What Electric Playhouse does

Electric Playhouse (legal entity: Hyparspace LLC) is an indoor immersive experiential entertainment operator headquartered in Albuquerque, New Mexico, founded in 2018 by Brandon Garrett and Luke Balaoro. The company designs and operates motion-activated interactive venues that use proprietary 360-degree projection mapping and real-time motion-tracking sensors to transform walls and floors into responsive digital environments — no headsets or controllers required. Its flagship Albuquerque location spans 20,000 square feet and includes 16 interactive play spaces, the Atomic Cafe restaurant and bar, and dedicated event areas; a second 24,000-square-foot location opened on the Las Vegas Strip at The Forum Shops at Caesars Palace on June 22, 2024, targeting the market's 40+ million annual tourists. The technology stack, programmed entirely in-house by a team including Senior Software Architect Balaoro, CTO Eric Yakley, Interactive Developer Simone Seagle, and animation/graphic artist Maddy Minnis, supports an ever-expanding library of original game titles such as Cosmo Breaker, Crystalius, Paint Pong, and Light Hockey.

The business model is direct-to-consumer and diversified across multiple revenue streams. General admission tickets ($15–$18 in Albuquerque, $25–$30 in Las Vegas) provide entry for two hours of unlimited play; on-site food and beverage at the Atomic Cafe contributes an additional revenue layer; and the company monetizes its venue capacity through birthday party packages (starting at $300 for 12 guests), corporate and private event rentals ($15–$50 per person depending on dining package tier), filming location rentals, school field trips ($12–$18.50 per student), and specialty programming including concerts, drag brunches, and yoga events. A Play Pass annual membership program ($99 Basic for up to 2 people; $199 Family for up to 4) was launched in December 2023 to introduce recurring subscription revenue. Ticketing runs on the Peek platform and private events are managed through Tripleseat.

The company's strategic trajectory has shifted from expansion to financial restructuring. The Las Vegas subsidiary, Electric Playhouse NV LLC, filed for Chapter 11 bankruptcy protection on October 21, 2025, listing $1–10 million in both assets and liabilities with creditor claims exceeding $4.4 million, while the original Albuquerque location appears to remain operational. The company has raised approximately $5.5 million in disclosed funding across multiple rounds since 2019, with the largest being a $4.39 million Keiretsu Capital round in December 2019, supplemented by $1 million from New Mexico Angels in 2021 and several smaller rounds in 2022–2023. Electric Playhouse is privately held and founder-led, with no disclosed institutional control beyond angel and early-stage investors.

Name

Electric Playhouse

Legal name

Hyparspace LLC

Website

https://electricplayhouse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Electric Playhouse operates motion-activated, projection-mapped immersive entertainment venues in Albuquerque and Las Vegas, combining interactive gaming, dining, and event hosting through proprietary sensor-driven technology developed in-house.

Ownership category

akta.pro rank

Product category

Immersive Entertainment Venues

NAICS

Amusement Arcades (71312), Amusement Parks and Arcades (7131), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Immersive entertainment venues
• Interactive projection gaming
• Motion-activated experiences
• Family entertainment centers
• Themed dining events

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. General Admission Tickets: Visitors purchase tickets for access to interactive game spaces. General admission includes 2 hours of unlimited play. Pricing varies by location and customer type (adult, child, senior, military).
2. Food and Beverage Sales: On-site dining at Atomic Cafe and bar service featuring American cuisine, specialty cocktails, and non-alcoholic beverages. Includes grab-and-go cafe items and full-service dining experiences.
3. Birthday Party Packages: Private immersive party experiences with dining and play components. Packages include room rental, food, drinks, and game access. Pricing based on guest count and package tier (Megawatt starting at $300 for 12 guests).
4. Corporate and Private Event Rentals: Full or partial venue buyouts for corporate events, weddings, conferences, and celebrations. Includes customizable spaces, catering options from buffets to five-course meals, bar service, and AV support. Pricing from $15-$50 per person depending on dining package.
5. Annual Membership Passes: Basic Pass ($99/year for up to 2 people) and Family Pass ($199/year for up to 4 people) offering unlimited play, 20% off food and beverages, 20% off merchandise, and 10% off immersive fine dining events.
6. Immersive Fine Dining Events: Premium dining experiences like Teatime in Wonderland featuring themed menus, live actors, and multi-course meals. Tickets include general admission play access. Reservations required; private bookings available for groups of 12-48.
7. Special Events and Shows: Ticketed events including concerts, music shows, raves, drag brunch, yoga sessions, and wellness retreats. Features Funktion-One audio systems.
8. Filming Location Rentals: The venue is available for commercial photography, videography, music videos, and film productions. Offers custom projection content and comprehensive staff support.
9. School Field Trips: Educational field trips with STEAM focus, including discounted admission ($12/student) and optional pizza lunch add-on ($18.50/student).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Electric Playhouse operates indoor immersive experiential entertainment venues combining motion-activated interactive gaming, themed fine dining, and event hosting. The company uses proprietary projection mapping and motion-tracking technology to transform physical spaces into interactive digital environments without requiring headsets or controllers, selling admission tickets, food and beverage, private parties, corporate event rentals, and annual memberships across locations in Albuquerque, NM and Las Vegas, NV.

Product overview

Electric Playhouse is an immersive and interactive family entertainment destination offering a multi-experience platform combining motion-activated gaming, fine dining, and event venues. The core product consists of 16 interactive play spaces with motion-detecting games (Active Play Areas), paired with on-site dining at the Atomic Cafe and bar service (Electric Elixirs). Additional modules include Immersive Fine Dining experiences featuring themed events like Teatime In Wonderland, Birthday Party Packages with customizable themes, Corporate Events & Private Events hosting, Field Trips & School Events, and Filming Location Rentals. The company operates two locations (Albuquerque flagship and Las Vegas Strip) with proprietary projection mapping technology that transforms entire spaces. Membership is available through Play Pass annual passes offering unlimited access and discounts across experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion-Activated Interactive Play General admission access to 16 interactive play spaces with motion-activated games that respond to player movements without headsets or controllers. Includes two hours of unlimited play featuring titles such as Can Blaster, Cosmo Breaker, Crystalius, Guacamole, Hideycube, Light Hockey, Mandala Works, and Paint Pong. Targeted at families, children ages 4+, and adults seeking active entertainment.
• Teatime in Wonderland Award-winning Alice in Wonderland-themed five-course tea experience featuring live actors, 360-degree projection mapping, interactive tables, and a themed menu crafted by celebrity pastry chef Keris Kuwana (Food Network Chopped winner). Reservations required; private bookings available for groups of 12-48. Includes general admission play access. Recognized by Forbes, Eater, Blooloop, and No Proscenium.
• Birthday Party Packages Private immersive birthday party experiences featuring motion-activated tables, customizable themes, themed food and drinks, and access to game areas. Megawatt package starts at $300 for 12 guests including 90 minutes of private immersive dining room, 90 minutes of play, pizzas, salad, and drink pitchers. Kilowatt and additional tiers available.
• Corporate and Private Event Rentals Full or partial venue buyouts for corporate events, company parties, conferences, team-building activities, weddings, and celebrations. Includes customizable spaces, catering options ranging from buffets to five-course meals, bar service, and AV support. Dining packages range from $15 per person (buffet) to $50 per person (Neutron five-course).
• Play Pass Annual Membership Annual subscription memberships offering unlimited play and discounts. Basic Pass ($99/year for up to 2 people) and Family Pass ($199/year for up to 4 people). Members receive 20% off food and non-alcoholic drinks, 20% off merchandise, and 10% off immersive fine dining events. Black Friday 30% discount available.
• Atomic Cafe & Bar On-site restaurant and full-service bar offering Southwest-inspired American cuisine, specialty cocktails branded as Electric Elixirs, and non-alcoholic mocktails. Includes grab-and-go cafe items alongside full-service dining. Available to walk-in guests and venue visitors.
• School Field Trips STEAM-focused educational field trips with discounted admission ($12/student general admission, $18.50/student with optional pizza lunch add-on). Designed for school groups seeking interactive educational entertainment aligned with STEAM curricula.
• Filming Location Rental Venue rental for commercial photography, videography, music videos, and film productions. Offers 24,000 square feet of versatile space, projection mapping capabilities, custom content loading, comprehensive staff support, and full loading dock access.
• Concerts, Music Shows & Special Events Ticketed live entertainment events including concerts, music shows, raves, drag brunch, yoga sessions, and wellness retreats. Features Funktion-One audio systems from partner Digifunk. Targeted at adults seeking unique entertainment venues.

