What MyPocketSkill Ltd does

MyPocketSkill Ltd is a UK-based, founder-led two-sided marketplace platform founded in 2017 by Matthew Harker and Zara Ransley, operating from Hove/London/Brighton with approximately 10 employees. The platform connects young people aged 13-25 with families, households, and small businesses for paid services including tutoring, music coaching, babysitting, social media management, photography, IT and digital design, pet sitting and dog walking, with a Levelling Up system (Levels 1-6) that lets suppliers charge progressively higher rates based on age, skills, and experience. Underlying technology is a cloud-based web and app platform built on AWS with AI Copilot features (smart matching, project scheduling, content creation assistance) funded by Innovate UK, an integrated video meetings layer (MyPocketSkill Meet), and a financial education layer (Earn.Save.Learn) that combines earning opportunities with savings goals, e-wallets, behavioural nudges and AI-infused learning journeys. The platform handles onboarding, identity verification (YOTI), DBS checks, parental consent for under-18s, and payment processing through FCA-regulated providers (Stripe and UNIPaaS).

The business model blends marketplace commission on task payments (plus VAT, service charges and a £250+ off-platform engagement release fee), recurring subscriptions (social media management, educational institution contracts with 3-month minimum terms), enterprise research revenue through the Gen Z Research Agency sub-brand (BBC framework provider for Gen Z user research recruitment), and ancillary platform/admin fees. Distribution is primarily self-serve web and mobile sign-up augmented by university campus activations (UCL, UWL, Cardiff, Swansea), a flagship Lloyds Banking Group partnership that gives student account holders exclusive access to paid tasks and refer-a-friend campaigns, and a corporate research sales motion through the BBC framework. The company has not disclosed revenue and has funded growth primarily through small non-dilutive grants (Innovate UK, Sage) and modest equity/venture rounds totalling roughly $1.88m cumulative across 2018-2025.

Name

MyPocketSkill Ltd

Legal name

MyPocketSkill Ltd

Website

https://mypocketskill.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MyPocketSkill is a UK two-sided marketplace connecting 200,000+ young people aged 13-25 with households, small businesses, and enterprise research clients for paid services (tutoring, babysitting, social media, music coaching, photography, IT), monetising via commissions, subscriptions, and the Gen Z Research Agency sub-brand.

Ownership category

akta.pro rank

Product category

Youth Services Marketplace

akta.pro primary industry

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)

akta.pro secondary industry

Youth / Family Wallets & Allowance Payments (FSAMAEAK)

Keywords

• Youth gig marketplace
• Gen z financial education
• Teen tutoring services
• Childcare booking platform
• Gen z research services

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission on Task Payments: MyPocketSkill charges a commission fee from tasks performed. The platform facilitates payment between clients and suppliers, taking a percentage as platform fee. Task payment plus VAT and service charges are assessed based on the task payment amount.
2. Subscription Services: Monthly subscription model for services such as Social Media management. Customers agree to recurring subscription payment at booking, cancellable with one month's notice. Annual price changes with one month's notice.
3. Platform and Admin Fees: Service charges and platform fees included in booking payments. Variable fees based on task payment amount. Cancellation fees for off-platform engagement (£250+ release fee).
4. Educational Institution Services: Monthly or annual recurring subscription for employer engagement services for schools, colleges, and universities. Minimum 3-month term required.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MyPocketSkill operates a two-sided digital marketplace that connects verified young people aged 13-25 with families, households, small businesses, and corporate clients for paid services including tutoring, music coaching, babysitting, social media management, photography, IT and digital design, pet sitting, and dog walking. The platform integrates an Earn.Save.Learn behavioural finance framework with e-wallets, savings goals, and AI-powered matching, while the Gen Z Research Agency sub-brand supplies corporate clients with young research participants.

