IDEAL AGENT
- Company typePrivate
- Founded2016
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
IDEAL AGENT firmographics
Firmographics- Name
- IDEAL AGENT
- Legal name
- Lead & Prosper, LLC.
- Website
- https://idealagent.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
IDEAL AGENT industry classification
Industry- Product category
- Real Estate Brokerage & Referral Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where IDEAL AGENT is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IDEAL AGENT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Agent Referral Fees: IDEAL AGENT earns revenue by charging home sellers a reduced 2% listing commission (compared to the traditional 6%), then referring them to agents in their network. The company does not charge buyers a pre-set commission, allowing flexibility. The platform operates as a licensed real estate brokerage and referral network, generating income from the commission differential between their 2% rate and what agents pay back to the network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 2% listing commission for home sellers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
IDEAL AGENT product offering
Product offeringCore offering
IDEAL AGENT is a licensed real estate brokerage and referral platform that connects home sellers (and buyers) with pre-vetted, top-performing local real estate agents. The platform charges home sellers a reduced 2% listing commission (versus the traditional 6%), then refers them to agents in its network. A concierge consultation is performed before matching customers with one local agent, and the platform also offers a moving concierge service in partnership with Infinity Sales Group.
Product overview
IDEAL AGENT is a licensed real estate brokerage and referral platform headquartered in Tampa, Florida, that operates a network connecting home sellers and buyers with pre-vetted, top-performing local real estate agents. The core offering is the Agent Referral Matching Service, which pairs consumers with agents from brands like Keller Williams, Berkshire Hathaway, RE/MAX, and others at a reduced 2% commission rate. The platform is supported by a Concierge Consultation service for personalized agent matching, a Client Reviews Platform powered by Trustpilot, and a Moving Concierge Service through Infinity Sales Group for post-transaction moving needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Agent Referral Matching Service Referral network service that matches home sellers and buyers with pre-vetted, top-performing local real estate agents (top 1% in sales performance) at a reduced 2% listing commission rate. Customers submit requests through the website and are matched with a vetted local agent from a national network spanning all major real estate brands.
- Moving Concierge Service
Quantifiable outcome
- Sellers saved $19,000-$20,000 on average commissions
- +2 more outcomes
Companies that use IDEAL AGENT
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
IDEAL AGENT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
IDEAL AGENT partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Infinity Sales GroupcoreIDEAL AGENT shares customer contact information with Infinity Sales Group (their designated moving concierge partner) when customers provide express written consent. Infinity Sales Group contacts customers regarding moving-related services such as logistics, packing, and relocation assistance.
- Keller WilliamsminorReal estate brand represented in IDEAL AGENT's agent network. IDEAL AGENT works with agents across all brands, including Keller Williams, to connect home sellers with top local agents.
- Berkshire HathawayminorReal estate brand represented in IDEAL AGENT's agent network.
- RE/MAXminorReal estate brand represented in IDEAL AGENT's agent network.
- Coldwell BankerminorReal estate brand represented in IDEAL AGENT's agent network.
- Century 21minorReal estate brand represented in IDEAL AGENT's agent network.
- CompassminorReal estate brand represented in IDEAL AGENT's agent network.
- exp RealtyminorReal estate brand represented in IDEAL AGENT's agent network.
- Better Homes & GardensminorReal estate brand represented in IDEAL AGENT's agent network.
- Sotheby's International RealtyminorReal estate brand represented in IDEAL AGENT's agent network.
- WeichertminorReal estate brand represented in IDEAL AGENT's agent network.
- ERAminorReal estate brand represented in IDEAL AGENT's agent network.
- EXITminorReal estate brand represented in IDEAL AGENT's agent network.
- Christie's International Real EstateminorReal estate brand represented in IDEAL AGENT's agent network.
- FathomminorReal estate brand represented in IDEAL AGENT's agent network.
