AUGLIO
AUGLIO is a Slovak SaaS company providing AI-powered AR virtual try-on for eyewear, contact lenses, cosmetics, jewelry, and wigs, serving e-commerce retailers globally with tiered subscriptions and bespoke enterprise builds; named customers include Zoff Japan, Victoria Beckham Eyewear, and Bupa Optical.
- Company typePrivate
- Founded2022
- HeadquartersKomárno
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AUGLIO does
AUGLIO is an AI-powered augmented reality virtual try-on platform operated by CamCom s.r.o., a privately held Slovak company headquartered in Komárno. The platform provides real-time AR try-on for eyewear, contact lenses, cosmetics, jewelry, and wigs/headwear via browser-based computer vision (no app download required), supporting 9+ e-commerce platform integrations including Shopify, WooCommerce, Magento, and PrestaShop. Core technical components include face tracking, automatic cardless pupillary distance (PD) measurement, face shape detection with active frame recommendations, 360° product views, lens simulation, photochromic visualisation, and a 100,000+ pre-digitised frame database. Auglio operates three proprietary 3D modelling tiers — SEMI-3D ultra-light models (exclusive to Auglio), AI-assisted models generated same-day from product photos, and premium photorealistic renders — together with add-on modules such as a Conversational AI shopping assistant and Social Shopping.
The business model is a tiered SaaS subscription: Starter at $49/month for small Shopify merchants, Basic at $119/month including cardless Auto-PD, and Professional at $369/month including premium renders and analytics, with enterprise custom pricing for fully bespoke UI builds. Add-on features (Conversational AI, Social Shopping, face shape recommendations, lens simulation, invisible glasses, kiosk mode) are priced on request, and a partner sublicense channel allows enterprise customers to extend Auglio to authorised resellers. Go-to-market combines product-led growth via the Shopify App Store and self-serve trial with enterprise field sales; named enterprise customers include Zoff Japan (300+ stores, bespoke 'EASee Zoff Virtual Fitting' with a reported 4x conversion lift), Victoria Beckham Eyewear, Bupa Optical, and Garrett Leight. The company claims 1,000+ global clients, has raised approximately $1.63M (€1.6M) in funding led by Zero One Hundred, and is GDPR-compliant with accessibility alignment to the European Accessibility Act, ADA, and Section 508.
AUGLIO firmographics
Firmographics- Name
- AUGLIO
- Legal name
- CamCom s.r.o.
- Website
- https://auglio.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AUGLIO is a Slovak SaaS company providing AI-powered AR virtual try-on for eyewear, contact lenses, cosmetics, jewelry, and wigs, serving e-commerce retailers globally with tiered subscriptions and bespoke enterprise builds; named customers include Zoff Japan, Victoria Beckham Eyewear, and Bupa Optical.
- Ownership category
- akta.pro rank
AUGLIO industry classification
Industry- Product category
- Augmented Reality Virtual Try-On Software
- NAICS
- Optical Goods Retailers (456130), Health and Personal Care Retailers (4561), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industries
- Facial Recognition & Biometrics (HDAAAEAC), Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where AUGLIO is headquartered
LocationHeadquarters
- HQ city
- Komárno
Offices1 record
Markets served
AUGLIO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Core Revenue): Auglio's primary revenue stream is SaaS subscription fees paid by eyewear brands, retailers, and e-commerce stores for access to the Auglio Platform. Plans are tiered by catalogue size and feature set: Starter ($49/month on Shopify), Basic ($119/month with Auto-PD), Professional ($369/month with premium 3D renders and analytics). Add-on features (Conversational AI, Social Shopping, face shape recommendations, lens simulation, invisible glasses, kiosk mode) are priced on request. Subscriptions are paid yearly or monthly per the Order form, with a Minimum Contract Term. Late fees of 1.5% per month apply for non-payment, and access may be suspended until outstanding fees are paid.
- Sublicense Fees (Partner Channel): Enterprise customers who subscribe to the Auglio platform may purchase sublicenses to extend the Service to their partner websites, subject to the same configuration, catalogue, functionality, and design as the main domain. A minimum of 10 sublicenses must be purchased, each fixed for at least one month with 30-day termination notice. Pricing per sublicense is specified in the Order.
