What Profile Pensions does

Profile Pensions is a UK retail pension management platform operated by Profile Financial Solutions Ltd, a company authorised and regulated by the Financial Conduct Authority (FCA Number: 596398) and trading since 2013 from Preston, England. The platform enables UK consumers to start new personal pensions, trace and consolidate legacy workplace pensions, and access flexible drawdown from age 55 (rising to 57 in 2028), with personalised investment recommendations drawn from over 40,000 available funds. The core technology stack pairs a self-serve online account hub (account.profilepensions.co.uk) with the Aegon SIPP platform for administration, BlackRock funds for ESG-compliant portfolios, and standard martech (HubSpot, Intercom, Google Analytics) for acquisition and support.

The business model is a recurring percentage-of-AUA fee: 0.6% ongoing service fee, 0.12% Aegon platform fee (waived above £250,000), and approximately 0.11% fund charges, totalling 0.82%-0.86% annually, supplemented by a one-off 1% arrangement fee on pensions transferred through the Find, Check & Transfer service. Profile Pensions serves individual UK consumers across the pension lifecycle — accumulators, consolidators, and retirees — through a direct-to-consumer digital channel with no intermediary distribution. The firm operates as part of the Moneyfarm Group (parent: MFM Investment Ltd) and reports nearly 400,000 registered users served by 51-100 employees, with an 'Excellent' Trustpilot rating as the primary brand credential.

Name

Profile Pensions

Legal name

Profile Financial Solutions Ltd

Website

https://profilepensions.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Profile Pensions is a UK FCA-regulated online pension management platform serving nearly 400,000 retail consumers with new pensions, legacy pension consolidation, drawdown, and ESG investing on an Aegon-powered SIPP.

Ownership category

akta.pro rank

Product category

Pension Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Retirement Platforms (IRA/401(k), Pension & Decumulation) (FSAGAEAF)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Pension management services
• Retirement planning
• Pension consolidation
• Self-invested personal pension
• Pension drawdown advice

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ongoing Service Fee: Annual fee of 0.6% of the total pension value, charged monthly at 1/12th of 0.6%. Covers regular contact, fund monitoring, suitability checks, and access to pension experts. Example: £50,000 pension = £300/year.
2. Platform Fee: 0.12% per annum of pension value held on Aegon platform, charged monthly at 1/12th. Applied on balances up to £250,000. Above this threshold, no further platform charges apply. Example: £50,000 pension = £60/year.
3. Fund Charges: Fund-specific charges depending on recommended funds, calculated daily as a percentage of investments and passed through to customers at cost.
4. Find, Check & Transfer Service: One-off arrangement fee of 1% of the value of any pension transferred for tracking down lost pensions and checking for exit penalties or guarantees exceeding £50. No fee for additional lump sums or regular contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Profile Pensions provides UK consumers with a regulated, online pension management service that helps them start a new personal pension, find and combine existing workplace or private pensions, and access pension drawdown from age 55. Customers receive a personalized pension plan built from the whole of the market (40,000+ funds), with ongoing suitability monitoring, expert support on request, and ESG investment options. The platform is powered by the Aegon SIPP and delivered through a direct-to-consumer digital account hub.

Product overview

Profile Pensions is a UK pension management platform offering a suite of services to help individuals manage, combine, and grow their private pensions. The core offering centers on the Ongoing Service, which provides personalised pension investment advice selecting from over 40,000 funds across the whole market, along with regular monitoring and access to pension experts. Key add-on services include the Find, Check & Transfer Service for locating lost pensions (1% fee) and ESG Investing for environmentally and socially responsible portfolio options. The platform is powered by Aegon and offers tools including a pension calculator, educational blog, and glossary. Customers can access their pension through an online account hub, withdraw flexibly from age 55, and receive ongoing support through FAQs and direct expert contact. Annual fees range from 0.82%-0.86% depending on the plan selected.

Differentiator

Problem solved

Functional benefit

Products and services

• Ongoing Service Recurring regulated pension management service for UK consumers covering personalized investment advice from over 40,000 funds, regular contact, ongoing fund monitoring, suitability checks and access to pension experts on request. Charged at 0.6% per annum of pension value, billed monthly.
• Transfer Only Service Non-advised pension transfer service where Profile Pensions executes the transfer of an existing pension to its chosen platform without locating lost pensions or checking for exit penalties/guarantees. Designed for customers who do not need full advice.
• New Pension Plan Allows UK customers to set up a new personal pension online in minutes with personalised investment recommendations selected from over 40,000 funds across the whole market, with no transfer fee. Includes access to the Ongoing Service for monitoring and expert support.
• Pension Combination Service Combines or transfers multiple old pensions into a single Profile Pensions plan with no transfer fee, including tracing assistance for lost pensions where required (1% arrangement fee on transferred value if used). Delivered on the Aegon SIPP with whole-of-market fund selection.
• Pension Drawdown Flexible pension drawdown service allowing UK customers aged 55 or over (rising to 57 from 2028) to withdraw from their pension while funds remain invested, including access to 25% tax-free cash entitlement. Available to existing Profile Pensions customers at retirement.
• Find, Check & Transfer Service Tracks down lost or forgotten pensions on the customer's behalf, checks for exit penalties or guarantees exceeding £50, contacts HMRC where needed, and transfers eligible pensions. Charges a one-off 1% arrangement fee on the value of any pension transferred; no fee for additional lump sums or regular contributions.
• ESG Investing Option Socially responsible pension investment option offering portfolios that exclude fossil fuels, weapons, tobacco and companies not compliant with the UN Global Compact Initiative, using funds from reputable investment managers including BlackRock, at market-leading fund costs without an ESG premium.

Quantifiable outcome

• Nearly 400,000 people have signed up to Profile Pensions
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AegoncoreTechnology or IntegrationAegon provides the SIPP (Self-Invested Personal Pension) platform that powers Profile Pensions' pension management services. The platform fee is 0.12% per annum on balances up to £250,000. Aegon's infrastructure enables the digital pension administration, investment management, and reporting capabilities.
• BlackRockcoreTechnology or IntegrationBlackRock provides ESG-compliant investment funds recommended by Profile Pensions, including global equity and corporate bond funds that exclude fossil fuel reserves and oil and gas equipment, services, extraction, and production.
• TradedoublerminorChannel Partner/ Reseller/ DistributorTradedoubler operates as an affiliate network partner, enabling Profile Pensions to acquire customers through partner websites and publisher relationships. The tduid cookie tracks unique visitors from affiliate links.
• Mention MeminorChannel Partner/ Reseller/ DistributorMention Me powers the Profile Pensions 'Refer a Friend' programme, enabling customers to earn rewards for referring friends and family. Mention Me sets cookies and tracks referral activity.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PensionBee: Direct UK direct-to-consumer pension consolidation and drawdown platform. Closest comparable by target customer (UK consumers with multiple pots), product set (consolidation, drawdown, ongoing management), and GTM motion (digital self-serve).
• Nutmeg: UK digital wealth manager offering ISAs, GIAs, and pension products with managed portfolios. Comparable as a UK robo-advisor with pension capability, though with broader general investment focus.
• True Potential: UK digital wealth platform providing SIPPs, ISAs, and managed investments to retail customers via an app-based experience. Comparable on technology-led UK pension and investment proposition for retail savers.

Broad incumbents

• Moneyfarm: Parent group entity (MFM Investment Ltd) and adjacent UK/European digital wealth manager offering ISAs, GIAs, and pensions. Comparable as a broader wealth platform with overlap on pension investment products but a wider product portfolio than Profile Pensions.
• Hargreaves Lansdown: Largest UK direct-to-consumer investment and SIPP platform with millions of customers. Comparable on SIPP administration, drawdown, and self-directed investing but operates at much greater scale across multiple product wrappers.
• AJ Bell: Major UK SIPP, ISA, and investment platform serving retail customers and advisers. Comparable on pension consolidation and drawdown, and a key competitor for UK self-directed pension flows.
• Aviva: Large UK life insurance and pension provider offering workplace pensions, personal pensions, and drawdown. Comparable on pension products and ongoing management but operating from a traditional insurer base rather than a DTC digital-only proposition.
• Scottish Widows: Major UK pension and retirement provider offering personal pensions, workplace pensions, and drawdown. Comparable as an established UK pension provider competing for the same retirement savings flows.
• Interactive Investor: UK flat-fee investment and SIPP platform serving self-directed and advised customers. Comparable on UK SIPP and drawdown administration with a subscription-pricing model alternative to AUM-based fees.

Emerging players

• Betterment: US-based digital wealth and retirement platform offering IRAs and managed portfolios. Comparable as a digitally native retirement-focused platform with portfolio management and drawdown features, though operating in a different regulatory jurisdiction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProfilePensions
• Facebookfacebook.com/ProfilePensions
• LinkedInlinkedin.com/company/profile-financial-solutions-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profile Pensions