What TransLoc does

TransLoc is a private North American transit technology company founded in 2004 and headquartered in Morrisville, North Carolina, operating as part of the Modaxo portfolio of transportation technology companies. The company sells an integrated transit management platform spanning two core service models, Fixed Route Transit Management and OnDemand Microtransit, alongside a suite of modules including CAD/AVL for real-time GPS vehicle tracking (updates every 3-5 seconds), Automated Passenger Counters (APC) with 98-99% accuracy meeting FTA's 95% NTD reporting standard, Automatic Vehicle Announcement (AVA) for ADA compliance, a unified Driver App with dispatch chat and anti-bunching, a multilingual WCAG 2.0 AA accessible Rider App, GTFS Feed Management with Google Maps integration, digital signage, Safe Ride, and reporting and analytics. Underlying technology includes three granted U.S. patents (7,920,961 B1; 8,510,043 B1; 9,007,238 B2), dead-reckoning-enabled GPS routers, and validated GTFS/GTFS-RT data pipelines.

TransLoc generates revenue through three streams: recurring software subscriptions for the transit platform, hardware sales of GPS routers, APC units, AVA devices and digital signage, and professional services for implementation, training, and ongoing support. Pricing is quote-based, contract-driven, and not publicly disclosed, with multi-year enterprise agreements typical of the procurement-led sales motion. Go-to-market is enterprise field sales built around RFP and procurement processes, complemented by event-driven demand generation at industry conferences (IPMI, CTAA, SWTA-NMTA, NACAS, Hospitality Show, CPTA, NPA) and a content marketing program centered on a transportation blog and white papers. An operator partner network supports deployments across agencies that rely on contracted service providers.

The company serves over 1,500 locations supporting 10,000+ vehicles and approximately 600 million annual rides, across transit agencies and municipalities, universities and campus systems, airports, transit operators, corporate campuses, hospitality, and healthcare systems. Named customers include Waco Transit System, Durango Transit, Napa Valley Transit Authority, Mississippi State University, University of California San Diego, University of Virginia, Case Western Reserve University, UF Health Hospitals, Greenville-Spartanburg International Airport, and United Airlines operations at O'Hare. The platform distributes GTFS data to Google Maps and third-party mobile applications, extending reach into consumer-facing transit wayfinding.

Name

TransLoc

Legal name

TransLoc Inc.

Website

https://transloc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

TransLoc is a private North American transit software company, founded in 2004 and part of Modaxo, that sells Fixed Route and OnDemand Microtransit platforms with CAD/AVL, APC, AVA, rider and driver apps, GTFS management, and digital signage to transit agencies, universities, airports, healthcare systems, corporate campuses, and hospitality operators across 1,500+ locations.

Ownership category

akta.pro rank

Product category

Transit Management Software

NAICS

Transit and Ground Passenger Transportation (485), Other Support Activities for Transportation (4889), Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE)

akta.pro secondary industries

Last-Mile On-Demand Feeder to Transit (First/Last-Mile Providers) (THAIAGAJ), Paratransit / Accessible Ride-Hailing (WAV & Special Assistance) (THADADAH)

Keywords

• Transit management software
• Microtransit solutions
• Fixed route technology
• Passenger information systems
• CAD/AVL solutions

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Recurring subscription fees for access to the TransLoc transit management platform including Fixed Route CAD/AVL, OnDemand Microtransit, rider and driver apps, GTFS management, and reporting tools. Pricing is quote-based and varies by fleet size, service type, and feature requirements.
2. Hardware Sales: Sale of hardware components including GPS-enabled routers, Automated Passenger Counters (APC), Automatic Vehicle Announcement (AVA) devices, digital signage, and other transit hardware. Hardware is sold as add-on components to the software platform.
3. Professional Services: Implementation services, training, and ongoing support for transit agencies deploying TransLoc solutions. Includes system integration, configuration, and customer support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TransLoc provides a connected transit management software platform combining Fixed Route CAD/AVL and OnDemand Microtransit solutions with rider and driver mobile applications, GTFS feed management, and integrated hardware (APC, AVA, digital signage). The platform is sold primarily to transit agencies, universities, airports, healthcare systems, corporate campuses, and hospitality organizations across North America. Revenue is generated through software subscriptions, hardware sales, and professional services.

