Goodoc
Goodoc is a Seoul-based mobile healthcare platform connecting South Korean consumers with 6,000+ medical institutions for hospital search, appointment booking, telemedicine, and AI-assisted triage via its #1-ranked healthcare app.
- Company typePrivate
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Goodoc does
Goodoc (굿닥) is a South Korean mobile healthcare platform, founded in 2012 and headquartered in Seoul, that connects consumers with medical institutions for hospital and clinic search, appointment booking, telemedicine consultations, and health information services. Its consumer app is the #1 downloaded healthcare app in Korea with 10M+ cumulative downloads and a 4.8/5 store rating, supported by a network of 6,000+ partner hospitals, clinics, and pharmacies and 15M+ consultations handled in 2025. The product surface includes dedicated verticals such as telemedicine (비대면진료), a late-night pediatric hospital finder, vaccine price comparison, GoodocClinic (a B2B SaaS for clinics), GoodocCare (굿케어) for prevention and chronic-condition management, and Goodbot, an always-on AI chat assistant for hospital search and triage.
The company operates a two-sided B2B2C model: the consumer app is free, while revenue is generated from medical institutions through a mix of SaaS subscriptions (e.g., GoodocClinic), partnership fees, and per-transaction commissions from bookings and telemedicine flows. Goodoc holds ISMS certification (2024.02.07–2027.02.06) for personal health information security, and raised a Series A of approximately 21 billion KRW (~$16.5M) in May 2022 from KB Investment, Samsung Venture Investment, Carelabs, and Industrial Bank of Korea. Operations are concentrated in South Korea with 11–50 employees, and the company's stated leadership is CEO Jang Young-ju (장영주).
Goodoc firmographics
Firmographics- Name
- Goodoc
- Legal name
- 주식회사 굿닥
- Website
- https://goodoc.co.kr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goodoc is a Seoul-based mobile healthcare platform connecting South Korean consumers with 6,000+ medical institutions for hospital search, appointment booking, telemedicine, and AI-assisted triage via its #1-ranked healthcare app.
- Ownership category
- akta.pro rank
Goodoc industry classification
Industry- Product category
- Mobile Healthcare Platform
- NAICS
- Health Care and Social Assistance (62), Offices of Physicians (6211)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
Keywords
Where Goodoc is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Goodoc business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Healthcare Platform Services: Platform connecting patients with hospitals and pharmacies, likely earning transaction fees or subscription fees from partnered medical institutions
- Hospital/Pharmacy Partnership Fees: B2B model where partnered hospitals and pharmacies pay for listing and patient referrals through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for consumers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Goodoc product offering
Product offeringCore offering
Goodoc operates a unified mobile healthcare platform that lets South Korean patients find hospitals and pharmacies by specialty, pre-register and book appointments, consult doctors remotely via telemedicine, receive prescriptions routed to nearby partner pharmacies, and manage day-to-day health. The platform connects consumers with more than 6,000 partner medical institutions and additionally offers a 24/7 AI health chatbot (GoodBot), a late-night pediatric hospital finder, and a vaccine price comparison service for shingles, flu, HPV, and hepatitis.
Product overview
Goodoc (굿닥) operates as a unified mobile healthcare platform combining multiple services in a single app. The core platform integrates hospital search and appointment booking, telemedicine consultations (비대면진료), prescription handling with partner pharmacies, and health management tools. Key features include Goodbot (24시간 건강톡), a 24-hour AI-powered health chatbot; 심야 어린이병원, a late-night pediatric hospital finder; and vaccine price comparison services for shingles, flu, HPV, and hepatitis. The platform connects patients with over 6,000 partner medical institutions and has achieved 10 million+ cumulative downloads with a 4.8 app store rating.
Differentiator
Problem solved
Functional benefit
Brands
- 굿봇: 24-hour health chat service (24시간 건강톡) - AI-powered chatbot for health inquiries integrated into the Goodoc platform.
Products and services
- Goodoc Mobile Healthcare Platform (굿닥) Mobile healthcare platform for South Korean patients that combines hospital search by specialty, pre-registration and appointment booking, telemedicine consultations, prescription routing to partner pharmacies, and health management tools within a single iOS/Android app. Connects patients with more than 6,000 partner medical institutions.
