Dream Pops
Dream Pops Inc. is a Los Angeles-based plant-based frozen dessert CPG brand (founded 2016) selling dairy-free, gluten-free Crunch, Bites, and Pops via its Shopify DTC site, 6,000+ retail locations including Whole Foods and Sprouts, and quick-commerce platforms, targeting health-conscious consumers seeking better-for-you indulgences.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dream Pops does
Dream Pops Inc. is a Los Angeles-based, privately-held plant-based frozen dessert CPG company founded in 2016 by David Greenfeld (CEO) and David Cohen. The company produces 100% plant-based, dairy-free, gluten-free, soy-free, and vegan frozen snacks marketed under three formats: Crunch (crispy chocolate-coated bites with a cookie-crisp center, 7 ingredients, ~130 calories per serving), Bites (frozen plant-based dessert bites), and Pops (frozen popsicles). Core SKUs include Cookie Dough Crunch, Vanilla Sky Crunch, Birthday Cake Crunch, Vanilla Sky Bites, and Matcha Pops, priced at $35.99 per 6-pack (one-time) or $30.59 via subscription (15% recurring discount) on the company website.
The company operates a Shopify-powered direct-to-consumer e-commerce storefront (dreampops.com) with Skio-managed subscriptions and 2-day nationwide delivery, alongside wholesale distribution to 6,000+ physical retail locations including Whole Foods, Sprouts, Wegmans, Erewhon, Bristol Farms, Central Market, Harris Teeter, ShopRite, Loblaws (Canada), and Gelson's. Quick-commerce delivery is provided through GoPuff and Gorillas. The technology stack is commodity CPG infrastructure (Shopify, Skio, Shop Pay, PayPal, Venmo, Apple Pay, Google Pay) with no proprietary platform or AI/ML capabilities disclosed. The company is Delaware-incorporated and governed under California law.
Dream Pops has raised approximately $6.02 million in disclosed funding, including a $6.0 million round in November 2021 led by AE Ventures with Basement Fund, Melitas Ventures, and Park Bench Capital, and a $20,000 investment from SnackFutures (Mondelez's venture arm) in May 2023. The company employs 1-10 people, claims 500,000+ happy customers and 100,000+ newsletter subscribers, and generates revenue through one-time purchases, recurring subscriptions, and wholesale channels. The core growth lever is converting plant-based and better-for-you dessert demand through omnichannel distribution, while capital efficiency and small headcount suggest the business is sub-scale relative to its retail footprint.
Dream Pops firmographics
Firmographics- Name
- Dream Pops
- Legal name
- Dream Pops Inc.
- Website
- https://dreampops.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dream Pops Inc. is a Los Angeles-based plant-based frozen dessert CPG brand (founded 2016) selling dairy-free, gluten-free Crunch, Bites, and Pops via its Shopify DTC site, 6,000+ retail locations including Whole Foods and Sprouts, and quick-commerce platforms, targeting health-conscious consumers seeking better-for-you indulgences.
- Ownership category
- akta.pro rank
Dream Pops industry classification
Industry- Product category
- Plant-Based Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Specialty Food Manufacturing (311412)
- SIC
- Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Frozen Snacks & Appetizers (CRADADAD)
- akta.pro secondary industries
- Frozen Bakery Products Manufacturing (AFAKAAAF), Vegan/Allergen-Free Dessert Shops (THAFAGAL)
Keywords
Where Dream Pops is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Dream Pops business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-Commerce (One-Time): One-time purchase of plant-based dessert products (Crunch, Bites, Pops) via dreampops.com. Customers can select pack sizes (6 Pack, 12 Pack, 18 Pack). Free shipping on orders over $50; standard shipping $4.99 for orders below $50. Products shipped with temperature-safe packaging during summer months.
- Subscription / Recurring Revenue: Recurring subscription model powered by Skio offering 15% discount on Crunch products (e.g., Cookie Dough Crunch 6-Pack at $30.59 vs $35.99 one-time). Flexible delivery cadences: every 2, 4, or 8 weeks. Subscribers can edit products, delivery schedule, or cancel anytime. Generates predictable recurring revenue.
