What itsWOOP does

itsWOOP Technologies LLC is a U.S.-based B2B software company founded in 2019 and headquartered in Media, Pennsylvania, that sells an automated insurance verification platform to credit unions, lenders, and Credit Protection Insurance (CPI) providers operating in the automotive lending market. The platform integrates directly into lenders' loan origination workflows to verify that borrowers maintain required insurance coverage, addressing a documented pain point in which up to 30% of borrowers present outdated or erroneous insurance information at loan closing. Product surfaces include the core verification API, the Insurance Dashboard© (a self-service portal at my.woopinsuranceagency.com), and the Woop App cross-platform client, collectively providing real-time verification, automated compliance checks, and guided borrower workflows for error correction.

The company monetizes via subscription or multi-year service contracts with credit unions, lenders, and CPI providers, with quote-based enterprise pricing that is not publicly disclosed. Its corporate structure includes a Delaware parent, Woop Group, Inc., which filed an SEC Form D for an exempt securities offering of approximately $6.47M in March 2022, and a wholly-owned adjacent subsidiary, Woop Insurance Agency LLC. itsWOOP holds SOC II Type 2 certification, a meaningful gating credential for financial institution buyers, and operates exclusively in the United States, explicitly excluding users in the EU and EEA per its Terms of Service. The company employs between 11 and 50 people and relies on direct B2B sales and partnership development rather than broad digital marketing, positioning itself as an embedded workflow component within credit union and lender loan processing infrastructure.

Name

itsWOOP

Legal name

itsWoop Technologies LLC

Website

https://itswoop.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

itsWOOP sells an automated insurance verification platform that integrates into U.S. automotive lending workflows for credit unions, lenders, and CPI providers, reducing compliance risk and borrower friction.

Ownership category

akta.pro rank

Product category

Insurance Technology (InsurTech)

NAICS

Credit Bureaus (561450), Activities Related to Credit Intermediation (5223)

SIC

Insurance Agents, Brokers & Service (6411), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF)

Keywords

• Insurance verification software
• Automated insurance checks
• Lending workflow integration
• Credit protection insurance
• Borrower compliance verification

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Verification Services: itsWoop provides automated insurance verification services to credit unions, lenders, and CPI providers on a subscription or service contract basis. The company integrates into lending workflows and charges for verification services as part of the loan processing infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

itsWOOP provides an automated insurance verification platform that integrates directly into automotive lending workflows for credit unions, lenders, and Credit Protection Insurance (CPI) providers. The solution instantly verifies borrower insurance coverage at loan origination, guides borrowers through corrections when errors are detected (addressing an error rate of up to 30%), and reduces CPI risk exposure for financial institutions.

Product overview

itsWoop is a single unified product platform providing automated insurance verification solutions for the lending industry. The core offering consists of the itsWoop Insurance Verification Platform, which delivers instant verification and compliance checking, paired with the Insurance Dashboard© for actionable borrower insights. Users access services through the Woop App platform (web and mobile) and the dedicated dashboard portal at my.woopinsuranceagency.com. The platform eliminates paperwork, ensures insurance compliance, and reduces CPI risk for credit unions, lenders, and CPI providers.

Differentiator

Problem solved

Functional benefit

Brands

• Insurance Dashboard: A dashboard service for insurance verification and monitoring provided as part of the company's automated insurance verification solutions.

Products and services

• itsWoop Insurance Verification Platform Automated insurance verification solution that integrates into lending workflows to ensure compliance, reduce CPI risk, and provide instant verification for credit unions, lenders, and CPI providers.
• Insurance Dashboard Interactive, centralized dashboard providing actionable financial insights and real-time insurance status and coverage information to borrowers and lenders.
• Woop App Mobile and web application providing access to itsWoop's automated insurance verification services and the Insurance Dashboard for borrowers and lending partners.

Quantifiable outcome

• Up to 30% of borrowers face insurance update errors without an automated solution

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Credit UnionscoreStrategic or Co-development Partner
• LenderscoreStrategic or Co-development Partner
• CPI ProviderscoreStrategic or Co-development Partner
• Woop Group, Inc.coreOthers
• Woop Insurance Agency LLCcoreOthers

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LexisNexis Risk Solutions: LexisNexis Risk Solutions is a large incumbent provider of data, analytics, and identity/verification services to financial institutions, insurers, and lenders. It offers overlapping borrower verification capabilities as part of a much broader portfolio, making it a relevant competitor to itsWoop's lender-focused verification stack.
• Verisk Analytics: Verisk is a major data analytics and risk-assessment incumbent serving insurance and financial services. It holds deep insurance datasets relevant to itsWoop's verification use case and could expand its offerings to compete more directly in automated insurance verification for lending workflows.
• TransUnion: TransUnion is a major credit bureau that supplies consumer credit data and verification services to lenders. Its scale, data assets, and lender relationships make it a meaningful competitive reference point for any company providing borrower-side verification for lending decisions.
• Equifax: Equifax is a global credit bureau providing consumer and business credit data, verification, and monitoring services to lenders and financial institutions. It overlaps with itsWoop as a source of borrower-side verification data feeding lending decisions.
• Experian: Experian is a major credit bureau offering consumer credit reporting, identity verification, and fraud-prevention services to lenders. Its verification offerings target similar lender use cases as itsWoop, though at significantly larger scale.
• Plaid: Plaid is a leading financial data-aggregation platform connecting lenders and fintechs to consumer bank data. While not insurance-focused, it competes for the embedded position in lending verification infrastructure and serves overlapping lender customers.
• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, is a large lender/dealer technology platform providing loan origination, e-contracting, and compliance tools for automotive finance. It serves overlapping lender customers and represents an incumbent whose integrations itsWoop often complements or competes with.

Emerging players

• Truv: Truv (formerly Citadel) is an emerging player providing consumer-permissioned income, employment, and asset verification data for lenders. While its primary focus is income/employment rather than insurance, it competes in the broader borrower-verification category for lending workflows.

Direct peers

• RouteOne: RouteOne is a dealer-lending technology platform that facilitates credit application, e-contracting, and integration between dealers and finance sources. It shares itsWoop's automotive lending focus and embedded workflow position, making it a direct comparable for the lender-side integration model.
• 700Credit: 700Credit provides credit, compliance, and verification solutions specifically to the automotive industry, including identity and insurance-related data products for dealers and lenders. It is one of the closest direct peers to itsWoop in automotive-lending-focused data and verification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about itsWOOP