What Dabble does

Dabble Sports Pty Ltd operates a mobile-first social betting platform that combines sports wagering with social media-style features, targeting recreational bettors—particularly Gen Z—across Australia, the United Kingdom, and the United States. The platform is distributed exclusively through the Apple App Store and Google Play Store (no web access), and is licensed and regulated by the Northern Territory Wagering Commission with compliance to the South Australian Gambling Codes of Practice. Signature product features include Copy Bet (single-tap copying of other punters' wagers with Copy Cash earnings for originators), Banter Channels and Group Chats (community discussion), Follow Other Punters (including sports personalities such as Heath Shaw and Dane Swan), Pick'Em (player stats Over/Under betting with All-In and Hedge bet types and payouts up to 1500x), Same Game Multi with real-time SGM Tracker, Judge Swanny (bad-beat refund mechanism), Quaddies (racing), and weekly Live Streams. The company was founded in Darwin in May 2020 by co-founders Scott Hutchens (CTO) and Jonathan Robin (CSO), with Tom Rundle serving as CEO.

Dabble generates revenue primarily through the spread and margin on sports betting transactions across its three operating markets, supplemented by an affiliate program that pays commissions via unique tracking links and Copy Cash earnings when referred bettors' wagers are copied. There are no subscription or explicit platform fees to consumers; promotional bonuses are used to drive acquisition. The company reports over one million registered users, a 4.7+ average rating across approximately 13,000 App Store reviews, and reduced its chargeback rate from over 1% to 0.19% (an 81% reduction) after implementing Riskified's chargeback guarantee. Distribution and go-to-market rely on a product-led, community-led model executed through Instagram-led competitions, affiliate networks, content marketing, event-driven activations (e.g., State of Origin Tailgate, Supercars Gold Coast 500 trips), and high-profile sports partnerships.

The business has expanded through acquisition (Moneyball Australia, February 2023), strategic partnerships (Supercars Official Wagering Partner, 2024; prior Tabcorp investment), and product launches (Pick'Em December 2024 with subsequent NRL/AFL expansion; Judge Swanny April 2024; Quaddies December 2024). The company employs 51-100 people and is headquartered at 106, 19c Kitchener Drive, Darwin City, NT 0800, Australia.

Name

Dabble

Legal name

Dabble Sports Pty Ltd

Website

https://dabble.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Dabble is a mobile-first social betting platform that combines sports wagering with social media features such as Copy Bet and Banter Channels. It serves over one million recreational bettors—primarily Gen Z—across Australia, the UK, and the US via iOS and Android apps.

Ownership category

akta.pro rank

Product category

Social Sports Betting Platform

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Social sports betting
• Mobile betting app
• Sports wagering platform
• Player stats betting
• Daily fantasy sports

Headquarters

HQ city

Darwin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Sports Betting Transaction Fees: Platform generates revenue through the spread/margin on sports betting transactions. Users place bets on various sports and the platform takes a cut on losing bets or through odds margins.
2. Affiliate Program Revenue Share: Affiliates earn commissions for referring new customers. Affiliates receive unique tracking links, access to affiliate portal, and automated monthly payments. Earn Copy Cash when bettors copy their eligible betting activity.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Dabble operates a mobile-first social sports betting platform accessible exclusively via iOS and Android apps. Users place wagers on NRL, AFL, NBA, NFL, soccer, tennis, and racing, while engaging socially through Copy Bet (replicating other punters' wagers), Banter Channels, Group Chats, Live Streams, and a Discover Feed. The platform monetizes through the margin on betting transactions and an affiliate revenue-share program.

Product overview

Dabble is a mobile-first social betting platform that combines sports wagering with social media features. The core offering consists of the Dabble App serving as the primary interface, with signature features including Copy Bet (social betting with Copy Cash rewards), Pick'Em (player stats betting with Over/Under predictions), Same Game Multis with real-time Tracker, Banter Channels for community engagement, and Judge Swanny for bad beat refunds. Additional features include Live Streams, Group Chats, Discover Feed for trending tipsters, and Quaddies for racing. The platform operates across Australia, UK, and US markets with a focus on recreational betting and social engagement. Dabble acquired Moneyball Australia in February 2023, integrating its community-focused features into the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dabble Pick'Em: A player stats betting product where users pick whether players will achieve 'More' or 'Less' than projected stats, currently available for NBA, NRL, AFL, NFL, soccer and tennis.

