Clevr Blends
Clevr Blends is a Santa Barbara-based functional food and beverage company that sells instant, just-add-water adaptogenic lattes, probiotic teas, and drinkable supplements through DTC e-commerce, subscriptions, and wholesale, targeting health-conscious consumers seeking clinically-dosed functional beverages.
- Company typePrivate
- Founded2018
- HeadquartersSanta Barbara, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Clevr Blends does
Clevr Blends is a Santa Barbara-based functional food and beverage company that develops instant, just-add-water adaptogenic lattes and probiotic teas under the SuperLatte and SuperTea product lines, plus the 2026-launched Deep Calm Magnesium+ drinkable supplement. The company's core technology is a proprietary oat milk and coconut creamer blend that produces barista-quality texture with water alone, combined with clinically-dosed functional ingredients (KSM-66 Ashwagandha, Lion's Mane, Reishi, Bacillus Coagulans GBI-30 6086, Magnesium Bisglycinate, L-Theanine) validated through independent clinical trials reporting reductions in stress (34%), cortisol (~16.5%), and DASS scores (71.6%). The business model is primarily direct-to-consumer e-commerce through clevrblends.com with subscription plans offering 15-35% recurring savings, augmented by a wholesale/retail program for nationwide distribution and a referral program paying $10 per qualified referral. Pricing spans $29 unit bags to $232 full-collection bundles, targeting health-conscious consumers seeking functional beverages that replace coffee shop lattes, supplement routines, and hydration drinks. Distribution is amplified by high-profile brand ambassadors including Oprah Winfrey, Meghan Markle (who also serves as an adviser and investor via her As Ever brand), Dr. Mark Hyman, and Kristen Bell, generating earned media across Forbes, Bon Appetit, Oprah Daily, and Apartment Therapy alongside direct social channels on TikTok and Instagram.
Clevr Blends firmographics
Firmographics- Name
- Clevr Blends
- Legal name
- Clevr Blends LLC
- Website
- https://clevrblends.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clevr Blends is a Santa Barbara-based functional food and beverage company that sells instant, just-add-water adaptogenic lattes, probiotic teas, and drinkable supplements through DTC e-commerce, subscriptions, and wholesale, targeting health-conscious consumers seeking clinically-dosed functional beverages.
- Ownership category
- akta.pro rank
Clevr Blends industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Food Manufacturing (311)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)
- akta.pro secondary industries
- Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Clevr Blends is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clevr Blends business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (DTC E-commerce): Clevr Blends generates revenue through direct-to-consumer sales via their e-commerce website clevrblends.com, offering individual products, bundles, and subscription options. Products include SuperLattes, SuperTeas, Deep Calm Magnesium+, and accessories.
- Wholesale/Retail Distribution: The company has expanded to wholesale distribution, selling products through retail partners nationwide after launching from a mobile coffee bar to nationwide retail presence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single SuperLatte bags (14 servings) |
| Unit Pricing | Pay-as-you-go | SuperLatte Bundle Kits |
| Subscription | Monthly | Subscription Plans |
| Subscription | Monthly | Deep Calm Magnesium+ Pricing |
| Subscription | Monthly | SuperTea Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Clevr Blends product offering
Product offeringCore offering
Clevr Blends manufactures and sells instant functional beverages (SuperLattes and SuperTeas) and wellness supplements (Deep Calm Magnesium+) combining adaptogens, mushrooms, probiotics, and superfoods in a proprietary just-add-water format. Products are sold direct-to-consumer through their e-commerce site with subscription options, supplemented by wholesale distribution to retail partners across the United States.
Product overview
Clevr Blends is a functional food and beverage company offering two primary product lines — SuperLattes (adaptogenic, instant lattes in multiple flavors) and SuperTeas (probiotic hydration drinks) — plus supplements and accessories. The SuperLatte line includes matcha, chai, coffee, golden (turmeric), mocha, London fog, chill chai, honey pistachio matcha, honey lavender matcha, iced strawberry matcha, and salted caramel chai variants, all marketed as just-add-water instant lattes with adaptogens, mushrooms, and probiotics. The SuperTeas line features strawberry lemonade, yuzu lemonade, and mango green flavors with 1 billion probiotics and electrolyte hydration. A newer addition is Deep Calm Magnesium+, an 8-in-1 drinkable supplement targeting calm, cortisol and sleep. Bundles (Starter Kit, Latte Lovers Kit, Clevr Collection, Ultimate Kit) combine multiple flavors with optional accessories (frother, thermos, scoop). The company positions itself as a lady-led, sustainability-conscious brand sourcing from regenerative and small-scale farmers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 71.6% reduction in 'Depression Anxiety Stress' score in clinical study
- +9 more outcomes
Companies that use Clevr Blends
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Clevr Blends technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Clevr Blends partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Meghan Markle (As Ever)flagshipMeghan Markle, Duchess of Sussex, serves as an adviser and investor in Clevr Blends. She launched a new product bundle for her lifestyle brand 'As Ever' in collaboration with Clevr Blends, priced at £47 ($56). The matcha bundle sold out following the launch. This partnership provides significant celebrity endorsement and brand visibility.
