Secret Media Network
Secret Media Network is a hyper-local digital media company publishing city-specific editorial guides across 120+ global cities, monetizing its 40M+ monthly pageviews and 30M+ social followers through native advertising and branded content with 200+ brand partners and event promoters.
- Company typePrivate
- Founded2023
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Secret Media Network does
Secret Media Network is a hyper-local digital media company that publishes city-specific editorial guides across 120+ cities worldwide, including Secret NYC, Secret London, Paris Secret, Madrid Secreto, and Secret Los Angeles. The platform produces and distributes over 2,500 pieces of content per day through a network of city-branded websites, Instagram, TikTok, Facebook, YouTube, and LinkedIn, reaching 40M+ monthly pageviews, 600M+ videos watched, and an aggregated social audience of 30M+ followers. Founded by Francisco Hein in Madrid, Spain, and operating as an original license of FEVER, the company runs a multi-language editorial operation across 20+ spoken languages and operates a physical venue sticker verification program in 100+ cities.
The business generates revenue primarily through native advertising and branded content campaigns, formalized via the business.feverup.com partnership portal targeting brands and event promoters. Named partners span food & beverage (Beefeater, Hello Fresh, BOMBAY, SWR), beauty (NYX Cosmetics), and consumer goods (LELO), with 200+ brand relationships disclosed in aggregate. The core platform is complemented by Secret Club, a members-only community offering exclusive content, giveaways, and year-round discounts for restaurants, events, and city experiences.
From a technology and operational perspective, the company's stack is content-first rather than technology-first: there are no disclosed proprietary AI/ML systems, APIs, mobile applications, or patents. Distribution leverage comes from owned editorial domains, organic social media reach, and the 'Secret' brand franchise, with the company's 2024 Webby Award wins (Cultural Website category) providing industry credibility. Strategic and commercial operations are integrated with parent FEVER's experiences platform at feverup.com.
Secret Media Network firmographics
Firmographics- Name
- Secret Media Network
- Legal name
- Secret Media Network
- Website
- https://secretmedianetwork.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Secret Media Network is a hyper-local digital media company publishing city-specific editorial guides across 120+ global cities, monetizing its 40M+ monthly pageviews and 30M+ social followers through native advertising and branded content with 200+ brand partners and event promoters.
- Ownership category
- akta.pro rank
Secret Media Network industry classification
Industry- Product category
- Digital City Guides
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- General-Purpose Social Networks (BPAMABAA)
- akta.pro secondary industry
- Regional/Sub-National Broadcast Networks (MPABAAAM)
Keywords
Where Secret Media Network is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Secret Media Network business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Native Advertising & Branded Content: Secret Media Network generates revenue primarily through native advertising and branded content partnerships with brands. Brands collaborate with the network to create city-specific editorial content that reaches the platform's large and engaged audiences. The company explicitly targets event promoters and brands interested in native advertising via its business.feverup.com portal.
- Brand Partnerships & Collaborations: The network works with 200+ brand partners across its global city guide network, creating co-branded content, campaigns, and case studies. Partnerships span multiple verticals including food & beverage (Beefeater, Hello Fresh), beauty (NYX Cosmetics, LELO), and lifestyle brands (BOMBAY, SWR).
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Secret Media Network product offering
Product offeringCore offering
Secret Media Network publishes hyper-local, shareable city guides across 120+ cities in 20+ languages via city-specific brands (Secret NYC, Secret London, Madrid Secreto, Paris Secret, etc.), generating 40M+ monthly pageviews and 600M+ videos watched. The company monetizes primarily through native advertising and branded-content partnerships with 200+ brands, and runs Secret Club, a members-only community offering exclusive content, giveaways, and year-round discounts at partner venues.
Product overview
Secret Media Network is a unified content platform that publishes hyper-local, highly shareable city guides across a portfolio of 120+ city-specific brands (including Secret NYC, Secret London, Secret Paris, Secret LA, and Secret Madrid). The platform distributes over 2,500 pieces of content daily, reaching 40+ million monthly page views and 600+ million video views, supporting 20+ spoken languages. The core platform is complemented by Secret Club, a members-only loyalty community offering exclusive discounts and content. Brand partnership and native advertising services are offered through the platform, connecting brands with the network's passionate, outgoing audience of over 200 brand partners.
Differentiator
Problem solved
Functional benefit
Brands
- Secret Club: Members-only community granting access to exclusive content, giveaways, and year-round discounts for restaurants, events and activities.
- Secret NYC
- Secret Los Angeles
- Madrid Secreto
- Secret London
- Paris Secret
Products and services
- Secret Media Network City Guide Platform
Quantifiable outcome
- 40M+ monthly pageviews
- +4 more outcomes
Companies that use Secret Media Network
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Secret Media Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Secret Media Network partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- BeefeatercoreBeefeater partnered with Madrid Secreto (Secret Media Network's Spanish edition) for an Instagram Reel native content collaboration, promoting the brand within the context of Madrid city life and hidden gems.
- NYX CosmeticscoreNYX Cosmetics collaborated with Paris Secret on native branded content, showcasing the brand within Paris Secret's editorial coverage of the city.
- Hello FreshcoreHello Fresh partnered with Secret NYC for an Instagram Reel native content collaboration, integrating the brand into NYC-focused editorial content about city life and dining.
- LELOcoreLELO collaborated with Barcelona Secreta on a YouTube native content campaign, featuring the brand within Barcelona city lifestyle editorial content.
- BOMBAYcoreBOMBAY partnered with Secret London for an Instagram post native content collaboration, integrating the brand into London-focused city guide content.
- SWR (South Western Railway)coreSWR (South Western Railway) collaborated with Secret London on native branded content, integrating the transportation brand within London city guide editorial.
- FEVERcoreSecret Media Network is an original FEVER license, indicating that FEVER (the parent/experiences platform at feverup.com) owns or licenses the Secret Media Network brand and operates the platform. The network's brand partnerships and event promotion pages redirect to business.feverup.com.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Secret Media Network competitors and assessment
Company assessmentDirect peers
- Thrillist: Thrillist is a digital media brand covering food, travel, and city life with a heavy reliance on branded content and social distribution. Comparable target audience and brand-partnership revenue model.
- Time Out Group: Time Out Group is a global media and hospitality brand publishing city guides across dozens of cities. It is the closest direct peer — both publish hyper-local city editorial content, monetize via brand partnerships and advertising, and operate multi-city editions globally.
- Eater (Vox Media): Eater operates a network of city-specific food and lifestyle sites as part of Vox Media, monetizing through native advertising and brand partnerships. Closely comparable city-network model with editorial depth.
- The Infatuation: The Infatuation is a digital city-guide and restaurant-discovery publisher with city-specific editorial brands, social distribution, and brand-partner content. Comparable on editorial-led city content and brand collaboration revenue.
- Atlas Obscura: Atlas Obscura curates city-based discovery content (food, experiences, hidden gems) with a community-driven model and city-level editorial depth. Comparable discovery-led editorial and city-content model.
Broad incumbents
- FEVER: FEVER is the parent experiences marketplace and licensor of Secret Media Network. It operates a broader live-experiences platform with ticketing, events, and city-level demand — overlapping audience and advertising partners, but a different core product.
- BuzzFeed: BuzzFeed is a large digital publisher monetizing heavily via branded content, social distribution, and native advertising. Comparable revenue mix and reliance on social platforms for reach.
- Condé Nast Traveler: Condé Nast Traveler is a city and travel editorial brand within a larger publisher, monetizing via native advertising and brand partnerships. Comparable premium city content and advertising-led revenue, but with a stronger travel/luxury skew.
- Vox Media: Vox Media is a large digital media portfolio (Eater, New York Magazine, The Verge, SB Nation). Comparable in city-vertical editorial networks and brand-partnership advertising, but at significantly greater scale and vertical breadth.
- Vice Media: Vice Media is a global digital media company targeting younger urban audiences through editorial, video, and branded content. Comparable audience demographic and brand-partnership monetization, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Secret Media Network social profiles
Digital presenceSecret Media Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secret Media Network leadership team
Management profileNumber of profiles
Profiles1 record
Secret Media Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secret Media Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secret Media Network
What does Secret Media Network do?
Secret Media Network publishes hyper-local, shareable city guides across 120+ cities in 20+ languages via city-specific brands (Secret NYC, Secret London, Madrid Secreto, Paris Secret, etc.), generating 40M+ monthly pageviews and 600M+ videos watched. The company monetizes primarily through native advertising and branded-content partnerships with 200+ brands, and runs Secret Club, a members-only community offering exclusive content, giveaways, and year-round discounts at partner venues.
Is Secret Media Network a public or private company?
Secret Media Network is a private company. It is classified as corporate owned and is currently operating.
When was Secret Media Network founded?
Secret Media Network was founded in 2023. It employs 11 to 50 people.
Where is Secret Media Network based?
Secret Media Network is headquartered in Madrid, Spain, in the Europe region.
How does Secret Media Network make money?
Two revenue lines are on record. Native Advertising & Branded Content is the primary driver. The others are brand Partnerships & Collaborations.
Who are Secret Media Network's main competitors?
Direct peers on record are Thrillist, Time Out Group, Eater (Vox Media), The Infatuation and Atlas Obscura. Broad incumbents are FEVER, BuzzFeed, Condé Nast Traveler, Vox Media and Vice Media.
Does Secret Media Network have an API?
No public API is recorded for Secret Media Network.
What industry is Secret Media Network in?
Secret Media Network's product category is Digital City Guides. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of MPABAAAM, Regional/Sub-National Broadcast Networks. Its NAICS code is 516210 and its SIC code is 2711.