What OLA MEDIA does

OLA Media, legally Grupo de Multimedia Movible, S.A. de C.V., is a Mexico City-based digital media company founded in 2018 that operates an interactive in-vehicle entertainment and advertising platform installed in the backseats of rideshare vehicles. The core technology is a network of touchscreens delivering six content categories — Entertainment, Discovery, Information, Relaxation, Education, and Rewards — alongside five advertising formats: InReel video, Interactive Rich Media, Branded Content, Brand Portals, and Special Formats. The platform reports 100% ad viewability, 63% passenger interaction rates, and an average 9-minute session against a 32-minute average trip. Geo-targeting is delivered via real-time vehicle location, and first-party data is captured through passenger interaction with the tablets.

The company operates a two-sided business model. On the demand side, OLA sells advertising inventory to brands and agencies through direct B2B enterprise sales, a programmatic ad buying platform, and interactive rich-media executions. The 100% viewability and unskippable nature of the inventory is positioned as a premium against traditional OOH. On the supply side, rideshare drivers self-register via an online portal and install OLA tablets in their vehicles, reportedly earning up to 18% additional monthly income and improving their ratings (94% of drivers improve ratings within three months). Content is sourced through licensing partnerships with media brands including Spotify, Azteca Deportes, Business Insider, Fast Company, Sopitas, and ChikiToonz.

OLA Media is privately held, headquartered in Mexico City, and self-positions as the leading commute entertainment platform in LATAM, though its Terms & Conditions are presently limited to users within Mexico. The company has disclosed one institutional funding round of $1.6M led by Plaza Capital in October 2024 and operates with 11-50 employees. No revenue, fleet size, or named advertiser customers are publicly disclosed.

Name

OLA MEDIA

Legal name

Grupo de Multimedia Movible, S.A. de C.V.

Website

https://olamedia.mx

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

OLA Media is a Mexico City-based digital media company that installs interactive tablets in rideshare vehicles, monetizing captive passenger audiences through programmatic and direct OOH advertising while sharing revenue with drivers.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

akta.pro primary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

Keywords

• In-vehicle advertising
• Digital out-of-home
• Rideshare media network
• Programmatic OOH advertising
• Interactive tablet content

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: OLA Media monetizes its tablet network by selling advertising placements to brands. The platform offers multiple ad formats including InReel video display, interactive rich media, branded content, brand portals, and special formats. The 100% viewability and unskippable nature of the inventory commands premium pricing, with programmatic buying capabilities enabling precise audience targeting based on vehicle location.
2. Driver Subscription/Revenue Share: Rideshare drivers install OLA tablets in their vehicles and earn up to 18% more income monthly. Drivers also improve their ratings (94% improve ratings in first 3 months), creating a network effect that expands the advertising inventory while providing driver-side value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OLA Media operates an interactive tablet network installed in the backseat of rideshare vehicles across LATAM, delivering entertainment, discovery, information, relaxation, education, and gamified rewards content to passengers. The company monetizes this captive in-vehicle audience by selling advertising placements (video, rich media, branded content, brand portals, special formats) to brands, with programmatic buying, geo-targeting, 100% viewability, and first-party data capture. Rideshare drivers install the tablets and earn a revenue share of up to 18% additional monthly income.

Product overview

OLA Media operates as a LATAM commute entertainment platform that transforms ride-share vehicles into personal entertainment hubs through interactive tablets. The platform architecture consists of a core Commute Entertainment Platform supplemented by six content categories (Entertainment, Discovery, Information, Relaxation, Education, Rewards) and a Rewards/Gamification module. For advertisers, OLA Media offers five distinct advertising formats: InReel Display o Video, Interactive Rich Media, Branded Content, Brand Portal, and Special Formats. The platform leverages location-based targeting, 100% viewability, and first-party data capture to deliver measurable advertising outcomes while providing passengers with engaging content experiences during their commutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Commute Entertainment Platform Core platform of interactive tablets installed in ride-share vehicles that deliver entertainment content, gamification, and advertising to passengers during their commutes, with geo-targeting, 100% viewability, and first-party data capture.
• InReel Display o Video Video advertising format enabling brands to reach on-the-go consumers through in-ride video content displayed on the interactive tablets.
• Interactive Rich Media Interactive advertising format enabling direct consumer engagement through touch-based interactions on the in-vehicle tablets, supporting multimedia content and calls-to-action.
• Branded Content Sponsored content experiences integrated into the entertainment platform, allowing brands to deliver value-added content to passengers.
• Brand Portal Dedicated branded digital space within the OLA platform that serves as a hub for brand-specific content, promotions, and interactive experiences.
• Special Formats Custom advertising formats and promotional experiences designed for specific campaign objectives and brand requirements.

