GCOO

What GCOO does

GCOO operates an APAC-leading personal mobility sharing platform providing shared electric kickboards and electric bicycles across South Korea, the United States (Los Angeles, Memphis, Guam, Alexandria), Thailand, Vietnam (Hue), and Ghana, with 120 cities and approximately one-third of the Korean national market share. The service is operated by Korean stock corporation (주)지바이크 (Jibike/Gbike) and is accessed through a proprietary iOS/Android app, a web-based instant ride service (GCOO GO) for tourists, and channel integrations with Kakao T, T Map, and Busan's transit card system. The vertically integrated stack includes domestically developed K2 electric kickboards and B2/B3 electric bicycles with embedded IoT/GPS modules, plus the only Battery Swapping Station (BSS) infrastructure among Korean PM operators branded as LUMI.

The business model combines per-ride transaction fees, proprietary hardware sales, franchise operator fees, B2B institutional deployments, and revenue share from third-party platform integrations. Customer segmentation is hybrid, spanning urban commuters, students, tourists, welfare-eligible users (up to 30-50% discount), delivery riders, government and military institutions, and franchise/agency operators. Pricing tiers include distance-based usage fees, annual VVIP memberships (up to 20% discount), welfare programs, student discounts (10%), and monthly GCOO Care insurance. Distribution blends a direct-to-consumer mobile app, a franchise agency model with 30+ partners managing regional operations, and direct B2B sales to hotels, retail outlets, and government agencies.

GCOO differentiates through proprietary AI tools for UX evaluation (Heuristic Assistant with persona simulation), field operations (Camp Helper used by 80+ field employees daily), and customer feedback analysis (VOC AI processing 30K monthly tickets), all trained on data from 200M+ cumulative rides and 500M km traveled. The company has secured Series C funding, acquired Hyundai Motor's ZET platform, and achieved FY2024 revenue of 804 billion KRW (~USD 600 million) with 41% EBITDA margins, while targeting an eventual IPO.

Name

GCOO

Legal name

(주)지바이크

Website

https://gcoo.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

GCOO operates an APAC-leading shared personal mobility platform providing shared electric kickboards and electric bicycles across Korea, the United States, Thailand, Vietnam, and Ghana. The service serves urban commuters, students, tourists, welfare-eligible users, delivery riders, and government institutions through proprietary hardware, a mobile app, and battery swapping infrastructure.

Ownership category

akta.pro rank

Product category

Shared Personal Mobility (Micro-mobility Sharing)

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Bikes & Electric Bicycles (CRACASAA), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Shared mobility services
• Electric kickboard sharing
• Electric bicycle rental
• Micro-mobility platform
• Battery swapping infrastructure

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure

Revenue model

1. Per-Ride Transaction Fees: Revenue generated from individual ride transactions charged to end users on a per-minute or per-distance basis through the GCOO app. Core revenue driver for the personal mobility sharing service.
2. Proprietary Hardware Sales: Revenue from designing and selling proprietary PM devices including the K2 electric kickboard and B2 electric bicycle, both developed and manufactured for the Korean market.
3. Franchise / Partner Operator Fees: Revenue from franchise partners who pay to operate GCOO services in designated territories. Partners benefit from the brand, proprietary hardware, operations system (G-ground app), and 6 nationwide maintenance hubs.
4. B2B / Institutional Partnerships: Revenue from partnerships with government agencies (Jeju Provincial Government, Pohang City, Daejeon police), hotels and resorts (JW Marriott Jeju,신세계 Simon Premium Outlets), transportation providers, and corporate campuses who pay for dedicated PM deployment.
5. Web-based Instant Ride (GCOO GO): Revenue from the web-based GCOO GO service targeting tourists in Thailand, enabling instant rides via QR scan without app installation, with card or PromptPay payment integration.
6. App Distribution / Platform Revenue Share: Revenue share from distribution through third-party platforms such as Kakao T, T Map, and other app-based aggregators where GCOO vehicles are accessible.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

GCOO operates a shared personal mobility platform providing on-demand access to electric kickboards and electric bicycles via a smartphone app across 120 cities in 4 countries. The company designs and manufactures its own PM hardware (K2 kickboard, B2/B3 e-bicycle), operates Battery Swapping Station (BSS/LUMI) infrastructure, and supplements the consumer ride service with B2B fleet deployments and a franchise agency model. Revenue is generated primarily through per-ride transaction fees, franchise operator fees, and B2B partnership fees.

Product overview

GCOO (지쿠) operates as a personal mobility sharing platform providing shared electric kickboards (e-scooters) and electric bicycles across Korea, USA, Thailand, Guam, Vietnam, and Ghana. The product portfolio centers on the GCOO mobile app (iOS/Android) through which users access and pay for rides, complemented by proprietary hardware — the K2 electric kickboard (domestically developed in Korea) and the B2/B3 electric bicycle. Supporting infrastructure includes the LUMI battery swapping service (BSS) for field operations, the TagRide transit card integration for seamless transfer discounts in Busan, the GCOO GO web-based ride service for app-free access in Thailand, and Kakao T platform integration for in-app access. The company is expanding into GRIND (battery subscription e-bicycle for delivery riders, planned October 2025) and hydrogen electric bicycle prototypes.

Differentiator

Problem solved

Functional benefit

Brands

• LUMI: Battery swapping station (BSS) service enabling users to swap PM batteries for a fee, also allowing third-party users (e.g., delivery riders) to earn by swapping batteries. Launched in Sejong City in 2025.
• GRIND

Quantifiable outcome

• 2024 revenue: 804B won (+46.9% YoY), operating profit: 69B won (+222.8% YoY)
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature10 records

Partnerships

15 partnerships are on record, tiered strategic, core, flagship, primary and minor.

• Taglide / 휑strategicTechnology or Integration · 26 June 2025Taglide (wheel) developed the terminal device and payment signing technology enabling transit card tap-to-ride on GCOO e-bicycles in Busan. The pilot enables 500 won transfer discount when connecting from bus or subway within 30 minutes.
• 이동의즐거움 (Mobility Joy)strategicTechnology or Integration · 26 June 2025Provides the transit card payment infrastructure enabling the Taglide integration in Busan, allowing GCOO e-bicycles to accept transportation card payments.
• Shinsegae Simon Premium Outlets (신세계사이먼 여주 프리미엄 아울렛)coreStrategic or Co-development Partner · 12 June 2025E-bicycle fleet deployed at Shinsegae Simon's Yeoju Premium Outlets and Yeoju Premium Village to support visitor mobility across the large retail campus. Includes promotional discounts for outlet visitors.
• Pohang City / Pohang Hyangsan Senior ClubstrategicStrategic or Co-development Partner · 28 February 2025Trilateral MOU establishing a 'Pedestrian Safety Support Unit' with 30 senior participants in 15 teams to manage PM parking, assist pedestrians, and support urban safety in Pohang's key corridors. GCOO provides PM maintenance and management expertise.
• Jeju Special Self-Governing ProvinceflagshipStrategic or Co-development Partner · 25 February 2025GCOO and Jeju Province signed an MOU for the first-ever public official e-bicycle commuting pilot program in Korea. 223 public officials from the provincial government, council, and education office use GCOO e-bicycles for commuting. GCOO provides the fleet, maintenance, and operations support.
• Republic of Korea Army, 2291st UnitstrategicStrategic or Co-development Partner · 6 February 2025MOU for military operations cooperation — GCOO provides electric bicycles and kickboards for rapid deployment in urban military operations and training exercises. This is GCOO's second military partnership (following Daejeon 1970th Unit), expanded to brigade level.
• Wow PartnerscoreChannel Partner/ Reseller/ Distributor · 1 February 2024Wow Partners was selected as the operator of the LIPS (Local & Lifestyle Entrepreneurs Support) program, partnering with GCOO to provide PM-based entrepreneurship opportunities for local lifestyle entrepreneurs.
• Jibike (지비이크)primaryOthers · 12 December 2023G-Bike/GCOO is operated by Jibike. Jibike is the legal operating entity behind the GCOO brand and personal mobility sharing platform.
• Hyundai Motor CompanystrategicOthers · 1 August 2022Gbike acquired Hyundai Motor's micro-mobility sharing platform ZET in August 2022 for an undisclosed amount, expanding its fleet to 45,000 units and increasing market share in the Korean PM market.
• Kakao Mobility (Kakao T)coreGTM or Marketing PartnerGCOO vehicles are accessible via the Kakao T super-app, allowing Kakao T's millions of users to discover and use GCOO PM directly within the Kakao ecosystem. GCOO was also the first PM service to launch on Kakao T.
• JW Marriott JejucoreGTM or Marketing PartnerE-bicycle discount program exclusively for JW Marriott Jeju hotel guests, supporting green last-mile mobility for visitors to Jeju Island.
• Lotte Premium Outlets / 르네블루 바이 워커힐minorGTM or Marketing PartnerPartnership with Lotte's premium retail and hospitality brands for eco-friendly tourism mobility support.
• BGF Retail Networks (BGf 네트웍스)coreGTM or Marketing PartnerIn-app parcel delivery service integration with BGF Retail Networks, enabling GCOO users to send and receive parcels through the GCOO app at BGF convenience store locations.
• SegwaycoreTechnology or IntegrationGCOO sources Segway-brand PM devices for its sharing fleet, benefiting from Segway's proven durability and reliability to minimize failure rates and maximize long-term return on investment for franchise operators.
• T MapcoreChannel Partner/ Reseller/ DistributorGCOO vehicles accessible through SK Telecom's T Map navigation app, alongside competing PM brand SS/SS (SsingSsing), expanding GCOO's distribution to T Map's navigation user base.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Others