- 3D Digitisation Services: Premium photorealistic 3D rendering for own-label brands and high-AOV eyewear is priced at $35 per SKU and above, managed as a professional add-on service alongside the SaaS subscription. AI-assisted models are delivered same-day from existing product photos at lower cost per SKU.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shopify Starter — lowest entry point for small e-commerce stores |
| Subscription | Monthly | Basic — adds cardless Auto-PD measurement |
| Subscription | Monthly | Professional — adds premium 3D renders and full analytics |
| Subscription | Multi-year contract | Enterprise Custom — bespoke UI and feature development |
| Subscription | Multi-year contract | Add-on Features — AI and conversion tools (priced on request) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
AUGLIO product offering
Product offeringCore offering
AUGLIO sells a SaaS augmented-reality virtual try-on platform that lets shoppers see glasses (and increasingly cosmetics, wigs, jewelry, and contact lenses) on their face in real time via browser, without downloading an app. It bundles computer-vision face tracking, automatic cardless pupillary distance measurement, face-shape recognition with active frame recommendations, lens and photochromic simulation, a Conversational AI shopping assistant, and a pre-digitised library of 100,000+ frames, and integrates with nine-plus ecommerce platforms and enterprise builds. Customers subscribe to tiered plans (Starter, Basic, Professional, Enterprise) and optionally purchase add-on AI conversion features priced on request.
Product overview
Auglio is an AI-powered augmented reality virtual try-on platform built on a computer vision stack, operated by CamCom s.r.o. (Slovak Republic). The platform offers a modular SaaS architecture centered on the Eyewear Virtual Try-On core product, which provides real-time AR try-on with 100,000+ pre-digitized frames and three 3D modeling tiers (SEMI-3D, AI-assisted, premium photorealistic). The core product integrates with nine+ e-commerce platforms (Shopify, WooCommerce, Magento, PrestaShop, Wix, Shoptet, Tray Corp, Drupal, WordPress). Add-on modules extend the platform including: Conversational AI Shopping Assistant, Face Shape Detection with active recommendations, Social Shopping, Auto PD Measurement (cardless, from Basic plan), 360° View, Photochromic Lenses, Lens Simulation, Invisible Glasses, Assisted Shopping, and Kiosk Mode. The platform also serves cosmetics and wig categories via separate product lines at twiwt.com domains. Pricing tiers include Starter ($49/month), Basic ($119/month with Auto-PD), and Professional ($369/month with analytics), plus enterprise custom builds.
Differentiator
Problem solved
Functional benefit
Products and services
- Eyewear Virtual Try-On Real-time AR-powered virtual try-on solution for eyewear brands, optical retailers, and ecommerce merchants, enabling shoppers to see glasses and sunglasses on their face via live camera or uploaded photos in-browser, with cardless PD measurement and three 3D modelling quality tiers.
- Cosmetics Virtual Try-On AR-powered virtual try-on for decorative cosmetics and beauty products enabling customers to digitally test makeup shades and products before purchasing online, aimed at manufacturers, sellers, and beauty salons.
- Wigs and Headwear Virtual Try-On AR virtual try-on for wigs, caps, helmets and hats combined with a head measurement tool, helping customers find their perfect look and proper sizing before purchasing headwear online.
- Virtual Contact Lens Try-On Augmented-reality virtual try-on for contact lenses enabling shoppers to digitally test contact lens products through their devices, reducing purchase hesitation and returns for ecommerce contact lens retailers.
- Premium 3D Digitisation Service Professional 3D product modelling service priced at $35 per SKU and above, delivering premium photorealistic renders and AI-assisted same-day models from existing product photos for own-label brands and high-AOV eyewear merchants.
Quantifiable outcome
- Zoff Japan achieved a 4× increase in conversions after deploying Auglio's virtual try-on technology including lens simulation.
- +5 more outcomes
Companies that use AUGLIO
Customer profileNamed customers6 records
Ideal customer profiles3 records
AUGLIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature9 records
AUGLIO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Zoff JapanflagshipZoff Japan, Japan's premier eyewear e-commerce brand with 300+ domestic and international stores, partnered with Auglio to launch the 'EASee Zoff Virtual Fitting' service. The bespoke implementation, developed entirely to Zoff Japan's specification, was integrated into Zoff's official online store and includes LIVE mode (real-time fitting), Video mode, Photo mode with shareable specs, and the 'Zoff Staff Collection' curated selection. Zoff Japan's deployment is Auglio's flagship enterprise reference case, with Zoff reporting a 4× increase in conversions after launch. Auglio provided the VTO technology, PD measurement, and lens simulation; Zoff Japan provided the e-commerce platform, brand UI, and curated content.
- Spring Knowledge Global (GlassOn)minorGlassOn, built by Spring Knowledge Global (a Vietnamese startup), is a competing eyewear virtual try-on platform. Auglio publishes detailed competitive comparisons with GlassOn as part of its positioning strategy. This is not a commercial partnership but a competitive market dynamic where Auglio positions itself against GlassOn for the same target customers.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
AUGLIO competitors and assessment
Company assessmentDirect peers
- Fittingbox: Fittingbox is a France-based AR virtual try-on platform focused squarely on the eyewear vertical, offering 3D frame rendering and PD measurement to optical retailers and brands worldwide. It is Auglio's most direct head-to-head competitor and the primary benchmark Auglio compares against in its published competitive content.
- GlassOn (Spring Knowledge Global): GlassOn, built by Spring Knowledge Global in Vietnam, is an eyewear-focused AR virtual try-on platform serving online optical retailers. Auglio publishes direct head-to-head comparison content against GlassOn, making it the second named direct competitor in the eyewear VTO category.
