What Serawa Hotels does

Serawa Hotels is a privately held Spanish boutique hospitality group operating two four-star eco-Mediterranean hotels in the Costa Blanca region: Hotel SERAWA Alicante (39 rooms, 300m from Postiguet beach) and Hotel SERAWA Moraira (39 rooms, 250m from the beach on an 11,000 m² site with a spa and saltwater pool). The group is structured across three Spanish private limited companies — SERAWA HOSPITALITY S.L. as the brand operator, FASOLUS RESORT S.L. owning the Alicante property, and GEMA HOTEL S.L. owning the Moraira property — with no disclosed external shareholders, venture capital, or private equity backing.

The commercial proposition combines accommodation with on-site gastronomy (ALASAZÓN in Alicante, opened December 2023, and Olea by SERAWA in Moraira, recommended by Guía Repsol 2024), a spa-wellness center, an eco-store of organic and Km-0 products, and a stack of curated experience packages (cycling, nautical, yoga, spa-gourmet, romantic) priced at €95–€745 per package on top of room rates. Distribution is overwhelmingly direct-to-consumer through the company's own website (powered by Mirai), phone, and email, supplemented by TripAdvisor listings and a dedicated corporate sales channel for MICE business. The technology layer consists of modern digital sensors and computerized property-management systems oriented toward sustainability and energy efficiency, with BREEAM certification, a saltwater pool, and EV charging infrastructure at Moraira.

The business model is primarily transactional room-and-ancillary revenue with a subscription-style SWREWARDS loyalty program. Customer segments span leisure couples, sports and wellness tourists, corporate and MICE clients, and Valencian regional residents eligible for the Bono Viaje GVA subsidy. Marketing relies on the SERAWA Vibes editorial blog, broad social media presence, earned media (including a feature on RTVE's national program "Aquí la Tierra"), and a network of local supplier and experience partnerships aligned with the sustainability positioning. With approximately 21 employees and two operating properties, the group operates as a small, locally controlled, self-funded boutique operator rather than a venture-backed scale platform.

Name

Serawa Hotels

Legal name

SERAWA HOSPITALITY, S.L.

Website

https://serawahotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Serawa Hotels is a privately held Spanish boutique hospitality group operating two 4-star eco-Mediterranean hotels (78 rooms total) in Costa Blanca, serving leisure couples, wellness travelers, and MICE clients through direct bookings, on-site restaurants, a spa, and curated experience packages.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

akta.pro secondary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Boutique hotel accommodations
• Sustainable hospitality services
• Eco-mediterranean hotels
• Spa wellness experiences
• Hotel gastronomy services

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Accommodation: Core revenue from 78 total rooms across two properties (39 rooms each at SERAWA Alicante and SERAWA Moraira). Rooms are booked directly through the website, via phone, or email. The company operates under two separate legal entities: FASOLUS RESORT S.L. for Alicante and GEMA HOTEL S.L. for Moraira.
2. Food & Beverage Operations: Revenue from two restaurants: ALASAZÓN in Alicante (opened December 2023) and Olea by SERAWA in Moraira. Additional eco-store/shop sales of organic and biodynamic products. These outlets serve both hotel guests and external visitors.
3. Spa & Wellness Services: SERAWA Moraira features a spa with treatments, sauna, jacuzzi, and wellness zone available to guests. Revenue generated through spa circuit bookings and treatment services.
4. Experience Packages: Bundled experiences including romantic packages, cycling tours, nautical excursions, yoga sessions, and spa+dinner combinations. These packages add room revenue with experience supplements ranging from 95€ to 745€.
5. Corporate & Events: MICE (meetings, incentives, conferences, events) services including group bookings, corporate events, and celebrations. Contact via dedicated corporate email ([email protected]).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Serawa Hotels operates two 4-star boutique sustainable hotels in Spain's Costa Blanca region—Hotel SERAWA Alicante (39 rooms, 300m from Postiguet beach) and Hotel SERAWA Moraira (39 rooms, 250m from the beach, with spa, saltwater pool, and 11,000 m² of grounds). The properties feature eco-Mediterranean architecture with organic sustainable materials and offer on-site restaurants (Alasazón and Olea by SERAWA), an eco-store, spa and wellness services, and curated experience packages including romantic getaways, cycling tours, nautical excursions, and yoga retreats.

