Great Lakes Wellness
- Company typePrivate
- Founded1922
- HeadquartersDenver, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Great Lakes Wellness firmographics
Firmographics- Name
- Great Lakes Wellness
- Legal name
- Great Lakes Wellness Company, LLC
- Website
- https://greatlakeswellness.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Ownership category
- akta.pro rank
Great Lakes Wellness industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
- akta.pro secondary industries
- Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB), Marine & Aquatic Protein Ingredients (Fish Protein, Shellfish Protein, Fish Collagen) (AFAJAHAD)
Keywords
Where Great Lakes Wellness is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Great Lakes Wellness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-Commerce Sales: Great Lakes Wellness sells directly to consumers through its Shopify-powered website, offering full product catalog with subscription options, one-time purchases, and bundle deals. Revenue is generated from individual product sales, bundles, and subscription recurring revenue.
- Retail & Wholesale Distribution: Products sold through major national retailers (Target, Walmart, Amazon) and wholesale partnerships with retail, grocery, fitness, specialty shops, and chiropractors/doctors. Also available through the company's wholesale portal.
- Bulk Ingredients (B2B): Great Lakes Wellness sells 33lb and 50lb bulk bags of collagen and gelatin to food and beverage, pharmaceutical, and ballistics industry partners, generating B2B revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save — 15% off + free shipping |
| Unit Pricing | Pay-as-you-go | One-time retail purchase prices |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
Great Lakes Wellness product offering
Product offeringCore offering
Great Lakes Wellness manufactures and sells collagen peptide supplements (bovine and marine), beef gelatin, colostrum, and creatine products for personal health, beauty, fitness, and joint support. Products are sold direct-to-consumer in multiple sizes, with subscription options, plus bulk ingredient packaging for industrial B2B buyers in food, beverage, pharmaceutical, and ballistics manufacturing.
Product overview
Great Lakes Wellness is a collagen and wellness supplement company offering a comprehensive portfolio of products centered around collagen peptides and beef gelatin. The core offerings include unflavored and flavored bovine collagen peptides available in multiple sizes (10oz, 16oz, 20oz, 32oz, 4lb, 8lb) and formats (powder, stick packs, capsules), alongside MSC-certified marine collagen from wild-caught whitefish. Advanced formulations include Beauty Boost (with Verisol collagen, hyaluronic acid, biotin, vitamin C) and Movement Boost (for joint health). Complementary products include beef gelatin for culinary use, creatine capsules, and bovine colostrum supplements for immune support. The portfolio is organized around multiple delivery formats (powders, capsules, stick packs) and source types (bovine, marine) with various bundle options for value-seeking customers. Founded in 1922 with nearly 100 years of gelatin expertise, the company pioneered cold-water-soluble collagen hydrolysate in 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- Collagen Peptides (Unflavored) Pasture-raised, grass-fed bovine collagen peptides hydrolyzed to ~5,000 Dalton for high bioavailability; cold-water soluble for faster dissolution; unflavored for versatility in drinks, smoothies, and recipes. Available in 10 oz, 16 oz, 20 oz, 32 oz, 4 lb, and 8 lb consumer sizes.
- Chai Collagen Peptides Bovine collagen peptides flavored with chai spices for daily skin, hair, nail, and joint support; dissolves in hot or cold beverages.
- Chocolate Collagen Peptides Bovine collagen peptides flavored with cocoa for daily nutritional support; designed to mix into milk, water, smoothies, or recipes.
- Vanilla Collagen Peptides Bovine collagen peptides flavored with natural vanilla for daily skin, hair, nail, and joint support; versatile in beverages and recipes.
- Flavored Collagen Variety Pack Multi-flavor bundle containing the brand's Chai, Chocolate, and Vanilla collagen peptides, designed for consumers wanting variety and first-time buyers.
- Marine Collagen Peptides MSC-certified wild-caught marine collagen peptides, Types I & III, sourced for sustainability; unflavored and fast-dissolving for daily skin, hair, nail, and joint support; available in 8 oz and 16 oz sizes.
- Marine Collagen Stick Packs Pre-portioned single-serve stick packs of MSC-certified marine collagen peptides for convenient travel, gym, or on-the-go use.
- Collagen Stick Packs Pre-portioned single-serve stick packs of grass-fed bovine collagen peptides for travel, gym, or on-the-go supplementation.
- Collagen Capsules Convenient bovine collagen peptide capsules for consumers preferring pill form over powder; supports daily skin, hair, nail, and joint health.
- Beef Gelatin Pasture-raised, grass-fed bovine gelatin for cooking, baking, gummies, and gut-health support; available in 12 oz and 32 oz sizes.
- Creatine Capsules Creatine capsules for workout performance, muscle strength, and recovery support in a convenient pill format.
- Colostrum Powder Bovine colostrum powder for immune-system, gut-health, and recovery support; designed to mix into beverages or smoothies.
- Colostrum Capsules Convenient bovine colostrum capsules for immune-system, gut-health, and recovery support in pill form.
- Beauty Boost Advanced Collagen Peptides Advanced collagen peptide blend formulated for skin elasticity, hydration, and beauty-from-within support with added functional ingredients.
- Movement Boost Advanced Collagen Peptides Advanced collagen peptide blend formulated for joint comfort, mobility, and active-lifestyle support with added functional ingredients.
- Keto Boost Advanced Collagen Peptides Advanced collagen peptide blend formulated to fit ketogenic and low-carb lifestyles, supporting daily protein and collagen intake.
