Woop Insurance

What Woop Insurance does

Woop Insurance Agency LLC is a Pennsylvania-based, privately held digital insurance agency focused on U.S. home and auto insurance. Founded in 2019 and operating with 14 employees, the company positions itself as a transparency-oriented consumer platform combined with licensed insurance professionals. Revenue is generated through standard insurance agency commissions from a panel of seven major carriers (Travelers, Nationwide, Progressive, State Auto, The Hartford, Safeco, and Chubb) when customers purchase or renew policies through Woop.

The core product is the Woop Dashboard, a free self-serve platform that connects to a customer's existing insurance and surfaces what carriers see when pricing a policy. Feature modules include Price Score (peer benchmarking against state averages), Rate Monitor (continuous rate change alerts), Insurance Report (drivers of rate), and Smart Quotes (price-locked, ready-to-purchase quotes with optimal shopping-time identification). The company also runs an Insurance Verification service connecting to credit unions and car dealerships to ensure financed-vehicle coverage compliance, and it offers two white-label modules for credit unions: an embedded insurance solution for institutions without an agency and a platform that routes quotes to a partner agency's carrier appointments when one exists.

Go-to-market is hybrid: a product-led signup flow on web and app, a B2B2C channel through credit union and car dealership integrations, and inside-sales support from licensed agents who can be reached via dashboard chat. The company is SOC 2 Type II certified, operates solely in the United States, and is structured with two wholly-owned affiliates (Woop Group, Inc. and itsWoop Technologies LLC). No external funding rounds, acquisitions, or institutional investors are disclosed in the available data.

Name

Woop Insurance

Legal name

Woop Insurance Agency LLC

Website

https://woopinsuranceagency.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woop Insurance is a Pennsylvania-based digital insurance agency offering a free home and auto dashboard with price benchmarking, rate monitoring, and price-locked quotes, distributed direct-to-consumer and through embedded credit union and dealership partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Aston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Agency Commissions: Woop Insurance operates as an insurance agency earning commissions from insurance carriers when customers purchase or renew policies through the platform. The company provides quotes from multiple insurance partners including Travelers, Nationwide, Progressive, State Auto, The Hartford, Safeco, and Chubb.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Woop Insurance is a digital home and auto insurance agency that lets consumers connect their existing policies to a free online dashboard for price benchmarking, rate monitoring, and price-locked quotes from multiple carriers. The agency earns commissions when customers purchase or switch policies. Woop also offers an Insurance Verification service and embedded/white-label insurance tools for credit unions and car dealerships.