Product overview

SERAWA Hotels operates two boutique sustainable hotels in Spain's Costa Blanca region: Hotel SERAWA Alicante (39 rooms, 300m from Postiguet beach) and Hotel SERAWA Moraira (38-39 rooms, 4-star, 250m from beach, 11,000m²). Both properties feature eco-Mediterranean design with organic sustainable materials and share a philosophy of sustainable, ethical hospitality focused on wellness, authenticity, and environmental care. The product portfolio includes two restaurants (Alasazón in Alicante and Olea by SERAWA in Moraira), an eco store, a spa wellness center (Moraira), and various experience packages including romantic getaways, cycling tours, nautical excursions, yoga sessions, and spa treatments. The company also offers SWREWARDS loyalty program providing 5% discounts.

Differentiator

Problem solved

Functional benefit

Brands

• SWREWARDS: Loyalty program offering from 5% discount
• Olea by SERAWA
• ALASAZÓN
• SERAWA Vibes
• SERAWA Wellness

Products and services

• Hotel SERAWA Alicante A boutique sustainable hotel in Alicante city center offering 39 modern, luminous rooms with eco-Mediterranean design and organic sustainable materials, located 300 meters from Postiguet beach. Targeted at leisure travelers, couples, and city-break guests seeking sustainable accommodation.
• Hotel SERAWA Moraira A 4-star sustainable boutique hotel in Moraira featuring 39 modern rooms, located 250 meters from the beach on 11,000 m² of grounds. Includes a saltwater pool, spa and wellness center, restaurant, and gardens for leisure and wellness travelers.
• Alasazón Restaurant Gastronomic restaurant paying homage to Alicante's history and gastronomic traditions, located next to Explanada de España. Offers reinterpreted local cuisine with fresh seasonal ingredients for vermut, meals, dinner, and drinks, serving both hotel guests and external visitors.
• Olea by SERAWA Restaurant Restaurant with outdoor terrace at Hotel SERAWA Moraira offering Mediterranean cuisine with local, seasonal, and km-0 products. Features gourmet breakfasts, paella/caldero rice dishes, and charcoal-grilled dinner. Recommended by Guía Repsol 2024.
• SERAWA Moraira Spa & Wellness Wellness facility at Hotel SERAWA Moraira offering spa circuits, jacuzzi, sauna, massages, and rejuvenating treatments for relaxation and body-mind reconnection. Available to both hotel guests and external visitors.
• Eco Store Eco-friendly retail store at SERAWA Alicante offering organic and local food products, biodynamic wines, olive oils, organic nuts, cereals, and sustainably sourced fruit promoting the local market. Open to hotel guests and external customers.
• SWREWARDS Loyalty Program Loyalty program offering a 5% discount or more on bookings for repeat guests across both SERAWA Alicante and SERAWA Moraira properties.
• Cycling Experience Package Sports tourism package combining cycling routes along Costa Blanca with relaxation and recovery at SERAWA Moraira. Includes 2-night accommodation, personalized routes, daily spa sessions, sports massage, and healthy breakfast and dinner.
• Nautical & Gastronomic Experience Adventure package featuring a 4-hour boat tour along Costa Blanca with a gourmet picnic on board and dinner at Olea by SERAWA. Available for an additional €745 on top of the room rate.
• Yoga & Wellness Experiences Yoga sessions held in the SERAWA Garden led by certified 2BFIT instructors, followed by a healthy brunch with fresh local products from the hotel's own garden. Includes corporate yoga and family yoga programs.
• Valentine's Day Package Seasonal romantic Valentine's package including accommodation, breakfast, romantic dinner, and 1-hour spa circuit for couples at SERAWA Alicante and Moraira.
• Spa & Gourmet Experience Package Romantic package including a private spa circuit for two and gourmet dinner at Olea by SERAWA restaurant for €180 additional on top of the room rate.
• Romantic Getaway Packages Romantic experience packages offering gourmet dinners, private spa access, and romantic room details for couples at both SERAWA Alicante (€95 per couple) and Moraira (€190 per couple) properties.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Turisme Comunitat ValencianacoreGTM or Marketing Partner · 19 December 2023Regional tourism board providing subsidy of 7,175€ (expediente CHA-35-23) for the 'EXPERIENCIA SERAWA MORAIRA: TURISMO SOSTENIBLE EN OTOÑO' project under the tourism competitiveness incentive program.
• I-LOVE-ECO-ESSENTIALSminorOthersEco-friendly consumer goods partner aligned with SERAWA's sustainability philosophy. Provides products for the eco-store.
• GG ArchitectsminorOthersArchitectural firm that designed or collaborated on SERAWA's sustainable hotel designs.
• Golf IfachminorGTM or Marketing PartnerGolf club partner in Benissa offering 15% discount (January-May, October-December) and 10% discount (June-September) for club members staying at SERAWA hotels. Located in the Costa Blanca region.
• Granja Ecológica VilladaminorOthersOrganic farm supplying fresh, sustainable products for SERAWA's restaurants.
• Viver KombuchaminorOthersKombucha producer providing fermented beverages for the hotels' restaurants and eco-stores.
• Quirón PrevenciónminorOthersOccupational health and safety services partner for employee wellbeing.
• Club de Regatas de AlicanteminorGTM or Marketing PartnerSailing club partnership in Alicante for nautical experiences and water sports activities.
• BREEAMcoreTechnology or IntegrationBuilding Research Establishment Environmental Assessment Method certification for sustainable buildings, aligning with SERAWA's commitment to eco-friendly construction and operations.
• Aceites RontonarminorOthersLocal olive oil producer supplying high-quality oils for the restaurants.
• Tot EcologicminorOthersOrganic products supplier for the eco-store and restaurants.
• Gravity WaveminorOthersSustainable ocean/wave-related partner possibly involved in marine conservation or nautical activities.
• Aldro EnergiaminorOthersEnergy provider possibly supplying renewable energy for the hotels.
• Cafés SalzillominorOthersLocal coffee roaster supplying premium coffee for the hotels' restaurants and breakfast service.
• Universidad de AlicanteminorStrategic or Co-development PartnerAcademic partnership with the University of Alicante, which has 25,000+ students and contributes to the cultural life of the city.
• Fundación SEURminorOthersLogistics foundation partnership for social responsibility and sustainability initiatives.
• Groupe GMminorOthersAmenities supplier for hotel rooms, providing sustainable toiletry and amenity products.
• Lande AmenitiesminorOthersSustainable hotel amenities supplier aligned with eco-friendly hospitality standards.
• San Miguel EcominorOthersEco-certified beer brand for the restaurants' beverage offerings.
• 2BFITminorStrategic or Co-development PartnerYoga instruction partnership providing certified yoga instructors for retreat programs at SERAWA Moraira.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Mar Hotels Group: Mediterranean-focused hotel group operating beach and resort properties in Spain. Comparable in coastal leisure market and Mediterranean positioning, though concentrated in the Balearics rather than Costa Blanca.
• SHA Wellness Clinic: Wellness-focused luxury property in the Alicante region, emphasizing health, sustainability, and gastronomy. Comparable in eco-wellness positioning and proximity to SERAWA's Alicante catchment.