- HomeSmartminorReal estate brand represented in IDEAL AGENT's agent network.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
IDEAL AGENT competitors and assessment
Company assessmentDirect peers
- Clever Real Estate: Clever Real Estate operates a similar referral-based model connecting home sellers and buyers with top local agents at reduced commission rates. Most directly comparable peer given matching discount brokerage value proposition and agent-matching technology approach.
- HomeLight: HomeLight is an agent matching platform that connects home buyers and sellers with top-performing real estate agents using data-driven matching. Comparable in the agent referral category with similar technology and customer base, though HomeLight also facilitates cash offers through Simple Sale.
- OpCity: OpCity (owned by Move/Realtor.com) is a real estate lead-conversion platform that connects consumers with local agents through data-driven matching. Directly comparable on the agent referral and lead generation business model.
- Trelora: Trelora is a flat-fee real estate brokerage offering full-service representation at a single low listing fee. Closely comparable low-cost, full-service brokerage model targeting cost-conscious home sellers in the same customer segment as IDEAL AGENT.
Broad incumbents
- Redfin: Redfin is a publicly traded discount brokerage offering reduced-commission listing services to home sellers. Larger, more diversified player with in-house agents and a technology platform; overlaps with IDEAL AGENT on seller value proposition but operates at much greater scale.
- Compass: Compass is a large technology-enabled residential brokerage operating across the U.S. Although primarily full-service, Compass has historically experimented with reduced commission offerings and competes for the same top agent talent. Broad incumbent competing in the same agent-driven residential space.
- Zillow Premier Agent: Zillow's Premier Agent program connects consumers with local real estate agents through paid advertising on the Zillow platform. Massive incumbent in the agent-referral category with national consumer reach, though operates an advertising-driven model rather than commission-based referrals.
- Rocket Homes: Rocket Homes (a Rocket Companies business) is a tech-enabled real estate platform connecting consumers with affiliated agents and offering mortgage integration. Comparable in bundling real estate services with adjacent financial products, though it operates as part of a much larger mortgage and fintech ecosystem.
Emerging players
- Prevu: Prevu is a tech-enabled buyer-focused brokerage offering rebates to homebuyers through its agent network. Compares to IDEAL AGENT in its use of technology to disrupt traditional commission structures, but focuses on the buyer side rather than seller referrals.
- Offerpad: Offerpad is an iBuyer that purchases homes directly from sellers and resells them, providing an alternative to traditional listing. Adjacent competitor for cost-conscious sellers evaluating non-traditional selling options, though operates an entirely different direct-purchase model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IDEAL AGENT social profiles
Digital presenceIDEAL AGENT financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDEAL AGENT leadership team
Management profileNumber of profiles
Profiles3 records
IDEAL AGENT funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDEAL AGENT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDEAL AGENT
What does IDEAL AGENT do?
IDEAL AGENT is a licensed real estate brokerage and referral platform that connects home sellers (and buyers) with pre-vetted, top-performing local real estate agents. The platform charges home sellers a reduced 2% listing commission (versus the traditional 6%), then refers them to agents in its network. A concierge consultation is performed before matching customers with one local agent, and the platform also offers a moving concierge service in partnership with Infinity Sales Group.
Is IDEAL AGENT a public or private company?
IDEAL AGENT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IDEAL AGENT founded?
IDEAL AGENT was founded in 2016. It employs 51 to 100 people.
Where is IDEAL AGENT based?
IDEAL AGENT is headquartered in Tampa, United States, in the North America region.
How does IDEAL AGENT make money?
One revenue line is on record: agent Referral Fees.
Who are IDEAL AGENT's main competitors?
Direct peers on record are Clever Real Estate, HomeLight, OpCity and Trelora. Broad incumbents are Redfin, Compass, Zillow Premier Agent and Rocket Homes. Emerging players are Prevu and Offerpad.
Does IDEAL AGENT have an API?
No public API is recorded for IDEAL AGENT.
What industry is IDEAL AGENT in?
IDEAL AGENT's product category is Real Estate Brokerage & Referral Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 531210 and its SIC code is 6531.