Obypay
Obypay is a France-based software company providing omnichannel digital ordering and loyalty solutions to restaurants and foodservice operators, serving over 2,000 points of sale across enterprise chains and independents in France and Italy.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Obypay does
Obypay (legal entity 2BEVENTS) is a France-based software company founded in 2018 that provides omnichannel digital ordering and loyalty solutions to the restaurant and broader foodservice industry. Its modular platform comprises core ordering and payment products—QR Code Menu, Ordering Terminal, Click & Collect, Table Ordering, Table Payment, Click & Delivery, Cashless System, and Food Court Solution—supplemented by add-on modules covering a Loyalty Program, Customer Database, Marketing Campaigns, and Google Reviews Management. The company claims 2,000+ points of sale using its platform and serves a mix of enterprise chains and independents, with named customers including Pizza Hut, Krispy Kreme, Flunch, 3 Brasseurs, Giovani Rana, Bocuse, and Beer's Corner.
The platform's architecture is a unified omnichannel ordering and loyalty stack with native integrations to more than 30 third-party systems spanning POS (Tiller, Lightspeed, L'Addition, Cashpad, Zelty, Trivec, Popina), payment processing (Stripe, Adyen, SumUp, PayZen), delivery logistics (Deliverect, Uber Direct, Diligoo), meal voucher providers (Swile, EdenRed, Sodexo, Up Déjeuner), digital wallets and card networks (Apple Pay, Google Pay, Visa, Mastercard, American Express, CB/Bancontact, Twint), and CRM (Salesforce via HubRise). This integration breadth is the company's central go-to-market lever, positioning Obypay as a layer that plugs into a restaurant's existing technology stack rather than displacing it. The company operates localized websites for French, English, and Italian markets, indicating expansion into Italy where named customers such as Giovani Rana and Italian Trattoria suggest traction.
Obypay monetizes through a combination of SaaS subscription fees and transaction-based fees on orders processed through the platform; pricing is not publicly disclosed. Its go-to-market combines a product-led growth motion with self-serve onboarding for SMB and independent restaurants and a direct sales motion (Request Demo CTA) for enterprise and franchise customers. Headcount is in the 11–50 range, and the company has raised approximately $1.27M in disclosed funding, including a June 2023 round backed by Bpifrance and The Family Office Cupertino. Leadership comprises co-founder/COO Jules Bouvet; no further management team is publicly disclosed.
Obypay firmographics
Firmographics- Name
- Obypay
- Legal name
- 2BEVENTS
- Website
- https://obypay.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Obypay is a France-based software company providing omnichannel digital ordering and loyalty solutions to restaurants and foodservice operators, serving over 2,000 points of sale across enterprise chains and independents in France and Italy.
- Ownership category
- akta.pro rank
Obypay industry classification
Industry- Product category
- Restaurant Technology
- NAICS
- Sales Financing (52222), Consumer Lending (522291), Convenience Retailers (445131)
- SIC
- Finance Services (6199), Miscellaneous Business Credit Institution (6159), Personal Credit Institutions (6141)
- akta.pro primary industry
- Omnichannel POS Financing (Unified Online + In-Store) (FSAKAFAE)
- akta.pro secondary industry
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
Keywords
Where Obypay is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Obypay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS pricing for restaurant ordering and loyalty platform access
- Transaction Fees: Transaction-based fees collected on orders processed through the platform
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Obypay product offering
Product offeringCore offering
Obypay provides a unified omnichannel digital ordering, payment, and loyalty platform for restaurants and foodservice operators. Its core product set spans QR code menus, self-service ordering kiosks, Click & Collect, table ordering and payment, Click & Delivery, food court solutions, and a cashless prepaid card system, with optional modules for loyalty programs, customer databases, marketing campaigns, and Google reviews management. The platform integrates with 30+ POS, payment, delivery, meal voucher, and CRM partners and is used by 2,000+ points of sale across France and Italy.
Product overview
Obypay is a unified omnichannel ordering and payment platform designed for the foodservice industry. The platform is architected as a modular system with core ordering and payment products (QR Code Menu, Ordering Terminal, Click & Collect, Table Ordering, Table Payment, Click & Delivery, Cashless System, and Food Court Solution) that form the foundation, supplemented by add-on modules (Loyalty Program, Customer Database, Marketing Campaigns, Google Reviews Management) that extend customer engagement capabilities. The platform integrates with a wide range of cash register software, payment processors, delivery aggregators, and meal voucher providers to serve diverse foodservice segments including fast food, franchises, entertainment venues, dark kitchens, bakeries, and traditional restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- QR Code Menu
Companies that use Obypay
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
Obypay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature4 records
Obypay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- TillercorePOS software integration partner enabling compatibility with Tiller point-of-sale systems for restaurant ordering and loyalty synchronization.