- MemoMi Labs (EssilorLuxottica): MemoMi Labs provides AR eyewear virtual try-on and digital fitting-room technology and is owned by EssilorLuxottica, the world's largest eyewear conglomerate (LensCrafters, Sunglass Hut, Ray-Ban). MemoMi competes directly with Auglio for the same eyewear brands and retailers but has the structural advantage of distribution through Luxottica's owned retail channels.
Broad incumbents
- Perfect Corp (YouCam): Perfect Corp is a Taiwan-based AI/AR beauty and fashion technology company behind YouCam apps, offering virtual try-on across makeup, skincare, hair color, eyewear, and accessories. It is a broader, more established incumbent than Auglio and overlaps on cosmetics and eyewear with a stronger consumer-brand footprint via the YouCam ecosystem.
- ModiFace (L'Oréal): ModiFace, acquired by L'Oréal in 2018, is a pioneer in AR virtual try-on with leadership in beauty/cosmetics and a growing footprint in eyewear and skincare. As a division of L'Oréal, it serves the largest beauty retailers globally and sets the bar against which platforms like Auglio are benchmarked for VTO at cosmetics retailers.
- Warby Parker: Warby Parker is a US-based vertically integrated eyewear retailer that has built proprietary AR virtual try-on directly into its e-commerce platform. It represents the trend of large optical retailers bringing VTO in-house and competing with platforms like Auglio that sell VTO as a service to retailers.
- Specsavers: Specsavers is a UK-headquartered optical and audiology retailer with thousands of stores globally and a meaningful e-commerce channel that includes AR try-on capabilities. As a vertically integrated optical giant named alongside Bupa Optical as an Auglio enterprise customer, it represents both a buyer and a competitor depending on VTO roadmap decisions.
Emerging players
- Revieve: Revieve is a beauty-technology SaaS platform offering AI skin diagnostics, AR makeup try-on, and personalized product recommendations for beauty retailers and brands. It overlaps directly with Auglio's Cosmetics Virtual Try-On and Conversational AI shopping assistant offerings for beauty retail customers.
Others
- Banuba: Banuba is an AR technology company providing face-tracking AR SDKs, video beautification, and 3D rendering used by app developers across beauty, e-commerce, and entertainment. Banuba competes at the underlying technology layer that Auglio itself composes (Mediapipe, ThreeJS, PixiJS) and is therefore an enabling/competing infrastructure provider.
- Bambuser: Bambuser is a Swedish live video-shopping platform enabling retailers to run shoppable livestreams and one-to-one video consultations. It is adjacent rather than direct-competing: Auglio's Social Shopping and Assisted Shopping modules solve a similar conversion problem via asynchronous sharing rather than live video, making Bambuser a sibling solution rather than a substitute.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AUGLIO social profiles
Digital presenceAUGLIO compliance and trust
Trust signalCompliance3 records
AUGLIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUGLIO leadership team
Management profileNumber of profiles
AUGLIO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUGLIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUGLIO
What does AUGLIO do?
AUGLIO sells a SaaS augmented-reality virtual try-on platform that lets shoppers see glasses (and increasingly cosmetics, wigs, jewelry, and contact lenses) on their face in real time via browser, without downloading an app. It bundles computer-vision face tracking, automatic cardless pupillary distance measurement, face-shape recognition with active frame recommendations, lens and photochromic simulation, a Conversational AI shopping assistant, and a pre-digitised library of 100,000+ frames, and integrates with nine-plus ecommerce platforms and enterprise builds. Customers subscribe to tiered plans (Starter, Basic, Professional, Enterprise) and optionally purchase add-on AI conversion features priced on request.
Is AUGLIO a public or private company?
AUGLIO is a private company. It is classified as venture growth investor backed and is currently operating.
When was AUGLIO founded?
AUGLIO was founded in 2022. It employs 11 to 50 people.
Where is AUGLIO based?
AUGLIO is headquartered in Komárno.
How does AUGLIO make money?
Three revenue lines are on record. SaaS Subscription (Core Revenue) is the primary driver. The others are sublicense Fees (Partner Channel) and 3D Digitisation Services.
Who are AUGLIO's main competitors?
Direct peers on record are Fittingbox, GlassOn (Spring Knowledge Global) and MemoMi Labs (EssilorLuxottica). Broad incumbents are Perfect Corp (YouCam), ModiFace (L'Oréal), Warby Parker and Specsavers. Revieve is listed as an emerging player. Others are Banuba and Bambuser.
Does AUGLIO have an API?
No public API is recorded for AUGLIO.
What industry is AUGLIO in?
AUGLIO's product category is Augmented Reality Virtual Try-On Software. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of HDAAAEAC, Facial Recognition & Biometrics. Its NAICS code is 456130 and its SIC code is 7311.