Local.com
Local.com is a web-based software review and Top 10 comparison platform operated by Media.net Advertising FZ-LLC in Dubai, UAE. It serves SMBs, individual consumers, and tech-interested readers with editorially independent reviews across roughly thirteen software and business tool categories, monetized via Amazon Associates affiliate commissions and advertising partnerships.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Local.com does
Local.com is a software review and comparison platform operated by Media.net Advertising FZ-LLC, a private limited company headquartered in Dubai Media City, UAE. The platform publishes expert-written, editorially independent reviews organized into Top 10 lists across two main sections: Business (covering SEO tools, job listing sites, tax software, HR software, marketing tools, payroll software, and website builders) and Software (covering domain providers, website hosting, antivirus, dating apps, password managers, and video editing software). It explicitly states it is not paid by companies it reviews. The intended audience is broad, spanning small and medium business owners, individual consumers, and tech-interested readers seeking comparative analysis to inform software purchasing decisions.
The underlying technology is a web-based content management and review platform structured around category landing pages optimized for organic search traffic. Local.com does not sell a software product to end users; rather, it monetizes attention and intent through two channels: (1) affiliate commissions, most prominently through the Amazon Associates program on qualifying purchase referrals, and (2) advertising and sponsored content sold via a 'Partner With Us' program. The go-to-market motion is product-led and SEO-driven, with content marketing, organic search, an email newsletter offering SaaS discounts and vouchers, and affiliate referrals as the primary acquisition and revenue channels. The site claims a library of 100+ reviews across roughly thirteen categories.
Operationally, Local.com is a small organization (11-50 employees) with no disclosed leadership team, no disclosed revenue, no parent company, and no identified venture capital backing. A SEC Form D filed in January 2024 by a related but separately identified entity, Locally.com, Inc., disclosed a $6 million exempt offering intended for general corporate purposes; the relationship between that filer and the Media.net-operated review platform is not clarified in the source data. The company shows no M&A activity, no enterprise customer wins, no proprietary AI/ML capability, and no API or SDK surface. Its expansion has been incremental and content-led, with new categories such as AI image generators and video editing software added to the editorial surface.
Local.com firmographics
Firmographics- Name
- Local.com
- Legal name
- Media.net Advertising FZ-LLC
- Website
- https://local.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Local.com is a web-based software review and Top 10 comparison platform operated by Media.net Advertising FZ-LLC in Dubai, UAE. It serves SMBs, individual consumers, and tech-interested readers with editorially independent reviews across roughly thirteen software and business tool categories, monetized via Amazon Associates affiliate commissions and advertising partnerships.
- Ownership category
- akta.pro rank
Local.com industry classification
Industry- Product category
- Online Product Review and Comparison Content
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
Keywords
Where Local.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Local.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Amazon Associate Commissions: Local.com earns commissions from qualifying purchases made through Amazon affiliate links on the site.
- Partner/Sponsored Content: The company offers advertising and sponsored content opportunities to partners, as indicated by their 'Partner With Us' program mentioned on the website.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Local.com product offering
Product offeringCore offering
Local.com operates a web-based product review and rating platform that publishes expert-written, unbiased Top 10 lists and reviews of SaaS, business, and consumer software across categories such as SEO tools, HR software, payroll software, marketing tools, website builders, hosting, antivirus, password managers, dating apps, domain providers, job listing sites, and tax software. The platform is free to users and monetized via Amazon Associates affiliate commissions and partner/sponsored content programs.
