KB Healthcare

What KB Healthcare does

KB Healthcare (케이비헬스케어) is a Seoul-headquartered digital healthcare company founded in October 2021 as a wholly-owned subsidiary of KB Financial Group (KB금융그룹), one of South Korea's largest financial conglomerates. It operates an integrated platform combining corporate health checkup management, employee wellness programs, and non-face-to-face medical consultation brokerage, serving Korean enterprises and their employees. Its core product is KB O-Care (KB오케어), a customized corporate health asset management platform providing health record management, chronic disease programs, customized health enhancement services, and a health welfare mall; the platform reached 70,000 cumulative subscribers by October 2025. The company also operates KB Olla Care (KB올라케어), a non-face-to-face medical consultation platform acquired in July 2024 that connects users with medical professionals for remote consultations, prescriptions, and health counseling, including women's-specialized services such as KB Olla Care W리듬 (hormone care) and the women's health Q&A service.

Revenue is generated through four streams: enterprise B2B contracts for corporate health checkups, subscription-based access to the KB O-Care platform, transaction fees from telemedicine brokerage, and marketplace commissions from the O-Care Mall. Go-to-market is predominantly direct enterprise field sales, leveraging the KB Financial Group ecosystem to win major Korean conglomerates (CJ Group, TG Sambo Group, KT&G, Seoul Metro, Hyundai Green Food, MedyTox, Airport Railroad Co., Smilegate, GCOO, Euracell, Annex Telecom) and internal KB affiliates (KB Kookmin Bank, KB Insurance, KB Life Insurance). Pricing is quote-based per enterprise contract and is not publicly disclosed. The company holds ISMS Information Security Management System certification (valid 2026.02.04 to 2029.02.03) and was designated by the Ministry of Health and Welfare as a Non-medical Health Management Service Group 2 pilot certification company in October 2022. To date, the company has received 30 billion KRW (~$22.75M USD) in intra-group investment from KB Insurance, has no public revenue disclosure, and operates exclusively in South Korea.

Name

KB Healthcare

Legal name

케이비헬스케어로지텍(주)

Website

https://kbhc.co.kr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

KB Healthcare is the Seoul-based digital healthcare subsidiary of KB Financial Group, providing enterprise health checkup management, an employee wellness platform (KB O-Care), and telemedicine brokerage (KB Olla Care) to Korean corporations and their employees.

Ownership category

akta.pro rank

Product category

Corporate Health & Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Offices of All Other Health Practitioners (62139)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Corporate health checkups
• Digital health platform
• Telemedicine services
• Employee wellness programs
• Chronic disease management

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Health Checkup Services: Enterprise B2B revenue from providing comprehensive employee health examination services to corporations. Includes reservation management, examination operations, results confirmation, and settlement processing through one-stop platform.
2. KB오케어 Platform Subscription: Subscription-based health asset management platform providing chronic disease programs, health counseling, and wellness services to corporate clients and their employees.
3. KB올라케어 Telemedicine Brokerage: Non-face-to-face medical consultation brokerage service facilitating connections between patients and healthcare professionals for consultations, prescriptions, and health counseling.
4. 오케어몰 (O-Care Mall): Health products e-commerce store offering health-related merchandise to platform users.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

KB Healthcare is the digital healthcare subsidiary of KB Financial Group, operating a one-stop digital health management platform for Korean enterprises and individuals. Its core offerings are: (1) KB O-Care (KB오케어), a corporate-customized health asset management platform with health record management, chronic disease programs, and a health welfare mall; (2) KB Olla Care (KB올라케어), a non-face-to-face medical consultation brokerage platform enabling telemedicine, prescriptions, and women's health services; and (3) end-to-end enterprise health checkup services covering reservation, examination operations, results confirmation, and settlement for corporate clients such as CJ Group, TG Sambo Group, and KB Financial Group affiliates.

Product overview

KB헬스케어는 KB금융그룹의 디지털 헬스케어 기업으로, 개인과 기업이 스스로의 건강을 이해하고 실천할 수 있도록 돕는 통합 건강관리 플랫폼을 운영합니다. 핵심 제품으로는 기업 맞춤형 건강관리 플랫폼 'KB오케어', 비대면 진료 중개 플랫폼 'KB올라케어', 기업 건강검진 서비스가 있으며, 만성질환 관리, 증상검색, 여성건강等专业 서비스를 하위 제품으로 제공합니다. 건강검진预约부터 결과 확인, 건강자산 관리, 비대면 진료까지 건강 전주기 서비스를 원스톱으로 지원합니다.

Differentiator

Problem solved

Functional benefit

Brands

• KB오케어: Corporate health management platform providing health record management, chronic disease programs, customized health promotion services, and health welfare mall
• KB올라케어
• KB오케어몰
• KB비즈체크업
• KB건강체크
• KB 건강 매니저

Products and services

• KB O-Care (KB오케어) Corporate-customized health management platform offering health record management, chronic disease programs, customized enhancement services, and health welfare mall functionality. Enables one-stop health asset management for enterprise clients and their employees, reaching 70,000+ cumulative subscribers as of October 2025.
• KB Olla Care (KB올라케어) Non-face-to-face medical consultation brokerage platform connecting patients with medical professionals for consultations, prescriptions, and health counseling via mobile app. Includes women's specialized services: KB Olla Care W Rhythm (women's hormone care, launched June 2025) and KB Olla Care Women's Health Q&A (women's health consultations, launched November 2024).
• Corporate Health Checkup Service (기업 건강검진 서비스) One-stop enterprise health checkup operations solution for corporate clients. Manages the full workflow from employee examination reservation, examination operations, results confirmation, through to settlement processing on a single platform. Clients include CJ Group (since March 2025), TG Sambo Group (since September 2025), Hyundai Green Food, Airport Railroad Co., Seoul Metro Corporation, KT&G, MedyTox, Annex Telecom, Smilegate, GCOO, and Euracell.
• O-Care M (오케어M) Comprehensive medical service offering within the KB O-Care ecosystem, extending the corporate health management platform with broader medical care coordination.
• O-Care Mall (오케어몰) Health-products e-commerce store service integrated with the KB O-Care platform, offering health-related merchandise to platform users and generating marketplace commission revenue.
• KB Health Check (KB건강체크) Symptom search service enabling users to check health-related symptoms through an easy-to-use interface.
• KB Health Manager (KB 건강 매니저) Health information verification service provided in partnership with KB Life Insurance (KB라이프생명), enabling confirmation of health information for insurance and welfare-related use cases.
• Chronic Disease Total Care Program (만성질환 올케어 프로그램) Personalized chronic disease management program built on user medication and lifestyle habit data, providing tailored care plans for employees with chronic conditions on the KB O-Care platform.
• KB Olla Care W Rhythm (KB올라케어 W리듬) Women's hormone care service within the KB Olla Care mobile app, providing specialized support for women's hormonal health.
• KB Olla Care Women's Health Q&A (KB올라케어 여성건강Q&A) Women's-specialized medical consultation service within the KB Olla Care mobile app, connecting female users with female-specialized medical professionals for Q&A on women's health topics.
• Nationwide Large Hospital Reservation Agency Service (전국 대형병원 진료예약 대행 서비스) Agency service for booking medical appointments at large hospitals across South Korea, addressing the difficulty of securing specialist appointments at major medical centers.

Quantifiable outcome

• 70,000 cumulative subscribers on KB오케어 platform (October 2025)

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and major.

