What Hedge does

Hedge is a Netherlands-based, privately held software company founded in 2016 that builds desktop applications for video post-production workflows. It serves a horizontal segment of video professionals — including Digital Imaging Technicians (DITs), colorists, editors, and creative teams — addressing repetitive, cumbersome tasks across the media lifecycle. Its product suite comprises eight applications organized into four workflow stages: Offload & Ingest (OffShoot for media backup/copying and FoolCat for camera reports), Transcode & Prepare (EditReady for proxy/transcode generation with color management), Collaborate & Share (PostLab for production management and Mimiq for Media Composer bin-locking), and Check & Review / Archive & Backup (ScopeBox for video scopes; Canister for LTO tape archiving; Arctic for Final Cut Pro library management).

The underlying technology is native desktop software that integrates directly with major non-linear editors (Premiere Pro, Final Cut Pro, DaVinci Resolve, Assimilate Scratch) and hardware protocols (SDI, NDI). Products are designed to interoperate within the Hedge suite — for example, FoolCat generates reports automatically during an OffShoot backup — and to work across heterogeneous storage substrates (NAS, cloud drives, LTO). No APIs, SDKs, or MCP endpoints are offered, and the company has no disclosed AI/ML capabilities.

Hedge operates a product-led growth, self-serve commercial model. Customers purchase individual product licenses directly from hedge.co without sales engagement, and the revenue model is one-time / perpetual licensing rather than subscription. The company is led by co-founder and CEO Paul Matthijs Lombert, has 11–50 employees, and has raised approximately $3.0M in a single funding round in July 2021. Strategic activity to date includes the April 2019 acquisition of Postlab and ongoing multi-product R&D, with the most recent disclosed launches being OffShoot 26.2 and March 2026 EditReady updates.

Name

Hedge

Website

https://hedgeformac.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hedge is an Amsterdam-based desktop software company (founded 2016) that builds eight specialized macOS applications for video post-production workflows, serving DITs, colorists, editors, and creative teams through a self-serve, one-time-license model.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses: Individual app purchases for video professionals and creative teams. Each product (OffShoot, FoolCat, EditReady, PostLab, Mimiq, ScopeBox, Canister, Arctic) is sold as a separate license with its own pricing page.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hedge makes desktop software applications that fix broken, cumbersome, and repetitive tasks in video workflows. The product suite covers media offload and backup, camera reports, transcoding, project file collaboration, video scopes, LTO tape archiving, and Final Cut Pro library management, sold as individual one-time licenses to video professionals and creative teams.

Product overview

Hedge is a video workflow software company offering a suite of 8 desktop applications organized into four workflow categories: (1) Offload & Ingest: OffShoot for media backup/copying and FoolCat for camera reports; (2) Transcode & Prepare: EditReady for transcoding and proxy creation; (3) Collaborate & Share: PostLab for production management and Mimiq for Media Composer bin-locking; (4) Archive & Backup: Canister for LTO tape archiving and Arctic for Final Cut Pro library management. The products are designed to work together, with key integrations like FoolCat connecting to OffShoot and ScopeBox supporting major NLEs.

Differentiator

Problem solved

Functional benefit

Brands

• OffShoot: The industry's de-facto standard for creating copies, backups, and archives of media and more. Securely transfers video, audio, stills, and any other important asset to any type of storage.
• FoolCat
• EditReady
• PostLab
• Mimiq
• ScopeBox
• Canister
• Arctic

Products and services

• OffShoot The industry's de-facto standard for creating copies, backups, and archives of media. Securely transfers video, audio, stills, and any other important asset to any type of storage. Designed for DITs (Digital Imaging Technicians) and video professionals handling on-set and post-production media offload.
• FoolCat Beautiful high-quality camera reports with rich metadata. HTML and PDF exports make sharing easy, with native OffShoot integration. Designed for DITs and video professionals needing structured camera and shoot logging.
• EditReady Creates proxies and exports of RAW and non-RAW footage with full color management, transcoding media into any format, color space, and resolution. Designed for video professionals preparing media for review and edit across varied camera workflows.
• PostLab Production management tool for creatives that tracks changes on project files and knows who's working on what, eliminating relinking issues, email-zipped files, and version chaos. Designed for creative teams collaborating on shared media projects.
• Mimiq Affordable bin-locking solution for Media Composer that works with any storage solution including NAS, cloud drive, or high-end storage installations out of the box. Designed for Avid Media Composer editors collaborating on shared projects.
• ScopeBox High-quality video scopes software for colorists, editors, and DITs. Supports SDI and NDI inputs and fully integrates with Premiere Pro, Final Cut Pro, DaVinci Resolve, and Assimilate Scratch for quality checks during production, post-production, and final delivery.
• Canister Simplifies working with LTO (Linear Tape-Open) tape archiving through easy setup, driver assistance, and drag-and-drop UI, making tape-based workflows accessible. Designed for video professionals archiving completed projects to external drives, LTO, or cloud storage.
• Arctic Final Cut Pro library cleaner that provides a single-view source of truth for all FCP libraries, whether connected or stored offline. Locates media, assets, caches, and reclaims disk space. Designed for Final Cut Pro editors managing multiple libraries.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Apple: Owner of Final Cut Pro (which Arctic and ScopeBox integrate with), a broad incumbent whose ecosystem focus and Pro Apps updates can expand or contract demand for Hedge's FCP-targeted utilities.
• Adobe: Owner of Premiere Pro (which ScopeBox integrates with) and Creative Cloud, a broad incumbent whose bundled tools could absorb features Hedge currently sells standalone.
• Blackmagic Design: Developer of DaVinci Resolve and a broad portfolio of broadcast/cinema hardware/software, overlapping with ScopeBox and EditReady's color/transcode value proposition.
• Avid Technology: Owner of Media Composer (which Mimiq and PostLab support), a broad incumbent in post-production whose first-party bin-locking and collaboration features would directly threaten Hedge's products.

Emerging players

• Atomos: Maker of on-set monitor/recorders and the AtomOS workflow ecosystem for DITs and videographers, partially overlapping with Hedge's offload, scopes, and camera reporting categories.

Direct peers

• Colorfront: Hungarian developer of high-end color and dailies tools (e.g., On-Set Dailies, Colorfront Express) targeting colorists and post houses, overlapping with Hedge's Check & Review and Transcode categories.
• StorageDNA: Developer of LTO archive and nearline storage solutions for media/entertainment, directly competing with Canister in the LTO-based archival workflow space.
• Marquis Broadcast: UK developer of Media Composer workflow tools including bin-locking and project interchange, directly competing with Mimiq and PostLab in the Avid ecosystem.
• Imagine Products: US-based developer of ShotPut Pro and other media offload/archival utilities, the historical incumbent competing head-to-head with OffShoot in DIT backup workflows.
• Pomfort: German developer of Silverstack (media offload/backup) and LiveGrade (on-set color), directly competing with OffShoot and FoolCat in the DIT/media management workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hedge.video
• Xx.com/hedgeformac
• Facebookfacebook.com/hedgeformac
• LinkedInlinkedin.com/company/the-sync-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedge