OP2 Labs
OP2 Labs is a Fort Worth, Texas–based nutrition company that sells proprietary Nano Hydrolyzed Collagen protein supplements under the Frog Fuel (sports performance) and ProT GOLD (medical and clinical nutrition) brands, distributed via DTC e-commerce, authorized resellers, and global medical-facility supply.
- Company typePrivate
- Founded2014
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What OP2 Labs does
OP2 Labs is a privately held nutrition company operating from Fort Worth, Texas, that develops and commercializes protein supplements under two brands — Frog Fuel, targeting sports, active nutrition, and human performance markets, and ProT GOLD, targeting health, medical, and adult nutrition markets. The company's foundation is a proprietary Nano Hydrolyzed Collagen protein formulation, naturally hydrolyzed to a molecular weight of 2,000–5,000 daltons and pre-digested with fruit enzymes, with company-claimed and Kennesaw State University–validated digestibility of 100% within 15 minutes versus 70%+ protein retention for competing whey products at the same time point. The product portfolio spans liquid protein shots and powder formats, including ProT GOLD Liquid Protein, ProT GOLD Powder, ProT Powder (recovery drink with added vitamin C), Frog Fuel Power, Frog Fuel Energized, and Frog Fuel Ultra, sold at $2.35 per 1-oz packet, $48 per box of 24, and $288 per case of six boxes.
The company monetizes through a multi-channel go-to-market combining direct-to-consumer e-commerce (op2labs.com, protgold.com, frogfuel.com) with subscription options, an authorized reseller and retailer network governed by a Minimum Advertised Price (MAP) policy, and direct supply to medical facilities, wound care centers, surgical practices, dialysis centers, chiropractic clinics, and pharmacies globally. End customers include professional and elite athletes in the Frog Fuel segment and hospitals, clinics, and chronic-wound patients in the ProT GOLD segment. The company was founded in 2014, employs 11–50 people, has achieved INC 5000 recognition among the fastest-growing U.S. private companies, and has raised approximately $1.475M in disclosed funding (a $475K round in February 2020 and a $1M round in December 2021 led by Deer Park Road). Leadership includes co-founder and CEO Alexander Kunz, CMO Aaron Saari, and CFO Cheryl Adams.
OP2 Labs firmographics
Firmographics- Name
- OP2 Labs
- Legal name
- OP2 LABS, LLC
- Website
- https://op2labs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OP2 Labs is a Fort Worth, Texas–based nutrition company that sells proprietary Nano Hydrolyzed Collagen protein supplements under the Frog Fuel (sports performance) and ProT GOLD (medical and clinical nutrition) brands, distributed via DTC e-commerce, authorized resellers, and global medical-facility supply.
- Ownership category
- akta.pro rank
OP2 Labs industry classification
Industry- Product category
- Nutritional Supplements
- akta.pro primary industry
- Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB)
- akta.pro secondary industries
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG)
Keywords
Where OP2 Labs is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OP2 Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales through company-owned websites (op2labs.com, protgold.com, frogfuel.com) offering protein supplements, with both one-time purchases and subscription options for recurring deliveries.
- Wholesale/Reseller Distribution: Products distributed through authorized resellers, retailers, medical facilities, clinics, and pharmacies globally. Company maintains a Minimum Advertised Price (MAP) policy to regulate reseller pricing.
- Medical Facility Supply: ProT GOLD products sold directly to medical facilities including hospitals, wound care centers, chiropractic clinics, and surgical practices for clinical nutrition and wound healing applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Frog Fuel Power - 15g Protein per serving |
| Unit Pricing | Pay-as-you-go | Frog Fuel Energized - 15g Protein + Caffeine |
| Unit Pricing | Pay-as-you-go | Frog Fuel Ultra - 8g Protein, 10g Carbs |
| Unit Pricing | Pay-as-you-go | ProT GOLD Liquid Protein - 17g Protein per serving |
| Unit Pricing | Pay-as-you-go | ProT GOLD Powder - 17g Protein per serving |
| Subscription | Monthly | Subscription Model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
OP2 Labs product offering
Product offeringCore offering
OP2 Labs develops, manufactures, and sells nano hydrolyzed collagen protein supplements under two distinct brands: Frog Fuel for sports, active nutrition, and human performance, and ProT GOLD for health, medical, and adult nutrition. Products are supplied in liquid packets, bottles, and powder formats, sold through company-owned e-commerce sites with subscriptions, an authorized global reseller network, and direct supply to medical facilities and clinics for clinical nutrition and wound healing applications.
Product overview
OP2 Labs operates as a dual-brand nutrition company with two core product lines: ProT GOLD serves the health, medical, and adult nutrition market with liquid and powder protein supplements designed for wound healing, post-surgical recovery, and pressure ulcer management; Frog Fuel targets sports, active nutrition, and human performance with protein supplements for elite athletes. Both brands share proprietary nano hydrolyzed collagen technology (2000-5000 daltons molecular weight) for rapid absorption. The portfolio also includes ProT Powder as a recovery drink variant.