Product overview

MyPocketSkill is an award-winning GenZ financial education platform offering a marketplace connecting young people aged 13-25 with households and small businesses for paid work opportunities. The platform operates as a core marketplace with multiple service categories including Tutoring, Music Coaching, Social Media Management, Babysitting, Photography, IT & Digital Design, Pet Sitting, and Dog Walking. The offering is structured around the Earn.Save.Learn Programme that combines real-world earning opportunities with behavioural nudges, savings goals, e-wallets, and AI-infused learning journeys. Additional products include the Gen Z Research Agency (a sub-brand providing market research access to 200K+ young people), AI Copilot features (smarter matching, project scheduling, content creation), the Levelling Up System (progression through Levels 1-6), and MyPocketSkill Meet (mandatory video meeting platform). Services are available across UK cities including London, Birmingham, Manchester, Liverpool, Belfast, and Edinburgh.

Differentiator

Problem solved

Functional benefit

Brands

• Gen Z Research Agency: Research agency connecting clients with a diverse group of 200K+ young people aged 13-25 for market research, surveys, and focus groups. BBC framework provider for user research participant recruitment.

Products and services

• Tutoring Academic tutoring delivered by young people (Levels 1-6 based on age, skills, and experience) across subjects including music theory, violin, piano, guitar, drums, and other instruments. Sessions are priced between £5-£15+ per session with 45-minute initial sessions available. Targeted at families seeking affordable, vetted academic and creative tutoring for children.
• Music Coaching Music lessons and coaching delivered by young people covering instrument instruction (violin, piano, guitar, drums, bass guitar, keyboard, saxophone, ukulele, singing) and music theory tutoring. Targeted at families and individuals seeking music education from skilled Gen Z coaches.
• Social Media Management Digital marketing and social media management services delivered by young talent, offered as one-off tasks or a monthly subscription service with recurring payments (cancellable with one full month's notice). Targeted at small businesses needing affordable, current digital skills to grow brand presence across platforms such as Instagram.
• Babysitting Childcare service delivered by verified young people (primarily 16+) who hold DBS checks, safeguarding certification, and first aid training. Rated at £15.95/hr for Level 3 babysitters, with availability for daytime, evening, weekend, holiday, and after-school slots. Targeted at families and households needing trusted, flexible childcare.
• Photography Photography services delivered by young people covering event, portrait, and product photography for smaller (under £100) and larger (over £100) jobs, with structured cancellation fees. Targeted at families, small businesses, and event organisers needing affordable photography.
• IT & Digital Design Technical and creative digital services delivered by young talent, including web design, digital marketing plans, IT troubleshooting, and system setup. Targeted at small businesses and startups needing affordable access to digital and IT skills.
• Pet Sitting Pet care and animal sitting services delivered by young people in the platform community. Targeted at households needing trusted pet care from verified local young people.
• Dog Walking Dog walking services offered by young people in the platform community. Targeted at pet-owning households needing flexible, affordable dog walking from local young talent.
• Gen Z Research Agency Sub-brand market research service connecting corporate clients with a database of 200,000+ young people aged 13-25 for qualitative and quantitative research, user testing, focus groups, and surveys. BBC framework provider covering News, Sport, Weather, Bitesize, Sounds, iPlayer, and BBC Account. Includes end-to-end project management, pre-screening, survey generation, and incentive payments. Targeted at enterprises needing authentic Gen Z research participants.
• Educational Institution Subscription Monthly or annual recurring subscription service for schools, colleges, and universities providing employer engagement, T-Level student placements, and financial education/employability programmes (minimum 3-month term). Targeted at educational institutions seeking to provide students with work experience and financial capability support.