Product overview

TransLoc is a transportation technology company offering a connected transit platform with two core service models: Fixed Route Transit Management and OnDemand Microtransit. These operate alongside a suite of integrated modules including CAD/AVL for GPS-based vehicle tracking (3-5 second updates), APC for automated ridership counting (98-99% accuracy), AVA for ADA-compliant audio/visual announcements, a Driver App combining DAPC, dispatch chat, schedule adherence, and anti-bunching features, a multilingual Rider App, Digital Signage Integration, GTFS Feed Management with Google Maps integration, Modular Dashboard, Safe Ride for after-hours service, and comprehensive Reporting & Analytics. The platform serves over 1,500 locations supporting 10,000+ vehicles and 600 million annual rides.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Route Transit Management Comprehensive fixed-route transit software solution providing real-time fleet visibility, vehicle tracking, schedule management, and operational reporting for scheduled bus services. Sold to transit agencies, municipalities, universities, and airports operating scheduled fixed-route services.
• OnDemand Microtransit Flexible, demand-responsive transportation service management system enabling dynamic routing, real-time ride requests, flexible pickup/drop-off options, and service zone configuration for low-density areas and first/last-mile connections.
• CAD/AVL (Computer-Aided Dispatch / Automatic Vehicle Location) GPS-enabled real-time vehicle tracking and dispatch management system providing precise vehicle location updates every 3-5 seconds, accurate ETA predictions, geofencing, and operational transparency for transit agency dispatch operations.
• APC (Automated Passenger Counters) Hardware-based ridership counting system using advanced sensors to automatically track passenger boardings and alightings with 98-99% accuracy, supporting NTD compliance, FTA reporting, and operational planning.
• AVA (Automatic Vehicle Announcement) Automated onboard audio and visual stop announcement system providing synchronized ADA-compliant notifications, geofence triggers for stop detection, and multi-language support for transit vehicles.
• TransLoc Driver App Mobile application for fixed-route transit drivers combining Driver Assisted Passenger Counters (DAPC), dispatch communication chat, schedule adherence monitoring, GPS-based auto advance, and anti-bunching pacing guidance in a unified driver-first interface.
• Rider App Multilingual, WCAG 2.0 AA accessible mobile application for transit riders providing real-time vehicle tracking, route planning, OnDemand ride booking, service alerts, and mobile ticketing for both fixed-route and on-demand services.
• Digital Signage Integration Real-time passenger information display integration system connecting operational data with LED arrival boards, digital screens, station displays, onboard signage, and Ground Transportation Center displays for consistent rider communication.
• GTFS Feed Management Comprehensive GTFS data management solution supporting creation, validation, maintenance, and distribution of transit schedule data, including integration with Google Maps, support for GTFS-RT real-time updates, and NTD reporting.
• TransLoc Vehicle Tracker Comprehensive fleet management platform powered by GPSGate providing real-time monitoring, historical playback, and advanced reporting for transit agency fleet operations.

Quantifiable outcome

• Over 1,500 locations served, supporting 10,000+ vehicles and 600 million annual rides
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• ModaxocoreStrategic or Co-development PartnerTransLoc is part of the Modaxo organization, a collective of companies focused on transportation technology solutions. This affiliation positions TransLoc within a broader ecosystem of transit technology companies.
• Google MapscoreTechnology or IntegrationGTFS integration with Google Maps enabling transit route and schedule information display. TransLoc manages all communications with Google and necessary adjustments for GTFS file integration.
• Transit Operator PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of operator partners committed to solving transit challenges. These partners can support unique institutional needs and assist with transit deployments across various environments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spare: Spare provides an on-demand microtransit and paratransit platform for transit agencies, closely overlapping with TransLoc's OnDemand Microtransit offering and ADA paratransit workflows. Both target similar fixed-route and demand-responsive transit agencies across North America.
• RideCo: RideCo offers on-demand transit and microtransit software for transit agencies, including dynamic routing, rider booking, and fleet management. It competes directly with TransLoc's OnDemand Microtransit product for the same municipal and university customers.
• Optibus: Optibus provides AI-driven transit operations and scheduling software for fixed-route and on-demand services. It targets the same transit agency buyers with overlapping CAD/AVL-adjacent capabilities and an emphasis on optimization analytics.
• GMV Syncromatics: GMV Syncromatics provides CAD/AVL, APC, and fixed-route transit software to North American transit agencies and universities. It competes head-to-head with TransLoc across the core fixed-route product set and shares similar enterprise sales motion.

Emerging players

• Padam Mobility: Padam Mobility is an emerging on-demand transit platform serving agencies in Europe and North America. Its microtransit and paratransit focus overlaps with TransLoc's OnDemand offering, particularly for agencies seeking dynamic routing solutions.
• Moovit: Moovit provides a global rider app and GTFS-based transit data platform used by agencies and riders worldwide. It overlaps with TransLoc's Rider App and GTFS Feed Management in the passenger-facing and data-distribution layer.

Broad incumbents

• Cubic Transportation Systems: Cubic is a large incumbent providing fare collection, real-time passenger information, and transit operations software to major global transit agencies. It overlaps with TransLoc on GTFS/real-time info and broader transit tech stacks but offers a wider portfolio at enterprise scale.
• Trapeze Software: Trapeze is a transit operations and CAD/AVL provider and a sister company within the Modaxo (Volaris) portfolio. It serves similar fixed-route transit agency customers with a comparable but separate product suite, making it a directly comparable incumbent peer.
• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, and dispatch software across logistics, service, and public-sector fleets. It competes with TransLoc for CAD/AVL and fleet visibility deals, especially with private operators and corporate campuses.
• Via Transportation: Via Transportation operates shared mobility and transit-demand software (including the Remix planning tool) used by agencies globally. Its planning, demand-response, and rider-app stack overlaps with multiple layers of TransLoc's platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/transloc
• Facebookfacebook.com/transloc
• LinkedInlinkedin.com/company/transloc
• Instagraminstagram.com/transloc_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TransLoc