Swipeline Media
- Legal name
- Swipeline Media
- Website
- https://swipeline.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swipeline Media is a Turkish digital media company that produces entrepreneurship, startup, and technology news across podcast, newsletter, vertical video, and social platforms, monetizing through brand sponsorships and advertising aimed at global and local brands.
- Ownership category
- akta.pro rank
Swipeline Media industry classification
Industry- Product category
- Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Swipeline Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Swipeline Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Podcast Sponsorship & Episode Hosting: Sponsorships within podcast episodes and hosting technology entrepreneurs as guests on the Swipeline Podcast, one of Turkey's oldest entrepreneurship podcasts, distributed primarily on YouTube with short-form clips shared on Instagram Reels, TikTok, and YouTube Shorts.
- Vertical Video Production: Short-form vertical video content (40-50 seconds) produced by journalists, distributed across Instagram Reels, TikTok, and YouTube Shorts, with average reach of 50K per piece.
- Carousel Content: Multi-page carousel posts with graphics and data visualizations, distributed across social media platforms, with average reach of 50K per piece.
- Newsletter (Swipeline Gündem): Daily morning newsletter published at 09:00 featuring the day's top technology and entrepreneurship news in 15-second reads.
- Interview Content: 10-minute YouTube interviews focused on single topics, with short clips repurposed across Instagram Reels, TikTok, and YouTube Shorts.
- Story Placements: Interactive poll and engagement stories shared with followers for clicks, brand awareness, and sales conversion.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Swipeline Media product offering
Product offeringCore offering
Swipeline Media is a Turkish digital media company that produces and distributes entrepreneurship, startup, and technology news content across podcast, short-form video, newsletter, carousel, interview, and story formats on YouTube, Instagram, TikTok, and via email. Its primary revenue stream is brand advertising and sponsorships sold directly to global and local brands seeking to reach technology and entrepreneurship audiences in Turkey and internationally. The company combines editorial content with multi-platform distribution, reporting 15M monthly impressions, 3.5M monthly reach, 180K followers, and a 10% engagement rate.
Product overview
Swipeline Media is a Turkish digital media company operating as a platform-plus-content model, with its core offerings comprising the Swipeline Podcast (one of Turkey's oldest entrepreneurship-focused podcasts), the Swipeline Gündem daily newsletter, and the Swipeline Summit event. The company monetizes through multiple advertising models including vertical video production, carousel posts, interview segments, and story placements, with reported metrics of 15 million monthly impressions, 3.5 million monthly reach, 180K total followers, and 10% engagement rate.
Differentiator
Problem solved
Functional benefit
Brands
- Swipeline Podcast: Turkey's one of the oldest entrepreneurship podcasts featuring technology leaders as guests. Main platform is YouTube with short video excerpts shared on Instagram Reels, TikTok, and YouTube Shorts.
- Swipeline Gündem
- Swipeline Summit
Products and services
- Swipeline Podcast One of Turkey's oldest entrepreneurship-focused podcasts featuring technology leaders and entrepreneurs as guests. Distributed primarily on YouTube with key segments repurposed as short-form video on Instagram Reels, TikTok, and YouTube Shorts, used as a sponsorship inventory for brands.
- Swipeline Gündem Newsletter Daily morning newsletter published at 09:00 every day, delivering technology and entrepreneurship news in brief 15-second reads to subscribers, with sponsored placements available for brands.
- Swipeline Summit Annual summit event hosted by Swipeline that convenes Turkey's technology and entrepreneurship ecosystem participants.
- Brand Advertising and Sponsorship Services Multi-format advertising and sponsorship services sold directly to global and local brands, executed through podcast sponsorships, short-form vertical video, carousel posts, newsletter features, interview appearances, and story placements across Instagram, TikTok, YouTube, and email to reach Turkey's technology and entrepreneurship audience.
Quantifiable outcome
- 5x user growth in the year prior to July 2022
Companies that use Swipeline Media
Customer profileSegments1 record
Ideal customer profiles1 record
Swipeline Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swipeline Media partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Swipeline Media competitors and assessment
Company assessmentDirect peers
- Webrazzi: Turkish digital media company covering internet, startups, and technology. Directly comparable to Swipeline as a Turkey-based tech/startup news publisher monetizing through advertising and events.
- TechCrunch: Global leader in tech and startup news with original reporting, podcasts, and events. Comparable to Swipeline in editorial model (startup/tech focus), podcast + events + newsletter monetization, and sponsorship-driven revenue.
- The Information: Subscription-supported tech and startup news publisher with high-value B2B audience. Comparable to Swipeline in vertical focus (startups/tech) and in-depth interview-based content format.
- Tech in Asia: Asia's leading tech and startup media company with editorial, events (TAS conferences), and subscription products. Directly comparable to Swipeline's integrated media-plus-events model in an emerging tech ecosystem.
- e27: Southeast Asia-focused startup media and community platform with editorial content and flagship events (Echelon). Comparable to Swipeline's community-first media approach in a regional tech ecosystem.
- KrASIA: Digital media publication focused on technology and startups across Asia. Comparable to Swipeline's niche tech/startup coverage and multi-platform distribution approach.
Emerging players
- Girişim Haber: Turkish-language startup and entrepreneurship news portal. Comparable to Swipeline in local Turkish market focus and tech/startup vertical, though smaller scale and less diversified across content formats.
Broad incumbents
- Fast Company: Major global business and technology publication covering innovation, startups, and leadership. Comparable to Swipeline in audience overlap (tech/startup readers) but operates at much larger scale across global markets.
- Wired: Iconic technology and culture publication with podcast, video, and newsletter products. Comparable to Swipeline in multi-format tech-focused content strategy and advertising-driven monetization.
Regional players
- Startup Radar Turkey: Turkey-focused startup ecosystem platform with directory, news, and events. Comparable to Swipeline's Turkish startup community focus, though oriented more toward startup data/directory than editorial content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swipeline Media social profiles
Digital presenceSwipeline Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swipeline Media leadership team
Management profileNumber of profiles
Profiles1 record
Swipeline Media funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swipeline Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swipeline Media
What does Swipeline Media do?
Swipeline Media is a Turkish digital media company that produces and distributes entrepreneurship, startup, and technology news content across podcast, short-form video, newsletter, carousel, interview, and story formats on YouTube, Instagram, TikTok, and via email. Its primary revenue stream is brand advertising and sponsorships sold directly to global and local brands seeking to reach technology and entrepreneurship audiences in Turkey and internationally. The company combines editorial content with multi-platform distribution, reporting 15M monthly impressions, 3.5M monthly reach, 180K followers, and a 10% engagement rate.
Is Swipeline Media a public or private company?
Swipeline Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swipeline Media founded?
Swipeline Media was founded in 2020. It employs 11 to 50 people.
Where is Swipeline Media based?
Swipeline Media is headquartered in London, United Kingdom, in the Europe region.
How does Swipeline Media make money?
Six revenue lines are on record. Podcast Sponsorship & Episode Hosting is the primary driver. The others are vertical Video Production, carousel Content, newsletter (Swipeline Gündem), interview Content and story Placements.
Who are Swipeline Media's main competitors?
Direct peers on record are Webrazzi, TechCrunch, The Information, Tech in Asia, e27 and KrASIA. Girişim Haber is listed as an emerging player. Broad incumbents are Fast Company and Wired. Startup Radar Turkey is listed as a regional player.
Does Swipeline Media have an API?
No public API is recorded for Swipeline Media.
What industry is Swipeline Media in?
Swipeline Media's product category is Digital Media. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 516210 and its SIC code is 7310.