- FellowminorClevr partnered with Fellow (a specialty coffee equipment company) to create the Clevr x Fellow Latte Thermos - a ceramic-coated, no-spill thermos designed specifically for lattes that keeps drinks hot or cold for hours.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Clevr Blends competitors and assessment
Company assessmentDirect peers
- Four Sigmatic: Four Sigmatic is a pioneer in functional mushroom coffee and elixirs, directly competing with Clevr's SuperLatte line. Both brands emphasize clinically-backed mushroom and adaptogen ingredients in instant beverage formats.
- Proper Wild: Proper Wild produces clean-energy shots with adaptogens and L-Theanine for sustained focus and calm. Both Clevr and Proper Wild position around adaptogen-based functional beverages with clinically-backed ingredients targeting wellness consumers.
- MUDWTR: MUDWTR is a direct peer offering mushroom-based coffee alternatives and functional latte mixes with adaptogens. Both brands compete head-to-head in the adaptogenic instant beverage category with similar DTC and retail distribution strategies.
- Laird Superfood: Laird Superfood offers functional creamers, coffee, and superfood mixes targeted at health-conscious coffee drinkers. Both brands compete in the functional coffee/creamer category with plant-based ingredients and DTC-plus-retail distribution.
- Organifi: Organifi produces superfood drink mixes and supplements with adaptogens, similar to Clevr's positioning. Both target wellness-focused consumers with premium-priced functional beverage and supplement products sold DTC and through retail.
- Ryze Superfoods: Ryze is a direct peer selling mushroom-based latte mixes (matcha, coffee, hot cocoa) with adaptogens. Both target health-conscious consumers seeking functional alternatives to traditional coffee with similar DTC subscription and retail strategies.
Broad incumbents
- AG1 (Athletic Greens): AG1 is a leading daily greens/supplement powder brand with significant brand recognition and venture backing. It overlaps with Clevr's Deep Calm Magnesium+ line as a comprehensive daily wellness powder positioned as a supplement replacement.
Emerging players
- Sunwink: Sunwink offers superfood drink mixes focused on hormonal health, energy, and immunity. Both brands target wellness-focused female consumers with adaptogenic and plant-based functional beverage formulations.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clevr Blends social profiles
Digital presenceClevr Blends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clevr Blends leadership team
Management profileNumber of profiles
Profiles3 records
Clevr Blends funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clevr Blends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clevr Blends
What does Clevr Blends do?
Clevr Blends manufactures and sells instant functional beverages (SuperLattes and SuperTeas) and wellness supplements (Deep Calm Magnesium+) combining adaptogens, mushrooms, probiotics, and superfoods in a proprietary just-add-water format. Products are sold direct-to-consumer through their e-commerce site with subscription options, supplemented by wholesale distribution to retail partners across the United States.
Is Clevr Blends a public or private company?
Clevr Blends is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clevr Blends founded?
Clevr Blends was founded in 2018. It employs 1 to 10 people.
Where is Clevr Blends based?
Clevr Blends is headquartered in Santa Barbara, United States, in the North America region.
How does Clevr Blends make money?
Two revenue lines are on record. Direct Product Sales (DTC E-commerce) is the primary driver. The others are wholesale/Retail Distribution.
Who are Clevr Blends's main competitors?
Direct peers on record are Four Sigmatic, Proper Wild, MUDWTR, Laird Superfood, Organifi and Ryze Superfoods. AG1 (Athletic Greens) is listed as a broad incumbent. Sunwink is listed as an emerging player.
Does Clevr Blends have an API?
No public API is recorded for Clevr Blends.
What industry is Clevr Blends in?
Clevr Blends's product category is Functional Beverages. Its primary akta.pro industry code is AFAFAFAC, Vitamin- & Mineral-Fortified Beverage Production, with a secondary code of AFAFAFAE, Probiotic/Prebiotic Functional Beverage Production (Non-Fermented). Its NAICS code is 312111 and its SIC code is 2080.