Quantifiable outcome

• 97% of users save a proportion of money earned through the platform
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Lloyds Banking GroupflagshipStrategic or Co-development Partner · 31 October 2025Major partnership expansion to deliver financial literacy to university students. Includes co-branded events at UCL, UWL, Cardiff University, and Swansea University. Lloyds student account holders get exclusive access to paid tasks on platform. Refer-a-friend campaign included. Data shows Lloyds students 40% more likely to open savings account after using MyPocketSkill.
• BBCflagshipStrategic or Co-development Partner · 10 April 2024Selected as BBC framework provider for user research participant recruitment. Supports qualitative/quantitative research, user testing, and insights across BBC product portfolio including News, Sport, Weather, Children's, Bitesize, Sounds, iPlayer, and BBC Account.
• Money and Pensions Service (MaPS)coreStrategic or Co-development Partner · 11 March 2022Government-backed 'Earning is Learning' pilot programme. Behavioural prompts and financial education content. Findings published showing 97% of users save money earned. Contributed to evidence base for digital financial education delivery.
• AtoscoreGTM or Marketing PartnerWon Global Fintech Competition together with Deutsche Bank and Google. Partner in supporting fintech innovation.
• Deutsche BankcoreGTM or Marketing PartnerCo-sponsor of Global Fintech Competition winner. Partner in supporting fintech innovation ecosystem.
• Google CloudcoreTechnology or IntegrationTechnology partner and co-sponsor of Global Fintech Competition winner. Provides cloud infrastructure and platform support.
• SantandercoreStrategic or Co-development PartnerSantander X Global Challenge winner for Education, Employability and Entrepreneurship. Partnership for supporting young entrepreneurs.
• Department for EducationcoreStrategic or Co-development PartnerGrowth partner supporting T-Level student placements and industry experience opportunities. Connects students with real work experience through platform.
• EYcoreStrategic or Co-development PartnerEY Fintech Growth Programme participant. Access to EY expertise for scaling fintech business.
• EIT DigitalflagshipStrategic or Co-development PartnerNamed Digital Champion of Europe 2024. Selected from 400+ applicants, chosen from 50 finalists after pitching to top-tier investors. Access to international networking, support, and funding opportunities.
• Grow London GlobalminorGTM or Marketing PartnerLondon's official business growth programme supporting international scaling.
• London and PartnersminorGTM or Marketing PartnerOfficial business growth and investment agency for London supporting scale-ups.
• Office for StudentsminorStrategic or Co-development PartnerRegulatory body for higher education supporting student access to earning opportunities.
• Silicon Valley Comes to the UK (SVC2UK)minorGTM or Marketing PartnerBeyond HERizons Programme participant supporting women-led innovation.
• EITflagshipStrategic or Co-development PartnerEuropean Institute of Technology - Digital Champion of Europe 2024 award. Access to pan-European ecosystem of 300+ corporations, SMEs, startups, universities, and research institutes.
• EducateminorStrategic or Co-development PartnerEducation sector partner supporting financial education initiatives.
• The EuropasminorGTM or Marketing PartnerAwarded Hottest Edtech Startup recognition in European startup awards.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tutorful: UK-based tutoring marketplace matching students with vetted tutors across subjects. Directly comparable on the tutoring service vertical, target demographic (students/parents) and UK geography.
• Indeed Flex (formerly Syft): Flexible task and shift marketplace. Notably, its founder/CEO (Novo Constare) sits on MyPocketSkill's advisory board. Comparable marketplace model with broader audience but similar GTM.
• Superprof: Global marketplace for tutoring and lessons (academic, music, sports). Comparable on tutoring/music coaching verticals and similar two-sided marketplace economics.
• Bambino: Babysitting-focused marketplace connecting families with vetted sitters, primarily in the UK and US. Directly comparable to MyPocketSkill's babysitting vertical with shared trust/safety and verification emphasis.

Broad incumbents

• Fiverr: Global freelance digital services marketplace. Comparable on the social media management, IT/digital design and photography categories MyPocketSkill offers to small businesses.
• Care.com: Largest global care-services marketplace covering childcare, pet care, tutoring and senior care. Overlaps with MyPocketSkill's babysitting, pet sitting, dog walking and tutoring categories at much greater scale.
• Taskrabbit: Generalist local services marketplace covering handyman, cleaning, moving and digital tasks. Comparable two-sided marketplace model and UK presence, though without MyPocketSkill's youth/financial-education specialisation.

Emerging players

• GoHenry: Youth-focused prepaid card and financial education app for under-18s. Comparable on the youth financial empowerment positioning and target demographic, though GoHenry is a banking product rather than a marketplace.
• RoosterMoney: UK-based family pocket-money and chores app with allowance payments and savings features. Comparable on youth/family wallet and allowance payments functionality adjacent to MyPocketSkill's Earn.Save.Learn wallet.

Regional players

• Pick My Day: UK cleaning and home services marketplace. Comparable two-sided marketplace model serving UK households but focused on cleaning rather than youth services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mypocketskill
• TikToktiktok.com/@mypocketskill
• Xx.com/MyPocketSkill

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyPocketSkill Ltd