Fresh Kitchen

What Fresh Kitchen does

Fresh Kitchen is a Florida-based fast-casual restaurant chain founded in 2014 and operated as a subsidiary of CRG Restaurant Group (formerly Ciccio Restaurant Group, established in Florida in 1996). The company operates 17 physical locations across South Florida, Central Florida, and the Tampa/Sarasota corridor, with a Winter Park location announced as "coming soon." Its core product is a build-your-own-bowl offering sold in 3-Bowl, 4-Bowl, and 6-Bowl configurations, with 4 warm bases, 6 chilled bases, 7 proteins, 6 vegetables, and 6 house-made sauces. The chain differentiates on ingredient standards: antibiotic- and hormone-free meats, no seed oils (100% olive oil cooking), 100% gluten-free recipes, responsibly sourced salmon, hand-cut vegetables, and house-made sauces.

The technology stack supporting the business is conventional restaurant technology rather than proprietary platform IP. Ordering is handled through a web portal (order.eatfreshkitchen.com) and native iOS and Android mobile applications (Fresh Kitchen FK app on both app stores). The FK Rewards loyalty program is powered by Thanx, a third-party SaaS, offering 1 coin per dollar spent with redemption across menu items. E-gift cards are issued through MyGuestAccount and are cross-redeemable at all CRG Restaurant Group locations. Recruiting runs on HiringToday. The company has no disclosed AI/ML capabilities, patents, or proprietary technology assets; the customization system is operational rather than technological differentiation.

The business model is direct-to-consumer food service revenue: dine-in, takeout, and delivery at 17 locations, augmented by catering packages ("Feeds 4" and "Feeds 8") targeted at corporate and group events with dedicated catering managers per store, plus e-gift card sales and a points-based loyalty program. Pricing is not publicly disclosed; loyalty redemption thresholds (e.g., 150 coins for a 3-Bowl, 250 coins for a 6-Bowl) imply average ticket sizes in the $15-25 range. The company is privately held under CRG Restaurant Group with one recorded funding event ($4.125M in January 2020, investors undisclosed) and 51-100 corporate/operational employees, consistent with a lean parent-subsidiary operator rather than a venture-backed growth chain.

Name

Fresh Kitchen

Legal name

Fresh Kitchen

Website

https://eatfreshkitchen.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Fresh Kitchen is a Florida-based fast-casual restaurant chain operating 17 locations under CRG Restaurant Group, serving health-conscious consumers customizable build-your-own bowls with antibiotic-free proteins, gluten-free recipes, and house-made sauces.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant Services

NAICS

Limited-Service Restaurants (722513)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

• Fast casual dining
• Build your own bowl
• Healthy restaurant chain
• Customizable meal bowls
• Catering services

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food Sales: Revenue from dine-in, takeout, and delivery orders at 17 Florida restaurant locations. Customers order through online portal or in-person, selecting from customizable bowls with various bases, proteins, vegetables, and sauces.
2. Catering Services: Catering orders for events and groups with 'Feeds 4' and 'Feeds 8' options, providing pre-configured meal packages for gatherings
3. Gift Cards: E-gift cards sold and redeemable at Fresh Kitchen and all Ciccio Restaurant Group locations through a third-party gift card platform
4. Loyalty Rewards Program: FK Rewards program where customers earn coins on purchases (1 coin per $1 spent) that can be redeemed for menu items. New members receive 40 bonus coins upon sign-up.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fresh Kitchen operates a fast-casual restaurant chain selling build-your-own bowl meals at 17 Florida locations. Customers customize 3-Bowl, 4-Bowl, or 6-Bowl configurations by selecting from warm and chilled bases, proteins (including antibiotic- and hormone-free meats and sustainably sourced salmon), vegetables, and house-made sauces. The company also offers catering packages, a mobile app, online ordering, and the FK Rewards loyalty program.