Differentiator
Problem solved
Functional benefit
Brands
- Frog Fuel: Sports, Active Nutrition, and Human Performance brand developed by two former US Navy SEALs and a Stanford chemist. Trusted by elite athletes including world champion Olympians, Guinness Book of World Record holders, OCR, Crossfit, Ironman, Jiu Jitsu, and Running national and international champions.
- ProT GOLD
Products and services
- ProT GOLD Liquid Protein
Quantifiable outcome
- 100% digestibility in under 15 minutes vs. 70%+ protein retention for competitor whey products at same time point
- +3 more outcomes
Companies that use OP2 Labs
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
OP2 Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
OP2 Labs partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
OP2 Labs competitors and assessment
Company assessmentDirect peers
- Vital Proteins: Leading collagen peptide supplement brand selling hydrolyzed collagen products through DTC and retail. Directly comparable to OP2 Labs in core ingredient (collagen peptides), target consumer (health/wellness), and D2C + retail distribution model.
- Ancient Nutrition: Collagen peptides and functional protein supplement brand founded by Josh Axe, selling bone broth collagen and protein powders through DTC and retail. Comparable to OP2 Labs' collagen-centric product line and active-wellness consumer targeting.
- Great Lakes Wellness: Long-standing hydrolyzed collagen peptide brand focused on collagen supplementation. Comparable to OP2 Labs in collagen ingredient focus, hydrolyzed formulation, and multi-channel supplement distribution.
- Sports Research: Direct-to-consumer collagen peptides and sports nutrition brand with overlapping protein supplement portfolio. Comparable in collagen product positioning, Amazon-led D2C + retail channel strategy, and active-consumer target market.
Emerging players
- Bariatric Pal: Named alongside OP2 Labs as a Tier 2 protein shot competitor targeting bariatric and post-surgical nutrition consumers. Comparable in protein shot format, clinical-adjacent positioning, and direct-to-consumer and specialty distribution.
- Kate Farms: Clinically validated medical nutrition brand selling peptide-based liquid formulas through hospitals and home care. Comparable to OP2 Labs in clinical/medical nutrition channel focus and outcome-driven positioning, though Kate Farms operates primarily in enteral/formula feeding rather than collagen.
- Living Essentials (5-hour Energy): Named alongside OP2 Labs as a Tier 2 competitor in the protein shot market. Comparable in functional shot format and impulse/convenience positioning, though Living Essentials' core franchise is caffeine/energy rather than collagen protein.
Broad incumbents
- Isopure (Glanbia): Tier 1 protein shot/ready-to-drink protein brand owned by Glanbia. Explicitly named Tier 1 competitor to OP2 Labs in the protein shot category — comparable in product format and active-nutrition positioning, with materially larger distribution and marketing scale.
- Proteinex (Danone): Tier 1 protein shot brand owned by Danone and named OP2 Labs' chief Tier 1 incumbent in the protein shot market. Comparable in liquid protein shot format and clinical/bariatric positioning, but with global distribution and trade-promotion scale only a top CPG player can deploy.
- AriZona Beverages: Named alongside OP2 Labs as a Tier 2 player in the protein shot market. Comparable in functional shot format and mass-market retail distribution, though AriZona's core franchise spans a much broader beverage portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OP2 Labs social profiles
Digital presenceOP2 Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
OP2 Labs leadership team
Management profileNumber of profiles
Profiles3 records
OP2 Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OP2 Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OP2 Labs
What does OP2 Labs do?
OP2 Labs develops, manufactures, and sells nano hydrolyzed collagen protein supplements under two distinct brands: Frog Fuel for sports, active nutrition, and human performance, and ProT GOLD for health, medical, and adult nutrition. Products are supplied in liquid packets, bottles, and powder formats, sold through company-owned e-commerce sites with subscriptions, an authorized global reseller network, and direct supply to medical facilities and clinics for clinical nutrition and wound healing applications.
Is OP2 Labs a public or private company?
OP2 Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OP2 Labs founded?
OP2 Labs was founded in 2014. It employs 11 to 50 people.
Where is OP2 Labs based?
OP2 Labs is headquartered in Fort Worth, United States, in the North America region.
How does OP2 Labs make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are wholesale/Reseller Distribution and medical Facility Supply.
Who are OP2 Labs's main competitors?
Direct peers on record are Vital Proteins, Ancient Nutrition, Great Lakes Wellness and Sports Research. Emerging players are Bariatric Pal, Kate Farms and Living Essentials (5-hour Energy). Broad incumbents are Isopure (Glanbia), Proteinex (Danone) and AriZona Beverages.
Does OP2 Labs have an API?
No public API is recorded for OP2 Labs.
What industry is OP2 Labs in?
OP2 Labs's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAJAHAB, Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins), with a secondary code of CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids).