Medicom Health Interactive

What Medicom Health Interactive does

Medicom Health Interactive, operating commercially as Unlock Health, is a Minneapolis-based private SaaS company founded in 2000 that sells a Health Risk Assessment (HRA) platform to U.S. hospital systems and healthcare organizations. Its core product is a library of condition-specific HRAs covering 20+ service lines (oncology, cardiology, orthopedics, behavioral health, primary care, pulmonology, weight management, internal medicine, and others), offered in English and Spanish and designed with behavioral-science-based, mobile-first, conversion-focused UX to identify at-risk individuals and route them into care.

The underlying platform combines clinically validated assessment content with logic-driven patient journeys, automated email and SMS nurture flows, and real-time conversion/ROI dashboards. It is HITRUST CSF certified and HIPAA compliant, with all content reviewed for HIPAA and MLR (Medical-Legal-Regulatory) alignment, and it integrates directly with hospital EHR and CRM systems to trigger immediate follow-up after assessment completion.

Medicom goes to market via a sales-led motion targeting enterprise healthcare organizations through a "Let's Talk" consultative CTA, supported by website content marketing, case studies, and digital advertising. Revenue is generated through subscription/recurring SaaS contracts with healthcare enterprises; no pricing tiers are publicly disclosed. The company is small (11-50 employees) and has only one disclosed capital event on record — a $106,948 round dated 2017-10-25 from unknown investors. Leadership includes co-founder and CEO J. Anthony Huth, co-founder Barb Goergen, and CTO Corey Maul. The firm does not disclose revenue, customer count, or ownership structure.

Name

Medicom Health Interactive

Legal name

Unlock Health

Website

https://medicomhealth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicom Health Interactive (dba Unlock Health) is a Minneapolis-based SaaS company that sells a HITRUST-certified, HIPAA-compliant Health Risk Assessment platform to U.S. hospital systems, covering 20+ condition-specific service lines with EHR/CRM-integrated patient acquisition workflows.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement and Risk Assessment Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

Keywords

• Health risk assessments
• Patient engagement software
• Healthcare marketing platform
• Clinical assessment tools
• Patient acquisition solutions

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HRA Platform/SaaS Subscription: Healthcare organizations pay for access to Unlock's Health Risk Assessment platform, which includes condition-specific assessments, automation capabilities, integrations, and reporting dashboards. The model appears to be subscription-based with enterprise contracts tailored to healthcare organization needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medicom Health Interactive (doing business as Unlock Health) sells a Health Risk Assessment (HRA) SaaS platform that healthcare organizations use to identify at-risk individuals across 20+ clinical service lines, deliver personalized health reports and next-step recommendations, and guide patients into care through automated follow-up journeys. The platform integrates with customers' EHR and CRM systems to automate scheduling and follow-up, runs on HITRUST-certified, HIPAA-compliant infrastructure, and is sold as a subscription-based enterprise solution to hospital systems and health systems.

Product overview

Unlock Health offers Health Risk Assessments (HRAs) as its core unified product—a single platform that combines condition-specific assessments, custom patient journeys with automation, and EHR/CRM integrations. The platform includes condition-specific HRAs across oncology, cardiology, orthopedics, behavioral health, primary care, pulmonology, weight management, internal medicine, and more; custom logic-driven pathways that guide patients to book care; integrated follow-up with automated email and SMS nurture journeys; and real-time data dashboards showing conversion rates and ROI metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Risk Assessments (HRAs) A SaaS Health Risk Assessment platform for healthcare organizations (hospital systems and health systems) that identifies at-risk individuals across 20+ clinical service lines including oncology, cardiology, orthopedics, behavioral health, primary care, pulmonology, weight management, and internal medicine; delivers personalized health reports and next-step recommendations; integrates with EHR and CRM systems for automated follow-up; and provides real-time dashboards showing conversion rates, drop-off points, appointment outcomes, and ROI. Available in English and Spanish, reviewed for HIPAA and MLR alignment, and runs on HITRUST-certified, HIPAA-compliant infrastructure.

Quantifiable outcome

• 20:1 campaign ROI for hospital system cardiology service line
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Loyal Health: Loyal Health provides a healthcare consumer engagement platform for hospitals and health systems, with patient acquisition, journey orchestration, and EHR-integrated workflows. Directly comparable to Medicom Health's HRA-driven patient engagement model.
• Healthgrades (Influence Health): Healthgrades, including the Influence Health patient engagement suite, sells healthcare marketing, CRM, and patient acquisition tools to hospital systems. Competes head-on with Medicom Health in driving service-line growth through digital engagement.
• Tebra (PatientPop): Tebra's PatientPop practice growth platform helps providers attract and convert patients through online scheduling, reputation, and marketing automation. Comparable in targeting provider organizations with patient acquisition and conversion workflows.
• Doctor.com: Doctor.com offers healthcare practice marketing, patient acquisition, and provider data solutions to hospitals, health systems, and physician practices. Overlaps with Medicom Health's hospital marketing and service-line growth motion.
• Binary Fountain (Press Ganey): Binary Fountain provides patient experience, engagement, and online reputation management for healthcare organizations, now part of Press Ganey. Comparable in patient engagement and service-line growth tooling sold to enterprise health systems.

Broad incumbents

• Press Ganey: Press Ganey is a large, established patient experience and healthcare analytics platform serving most US health systems. A much broader incumbent that overlaps with Medicom Health on patient engagement and experience measurement for hospital clients.
• Phreesia: Phreesia offers patient intake, engagement, and clinical workflow tools across healthcare organizations with significant EHR integration. Comparable in EHR-integrated patient engagement workflows, though broader and more diversified than Medicom Health's HRA focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/medicomhealth
• Facebookfacebook.com/Medicom.Health.Interactive
• LinkedInlinkedin.com/company/medicom-health-interactive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicom Health Interactive