Product overview

Fresh Kitchen is a build-your-own-bowl healthy fast-casual restaurant chain founded in 2014, operating as part of Ciccio Restaurant Group. The core product is customizable bowl meals with choices of warm/chilled bases, proteins, veggies, and house-made sauces. The company also offers a FK Rewards loyalty program, catering services (Feeds 4 and Feeds 8 packages), a native mobile app for iOS and Android, and e-gift cards. All locations operate in Florida with online ordering available through the website and app.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Kitchen Restaurant (Build-Your-Own Bowls) Build-your-own-bowl healthy fast-casual restaurant offering customizable 3-Bowl, 4-Bowl, and 6-Bowl meals with bases, proteins, vegetables, and house-made sauces; available at 17 Florida locations for dine-in, takeout, and delivery.
• Fresh Kitchen Catering Catering service for corporate events, meetings, and group gatherings offering pre-configured 'Feeds 4' and 'Feeds 8' meal packages with dedicated catering managers at each location.
• FK Rewards Loyalty Program Customer loyalty program where members earn 1 FK Coin per $1 spent; new members receive 40 bonus coins. Coins are redeemable for menu items including frescas, teas, juices, cookies, and 3-Bowl, 4-Bowl, or 6-Bowl meals.
• Fresh Kitchen Mobile App Native mobile app available on iOS and Android that lets customers place orders, track and redeem FK Rewards, and manage their loyalty account.
• E-Gift Cards Digital gift cards purchased online and redeemable at Fresh Kitchen and all Ciccio Restaurant Group locations in person and online.

Quantifiable outcome

• Millions of bowls served to customers since 2014

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Ciccio Restaurant GroupcoreOthersFresh Kitchen is owned and operated by Ciccio Restaurant Group. Gift cards are redeemable at Fresh Kitchen and all Ciccio Restaurant Group locations. The parent company traces its roots to 1925 with olive growing in San Francisco and expanded with restaurants in New York City in the 1980s-1990s before moving to Florida and founding CRG in 1996.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sweetgreen: National fast-casual chain focused on healthy build-your-own bowls and salads with a digital-first loyalty and ordering platform. Directly comparable in menu concept, target health-conscious consumer, and customization model to Fresh Kitchen, but at vastly greater scale and capital.
• CAVA: Fast-casual Mediterranean grain bowl and salad chain with build-your-own customization and a national footprint. Highly comparable to Fresh Kitchen on format (build-your-own bowls), ingredient transparency positioning, and tech-enabled loyalty, and a direct competitor for the same health-conscious diner.
• Bolay: Florida-based build-your-own bowl concept founded by a former Outback executive, focused on clean ingredients and customizable bowls. Operates in overlapping Florida markets with Fresh Kitchen and competes for the same health-conscious, customization-seeking customer.
• Just Salad: Fast-casual chain offering customizable salads, warm bowls, and wraps with a reusable bowl sustainability program. Directly comparable build-your-own format, healthy positioning, and digital ordering/loyalty model to Fresh Kitchen.
• Salad and Go: Drive-thru-focused salad and warm bowl concept with aggressive value pricing and rapid unit expansion in the Southwest and Southeast. Comparable bowl-based menu and health positioning, with a lower price point and expansion-driven model competing for similar occasions.
• CoreLife Eatery: Fast-casual concept built around build-your-own grain bowls, salads, and soups with a focus on fresh, nutrient-dense ingredients. Directly mirrors Fresh Kitchen's customization mechanics and clean-eating positioning.
• Honeygrow: Fast-casual chain offering customizable stir-fry bowls, salads, and smoothies with an emphasis on fresh, simple, responsibly sourced ingredients. Comparable build-your-own customization model and health-focused positioning to Fresh Kitchen.

Broad incumbents

• Chipotle Mexican Grill: National fast-casual leader with build-your-own bowls (and burritos, tacos) and a digital/loyalty platform serving health-conscious and convenience-driven diners. Overlaps with Fresh Kitchen on the customizable bowl occasion but with broader menu, larger scale, and significantly more capital.

Regional players

• Tropical Smoothie Cafe: Large Florida-headquartered fast-casual franchise focused on smoothies, wraps, bowls, and sandwiches. Comparable as a Florida-rooted health-positioned fast-casual concept with a franchise-driven multi-state expansion model, though its menu centers on smoothies rather than customizable bowls.
• PDQ: Florida-based fast-casual chicken concept (owned by TDAF, formerly part of the same Florida restaurant scene as CRG). Comparable as a Florida-rooted fast-casual chain competing for similar lunch/dinner occasions, though its menu centers on chicken tenders/sandwiches rather than bowls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eatfk
• LinkedInlinkedin.com/company/fresh-kitchen
• Instagraminstagram.com/eatfreshkitchen
• Xx.com/eatfreshkitchen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Kitchen