Product overview

Woop Insurance is a home and auto insurance agency offering a unified platform centered on its Woop Dashboard, with core products including Smart Quotes (price-locked ready-to-purchase quotes), Price Score (peer rate comparison), Rate Monitor (price change alerts), and Insurance Report (cost factor breakdowns). The platform also includes Insurance Verification as a standalone service for financing institutions, plus two white-label modules for credit unions: Embedded Insurance for institutions without an agency and White-Labeled Agency Platform for those with an existing agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Woop Dashboard A personalized insurance dashboard that lets individual consumers connect their existing home and auto insurance and view coverage details, Price Score benchmarking, Rate Monitor alerts, and Insurance Report insights in one place. Targeted at U.S. consumers managing personal lines insurance.
• Smart Quotes Price-locked insurance quotes generated from multiple carriers (Travelers, Nationwide, Progressive, State Auto, The Hartford, Safeco, Chubb) that are ready to purchase directly from the dashboard without teaser pricing, with the system identifying optimal shopping windows for savings.
• Insurance Verification A service that connects to a customer's current insurance policy and verifies that coverage meets the requirements of the financing institution (credit union or car dealership), flagging gaps and supporting compliance for auto loans.
• Embedded Insurance for Credit Unions (no existing agency) A zero-cost post-loan insurance verification solution for credit unions that do not have their own insurance agency, providing automated compliance, portfolio protection, and branded communications for members.
• White-Labeled Agency Platform (for Credit Unions with existing agency) A white-labeled platform for credit unions that already have an insurance agency, offering a member dashboard tailored to the credit union, insurance quotes directed to the agency's carrier appointments, and data-driven insights for member engagement and non-interest income.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• Credit UnionscoreChannel Partner/ Reseller/ DistributorWoop partners with credit unions to provide embedded insurance verification for members financing vehicles. This ensures compliance with insurance requirements and provides members access to Woop's dashboard tools. Credit unions benefit from portfolio protection, non-interest income, and improved member engagement.
• Car DealershipscoreChannel Partner/ Reseller/ DistributorWoop works with car dealerships to verify insurance coverage for financed vehicles. This helps ensure customers maintain proper insurance throughout the financing period and reduces compliance issues.
• Financial InstitutionscoreChannel Partner/ Reseller/ DistributorBeyond credit unions, Woop partners with various financial institutions to provide insurance verification services that protect their loan portfolios while offering customers transparency into their insurance costs.
• Travelers InsurancecoreOthersOne of the insurance carriers featured on Woop's platform. Woop generates quotes from multiple carriers including Travelers to provide customers with competitive options.
• Nationwide InsurancecoreOthersInsurance carrier partner featured on Woop's platform for quote generation.
• Progressive InsurancecoreOthersInsurance carrier partner featured on Woop's platform for quote generation.
• State Auto InsurancecoreOthersInsurance carrier partner featured on Woop's platform for quote generation.
• The Hartford InsurancecoreOthersInsurance carrier partner featured on Woop's platform for quote generation.
• Safeco InsurancecoreOthersInsurance carrier partner featured on Woop's platform for quote generation.
• Chubb InsurancecoreOthersInsurance carrier partner featured on Woop's platform for quote generation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Root Insurance: Direct-to-consumer auto insurance carrier using telematics and digital tools for underwriting and pricing. Comparable to Woop's auto insurance focus and emphasis on transparency in pricing factors, though Root is a carrier while Woop is an agency.
• Lemonade: Public digital-first insurance carrier offering renters, homeowners, auto, pet, and life insurance directly to consumers. Comparable to Woop in pursuing a digital, transparent personal lines experience, though Lemonade underwrites its own policies while Woop acts as an agent.
• Hippo Insurance: Digital-first home insurance company offering homeowners policies with a tech-led customer experience. Comparable to Woop's home insurance focus and digital dashboard/transparency positioning, though Hippo underwrites its own product rather than brokering other carriers.

Direct peers

• Policygenius: Online insurance marketplace and brokerage that helps consumers compare and purchase life, home, and auto policies from multiple carriers. Comparable to Woop as a digital-first insurance agency offering multi-carrier quoting, price transparency, and a technology-led shopping experience for personal lines.
• The Zebra: Insurance comparison platform allowing users to compare auto and home insurance quotes from multiple carriers. Comparable to Woop as a digital insurance comparison and shopping platform targeting the same SMB/individual consumer segment with multi-carrier quoting.
• Insurify: AI-driven car and home insurance comparison site that generates quotes from multiple carriers. Comparable to Woop's multi-carrier home and auto quoting model with a digitally enabled, self-service customer experience.
• SmartFinancial: Online insurance comparison and brokerage platform for auto, home, and other personal lines. Comparable to Woop as a digital-first insurance agency aggregating quotes from multiple carriers for individual consumers.
• SelectQuote: Direct-to-consumer insurance brokerage focused on life, auto, and home insurance sold through online and call-center channels. Comparable to Woop as a multi-carrier insurance agency using digital and assisted-sales channels for personal lines.
• CoverWallet: Digital insurance brokerage for small businesses and individuals, now part of Aon, offering multi-carrier quoting and policy management online. Comparable to Woop as a tech-enabled insurance agency selling both personal and small commercial lines through a self-service platform.
• EverQuote: Online insurance marketplace that connects consumers with auto, home, and life insurance providers. Comparable to Woop as a digital insurance agency operating a consumer-facing quoting platform with carrier partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/itswoop
• LinkedInlinkedin.com/company/woopinsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woop Insurance