What Stories does

Stories, operating as Stories.Space B.V., is a Netherlands-based company founded in 2020 by psychologist Emilie Sporre-Koppius that provides subscription-based access to professionally designed therapy rooms, coworking spaces, and a peer community for independent healthcare professionals across the Dutch market. The company serves a clearly defined segment: solo psychologists, psychotherapists, coaches, and bodyworkers who need affordable, professionally appointed practice space without the overhead of a long-term lease, and who seek to combat the isolation inherent to independent practice. As of the latest data, Stories serves 650+ members across five Dutch cities — Amsterdam (multiple sub-locations including Sarphatistraat, Emmaplein, Herengracht, and Keizersgracht), Haarlem, Utrecht (Maliestraat, with a second site in development), Den Haag, and Eindhoven (opening 2026).

The company's core products are organized around a tiered subscription membership: an Essentials tier at €39.50/month for base workspace and community access, and a Plus+ tier at €79.50/month adding a Carefinder client-discovery profile plus professional video and portrait photography. Members also purchase Daypart Packages (fixed weekly 3- or 6-hour slots starting at €20 per 3-hour block per week) or Flex Hours Packages (10-25+ flexible monthly hours from €12.50/hour off-peak). The proprietary Stories App handles room booking, scheduling, and community event access, while the integrated Carefinder platform functions as a built-in client-acquisition channel by listing member profiles from day one. Revenue is supplemented by weekend photo/video shoot rentals at €395-€949 per booking.

The go-to-market motion is community-led: prospective members apply via a Typeform on the website, often initiate contact over WhatsApp, and are converted through a self-serve flow supported by in-person events (Summer Drinks, New Member Days, Breakfast Sessions, Seasonal Reiki ceremonies). Distribution is direct-to-consumer with no resellers or marketplace channels; expansion into new cities is driven by waitlist demand. Stories has raised approximately €3M cumulatively across four funding rounds (2021, 2023, March 2024, and June 2025), and is pursuing partnerships with adjacent platforms such as NOBCO (Dutch professional coaches association) and Flouria (women's health) to extend ecosystem value beyond physical workspace.

Name

Stories

Legal name

Stories.Space B.V.

Website

https://stories.space

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Stories operates a subscription-based network of purpose-built therapy rooms, coworking spaces, and a peer community for independent Dutch healthcare professionals, including psychologists, therapists, coaches, and bodyworkers, with 650+ members across five cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Practice Room Rental Memberships: Stories generates revenue primarily through recurring membership subscriptions for access to therapy rooms, coworking spaces, and community facilities. Members pay weekly or monthly fees based on selected tiers (Essentials, Plus+) and usage packages (Dagdelen fixed dayparts, Flex Uren hourly). The membership model provides predictable recurring revenue. Members can upgrade their tier as their practice grows, creating land-and-expand dynamics.
2. Photoshoot & Videoshoot Space Rental: Stories rents out its rooms on Saturdays and Sundays for photoshoots, videoshoots, and training sessions. Pricing is per-block (2, 4, or 8 hours) and location-dependent, ranging from €395 excl. VAT for 2 hours at Emmaplein to €949 excl. VAT for 8 hours. This is a supplemental, event-driven revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Stories operates a chain of design-led, fully-furnished coworking and treatment spaces in five Dutch cities (Amsterdam, Haarlem, Utrecht, Den Haag, Eindhoven), rented out by the hour, daypart, or via monthly membership to independent psychologists, therapists, coaches, and bodyworkers. Members get access to private treatment rooms, shared facilities, an in-house booking app, and a community of practitioners, with optional add-on visibility through the Carefinder client-matching platform.

Product overview

Stories operates a co-working and practice space network for independent healthcare professionals (therapists, psychologists, coaches, and bodyworkers) across the Netherlands. The core offering is subscription-based membership providing access to professionally designed therapy rooms, coworking spaces (Stories Club), and community events. The membership architecture includes two tiers: Essentials (€39.50/month) for basic access, and Plus+ (€79.50/month) which adds the Carefinder client discovery platform, professional video, and portrait photography. Members can choose Daypart Packages (fixed weekly 3 or 6-hour slots starting at €20/week) or Flex Hours Packages (10-25+ flexible hours starting at €12.50/hour). The proprietary Stories App handles room booking and scheduling. Stories also offers Photo/Video Shoot Rental services for external clients on weekends. The company was founded in 2020 and operates locations in Amsterdam, Haarlem, Utrecht, Den Haag, and Eindhoven.