- LightspeedcorePOS software integration partner providing connectivity with Lightspeed POS systems for unified restaurant operations.
- L'AdditioncorePOS software integration partner connecting with L'Addition point-of-sale platform for restaurant ordering solutions.
- HubRisecoreIntegration platform partner enabling Obypay to connect with various third-party POS and delivery systems through HubRise's integration hub.
- DeliverectcoreDelivery integration partner connecting Obypay with major delivery platforms for streamlined multi-channel order management.
- StripecorePayment processing partner enabling secure payment transactions through Stripe's payment infrastructure.
- AdyencorePayment processing partner providing enterprise-grade payment acceptance and processing capabilities.
- Uber DirectcoreDelivery integration partner enabling restaurant delivery services through Uber Direct's logistics network.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Obypay competitors and assessment
Company assessmentOthers
- HubRise: Integration hub connecting POS, online ordering, delivery, and customer engagement apps for restaurants; an Obypay integration partner today but potentially a competing orchestration layer as the category matures.
- L'Addition: French restaurant cash register/POS vendor integrated with Obypay; a partner today but a potential competitor if it extends into native ordering and loyalty modules for its installed base.
- Tiller Systems: French restaurant POS vendor and Obypay integration partner; adjacent competitor via native POS with embedded ordering capabilities, and a key channel partner whose strategic direction affects Obypay's reach.
Broad incumbents
- Square (Block): Payments-led commerce platform with restaurant POS, online ordering, and marketing tools; serves SMB and mid-market restaurants across Europe and competes head-to-head with Obypay on integrated ordering and payments.
- Lightspeed Restaurant: Publicly-listed omnichannel commerce platform with a dedicated restaurant POS/ordering suite; a broader incumbent whose integrated stack competes with Obypay for mid-market and chain restaurant deals in Europe.
- Toast: US restaurant technology leader offering POS, payments, online ordering, and loyalty as a unified platform; a deep-pocketed global incumbent pushing into European markets and competing for the same enterprise restaurant accounts.
- OpenTable: Global restaurant reservation, guest management, and marketing platform now part of Booking Holdings; competes with Obypay for the restaurant digital-engagement budget across European markets.
Direct peers
- Deliverect: Belgian-scale restaurant delivery and ordering integration platform connecting POS systems to delivery aggregators and online channels; directly overlaps Obypay's delivery and integration capabilities for European restaurant operators.
- Zenchef: Paris-based restaurant engagement SaaS offering digital menu, ordering, reservation, and loyalty tools to European restaurants; closest direct competitor to Obypay in the French market with overlapping target segments and omnichannel positioning.
- TheFork: Tripadvisor-owned French-origin restaurant digital platform providing reservations, marketing, and POS-adjacent tools to European restaurants; competes for the same French restaurateur decision-maker with a broader consumer-traffic funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Obypay social profiles
Digital presenceObypay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obypay leadership team
Management profileNumber of profiles
Profiles1 record
Obypay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obypay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obypay
What does Obypay do?
Obypay provides a unified omnichannel digital ordering, payment, and loyalty platform for restaurants and foodservice operators. Its core product set spans QR code menus, self-service ordering kiosks, Click & Collect, table ordering and payment, Click & Delivery, food court solutions, and a cashless prepaid card system, with optional modules for loyalty programs, customer databases, marketing campaigns, and Google reviews management. The platform integrates with 30+ POS, payment, delivery, meal voucher, and CRM partners and is used by 2,000+ points of sale across France and Italy.
Is Obypay a public or private company?
Obypay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Obypay founded?
Obypay was founded in 2018. It employs 11 to 50 people.
Where is Obypay based?
Obypay is headquartered in Paris, France, in the Europe region.
How does Obypay make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction Fees.
Who are Obypay's main competitors?
Others on record are HubRise, L'Addition and Tiller Systems. Broad incumbents are Square (Block), Lightspeed Restaurant, Toast and OpenTable. Direct peers are Deliverect, Zenchef and TheFork.
Does Obypay have an API?
No public API is recorded for Obypay.
What industry is Obypay in?
Obypay's product category is Restaurant Technology. Its primary akta.pro industry code is FSAKAFAE, Omnichannel POS Financing (Unified Online + In-Store), with a secondary code of CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments). Its NAICS code is 52222 and its SIC code is 6199.