LOOK OPTIC
LOOK OPTIC is a US-based, direct-to-consumer eyewear brand selling non-prescription reading glasses, progressive readers, blue light glasses, and sunglasses at $68 per pair through its own e-commerce site, targeting fashion-conscious adults with presbyopia and digital eye strain via celebrity collaboration-led marketing.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What LOOK OPTIC does
LOOK OPTIC, LLC is a privately held, direct-to-consumer eyewear company founded in 2016 and headquartered in Los Angeles, operating from a Delaware-incorporated LLC structure. The company designs and sells non-prescription fashion eyewear through its own Shopify-based e-commerce storefront at lookoptic.com, with a product portfolio spanning standard reading glasses in +1.00 to +3.00 magnification, Progressive Readers™ (non-prescription progressive lenses), blue light filtering glasses, sunglasses, sun progressives, and custom Look Tints. Core product engineering centers on premium lens coatings and progressive lens technology delivered without prescription requirements, supported by a 90-day risk-free trial, one-year guarantee, free shipping over $130, and a virtual mirror try-on tool. The standard price point is $68 per pair.
The business model is a one-time purchase DTC e-commerce model with no subscription or recurring revenue component. The company targets adults experiencing presbyopia and digital eye strain who want fashionable, accessible eyewear without the friction of prescription dispensing. Brand awareness is generated through a portfolio of celebrity collaborations functioning as both marketing and product design partnerships: Alex Rodriguez (men's collection, advisory role), Elaine Welteroth (fashion editor collaboration), Eva Mendes, Diane Keaton, Carolyn Murphy, and Venus Williams (the "Eleven by Venus Williams" sub-brand). Operating geographies are limited to the United States, and the company has served what it claims as 500,000+ customers with a 4.7-star average across 13,000+ reviews, supported by Forbes Vetted "Best for Readers" recognition in 2026.
The company operates with a lean team of 1-10 employees and has raised approximately $1.5 million in disclosed capital via a 2021 SEC Rule 506(b) convertible note offering, with no institutional venture capital or private equity ownership disclosed. Founder co-founders Andrew Leary and Jonathan Saven are identified. Distribution is exclusively owned (DTC) with no wholesale, marketplace, or retail presence referenced in the data, and the company has no disclosed subsidiaries, acquisitions, or international operations.
LOOK OPTIC firmographics
Firmographics- Name
- LOOK OPTIC
- Legal name
- LOOK OPTIC, LLC
- Website
- https://lookoptic.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LOOK OPTIC is a US-based, direct-to-consumer eyewear brand selling non-prescription reading glasses, progressive readers, blue light glasses, and sunglasses at $68 per pair through its own e-commerce site, targeting fashion-conscious adults with presbyopia and digital eye strain via celebrity collaboration-led marketing.
- Ownership category
- akta.pro rank
LOOK OPTIC industry classification
Industry- Product category
- Fashion Eyewear
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Reading Glasses (OTC) (CRAAAKAG)
- akta.pro secondary industries
- Sport & Performance Eyewear (CRAAAKAC), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where LOOK OPTIC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LOOK OPTIC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Eyewear Product Sales: LOOK OPTIC generates revenue through one-time purchases of reading glasses, progressive readers, blue light glasses, and sunglasses. Products are sold at fixed price points ($68 per unit for most readers) with no subscription component. Revenue is derived from individual consumer transactions across multiple product categories targeting different eyewear needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard reading glasses at $68 per pair |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
LOOK OPTIC product offering
Product offeringCore offering
LOOK OPTIC is a direct-to-consumer eyewear brand selling fashion-forward, non-prescription reading glasses (+1.00 to +3.00 magnification), Progressive Readers™ that deliver near and far vision in one lens, blue light filtering glasses, and sunglasses including sun progressives. Products are sold online at a standard $68 price point, backed by a 90-day risk-free trial, one-year guarantee, and free shipping on orders over $130.