Differentiator

Problem solved

Functional benefit

Brands

• Carefinder: A platform where clients find their therapist, psychologist, or coach. Stories members receive a profile on Carefinder from day one.

Products and services

• Stories Membership Recurring subscription membership giving independent psychologists, therapists, coaches and bodyworkers access to Stories' treatment rooms across five Dutch cities, the in-house Stories App for booking, and the Stories practitioner community. Available in Essentials and Plus+ tiers, with optional Daypart and Flex Hours usage packages.
• Photo & Video Shoot Studio Rental

Quantifiable outcome

• 88% of members are (very) satisfied with Stories (member survey 2024, n=109; NPS survey 2022-2023, n=128)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• FlouriaminorGTM or Marketing Partner · 27 October 2025Flouria is a digital women's health platform covering cycle tracking, fertility, pregnancy, postpartum, and perimenopause care. Stories and Flouria have formed a partnership in women's health. Stories members receive 6 months of free access to the Flouria platform, a free masterclass on 'How hormonal health affects emotional well-being', and opportunities to join Flouria's expert team. The partnership is designed to help Stories members support their own hormonal/emotional health and better understand invisible health challenges their clients may face.
• NOBCO (Nederlandse Orde van Beroepscoaches)minorGTM or Marketing PartnerNOBCO is the Dutch Association of Professional Coaches and a partner of Stories. NOBCO coaches in training receive multiple benefits through the partnership. Stories is recommended as a workspace option on NOBCO's website, and NOBCO certification holders may receive preferential terms or visibility within the Stories community.

Scale indicators7 records

Recent moves7 records

Expansion highlights2 records

Regional players

• The Office Guru: The Office Guru is a Dutch-based operator of flexible workspaces, meeting rooms, and virtual offices across multiple Dutch cities. Directly competitive in the same geographies as Stories, though focused on generalist professional tenants rather than the independent healthcare-practitioner niche.

Broad incumbents

• Vagaro: Vagaro provides SaaS booking, marketplace, and business management tools to independent wellness and beauty professionals. Mirrors Stories' Carefinder strategy of providing demand generation and practice-management tools to the same independent-practitioner customer base.
• NeueHouse: NeueHouse operates design-forward, member-based workspaces targeting creative and professional members with curated programming and community. The membership + curated experience + premium positioning closely matches Stories' brand and go-to-market approach, though for a broader creative-professional audience.
• Mindbody: Mindbody is a leading SaaS and marketplace platform for wellness businesses (salons, spas, fitness, integrative health), serving many of the same independent practitioner segments that Stories supports with physical space. Competes indirectly for the same independent practitioners' software and lead-gen wallet.
• Industrious: Industrious is a premium flexible-workspace operator with multiple U.S. and international locations, providing private offices, suites, and coworking to professionals and small teams. While broader in target customer, the subscription-based access to design-forward workspaces matches Stories' core real-estate-as-a-service model.
• Knotel: Knotel (now part of Newmark) provides flexible, customized office space as a service to businesses. While targeting larger teams rather than individual practitioners, the on-demand office-as-a-service model parallels Stories' room-as-a-service subscription architecture.

Emerging players

• Alma: Alma is an online directory and practice-management platform for therapists in private practice. Targets the exact same customer (independent therapists) with a competing client-discovery / lead-gen proposition versus Stories' Carefinder.
• Headway: Headway is a digital marketplace that connects therapy clients with in-network therapists and provides practice-management tooling. Competes with Stories' Carefinder on therapist-client matching while targeting the same independent therapist customer segment.

Direct peers

• My Salon Suite: My Salon Suite operates a network of upscale, self-contained salon suites leased to independent beauty and wellness professionals. The franchise model of standardized, premium fit-out + recurring suite rental is the closest functional analog to Stories in the wellness-professional workspace category.
• Salon Lofts: Salon Lofts rents individually leased, fully equipped studio suites to independent beauty and wellness professionals on a membership/subscription basis. The unit-economics model (one professional per room, recurring fees, landlord-led fit-out) closely mirrors Stories' therapy-room rental subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stories-space
• Instagraminstagram.com/stories.space

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stories