- Daily Wellness Bundle Multi-product bundle combining Collagen Peptides, Beef Gelatin, and Collagen Capsules to cover daily skin, hair, nail, joint, and gut-health routines.
- Marine Collagen Bundle Bundled offering combining Marine Collagen Peptides powder with Marine Collagen Stick Packs for daily and on-the-go marine collagen supplementation.
- Total Beauty Bundle Bundled offering combining Beauty Boost Advanced Collagen Peptides with a branded shaker bottle for a complete beauty-from-within routine.
Quantifiable outcome
- Collagen dissolves 2x faster than leading brands — lab tested under equal circumstances measuring residue, clarity, and time
- +4 more outcomes
Companies that use Great Lakes Wellness
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Great Lakes Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Great Lakes Wellness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jade Leaf MatchaminorJade Leaf Matcha and Great Lakes Wellness co-developed a Matcha Collagen Blend product, announced as part of Jade Leaf Matcha's August 2026 launch of four new matcha products. The partnership created a functional collagen-infused matcha product for home café-style preparation, available at Target, Walmart, and Amazon. Great Lakes Wellness contributed its collagen peptides expertise to Jade Leaf Matcha's product line expansion.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Great Lakes Wellness competitors and assessment
Company assessmentEmerging players
- Organixx: Clean-label supplement brand with a collagen/beauty-from-within product line. Comparable clean-label positioning and DTC funnels, though with a smaller portfolio and narrower distribution footprint than Great Lakes Wellness.
- Codeage: Direct-to-consumer specialty supplement brand offering collagen, multi-collagen blends, beauty, and longevity products. Overlaps with Great Lakes Wellness on collagen peptides and beauty-blend formulations but operates at smaller scale with a narrower product line.
Direct peers
- Ancient Nutrition: Multi-SKU collagen and multi-ingredient supplement brand selling bone broth protein, collagen peptides, and functional blends. Overlapping product portfolio and similar DTC-plus-retail (Target, Whole Foods) gtm overlap with Great Lakes Wellness.
- Sports Research Corporation: A direct collagen peptides, marine collagen, and supplement competitor. Both brands target the same Amazon-heavy buyer with overlapping SKUs (collagen peptides, beauty blends, creamer/coffee collabs) and similar grass-fed, Non-GMO positioning.
- Further Food: Direct-to-consumer collagen peptides, marine collagen, and functional superfood brand. Competes on similar collagen-quality claims (premium sourcing, clean-label, third-party tested) and shares the same middle-aged wellness consumer.
- Youtheory: Collagen and beauty-from-within supplement brand selling collagen peptides, marine collagen, and beauty-focused functional blends. Direct SKU-level and channel overlap with Great Lakes Wellness across Amazon and mass retail.
- NeoCell: Long-standing collagen supplement brand (owned by Jeunesse) selling Type I & III collagen, marine collagen, and beauty blends. A legacy competitor in the same collagen categories with comparable retail distribution and product format overlap.
- Vital Proteins: The leading direct-to-consumer collagen peptides brand in the US. Both companies compete head-to-head on unflavored bovine collagen peptides, marine collagen, and broader functional wellness SKUs across DTC and major national retailers.
Broad incumbents
- Primal Kitchen: Premium lifestyle food brand with collagen-based dressings, bars, and protein products. While broader and differentiated by sauces/condiments, it targets the same clean-label, paleo-leaning collagen consumer and overlaps on collagen coffee/beverage occasions.
Others
- Rousselot ( Darling Ingredients ): Global B2B supplier of gelatin and collagen peptides serving food, beverage, nutraceutical, and pharmaceutical manufacturers. Relevant peer because Great Lakes Wellness operates a bulk B2B ingredient channel into the same end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Great Lakes Wellness social profiles
Digital presenceGreat Lakes Wellness compliance and trust
Trust signalCompliance8 records
Great Lakes Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Lakes Wellness leadership team
Management profileNumber of profiles
Great Lakes Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Lakes Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Lakes Wellness
What does Great Lakes Wellness do?
Great Lakes Wellness manufactures and sells collagen peptide supplements (bovine and marine), beef gelatin, colostrum, and creatine products for personal health, beauty, fitness, and joint support. Products are sold direct-to-consumer in multiple sizes, with subscription options, plus bulk ingredient packaging for industrial B2B buyers in food, beverage, pharmaceutical, and ballistics manufacturing.
Is Great Lakes Wellness a public or private company?
Great Lakes Wellness is a private company. It is classified as unknown and is currently operating.
When was Great Lakes Wellness founded?
Great Lakes Wellness was founded in 1922.
Where is Great Lakes Wellness based?
Great Lakes Wellness is headquartered in Denver, United States, in the North America region.
How does Great Lakes Wellness make money?
Three revenue lines are on record. Direct E-Commerce Sales are the primary driver. The others are retail & Wholesale Distribution and bulk Ingredients (B2B).
Who are Great Lakes Wellness's main competitors?
Emerging players on record are Organixx and Codeage. Direct peers are Ancient Nutrition, Sports Research Corporation, Further Food, Youtheory, NeoCell and Vital Proteins. Primal Kitchen is listed as a broad incumbent. Rousselot ( Darling Ingredients ) is listed as an others.
Does Great Lakes Wellness have an API?
No public API is recorded for Great Lakes Wellness.
What industry is Great Lakes Wellness in?
Great Lakes Wellness's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids), with a secondary code of AFAJAHAB, Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins). Its NAICS code is 456191 and its SIC code is 2000.