Blissful Spirits Hot Yoga

What Blissful Spirits Hot Yoga does

Blissful Spirits Hot Yoga is a privately-held, multi-location hot yoga studio founded in 2009 by Melanie St. Georges in Albuquerque, New Mexico. The company operates three studios across the Albuquerque metropolitan area — the original location at 4300 El Pueblo, a Rio Rancho studio at 1400 Jackie Rd #104, and a Nob Hill/San Mateo studio at 1100 San Mateo NE #2 — with a single unified membership covering all three. It employs between 11 and 50 staff and runs more than 70 classes per week spanning hot yoga, vinyasa, hot pilates (Pilates Caliente), Yin, Yin Yang, Yoga Sculpt, Sacred Music Yoga, Hot Luminous Glow Yoga, Buti Yoga, and Warm and Gentle Yoga.

The core product is in-person group fitness classes taught in heated rooms using standard yoga studio equipment; there is no proprietary technology platform, and class scheduling is handled via the third-party Mindbodyonline system. Complementary offerings include the Blissful Therapies subsidiary (massage therapy and energy healing), a 200-hour and advanced Yoga Teacher Training program, Kids Yoga through the related Bliss in the City brand, workshops and events, and private instruction. No AI, data, or software capabilities are evidenced.

Revenue is generated through a mix of recurring and transactional streams: an unlimited monthly membership at $95, a $35 first-month trial for new customers, single drop-in classes at $10-$12, a 10-class pack at $110, massage sessions at $110-$135, energy healing packages, and teacher training enrollment fees. Customer acquisition is community-led, relying on word-of-mouth, organic social media presence (Facebook, Instagram, LinkedIn), the company website, and gift cards, with no enterprise or institutional customer segments.

Name

Blissful Spirits Hot Yoga

Legal name

Blissful Spirits Hot Yoga

Website

https://blissfulspirits.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Blissful Spirits Hot Yoga is a privately-held multi-location hot yoga studio operating three Albuquerque-metro studios offering 10+ class types, memberships, teacher training, and adjacent massage and wellness services to individual consumers.

Ownership category

akta.pro rank

Product category

Yoga and Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Kids & Family Yoga (HSADACAK), Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Hot yoga classes
• Vinyasa yoga
• Yoga studio memberships
• Yoga teacher training
• Therapeutic massage services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Yoga Class Memberships and Passes: Recurring monthly membership at $95 for unlimited in-studio access, one-time class passes at $12 per session, and 10-class packs at $110. First-time customers receive a $35 unlimited first month trial.
2. Drop-In Classes: Single class drop-in sales at $10 for Happy Hour classes and $12 for regular single classes. Revenue is one-time and non-recurring per visit.
3. Wellness Services (Massage and Energy Healing): Blissful Therapies offers massage services (60-min $110, 75-min $135) and energy healing sessions (2 sessions for $99). These services are delivered by licensed practitioners Felicia Evans and Shonna.
4. Teacher Training Program: The studio offers Yoga Teacher Training programs including Yin Yoga Teacher Training 2026, generating revenue through training course enrollment fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Blissful Spirits Hot Yoga is a multi-location yoga studio operating three New Mexico studios (Albuquerque, Rio Rancho, and Nob Hill/San Mateo) under one unified membership. It sells in-person group fitness and yoga classes including Hot Yoga, Hot Yinyasa, Hot Pilates, Yoga Sculpt, Yin Yoga, Buti Yoga, Sacred Music Yoga, and Warm and Gentle Yoga, with complementary wellness services (massage and energy healing) and a yoga teacher training program.

Product overview

Blissful Spirits Hot Yoga is a multi-location yoga studio offering a diverse portfolio of yoga and fitness classes at three New Mexico locations (Albuquerque, Rio Rancho, and San Mateo/Nob Hill). The core offering spans 10+ distinct class types including Hot Yoga, Hot Yinyasa, Sacred Music Yoga, Hot Pilates (Pilates Caliente), Hot Luminous Glow Yoga, Yoga Sculpt, Warm and Gentle Yoga, Yin Yang Yoga, Yin Yoga, and Buti Yoga — all accessible under a single membership covering all three studios. Complementary offerings include Kids Yoga, Workshops and Events, a 200-hour Yoga Teacher Training program, Blissful Therapies (energy healing and massage services), private instruction, and studio facilities (showers, changing rooms, yoga supplies). The studio uses MindBody Online for class scheduling and booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Yoga A level 1/2 hot yoga class taught at 105 degrees and approximately 40% humidity in a flow-style format, beginner-friendly with an emphasis on breath incorporation. Includes the Hot Holy Yoga slow-flow variant set to contemporary Christian music at the Rio Rancho location on Sundays.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bliss in the CityminorOthersBliss in the City is a related business venture offering Kids Yoga classes in Albuquerque and Rio Rancho. It operates as a separate brand under the same ownership, extending wellness services to families and children in the community.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Massage Heights: Franchised therapeutic massage and wellness services chain with membership pricing. Comparable to Blissful Therapies in modality (licensed massage therapy), pricing tiers ($110+ per session), and franchise/multi-location operating model.

Direct peers

• Y7 Studio: Music-driven, hip heated yoga brand with candlelit flow classes. Comparable as a differentiated hot yoga brand that monetizes atmosphere and music curation, similar to Blissful's Sacred Music Yoga and Hot Luminous Glow offerings.
• Modo Yoga: International hot yoga studio chain (Modo/Baroni Method) operating community-focused studios with teacher training programs. Highly comparable in heated-room modality, teacher training offering, and community-led positioning.
• YogaSix: Boutique yoga franchise offering multiple class styles (yoga sculpt, hot, flow) under a single membership model. Comparable in class-portfolio breadth, multi-location growth strategy, and accessible pricing tiers.
• CorePower Yoga: National chain specializing in heated yoga and HIIT-yoga classes with unlimited membership models across hundreds of U.S. studios. Closest comparable in modality (hot yoga, hot power), pricing structure, and target customer (urban/suburban wellness seekers).
• Club Pilates: Nationally franchised Pilates studio chain with hot Pilates and reformer offerings. Comparable to Blissful's Hot Pilates (Pilates Caliente) offering and multi-location franchise growth approach.
• Hot 8 Yoga: Multi-location hot yoga chain offering 105°F classes in flow and power styles with membership and class-pack pricing. Direct comparable in temperature protocols, class structure, and pricing architecture.

Broad incumbents

• Life Time Fitness: Large premium fitness operator offering yoga, Pilates, group classes, and wellness services under membership. Comparable as a broad incumbent operating in adjacent wellness spaces with multiple revenue streams (classes, recovery services, training).
• YogaWorks: Established multi-style yoga studio chain offering a broader curriculum across yoga, pilates, and fitness. Comparable as a larger incumbent operating in the same multi-modal yoga studio space but with a wider service portfolio.

Emerging players

• StretchLab: Assisted-stretching and recovery franchise co-located in fitness studios and retail settings. Comparable as an emerging player in the recovery/wellness add-on space adjacent to yoga studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlissfulSpirits
• LinkedInlinkedin.com/company/blissful-spirits-hot-yoga
• Instagraminstagram.com/blissfulspiritsyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blissful Spirits Hot Yoga