Product overview
Local.com is a product review and rating platform organized around Top 10 lists, featuring expert-written unbiased reviews of SaaS and business software tools. The platform is structured into two main sections—Business (covering SEO Tools, Job listing sites, Tax software, HR Software, Marketing tools, Payroll Software) and Software (covering Website Builders, Website Hosting, Antivirus, Dating Apps, Password Managers, Domain Providers). Each category page presents curated Top 10 product recommendations with ratings, feature descriptions, and links to reviewed products, providing readers with comparative analysis to inform purchasing decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Local.com Review Platform A web-based product review and rating platform that publishes expert-written, unbiased reviews and curated Top 10 lists of SaaS, business, and consumer software tools across categories including SEO, HR, payroll, marketing, website builders, hosting, antivirus, password managers, dating apps, domain providers, job listings, and tax software. Free to end users; monetized via Amazon Associates affiliate commissions and partner/sponsored content.
Companies that use Local.com
Customer profileSegments3 records
Ideal customer profiles2 records
Local.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Local.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreLocal.com participates in the Amazon Associates program, earning commissions from qualifying purchases made through affiliate links on the site. This is a standard affiliate marketing partnership where the platform promotes Amazon products and earns referral fees on resulting sales.
Recent moves5 records
Expansion highlights4 records
Local.com competitors and assessment
Company assessmentDirect peers
- GetApp: Software discovery and review site (Gartner-owned) serving SMB buyers, directly comparable in audience and category coverage to Local.com.
- Capterra: Software review and selection platform owned by Gartner, covering business software across HR, payroll, marketing, and website-building categories that overlap directly with Local.com's content inventory.
- TrustRadius: B2B software review platform with verified buyer reviews and structured comparison content, competing for the same SMB and enterprise software research audience Local.com targets.
- G2: The largest software review marketplace, offering verified user reviews, comparison tools, and lead generation for SaaS buyers. Most directly comparable to Local.com across nearly all of Local.com's software categories, with a much larger scale and Gartner backing.
- Top10.com: Top-10 list and review site covering software and consumer services with affiliate monetization; near-identical content format and business model to Local.com.
- Software Advice: Gartner-owned software advisor combining reviews, comparison tools, and buyer consultation — competing for the same top-of-funnel SaaS research intent.
Broad incumbents
- Wirecutter (The New York Times): Editorial-led product recommendation site applying rigorous review methodology, increasingly covering software categories that overlap Local.com's portfolio and exemplifying the 'unbiased expert' positioning Local.com also claims.
- TechRadar: Global technology review publication with affiliate-driven software and SaaS coverage (hosting, antivirus, website builders), competing for the same commercial-intent organic traffic.
- PCMag: Established consumer technology review publication covering software, security, and web services with editorial authority. Overlaps with Local.com in antivirus, password managers, and website-building categories but at much larger scale.
- Tom's Guide: Major consumer tech review site covering software, apps, and digital services — competing for the same SEO-driven software research traffic with deeper resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Local.com social profiles
Digital presenceLocal.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local.com leadership team
Management profileNumber of profiles
Local.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local.com
What does Local.com do?
Local.com operates a web-based product review and rating platform that publishes expert-written, unbiased Top 10 lists and reviews of SaaS, business, and consumer software across categories such as SEO tools, HR software, payroll software, marketing tools, website builders, hosting, antivirus, password managers, dating apps, domain providers, job listing sites, and tax software. The platform is free to users and monetized via Amazon Associates affiliate commissions and partner/sponsored content programs.
Is Local.com a public or private company?
Local.com is a private company. It is classified as corporate owned and is currently operating.
When was Local.com founded?
Local.com was founded in 2015. It employs 11 to 50 people.
Where is Local.com based?
Local.com is headquartered in New York, United States, in the North America region.
How does Local.com make money?
Two revenue lines are on record. Amazon Associate Commissions are the primary driver. The others are partner/Sponsored Content.
Who are Local.com's main competitors?
Direct peers on record are GetApp, Capterra, TrustRadius, G2, Top10.com and Software Advice. Broad incumbents are Wirecutter (The New York Times), TechRadar, PCMag and Tom's Guide.
Does Local.com have an API?
No public API is recorded for Local.com.
What industry is Local.com in?
Local.com's product category is Online Product Review and Comparison Content. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 51929.