- Wholesale / Retail Distribution: Wholesale supply of Dream Pops products to 6,000+ physical retail locations including Whole Foods, Wegmans, Sprouts Farmers Market, Erewhon, Bristol Farms, Central Market, Harris Teeter, ShopRite, Loblaws (Canada), and others. Products also carried by specialty and regional grocers across the US and Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cookie Dough Crunch — 6-Pack (One-Time) |
| Subscription | Multi-year contract | Cookie Dough Crunch — 6-Pack (Subscribe & Save) |
| Unit Pricing | Pay-as-you-go | Vanilla Sky Crunch — available pack sizes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dream Pops product offering
Product offeringCore offering
Dream Pops manufactures and sells plant-based frozen desserts and confectionery products under three core lines: Crunch (crispy chocolate-coated candy bites with cookie-crisp centers, including Cookie Dough Crunch, Vanilla Sky Crunch, and Birthday Cake Crunch), Bites (Vanilla Sky Bites, a frozen plant-based vanilla ice cream bite), and Pops (Matcha Pops). Products are 100% plant-based, dairy-free, gluten-free, soy-free, and vegan, formulated with as few as 7 ingredients and approximately 130 calories per serving. The company sells to consumers directly through its Shopify e-commerce site and a Skio-powered subscribe-and-save program, and distributes wholesale to 6,000+ physical grocery retailers and quick-commerce delivery platforms.
Product overview
Dream Pops is a plant-based dessert company offering three core product lines: Crunch (crispy chocolate-coated frozen bites with cookie crisp centers), Bites (frozen plant-based ice cream bites), and Pops (frozen popsicle-style desserts). The Crunch line includes Cookie Dough Crunch and Vanilla Sky Crunch variants sold in 6/12/18 packs with subscription options. The Bites and Pops lines feature Vanilla Sky Bites (award-winning) and Matcha Pops. All products are 100% plant-based, dairy-free, gluten-free, soy-free, and vegan, made with real food ingredients and superfoods, packaged in eco-friendly materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Crunch (Crispy Crunchy Chocolate-Coated Bites) The flagship Dream Pops product line: crispy, crunchy, chocolate-coated plant-based candy bites with a cookie-crisp center, sold in 6, 12, and 18 pack options. Available in Cookie Dough Crunch, Vanilla Sky Crunch, and Birthday Cake Crunch variants, with one-time purchase and subscription (15% off) options. Targeted at health-conscious consumers seeking better-for-you, allergen-friendly dessert alternatives to traditional candy.
- Vanilla Sky Bites Award-winning frozen plant-based vanilla bites positioned as a vegan ice cream alternative. Available for delivery and in-store retail. Targeted at consumers seeking a frozen plant-based ice cream replacement.
- Matcha Pops Frozen plant-based matcha-flavored popsicle product available via delivery and in-store. Targeted at health-conscious consumers seeking a plant-based frozen popsicle option.
- Cookie Dough Crunch (Crunch Variant) Cookie-dough flavored variant of the Crunch line: crispy chocolate-coated plant-based bite with a cookie-crisp center, sold in 6, 12, and 18 packs.
- Vanilla Sky Crunch (Crunch Variant) Vanilla flavored variant of the Crunch line: crispy chocolate-coated plant-based bite with a cookie-crisp center, sold in 6, 12, and 18 packs.
- Birthday Cake Crunch (Crunch Variant) Birthday cake flavored variant of the Crunch line, described as a fan favorite and award-winning product.
- Subscribe & Save Subscription Program Recurring subscription offering on the Dream Pops website, powered by Skio, providing a 15% discount on Crunch products with flexible 2-, 4-, or 8-week delivery cadence and self-serve subscription management. Targeted at loyal repeat buyers of plant-based Crunch products.
Quantifiable outcome
- 130 calories per serving (Cookie Dough Crunch)
- +4 more outcomes
Companies that use Dream Pops
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Dream Pops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dream Pops partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major, significant and minor.
- ShopifycoreDream Pops operates its e-commerce storefront on the Shopify platform, using Shopify's checkout, payment processing (Shop Pay), and platform infrastructure. Shopify is credited in the website footer: 'Dream Pops Powered by Shopify'.
- SkiocoreDream Pops uses Skio for subscription management, powering its subscribe-and-save program with 15% subscriber discounts, flexible delivery scheduling (every 2, 4, or 8 weeks), and subscriber account management. Skio is credited as the subscription platform in the product detail pages.
- Whole Foods MarketmajorWhole Foods Market, the natural and organic grocery chain owned by Amazon, carries Dream Pops products (Crunch, Bites, Pops) in its retail locations across the US. Featured prominently in the Dream Pops store locator and partner logos.
- Sprouts Farmers MarketmajorSprouts, a health-focused specialty grocery chain with hundreds of US locations, carries Dream Pops products in its frozen and snack aisles.
- GoPuffsignificantGoPuff, the instant delivery and convenience retail platform, lists Dream Pops products for rapid home delivery, extending Dream Pops' reach into the quick-commerce channel. Featured in the delivery logos section of the website.
