Gocar
GoCar is a private car-sharing platform operating in Malaysia and Ireland, offering hourly and daily vehicle rentals, monthly car subscriptions (GoCar Subs), EV sharing (GoEV), peer-to-peer car hosting (HostHub), and ancillary mobility services through a mobile app, with an Irish fleet of 1,100 vehicles across 24 counties.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gocar does
GoCar (legally GoCar Mobility Sdn Bhd) is a private car-sharing and mobility platform that operates an owned-and-P2P vehicle fleet accessible through a mobile app and website. Members in Malaysia and Ireland can rent vehicles by the hour or day starting from RM13.90/hour, subscribe to vehicles via GoCar Subs on monthly terms ranging from RM899 to RM2,499, rent electric vehicles through the GoEV service, or list their own cars on the GoCar P2P (HostHub) marketplace. The core technology is a mobile-first booking and telematics platform that supports in-app vehicle lock/unlock, real-time trip management, and round-trip rentals from designated zones across Kuala Lumpur, Selangor, Penang, Johor Bahru, Selangor, and major Irish counties, with airport coverage at KLIA/KLIA2. Ancillary services include GoCar Delivery, insurance and road tax offerings (goinsuran.com), and a CRM tool (GollyCRM).
GoCar's business model is multi-stream: usage-based rental revenue, recurring subscription revenue from GoCar Subs, transaction fees or commissions from the P2P marketplace, and partnership-derived revenue from the Cubic³ FleetWallet³ AI-enabled in-vehicle payments platform launched in Europe in October 2025. Go-to-market is product-led and direct-to-consumer, with members self-serving through the GoCar App on iOS and Android, supported by organic social media, app store presence, and content marketing rather than enterprise sales. The customer base spans individual consumers aged 18+ in Malaysia and Ireland, monthly car-subscription customers, EV-curious users, and P2P hosts; no named enterprise customers or logos are disclosed, indicating a long-tail, low-concentration revenue mix. The company has raised €10 million in disclosed funding (August 2023) and is privately held with no parent company or public listing identified.
Gocar firmographics
Firmographics- Name
- Gocar
- Legal name
- GoCar Mobility Sdn Bhd
- Website
- https://hi.gocar.my
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoCar is a private car-sharing platform operating in Malaysia and Ireland, offering hourly and daily vehicle rentals, monthly car subscriptions (GoCar Subs), EV sharing (GoEV), peer-to-peer car hosting (HostHub), and ancillary mobility services through a mobile app, with an Irish fleet of 1,100 vehicles across 24 counties.
- Ownership category
- akta.pro rank
Gocar industry classification
Industry- Product category
- Car Sharing and Mobility Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
- akta.pro secondary industries
- Consumer P2P Car Sharing Marketplaces (THADABAA), Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)
Keywords
Where Gocar is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices7 records
Markets served
Gocar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hourly/Daily Car Rental: Members rent cars by the hour or day using the GoCar app. Pricing varies by vehicle type and duration. No additional charges for kilometers traveled. Includes insurance coverage.
- Car Subscription (GoCar Subs): Monthly subscription model for car access. Subscribers pay all-inclusive fees covering access to vehicle, insurance, road tax, regular servicing, and 24/7 roadside assistance. Terms range from weekly to 36 months. Optional vehicle swap available for longer-term subscribers.