Products and services

• Dabble App Mobile-first sports betting platform combining sports wagering with social media features, available on iOS and Android. Offers community-focused betting via Copy Bet, Banter Channels, Same Game Multis with SGM Tracker, Quaddies racing, Pick'Em player stats betting, Judge Swanny bad beat refunds, Group Chats, Live Streams, and a Discover Feed. Licensed and regulated by the Northern Territory Wagering Commission.
• Dabble Pick'Em Player stats betting product where users predict whether selected players will go Over or Under projected stat lines across NRL, AFL, NBA, NFL, soccer and tennis. Supports 2-12 player picks with All-In (payouts up to 1,500x, or up to 7,500x with Adjusted Picks) and Hedge bet types.
• Dabble Fantasy Daily fantasy sports offering operated alongside the Dabble sports betting platform, available to users in Australia, UK, and US markets.

Quantifiable outcome

• Chargeback rate reduced from over 1% to 0.19% (81% decrease) after implementing Riskified's chargeback guarantee
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dabble Racing Team (Matt Stone Racing)minorStrategic or Co-development Partner · 1 June 2024Dabble Racing Team competes in Supercars championship with driver Cameron Hill. Dabble branded supercar debuted at Darwin Triple Crown.
• SupercarscoreStrategic or Co-development Partner · 21 February 2024Dabble is the Official Supercars Wagering Partner for 2024 season. Partnership includes exclusive racing markets, Banter Channels for Supercars content, and branded Dabble Racing Team with driver Cameron Hill. Dabble supercar debuted at Darwin Triple Crown.
• Moneyball AustraliaminorStrategic or Co-development Partner · 6 February 2023Dabble acquired the Australian mobile sports betting platform Moneyball. Moneyball is closing down as a standalone entity and integrating into Dabble. Deal aimed to enhance community growth and social betting experiences by consolidating both platforms' community-focused features.
• RiskifiedcoreTechnology or IntegrationRiskified provides fraud prevention and chargeback guarantee solution. After implementation, Dabble reduced chargeback rate from over 1% to 0.19% (81% decrease) while increasing approval rates and reducing operational burden. Riskified's chargeback guarantee shifted fraud liability to Riskified.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FanDuel (Flutter Entertainment): Leading US online sportsbook with strong social, promotional, and same-game parlay features. Closest US analog for Dabble's social + multi-leg product positioning.
• Bet365: Global online sportsbook leader with full Australian presence. Provides deep product breadth and pricing scale that Dabble must compete against; relevant incumbent for benchmarking product, odds competitiveness, and withdrawal speed.
• BetMGM: Major US online sportsbook with expanding social and promotional features. Comparable on multi-market US footprint and the integration of rewards, promos, and content into a mobile betting experience.
• theScore Bet (Penn Entertainment): North American sportsbook integrated with theScore media app, combining betting with social/news content. Highly relevant analog for Dabble's sports-content-plus-betting thesis in the US/Canadian market.
• DraftKings: Top-tier US sportsbook and DFS operator with mobile-first product, social engagement mechanics, and national footprint. Comparable on product depth, marketing intensity, and app store presence in the US market.

Direct peers

• Betr: Australian sportsbook and media brand with a social-first, micro-betting-led proposition founded by Matthew Tripp. Closest peer in terms of social-betting positioning, target demographic, and Australian-focused product strategy.
• Sportsbet (Flutter Entertainment): Australia's largest online sportsbook owned by Flutter Entertainment. Most direct competitor to Dabble in Australia with a similarly broad sportsbook offering, frequent promotional marketing, and a strong app presence.
• PointsBet Australia: Australian arm of PointsBet with a deep product offering across sports and racing, strong in-app innovation, and a comparable mobile-first customer base. Direct competitor for Australian recreational bettors.
• Ladbrokes Australia (Entain): Major Australian online sportsbook operated by Entain. Direct competitor with broad product, racing focus, and significant marketing spend competing for the same recreational Australian audience.

Emerging players

• Sporttrade: US-based sports betting exchange emphasizing price transparency and a more trader-like experience. Comparable on mobile-first innovation, although distinct business model; relevant for tracking alternative social/peer-driven betting formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dabblecomau
• Instagraminstagram.com/dabblecomau
• Facebookfacebook.com/dabblesports
• LinkedInlinkedin.com/company/dabblesports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dabble