Product overview
LOOK OPTIC is an eyewear company offering reading glasses and related optical products through direct-to-consumer e-commerce. The core product portfolio includes Readers (standard magnifying reading glasses in +1.00 to +3.00 magnification), Progressives (no-prescription progressive lenses for near and far vision), Blue Light Glasses (filtering technology for digital screen protection), Sunglasses, and Sun Progressives. The company operates primarily as a Shopify-based e-commerce platform targeting men and women with fashion-forward frames at the $68 price point. Notable brand collaborations include partnerships with Alex Rodriguez (men's collection launch), Elaine Welteroth, Eva Mendes, Diane Keaton, Carolyn Murphy, and Venus Williams. The company emphasizes a 90-day trial, one-year guarantee, free shipping over $130, and has served over 500,000 customers with a 4.7-star average rating from 13,000+ reviews.
Differentiator
Problem solved
Functional benefit
Brands
- Eleven by Venus Williams: A collaboration sub-brand with tennis champion Venus Williams featuring eyewear products.
Products and services
- Readers Standard non-prescription reading glasses available in women's and men's categories with magnification levels ranging from +1.00 to +3.00, sold at a standard $68 price point with a 90-day trial and one-year guarantee.
- Progressive Readers Proprietary Progressive Readers™ that provide seamless vision near and far without a prescription required, combining multiple magnification strengths in one lens, marketed as 'Everyday Luxury' with a 90-day trial.
- Blue Light Glasses Non-prescription eyewear with lenses designed to filter blue light, recommended by optometrists for digital device use, available for both women and men, recognized by Forbes as 'Best for Readers' in its 2026 blue light glasses buying guide.
- Sunglasses Sunglasses collection featuring fashion-forward frames with premium quality lenses and customizable Look Tints (rose and blue tint options).
- Sun Progressives Progressive lenses combined with sun protection for seamless near-and-far vision outdoors.
- Cosmo Readers Fashion-forward reading glasses blending an iconic retro shape with modern charm, available in multiple colors (Tortoise, Black, Lake Blue, Champagne, Taupe, and more) and magnification levels (+1.00 to +3.00). A best seller with Virtual Mirror try-on support.
- Laurel Readers Oversized square frame reading glasses designed as a statement piece, available in multiple colors and magnification levels (+1.00 to +3.00). A best seller.
- Alex Rodriguez Collection Men's eyewear capsule collection developed in collaboration with former baseball star Alex Rodriguez, who also serves as adviser and brand ambassador for LOOK OPTIC, expanding the company's presence in the men's segment.
- Elaine Welteroth Collection Eyewear range co-developed with fashion editor and designer Elaine Welteroth, combining her fashion expertise with LOOK OPTIC's eyewear design and manufacturing capabilities.
- Eva Mendes Collection Eyewear collection collaboration with actress Eva Mendes.
- Diane Keaton Collection Eyewear collection collaboration with actress Diane Keaton.
- Carolyn Murphy Collection Eyewear collection collaboration with model Carolyn Murphy.
- Eleven by Venus Williams Sub-brand eyewear collection developed in partnership with tennis champion Venus Williams.
Quantifiable outcome
- 500K+ customers served
- +2 more outcomes
Companies that use LOOK OPTIC
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
LOOK OPTIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LOOK OPTIC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Elaine WelterothcoreLOOK OPTIC and Elaine Welteroth collaborated on an eyewear range, combining Welteroth's fashion expertise with LOOK OPTIC's eyewear design and manufacturing capabilities.
- Alex RodriguezcoreLOOK OPTIC collaborated with former baseball star Alex Rodriguez to help launch its men's collection and branding efforts. Rodriguez serves as an adviser and brand ambassador for the company. The partnership involves a capsule collection launching early next year and highlights Rodriguez's role in expanding the company's market presence into the men's segment.
- Eva MendessupportingLOOK OPTIC collaborated with actress Eva Mendes on an eyewear collection.
- Diane KeatonsupportingLOOK OPTIC collaborated with actress Diane Keaton on an eyewear collection.
- Carolyn MurphysupportingLOOK OPTIC collaborated with model Carolyn Murphy on an eyewear collection.