- P2P Car Sharing Commission: Car owners list vehicles on GoCar P2P platform and earn from bookings. GoCar likely takes a commission or platform fee from these transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly car rental starting from RM13.90/hour |
| Subscription | Monthly | Econ category subscription at RM899/month |
| Subscription | Monthly | Base category subscription at RM1,199/month |
| Subscription | Monthly | Plus category subscription at RM1,599/month |
| Subscription | Monthly | Exec category subscription at RM1,899/month |
| Subscription | Monthly | Work category subscription at RM2,099/month |
| Subscription | Monthly | Luxe category subscription at RM2,499/month |
| Usage-based | Pay-as-you-go | Electric vehicle rental - Nissan Leaf at RM15.90/hour or RM163/day |
| Usage-based | Pay-as-you-go | Electric vehicle rental - Ora Good Cat at RM23.90/hour or RM315/day |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Gocar product offering
Product offeringCore offering
GoCar is a membership-based, self-driven car rental service that enables members to rent vehicles by the hour or day through its mobile app and website. The platform operates its own fleet across major Malaysian cities and Irish counties and also runs a peer-to-peer marketplace for vehicle owners. Additional offerings include monthly car subscriptions (GoCar Subs), electric vehicle rentals (GoEV), and vehicle delivery to specified locations.
Product overview
GoCar is a car rental and mobility platform offering multiple interconnected services through its mobile app. The core offering is GoCar, a 24/7 car sharing service for hourly or daily rentals with unlimited mileage and insurance. This core platform is supplemented by GoCar Subs (car subscription service), GoEV (electric vehicle sharing), GoCar P2P/HostHub (peer-to-peer car sharing), GoCar Delivery (vehicle delivery), Insurance & Roadtax services, and GollyCRM (customer management). Through partnership with Cubic³, GoCar also integrates FleetWallet³, an AI-enabled in-vehicle payments platform for commercial fleets.
Differentiator
Problem solved
Functional benefit
Brands
- GoCar Subs: Car subscription service offering debt-free access to vehicles with monthly payments, insurance, road tax, and servicing included.
- GoEV
- GoCar P2P (HostHub)
- FleetWallet³
Products and services
- GoCar Car Rental
- GoCar Subs Monthly car subscription service allowing individuals and companies aged 18-65 to access vehicles across 8 categories (Econ from RM899/month to Luxe at RM2,499/month), with terms from weekly to 36 months. All-inclusive monthly fees cover insurance, road tax, regular servicing, and 24/7 roadside assistance, with options to purchase, return, or swap vehicles at end of term.
- GoEV Electric Vehicle Service Electric vehicle sharing service in Klang Valley featuring Nissan Leaf (311km NEDC range) at RM15.90/hour or RM163/day, and Ora Good Cat (innovative design, advanced safety features) at RM23.90/hour or RM315/day. Round-trip bookings from dedicated EV zones including Avenue K, MyTown Shopping Centre Cheras, and GoCar Petaling Jaya.
- GoCar P2P (HostHub) Peer-to-peer car sharing platform allowing vehicle owners to list and rent out their cars through GoCar. Hosts complete a three-step registration and approval process, then manage bookings, view real-time data, and track earnings via the dedicated Host Hub dashboard.
- GoCar Delivery Vehicle delivery service that brings a GoCar rental vehicle to the customer's home or specified location in Malaysia, providing added convenience beyond fixed pickup zones.
Quantifiable outcome
- Over 10% savings on fuel costs with FleetWallet³ integration
Companies that use Gocar
Customer profileSegments4 records
Ideal customer profiles4 records
Gocar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
Gocar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cubic³coreCubic³ launched FleetWallet³ AI-enabled in-vehicle payments platform initially across Europe in partnership with GoCar. The platform aims to improve fleet management by reducing fraud, optimizing costs, and providing real-time insights and automation.
- Cubic³coreCubic³, a global leader in software-defined vehicle solutions, has launched FleetWallet³ - an AI-enabled in-vehicle payments platform - in partnership with GoCar. The platform eliminates physical fuel cards, prevents fraud, and delivers automated PSD2-compliant fleet payments across Europe. Initial rollout across Europe through GoCar addresses intelligent fraud prevention, real-time telematics integration, and GDPR-compliant centralized control, delivering over 10% savings on fuel costs. Plans for 2026 include AI-powered fraud detection, Smart Transaction Intelligence, predictive analytics, and conversational assistant for fleet managers.