Quantifiable outcome
- Reduces wait times through pre-registration system
- +3 more outcomes
Companies that use Goodoc
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Goodoc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Goodoc partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Goodoc competitors and assessment
Company assessmentBroad incumbents
- JD Health: JD Health is China's largest online healthcare platform, integrated with JD.com's e-commerce logistics. The pharmacy and prescription fulfillment model parallels Goodoc's integrated care journey approach.
- Teladoc Health: Teladoc is the largest global pure-play telemedicine platform, offering virtual primary care, mental health, and chronic condition management. As a broad incumbent, it provides a public-market comparable for Goodoc's DTC telehealth business model.
- Amwell: Amwell is a US-based telehealth platform serving health systems, insurers, and employers. While geographically distinct, it shares Goodoc's hybrid consumer/provider business model and integrated care platform approach.
- NAVER Healthcare (Naver Pillip): NAVER, South Korea's largest search and tech platform, has healthcare initiatives including appointment booking and pharmacy services. As a broad incumbent, NAVER brings massive traffic from its portal ecosystem, posing significant competitive threat to Goodoc's category leadership.
Direct peers
- Kakao Healthcare: Kakao Healthcare is the digital health arm of Korean messaging giant Kakao, offering telemedicine, hospital search, and AI health assistant features. It directly competes with Goodoc in the Korean DTC mobile healthcare market with significantly greater distribution and capital backing.
- Practo: Practo is an Indian DTC healthcare platform offering doctor search, appointment booking, telemedicine, and medicine delivery. Highly analogous business model to Goodoc in a different Asian market with similar fragmented healthcare access.
- Doctor Anywhere: Doctor Anywhere is a Southeast Asian telehealth startup offering video consultations, marketplace for health services, and chronic care management. Similar DTC mobile healthcare platform model to Goodoc, operating across Singapore, Thailand, Vietnam, and Malaysia.
- Halodoc: Halodoc is an Indonesian mobile health platform connecting patients with doctors, pharmacies, and lab services. Comparable DTC healthcare marketplace model targeting fragmented Southeast Asian healthcare access.
- DoctorNow (닥터나우): DoctorNow is a Korean mobile telemedicine and home-visit doctor platform offering remote consultations and prescription services. It competes with Goodoc on the DTC telemedicine side, particularly for non-visit-based primary care.
Emerging players
- Ping An Healthcare and Technology (Ping An Good Doctor): Ping An Good Doctor is China's leading mobile healthcare platform combining AI-assisted consultations, hospital booking, and pharmacy services. Highly comparable business model to Goodoc in an adjacent Asian market.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodoc social profiles
Digital presenceGoodoc compliance and trust
Trust signalCompliance1 record
Goodoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodoc leadership team
Management profileNumber of profiles
Profiles3 records
Goodoc funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodoc
What does Goodoc do?
Goodoc operates a unified mobile healthcare platform that lets South Korean patients find hospitals and pharmacies by specialty, pre-register and book appointments, consult doctors remotely via telemedicine, receive prescriptions routed to nearby partner pharmacies, and manage day-to-day health. The platform connects consumers with more than 6,000 partner medical institutions and additionally offers a 24/7 AI health chatbot (GoodBot), a late-night pediatric hospital finder, and a vaccine price comparison service for shingles, flu, HPV, and hepatitis.
Is Goodoc a public or private company?
Goodoc is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goodoc founded?
Goodoc was founded in 2012. It employs 11 to 50 people.
Where is Goodoc based?
Goodoc is headquartered in Seoul, South Korea, in the Asia region.
How does Goodoc make money?
Two revenue lines are on record. Healthcare Platform Services are the primary driver. The others are hospital/Pharmacy Partnership Fees.
Who are Goodoc's main competitors?
Broad incumbents on record are JD Health, Teladoc Health, Amwell and NAVER Healthcare (Naver Pillip). Direct peers are Kakao Healthcare, Practo, Doctor Anywhere, Halodoc and DoctorNow (닥터나우). Ping An Healthcare and Technology (Ping An Good Doctor) is listed as an emerging player.
Does Goodoc have an API?
No public API is recorded for Goodoc.
What industry is Goodoc in?
Goodoc's product category is Mobile Healthcare Platform. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 62 and its SIC code is 8000.