Quantifiable outcome

• 9 minute average session duration per ride
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor.

• SopitasminorOthersContent partner providing entertainment content (music, media) for the OLA in-vehicle entertainment platform.
• SpotifyminorOthersMusic streaming content partner integrated into the OLA entertainment platform for passenger audio experiences.
• Azteca DeportesminorOthersSports content partner providing sports-related entertainment content for the OLA platform.
• ChikiToonzminorOthersChildren's entertainment content partner for the OLA in-vehicle platform.
• Radio ChilangominorOthersLocal Mexico City radio content partner for regional entertainment on the OLA platform.
• Business InsiderminorOthersBusiness and finance news content partner for informational content on the OLA platform.
• Fast CompanyminorOthersBusiness and technology news content partner for the OLA entertainment platform.
• Secret Media NetworkminorOthersDigital media content network partner for diversified content on the OLA platform.
• La GambetaminorOthersSports content partner integrated into the OLA entertainment platform.
• México DesconocidominorOthersTravel and discovery content partner for location-based discovery features on the OLA platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ROAR: Digital place-based advertising network operating in retail and urban environments. Comparable to OLA in selling captive-audience DOOH with location-based targeting to local advertisers, though in-store rather than in-vehicle.
• Adomni: Self-serve marketplace for buying digital out-of-home advertising inventory across independent operators. Comparable to OLA as a smaller, emerging programmatic DOOH player focused on SMB advertiser access and fragmented venue supply.

Broad incumbents

• Outfront Media: One of the largest U.S. out-of-home media companies, actively transitioning its portfolio to digital and programmatic. Comparable to OLA as a DOOH sell-side competitor chasing advertiser budgets, but with traditional transit and billboard assets rather than rideshare hardware.
• Hivestack: Programmatic DOOH ad exchange and SSP used by media owners worldwide. Comparable to OLA on the programmatic infrastructure layer (automation, audience targeting, measurement) and increasingly a channel through which OLA could sell Mexican inventory.
• Place Exchange: Programmatic supply-side platform for digital out-of-home media. Comparable to OLA on the programmatic DOOH technology stack — geo-targeting, automated buying, measurement — though Place Exchange is venue-agnostic rather than rideshare-specific.
• GSTV: Captive-audience digital video network at gas station pumps. Comparable to OLA in monetizing a captive, dwell-time audience with full-screen video and first-party data, but at a different venue (fuel forecourts vs. rideshare backseats).
• Uber Advertising: Uber's ads business, which includes Journey Ads and in-app formats and has signaled expansion into in-trip experiences. Comparable to OLA as a large incumbent monetizing rideshare attention with programmatic capabilities, but at much larger scale and with first-party fleet control.

Direct peers

• Vugo: Pre-acquisition by Lyft in 2019, Vugo ran an in-ride entertainment and advertising platform on tablets in rideshare vehicles — essentially the same product as OLA Media. Now part of Lyft Media but historically the template OLA is replicating at LATAM scale.
• Firefly: Operates digital advertising screens on top of rideshare vehicles, monetizing captive passenger attention via programmatic DOOH. Same rideshare-venue, same advertiser base, same programmatic and geo-targeting value proposition as OLA, but using rooftop hardware rather than backseat tablets.
• Lyft Media: Lyft's in-vehicle advertising and entertainment division, built largely on its acquisition of Vugo in 2019. It is the closest direct comparable to OLA Media: same business model of monetizing rideshare backseat time via interactive screens sold to advertisers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/olamediamx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLA MEDIA