OVO

What OVO does

OVO is an Indonesian digital wallet and electronic money platform operated by PT Visionet Internasional, a privately held limited liability company founded in 2017 and headquartered at South Quarter Tower B in South Jakarta. The platform operates under a Bank Indonesia e-money license and issues server-based electronic money (OVO Cash) alongside a loyalty rewards currency (OVO Points, where 1 point equals Rp1). OVO offers a two-tier account system—OVO Club for unregistered users with capped balances (Rp2M) and monthly transaction limits (Rp20M), and OVO Premier for fully registered users with expanded limits (Rp20M balance, Rp40M monthly) and additional features including bank transfers and cash withdrawals. The product surface has extended beyond payments into consumer credit via OVO Pay Later (BNPL with 0.1% per day late fee), savings via OVO Nabung, and gamified loyalty via OVO Stamp missions.

The company's distribution is anchored by its embedded position as the default digital wallet within the Grab super-app in Indonesia, with PT Grab Teknologi Indonesia acting as a joint data controller and the two companies co-located in the South Quarter complex. OVO further extends reach through its branded OVO Zone merchant network (covering supermarkets like Super Indo and Grand Lucky, fuel stations like BP AKR, Shell, and Vivo, entertainment like Cinemaxx, and retail like Lotte), direct integration with major Indonesian e-commerce platforms (Tokopedia, Lazada, TikTok Shop, Blibli, Zalora), and QRIS interoperability. It also serves as a distribution platform for Superbank loan products via a dedicated 'Loans' page in the OVO App, connecting wallet users to PT Super Bank Indonesia TBK's lending services.

OVO monetizes primarily through transaction fees—top-up fees of 3.5% on debit card top-ups, Rp1,000–Rp2,000 on online/offline top-ups, and Rp2,500 per bank transfer—alongside merchant payment processing fees and co-marketing subsidies for OVO Points funded jointly by merchants and OVO. Historical M&A activity (Bareksa for wealth/investment and Taralite for P2P lending, both in 2019) and the Superbank distribution agreement indicate a broader ambition to become a multi-vertical financial services platform, though OVO's monetization today remains anchored to payment transaction flow. The company operates with 501–1,000 employees.

Name

OVO

Legal name

PT Visionet Internasional

Website

https://ovo.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OVO is an Indonesian digital wallet operated by PT Visionet Internasional, offering Bank Indonesia-licensed e-money, OVO Points loyalty, OVO Pay Later BNPL, and Superbank loan distribution. The platform serves Indonesian consumers and merchants through a mobile app, embedded Grab super-app integration, and QRIS-enabled merchant network.

Ownership category

akta.pro rank

Product category

Digital Payments

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL)

akta.pro secondary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

Keywords

• Digital payments
• Mobile wallet
• Electronic money
• Loyalty rewards
• Buy now pay later

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Payment Transaction Fees: OVO charges merchants for processing payment transactions when customers pay using OVO Cash at participating merchant outlets. Fees are embedded in the merchant agreement structure. Users can transact at OVO merchant locations free of charge.
2. Top-Up Fees: OVO generates revenue from fees charged on OVO Cash top-up transactions. Fees vary by channel: 3.5% for debit Visa/Mastercard top-up, Rp1,000-Rp2,000 for online/offline top-up, and Rp1,000 for Tokopedia top-up. Top-up via Grab Driver is free.
3. Fund Transfer and Cash Withdrawal Fees: Fees charged for inter-user fund transfers (free for transfers between OVO users) and transfers to external bank accounts (Rp2,500 per transaction). Cash withdrawal fees apply through official withdrawal partners.
4. OVO Points Redemption and Cashback Subsidies: OVO Points are awarded as loyalty incentives funded by merchant promotional budgets and OVO co-marketing spend. The loyalty program drives transaction volume and customer retention, with OVO Points redemptions at designated merchants funded by merchant contributions.
5. Financial Products Distribution (Superbank Loans): OVO serves as a distribution platform for Superbank loan products, providing a dedicated 'Loans' page within the OVO App. OVO acts as a platform provider, directing users to Superbank's interface for loan applications. Revenue may include platform/referral fees from Superbank.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

OVO is an Indonesian digital payment and loyalty platform operated by PT Visionet Internasional. It issues server-based electronic money (OVO Cash) for QR code and QRIS payments at merchants, fund transfers, and bill payments, paired with a loyalty rewards program (OVO Points). The platform also distributes consumer credit (OVO Pay Later) and partners with Superbank to offer loan products through the OVO app.

Product overview

OVO is an Indonesian digital payments and loyalty platform operated by PT Visionet Internasional. The core product is OVO Cash (electronic money) combined with OVO Points (loyalty rewards program). The platform offers tiered accounts (OVO Club for unregistered users and OVO Premier for registered users with full KYC), along with add-on features including OVO Pay Later (BNPL), OVO Deals (promotional offers), OVO Nabung (savings), and OVO Stamp (mission-based rewards). Users access services through the OVO mobile app and via partner platforms including Grab, Superbank, and various merchant integrations. The platform supports QRIS payments and offers partner APIs for merchant integration.