- Cubic³coreCubic³ has launched FleetWallet³, an AI-enabled in-vehicle payments platform, in Europe with a partnership with GoCar. The platform aims to improve fleet management by reducing fraud, saving costs, and providing real-time data insights.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Gocar competitors and assessment
Company assessmentDirect peers
- Socar: Korean-origin carsharing operator with significant presence in Malaysia and other ASEAN markets. Operates station-based round-trip carsharing with comparable mobile app booking and per-hour pricing, making it GoCar's closest regional direct competitor.
- GetGo: Singapore-based carsharing platform offering app-based minute/hour rentals with station-based returns. Highly comparable to GoCar's Malaysian operation in model, UX, and target demographic, though regionally limited to Singapore.
- Turo: Leading global peer-to-peer carsharing marketplace that lets vehicle owners list and rent out cars. Directly comparable to GoCar P2P/HostHub in business model, host onboarding, and transaction-fee monetization.
- Uber Carshare (formerly Car Next Door): P2P carsharing service operating in Australia, New Zealand, the UK, and other markets, integrated within the Uber app. Directly comparable to GoCar P2P in marketplace model and consumer value proposition.
Broad incumbents
- Zipcar: Established global carsharing brand owned by Avis Budget Group. Offers self-service round-trip carsharing with comparable 24/7 app-based booking, but operates at much larger scale and as part of a broader traditional rental conglomerate.
- Kinto (Toyota Mobility Services): Toyota-backed car subscription service operating across Europe and Asia. Directly comparable to GoCar Subs in offering monthly all-inclusive vehicle subscriptions with insurance and servicing bundled.
- GoTo/Grab (Mobility): Southeast Asian ride-hailing and mobility super-app with adjacent carsharing and mobility services in Malaysia. Competes with GoCar for urban mobility wallet share and could expand into carsharing directly.
- Europcar Mobility Group: Major European traditional car rental operator with significant Irish presence. Competes with GoCar Ireland on airport and city rentals, though with a counter-based rather than app-only model.
Emerging players
- Hyrecar: Peer-to-peer carsharing platform focused on gig-economy drivers (Uber/Lyft) in the US. Comparable to GoCar P2P's host-supply model, though narrower in target use case.
Regional players
- BlueSG: Singapore-based electric vehicle carsharing operator with dedicated charging stations. Closely comparable to GoCar's GoEV sub-brand in EV-only carsharing, though regionally limited to Singapore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Gocar social profiles
Digital presenceGocar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gocar leadership team
Management profileNumber of profiles
Gocar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gocar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gocar
What does Gocar do?
GoCar is a membership-based, self-driven car rental service that enables members to rent vehicles by the hour or day through its mobile app and website. The platform operates its own fleet across major Malaysian cities and Irish counties and also runs a peer-to-peer marketplace for vehicle owners. Additional offerings include monthly car subscriptions (GoCar Subs), electric vehicle rentals (GoEV), and vehicle delivery to specified locations.
Is Gocar a public or private company?
Gocar is a private company. It is classified as unknown and is currently operating.
When was Gocar founded?
Gocar was founded in 2015. It employs 1 to 10 people.
Where is Gocar based?
Gocar is headquartered in Dublin, Ireland, in the Europe region.
How does Gocar make money?
Three revenue lines are on record. Hourly/Daily Car Rental is the primary driver. The others are car Subscription (GoCar Subs) and P2P Car Sharing Commission.
Who are Gocar's main competitors?
Direct peers on record are Socar, GetGo, Turo and Uber Carshare (formerly Car Next Door). Broad incumbents are Zipcar, Kinto (Toyota Mobility Services), GoTo/Grab (Mobility) and Europcar Mobility Group. Hyrecar is listed as an emerging player. BlueSG is listed as a regional player.
Does Gocar have an API?
No public API is recorded for Gocar.
What industry is Gocar in?
Gocar's product category is Car Sharing and Mobility Services. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based), with a secondary code of THADABAA, Consumer P2P Car Sharing Marketplaces. Its NAICS code is 532111 and its SIC code is 7510.