- Venus WilliamscoreLOOK OPTIC partnered with tennis champion Venus Williams on the 'Eleven by Venus Williams' eyewear collection.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
LOOK OPTIC competitors and assessment
Company assessmentDirect peers
- Warby Parker: Direct-to-consumer eyewear company offering prescription glasses, sunglasses, contacts, and readers at accessible price points with virtual try-on. Most comparable to LOOK OPTIC by D2C model, fashion-forward positioning, and online-led customer experience, though Warby Parker is far larger and includes prescription.
- Zenni Optical: Online-first eyewear retailer offering prescription glasses, readers, blue light glasses, and sunglasses at low price points. Direct competitor to LOOK OPTIC in affordable, online-purchased eyewear including OTC readers.
- EyeBuyDirect: Online eyewear retailer selling prescription glasses, readers, blue light, and sunglasses at competitive price points. Comparable to LOOK OPTIC on e-commerce-led model, broad eyewear catalog, and value positioning.
- Felix Gray: D2C eyewear brand focused on blue light and computer glasses with fashion-forward frames. Highly comparable to LOOK OPTIC on target customer (digital device users), product category, and DTC positioning.
- Peepers Eyewear: Fashion-focused reading glasses and sunglasses brand sold primarily online and through specialty retail. Direct peer to LOOK OPTIC in non-prescription readers with fashion-forward styling at accessible price points.
- GlassesUSA: Large online eyewear retailer offering prescription glasses, readers, sunglasses, and contacts. Comparable to LOOK OPTIC on DTC e-commerce-led eyewear model and breadth of frame styles.
- Eyebobs: D2C reading glasses brand emphasizing bold, fashion-forward styling at mid-premium price points. Comparable to LOOK OPTIC on reader-specific focus, design-led positioning, and direct-to-consumer channel.
- Readers.com: Online retailer focused exclusively on non-prescription reading glasses. Direct competitor to LOOK OPTIC's core readers line with overlapping magnification range and price point.
Broad incumbents
- Foster Grant: Established mass-market eyewear brand best known for reading glasses and sunglasses sold through drugstores, mass retailers, and online. Comparable product category (OTC readers) but distributed across mainstream retail rather than direct-to-consumer premium positioning.
Emerging players
- Stoggles: D2C eyewear brand offering blue-light and protective glasses with fashion-forward styling. Comparable to LOOK OPTIC in the blue-light category and DTC premium positioning, but with narrower product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LOOK OPTIC social profiles
Digital presenceLOOK OPTIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOOK OPTIC leadership team
Management profileNumber of profiles
Profiles2 records
LOOK OPTIC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOOK OPTIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOOK OPTIC
What does LOOK OPTIC do?
LOOK OPTIC is a direct-to-consumer eyewear brand selling fashion-forward, non-prescription reading glasses (+1.00 to +3.00 magnification), Progressive Readers™ that deliver near and far vision in one lens, blue light filtering glasses, and sunglasses including sun progressives. Products are sold online at a standard $68 price point, backed by a 90-day risk-free trial, one-year guarantee, and free shipping on orders over $130.
Is LOOK OPTIC a public or private company?
LOOK OPTIC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOOK OPTIC founded?
LOOK OPTIC was founded in 2016. It employs 1 to 10 people.
Where is LOOK OPTIC based?
LOOK OPTIC is headquartered in New York, United States, in the North America region.
How does LOOK OPTIC make money?
One revenue line is on record: eyewear Product Sales.
Who are LOOK OPTIC's main competitors?
Direct peers on record are Warby Parker, Zenni Optical, EyeBuyDirect, Felix Gray, Peepers Eyewear, GlassesUSA, Eyebobs and Readers.com. Foster Grant is listed as a broad incumbent. Stoggles is listed as an emerging player.
Does LOOK OPTIC have an API?
No public API is recorded for LOOK OPTIC.
What industry is LOOK OPTIC in?
LOOK OPTIC's product category is Fashion Eyewear. Its primary akta.pro industry code is CRAAAKAG, Reading Glasses (OTC), with a secondary code of CRAAAKAC, Sport & Performance Eyewear. Its NAICS code is 45613 and its SIC code is 3851.