Quantifiable outcome

• 40+ million annual Las Vegas tourists as potential market reach
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Georgia O'Keeffe MuseumcoreStrategic or Co-development Partner · 7 September 2022Electric Playhouse partnered with the Georgia O'Keeffe Museum in Albuquerque to create immersive experiences based on the legendary artist's works. The museum noted Electric Playhouse as partners for initial immersive projects. This collaboration demonstrates the company's ability to create culturally significant art-based experiences.
• Blissful Spirits Hot YogaminorStrategic or Co-development PartnerPartnership with Blissful Spirits Hot Yoga for yoga and wellness events at the Electric Playhouse venue. Owner Melanie St. Georges teaches yoga sessions such as the Electric Yoga Flow event.
• Lena Armstrong-StroberminorStrategic or Co-development PartnerCertified yoga instructor (RYT 500+ hours) and sound healer who partners with Electric Playhouse to teach yoga and sound healing sessions. Also offers Singles Yoga Night and couples wellness events.
• Chef Keris KuwanacoreStrategic or Co-development PartnerCelebrity pastry chef (Food Network's Chopped) who crafted the award-winning Teatime in Wonderland menu. Created a lavish five-course afternoon tea experience with decadent treats, savory bites, and themed cocktails. Featured in Forbes and other national publications.
• Vivian SorensoncoreStrategic or Co-development PartnerCreative Culinary Director at Electric Playhouse who oversees the design of immersive dining experiences. Known for blending storytelling with extraordinary dining experiences.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Meow Wolf: Meow Wolf operates large-format immersive art and entertainment experiences with interactive, walk-through environments. It is the closest direct competitor to Electric Playhouse's projection-mapped, multi-room immersive model and represents the same category leader Electric Playhouse is measured against.
• Area15: Area15 is an immersive entertainment district in Las Vegas featuring projection-mapped experiences, VR, and interactive art. It is Electric Playhouse's most direct Las Vegas competitor and targets the same 40M+ tourist audience with overlapping experiential concepts.
• Two Bit Circus: Two Bit Circus builds indoor amusement venues combining retro and modern arcade games, immersive rooms, and tech-enabled attractions. It overlaps directly with Electric Playhouse's motion-activated games and family entertainment positioning.
• Museum of Ice Cream: Museum of Ice Cream operates immersive, Instagram-driven art installations that combine playful themes with interactive rooms. It competes for the same experiential, shareable, family-and-adult entertainment occasions as Electric Playhouse.
• Wonderspaces: Wonderspaces runs rotating immersive art installations in major cities, featuring projection-mapped and interactive digital art. It overlaps with Electric Playhouse's projection mapping and immersive art positioning in shared metropolitan markets.
• Color Factory: Color Factory operates immersive, interactive art installations designed for social media sharing and group visits. It competes for the same walk-in experiential occasion and tourist/date-night segment as Electric Playhouse's immersive spaces.

Emerging players

• Sandbox VR: Sandbox VR operates location-based virtual reality entertainment centers. It competes for the same experiential entertainment dollar but uses headset-based VR rather than Electric Playhouse's controller-free projection approach.

Broad incumbents

• Dave & Buster's: Dave & Buster's is a national chain of large-format entertainment centers combining arcade gaming, food, and bar service. It competes for the same family and group-outing occasions, with significantly broader scale and brand recognition.
• Main Event Entertainment: Main Event operates family entertainment centers with bowling, laser tag, arcade games, and dining. It overlaps with Electric Playhouse's family entertainment, birthday party, and group event segments at national scale.
• Puttshack: Puttshack is a tech-enabled mini-golf and dining entertainment concept. It targets the same adult group/corporate event and F&B-driven experiential segment as Electric Playhouse, but with a sports (mini-golf) anchor rather than motion-activated games.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ElectricPlayhouse
• Facebookfacebook.com/playelectric
• Instagraminstagram.com/playelectric
• Xx.com/playelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Playhouse