• KB Kookmin BankcoreStrategic or Co-development PartnerPartnership for KB-star banking health savings account health checkup services and KB-star banking health score service integration.
• KB Life InsurancecoreStrategic or Co-development PartnerHealth information verification service 'KB 건강 매니저' provided through partnership with KB Life Insurance.
• KB 손해보험coreStrategic or Co-development PartnerHealth score service partnership launched in July 2023 for insurance product differentiation.
• CJ GroupmajorChannel Partner/ Reseller/ DistributorCorporate client for employee health checkup services since March 2025.
• TG Sambo GroupmajorChannel Partner/ Reseller/ DistributorCorporate client for employee health checkup services since September 2025.
• Hyundai Green FoodmajorChannel Partner/ Reseller/ DistributorCorporate wellness program partner serving food service industry employees.
• Airport Railroad Co.majorChannel Partner/ Reseller/ DistributorCorporate wellness program partner for transportation sector employees.
• Seoul Metro CorporationmajorChannel Partner/ Reseller/ DistributorCorporate wellness program partner for public transportation employees.
• KT&GmajorChannel Partner/ Reseller/ DistributorCorporate wellness program partner for manufacturing sector employees.
• MedyToxmajorChannel Partner/ Reseller/ DistributorCorporate wellness program partner in pharmaceutical industry.
• Annex TelecommajorChannel Partner/ Reseller/ DistributorCorporate wellness program partner in telecommunications sector.
• GCOOmajorChannel Partner/ Reseller/ DistributorCorporate wellness program partner in technology sector.
• SmilegatemajorChannel Partner/ Reseller/ DistributorCorporate wellness program partner in gaming/logistics industry.
• EuracellmajorChannel Partner/ Reseller/ DistributorCorporate wellness program partner in technology sector.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kakao Healthcare: Kakao Healthcare operates a major Korean digital health platform including the 'Care' health management service and a partnership with Kakao for medical appointment booking. Directly comparable to KB Healthcare as a Korea-based consumer/employer-facing health management platform leveraging a large parent ecosystem.
• Dr. Now (Spoqa): Dr. Now is one of Korea's leading telemedicine apps, providing on-demand non-face-to-face consultations and prescriptions. Directly comparable to KB Ollacare, KB Healthcare's telemedicine brokerage product.
• Goodoc (굿닥): Goodoc is a Korean medical appointment booking and health information platform with millions of users. Comparable to KB Healthcare's checkup booking, hospital reservation agency, and symptom search capabilities.
• Virgin Pulse: Virgin Pulse is a global employer-sponsored wellness, health engagement, and chronic condition management platform. Closely comparable to KB O-Care's corporate health management, chronic disease program, and reward point features.
• Castlight Health: Castlight Health provides an employer-facing health navigation and benefits platform in the US, combining checkup navigation, telehealth, and wellness programs. Comparable to KB Healthcare's employer-facing health asset management platform.
• Vitality Group: Vitality Group partners with insurers and employers to deliver behavior-linked wellness and chronic condition programs globally. Highly comparable to KB Healthcare's insurance-integrated employer wellness model with KB Insurance and KB Life.

Broad incumbents

• Samsung Fire & Marine Insurance Health Services: Samsung Fire & Marine Insurance is a major Korean insurer with bundled wellness and health-data-linked insurance products. Comparable to KB Healthcare as an insurance-driven corporate wellness platform backed by a larger financial conglomerate.
• Hyundai Marine & Fire Insurance Health Programs: Hyundai Marine & Fire Insurance offers health-linked insurance and corporate wellness offerings in Korea. Comparable to KB Healthcare's employer-sponsored health management and insurance partner integrations.
• Teladoc Health (Livongo): Teladoc Health, including the Livongo chronic condition management business, is a global leader in virtual care and employer-sponsored health programs. Comparable to KB Healthcare on virtual primary care, chronic disease management, and employer contracting.

Emerging players

• NHN Docon / NHN Care (현대HCN 등 한국 기업건강관리 사업자): NHN and several Korean enterprise software providers have moved into corporate health management and checkup platforms. Comparable as competing employer-sponsored health checkup and wellness platform offerings in Korea.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KBHealthCare
• LinkedInlinkedin.com/company/kb-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KB Healthcare