• Kakao Mobility: Kakao Mobility operates Korea's dominant ride-hailing super-app (Kakao T) and is both a GTM partner (integrates GCOO's fleet) and a strategic collaborator. Comparable as a Korean mobility platform; not a direct competitor but a key channel and ecosystem player for GCOO's Korean distribution.
• Hyundai Motor Company: Hyundai sold its ZET micromobility sharing platform to GCOO in 2022 and participated as an investor. As an automotive OEM with micromobility ambitions (via Motional, Hyundai's KONA Electric, and various urban mobility initiatives), it represents both a former parent of GCOO's acquired business and a future potential strategic OEM partner.

Direct peers

• Lime: Lime is the largest global shared e-scooter and e-bike operator, active across the US, Europe, and select APAC markets. Directly comparable to GCOO as a multi-modal micromobility sharing platform with both consumer rides and B2B deployments; Lime is one of the few global players to have surpassed 200M cumulative rides alongside GCOO.
• Bird: Bird is a US-based shared e-scooter operator that went public via SPAC and has operations across North America and Europe. Direct peer in shared micromobility; named alongside GCOO, Lime, and Tier as one of the four global operators to surpass 200M cumulative rides.
• Voi Technology: Voi is a leading European shared e-scooter operator headquartered in Sweden, with major presence in UK, Germany, France, and the Nordics. Direct comparable as a multi-city European operator; GCOO's own disclosures cite Voi as an EBITDA-margin benchmark, making it the most direct financial peer.
• Tier Mobility (now Dott): Tier merged with Dott to form one of Europe's largest shared e-scooter operators following regulatory pressure across European cities. Direct competitor in the shared PM category with similar multi-country operating model, B2B partnerships, and focus on unit economics — explicitly named alongside GCOO as a global PM operator exceeding 200M rides.
• Neuron Mobility: Neuron is an APAC-headquartered (Singapore) shared e-scooter and e-bike operator with strong presence in Australia, New Zealand, and select Asian/Canadian cities. Closest APAC peer to GCOO by operating model, geography, and target customer (urban commuters and tourists).
• Helbiz: Helbiz is a US/Italy-based shared e-scooter and e-bike operator with operations in the US and Europe. Smaller direct peer; went public via SPAC at a meaningful valuation, providing a useful benchmark for GCOO's eventual IPO trajectory.

Emerging players

• Beam Mobility: Beam is an APAC-focused shared e-scooter operator headquartered in Singapore with operations across Australia, Malaysia, Thailand, Taiwan, and South Korea. Direct competitor in Korean and APAC markets, particularly in Thailand where GCOO also operates, though at a smaller scale.

Broad incumbents

• Segway-Ninebot: Segway-Ninebot is the world's largest micromobility hardware OEM and also operates its own sharing platforms (Segway-Ninebot Sharing, Spin). Direct technology partner and hardware supplier to GCOO's fleet; broad incumbent in the same category with both hardware and sharing exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GCOO