- GorillasminorGorillas, a European quick-commerce delivery company operating in select US markets, carries Dream Pops products for on-demand delivery. Listed among delivery platform partners on the Dream Pops website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dream Pops competitors and assessment
Company assessmentEmerging players
- Coolhaus: Coolhaus produces premium, chef-driven ice cream sandwiches and pints (including dairy-free options) sold in grocers and via DTC. It is comparable to Dream Pops as a premium, design-forward frozen dessert brand using natural and better-for-you ingredients.
- Cado: Cado makes avocado-based plant-based frozen desserts positioned around clean ingredients and dietary inclusivity. It targets a similar allergen-conscious consumer to Dream Pops and overlaps in natural grocery distribution.
- Cosmic Bliss: Cosmic Bliss produces organic, plant-based ice cream (coconut and oat bases) distributed in Whole Foods and natural grocers. It competes with Dream Pops on organic, plant-based, clean-ingredient positioning in the same freezer aisle.
Direct peers
- Halo Top: Halo Top pioneered the low-calorie, high-protein ice cream category with nationwide grocery distribution. It competes with Dream Pops on the better-for-you frozen dessert occasion and shares similar natural-channel placement, but Halo Top is far larger and broader in SKU range.
- NadaMoo: NadaMoo produces coconut milk-based frozen desserts distributed in natural and mainstream grocers. It is comparable to Dream Pops on plant-based positioning, ingredient simplicity, and natural-channel placement, though it is a more mature frozen dessert brand.
- Arctic Zero: Arctic Zero makes low-calorie, lactose-free frozen desserts marketed to health-conscious consumers. It overlaps with Dream Pops' better-for-you value proposition and competes in a similar freezer set at natural and mainstream retailers.
- So Delicious Dairy Free: So Delicious is an established plant-based frozen dessert brand (coconut, almond, oat bases) with deep distribution in Whole Foods, Sprouts, and conventional grocers. It is a direct competitor in the dairy-free frozen aisle and benefits from brand familiarity Dream Pops must overcome.
- Brave Robot: Brave Robot makes plant-based, animal-free dairy ice cream and frozen desserts sold at Whole Foods, Sprouts, and other natural grocers. It is the closest direct competitor to Dream Pops' Bites/Pops line, competing for the same allergen-conscious, plant-based shopper in the same freezer set.
Broad incumbents
- Oatly: Oatly is the dominant oat-based dairy brand with a frozen dessert line distributed nationally. It is a broad incumbent in the plant-based frozen category whose scale, marketing budget, and brand awareness represent the benchmark Dream Pops must compete against for shelf space and consumer attention.
- Ben & Jerry's (Unilever): Ben & Jerry's operates a non-dairy frozen dessert line distributed in nearly every US grocery and foodservice channel. As a broad incumbent with a plant-based sub-line, it competes for the same allergen-conscious shopper and increasingly captures shelf space that smaller brands like Dream Pops rely on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dream Pops social profiles
Digital presenceDream Pops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dream Pops leadership team
Management profileNumber of profiles
Profiles2 records
Dream Pops funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dream Pops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dream Pops
What does Dream Pops do?
Dream Pops manufactures and sells plant-based frozen desserts and confectionery products under three core lines: Crunch (crispy chocolate-coated candy bites with cookie-crisp centers, including Cookie Dough Crunch, Vanilla Sky Crunch, and Birthday Cake Crunch), Bites (Vanilla Sky Bites, a frozen plant-based vanilla ice cream bite), and Pops (Matcha Pops). Products are 100% plant-based, dairy-free, gluten-free, soy-free, and vegan, formulated with as few as 7 ingredients and approximately 130 calories per serving. The company sells to consumers directly through its Shopify e-commerce site and a Skio-powered subscribe-and-save program, and distributes wholesale to 6,000+ physical grocery retailers and quick-commerce delivery platforms.
Is Dream Pops a public or private company?
Dream Pops is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dream Pops founded?
Dream Pops was founded in 2016. It employs 1 to 10 people.
Where is Dream Pops based?
Dream Pops is headquartered in Los Angeles, United States, in the North America region.
How does Dream Pops make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce (One-Time) is the primary driver. The others are subscription / Recurring Revenue and wholesale / Retail Distribution.
Who are Dream Pops's main competitors?
Emerging players on record are Coolhaus, Cado and Cosmic Bliss. Direct peers are Halo Top, NadaMoo, Arctic Zero, So Delicious Dairy Free and Brave Robot. Broad incumbents are Oatly and Ben & Jerry's (Unilever).
Does Dream Pops have an API?
No public API is recorded for Dream Pops.
What industry is Dream Pops in?
Dream Pops's product category is Plant-Based Frozen Desserts. Its primary akta.pro industry code is CRADADAD, Frozen Snacks & Appetizers, with a secondary code of AFAKAAAF, Frozen Bakery Products Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.