Broad incumbents

• Meliá Hotels International: Spain's largest hotel operator with extensive Mediterranean resort and boutique offerings. Comparable in the broader Costa Blanca competitive set, though at materially larger scale and broader positioning.
• Vincci Hotels: Spanish hotel chain with boutique and lifestyle properties across Iberia. Comparable in 4-star positioning and Mediterranean leisure focus, but operates at a larger scale.
• Eurostars Hotels: Larger Spanish hotel operator with a broad urban and leisure portfolio. Comparable in Spanish market presence and 4-star boutique tier, though significantly larger and more diversified.

Direct peers

• Hospes Hotels: Spanish boutique hotel chain with a focus on design, wellness, and sustainability across multiple Spanish cities. Closest direct comparable in positioning, scale, and eco-luxury brand language to SERAWA.
• Room Mate Hotels: Design-led boutique hotel brand operating in Spain and select international cities. Comparable in boutique positioning, target leisure/business traveler, and curated guest experience.
• Only YOU Hotels: Lifestyle boutique hotel brand in Spain with curated gastronomy and design-led experiences. Comparable in its blend of boutique rooms, F&B venues, and experience-based positioning.
• Petit Palace Hotels: Spanish boutique hotel chain operating in major Spanish cities with a tech-forward, design-led proposition. Comparable in size, target market (urban leisure travelers), and boutique positioning.

Emerging players

• Hotel Casa Bonay: Independent boutique hotel concept blending sustainability, local culture, and curated F&B. Comparable in design-led, eco-conscious boutique positioning and integrated restaurant experience, though based in Barcelona rather than Costa Blanca.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/serawahotels
• YouTubeyoutube.com/channel/UCC_k1MvVFloRlGFfftnB5Ow
• Facebookfacebook.com/SerawaHotels
• LinkedInlinkedin.com/company/serawa-hotels
• Instagraminstagram.com/serawahotels
• Pinterestpinterest.es/serawahotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serawa Hotels