Differentiator

Problem solved

Functional benefit

Brands

• OVO Cash: Server-based electronic money issued by PT Visionet Internasional in accordance with Bank Indonesia regulations.
• OVO Points
• OVO Club
• OVO Premier
• OVO Finance
• OVO Holiday
• OVO Entertainment
• OVO Pay Later

Products and services

• OVO Cash Server-based electronic money issued by PT Visionet Internasional in compliance with Bank Indonesia regulations, enabling payment transactions for goods and services, fund transfers between OVO users (Premier only), and transfers to bank accounts.
• OVO Points Loyalty rewards program where 1 OVO Point equals Rp1, awarded to users on successful transactions with participating merchants and redeemable at designated merchants.
• OVO Pay Later
• Superbank Loan Distribution Distribution channel for PT Super Bank Indonesia TBK loan products (home loans, personal loans) accessed via a dedicated Loans page within the OVO App, with users directed to Superbank's interface for loan applications.
• OVO SNAP Payment API Open API integration suite including SNAP Payment API, SNAP Customer Topup, SNAP Dynamic QRIS, and Push To Pay, enabling merchants and partner platforms to integrate OVO payment and wallet services into their systems.

Quantifiable outcome

• Superbank achieved profitability just nine months after launch, serving over 6 million customers since June 2024, primarily through the Grab and OVO ecosystems
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• GrabflagshipStrategic or Co-development Partner · 15 December 2025OVO operates as the primary digital wallet and payment layer within the Grab super-app ecosystem in Indonesia. Superbank, Grab's digital banking venture, grew to approximately 5 million users primarily through the Grab and OVO ecosystems. The two companies share a close corporate relationship with PT Grab Teknologi Indonesia acting as a joint data controller with OVO in recruitment processes. OVO is deeply embedded in Grab's financial services strategy, with Superbank's IPO noting OVO as a key ecosystem channel.
• PT Super Bank Indonesia TBK (Superbank)coreStrategic or Co-development PartnerOVO provides a dedicated 'Loans' page within the OVO App for Superbank loan products, managed in collaboration with PT Super Bank Indonesia TBK. Superbank is a licensed digital bank supervised by the Financial Services Authority (OJK). OVO acts as the distribution platform while Superbank manages the lending products. This partnership extends OVO's service from payments into consumer credit and financial services.
• GrabflagshipChannel Partner/ Reseller/ DistributorOVO is embedded as the default payment method within the Grab super-app, enabling Grab's millions of users in Indonesia to pay for ride-hailing, food delivery, and other Grab services using OVO Cash. This provides OVO with massive distribution reach through Grab's platform, while OVO provides the underlying payment infrastructure for Grab's financial services expansion.
• PT Grab Teknologi IndonesiacoreTechnology or IntegrationPT Grab Teknologi Indonesia is listed as a joint data controller alongside PT Visionet Internasional in OVO's Recruitment Privacy Notice, indicating a formal data governance partnership. Both companies are co-located at the South Quarter complex in South Jakarta (Grab at Tower C, OVO at Tower B). This partnership extends beyond recruitment into broader operational and data integration across the Grab-OVO ecosystem.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• DANA: DANA is a leading Indonesian digital wallet backed by Emtek and Ant Group, operating as an independent QRIS wallet across merchants and e-commerce platforms. It competes head-to-head with OVO on cashback promotions, merchant network coverage, and consumer loyalty programs in Indonesia.
• LinkAja: LinkAja is a state-backed Indonesian e-money consortium (Telkom, BRI, BNI, Mandiri) offering QRIS wallet services. It competes with OVO in the same Indonesian merchant and consumer segments with particular strength in unbanked and government-payments use cases.
• GoPay: GoPay is the digital wallet of Indonesia's GoTo ecosystem (Gojek + Tokopedia) and OVO's most direct domestic competitor. Both operate as QRIS-enabled e-money wallets embedded in a super-app, compete on merchant acceptance and loyalty rewards, and target the same Indonesian consumer base.
• ShopeePay: ShopeePay is Sea Group's Indonesian e-wallet integrated within Shopee's e-commerce platform. It directly competes with OVO for e-commerce checkout payments and offline QRIS acceptance, leveraging Shopee's marketplace traffic for distribution.

Emerging players

• Kredivo: Kredivo is an Indonesian BNPL and digital credit provider operating at online checkout and inside merchant apps. It directly competes with OVO Pay Later for Indonesian BNPL demand and represents a comparable Indonesian consumer-credit monetization benchmark.
• Jenius (Bank Digital BTPN): Jenius is a digital bank/e-money hybrid from BTPN serving Indonesian consumers with savings, payments, and Send-It transfers. It overlaps OVO on payment features and competes for the same digitally-native Indonesian consumer segment.

Broad incumbents

• Paytm: Paytm is India's largest payments-and-financial-services super-app, combining a wallet, QR payments, merchant acquiring, and BNPL (Paytm Postpaid). It is a useful broad incumbent benchmark for OVO's monetization roadmap in a similar emerging-market wallet context.
• GrabPay: GrabPay is the regional Grab super-app wallet operated by Grab Holdings across Southeast Asia. It is OVO's flagship distribution partner in Indonesia and a parent-ecosystem counterpart; the relationship blurs partner and competitor given Grab's multi-market wallet ambitions.

Regional players

• GCash: GCash is the Philippines' dominant e-wallet operated by Mynt (Globe Telecom, Ant Group). Like OVO it is a regulated e-money issuer with QR payments, bill pay, savings, and credit (GGives) products — a direct functional peer for benchmarking unit economics.
• Touch 'n Go eWallet: Touch 'n Go eWallet is Malaysia's leading QR-based wallet operated by TNG Digital. It is the closest geographic and product analog to OVO (licensed e-money, QRIS-equivalent DuitNow, loyalty points, BNPL), making it a useful regional peer despite no direct Indonesia overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OVO