CurbStand
CurbStand is a Los Angeles-based mobile parking management platform operating valet, monthly parking, and car wash services across 150+ Southern California locations for hospitality, retail, residential, and event venue operators.
- Company typePrivate
- Founded2013
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CurbStand does
CurbStand (Curbstand, Inc.) is a mobile-first parking management and mobility services platform founded in 2013 and headquartered in Los Angeles. The company operates a 360° Platform that unifies on-demand valet parking, monthly parking subscriptions, and ancillary services — notably on-demand car wash through its Curbwash product — into a single mobile interface for both consumers and venue operators. Its go-to-market targets hospitality, retail, residential, and event venues across Southern California, where it operates at 150+ locations and supports an unlimited valet membership product alongside per-transaction valet fees.
The underlying technology is a vertically integrated mobile platform that handles driver dispatch, ticketless valet handoff, monthly billing, and service upsell — distinguishing it from paper-ticket or legacy POS-based valet operators. CurbStand has expanded through a combination of organic growth and small acquisitions (Curby in 2014, M&S Valet in 2020) to consolidate regional valet operators onto a common stack, and has subsequently moved up-market into prestigious hotel and residential accounts (2024) and announced a joint venture with LWK Partners in March 2026 to extend its reach into additional premium retail and commercial properties.
The business model combines transaction-tied revenue (per-vehicle valet fees, car wash purchases), recurring revenue (monthly parking subscriptions, unlimited valet memberships), and likely contracted operator fees from venue partners. Revenue capture is anchored to the 150+ installed locations, with upside tied to the platform's ability to layer higher-AOV services and geographies onto the existing customer base.
CurbStand firmographics
Firmographics- Name
- CurbStand
- Legal name
- Curbstand, Inc.
- Website
- https://curbstand.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CurbStand is a Los Angeles-based mobile parking management platform operating valet, monthly parking, and car wash services across 150+ Southern California locations for hospitality, retail, residential, and event venue operators.
- Ownership category
- akta.pro rank
CurbStand industry classification
Industry- Product category
- Parking Services
- NAICS
- Parking Lots and Garages (81293), Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Valet Parking Services (BPABAKAC)
- akta.pro secondary industries
- Corporate Parking & Curb Management (Permits, Allocation, Validation) (TLABALAJ), Curbside, Loading Zone & TNC/Rideshare Management (BPABAKAG)
Keywords
Where CurbStand is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
CurbStand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Monthly Parking Subscriptions: Rolling monthly subscription model for secured parking in Los Angeles locations (DTLA, West Hollywood, Santa Monica). Customers pay in advance for guaranteed parking access. Revenue is recurring and non-refundable once billed.
- Valet Services (Events): One-time event valet services for private events, weddings, corporate functions. Quoted based on event size, duration, and staffing needs. Professional valet attendants manage vehicle flow.
- Business Valet Partnerships: Ongoing valet operations for hotels, restaurants, residential buildings, retail centers. Includes daily/nightly valet operations with dedicated property-level team, in-house technology, and comprehensive insurance.
- Curbwash Car Wash Services: On-site and mobile steam car wash service launched in 2023, offered at prime parking locations.
- Unlimited Valet Membership: Monthly membership offering unlimited valet service for $49/month, providing recurring revenue from frequent users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Parking - Budget Locations |
| Subscription | Monthly | Monthly Parking - Mid-Range Locations |
| Subscription | Monthly | Monthly Parking - Premium Locations |
| Subscription | Monthly | Monthly Parking - Luxury Locations |
| Subscription | Monthly | Unlimited Valet Membership (Curbstand Reserve) |
| Other | Pay-as-you-go | Event Valet Services |
| Other | Monthly | Business Valet Partnership |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
CurbStand product offering
Product offeringCore offering
CurbStand operates professional valet parking services, secured monthly parking subscriptions, and a mobile car wash service (Curbwash) across Southern California. The company provides on-site professional valet attendants for hotels, restaurants, residential buildings, retail centers, country clubs, and TV/movie studios, complemented by 24/7 secured monthly parking at gated garages in Downtown Los Angeles, West Hollywood, Santa Monica, Beverly Hills, and Silver Lake. All operations are powered by a proprietary mobile-first platform with digital payments and license plate recognition.
Product overview
CurbStand is a Southern California parking and valet services operator founded in 2013, offering a suite of parking-related services across Los Angeles. Its product portfolio centers on valet parking services for restaurants, hotels, private events, TV/movie studios, retail shops, and country clubs, complemented by monthly parking subscriptions at secured garages across DTLA, West Hollywood, Santa Monica, Beverly Hills, and other LA neighborhoods. The 360° Platform serves as the digital backbone connecting users, partners, and event management through data-driven optimization. Additional offerings include the Curbwash mobile car wash service (launched 2023) and the Curbstand Reserve unlimited valet membership ($49/month, coming soon). The company operates a mobile app pioneered in 2013 that allows users to locate, pay, and tip for valet parking from a smartphone, supported by a web portal for account management, monthly parking bookings, and subscription administration.
Differentiator
Problem solved
Functional benefit
Brands
- Curbwash: On-site and mobile steam car wash service launched in 2023 at prime parking locations in Los Angeles
Products and services
- Valet Parking Services Ongoing professional valet parking operations for businesses and property operators including hotels, restaurants, residential buildings, retail centers, country clubs, member clubs, and TV/movie studios. Services include on-site attendants, mobile payment technology, real-time vehicle tracking, dedicated property-level teams, in-house technology and reporting, customizable features such as red carpet service and shuttle transportation, and comprehensive insurance with W-2 staff.
- Monthly Parking Secured monthly parking subscriptions at gated garages in Downtown Los Angeles, West Hollywood, Santa Monica, Beverly Hills, and Silver Lake with 24/7 access. Pricing is tiered by location from $95–$125/month at budget locations to $1,000/month at luxury locations such as The Maybourne Beverly Hills, with mid-range and premium tiers in between.
- Curbwash (Mobile Car Wash) Eco-friendly steam car wash and car detail service offered both on-site at prime parking locations and mobile at the customer's preferred location in Los Angeles.
- Event Valet Valet parking for one-time private events including weddings, corporate events, galas, premieres, and residential parties. Services include a dedicated project manager, coordinated event staffing, custom uniformed staffing, pre-event site walk, and shuttle services for large gatherings. Pricing is quoted within hours of inquiry based on event size, duration, guest count, and special requirements.
Quantifiable outcome
- Shuttle coordination with valet services reduces traffic congestion by up to 30% during peak hours
- +4 more outcomes
Companies that use CurbStand
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
CurbStand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
CurbStand partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and flagship.
- LWK PartnerscoreJoint venture with Los Angeles-based real estate private equity firm to provide parking solutions for residents across LWK's multifamily portfolio. CurbStand deploys network of parking locations offering cost-effective adjacent parking for tenants at properties including 165+ accessory dwelling units under development. Represents strategic amenity enhancement for LWK's attainable-housing platform across Southern California.
- JSXminorStrategic partnership established in 2016 with JSX (airline) as part of CurbStand's growth-oriented approach to expand reach with new strategic partners.
- H.Wood GroupminorStrategic partnership established in 2016 with H.Wood Group (hospitality/entertainment) to broaden reach with new strategic partners.
- Pali-Hotel GroupminorPartnership established in 2017 expanding operations and strengthening partnerships with Pali-Hotel Group, reflecting CurbStand's growth-oriented approach.
- Pali Hotel Culver CityminorHotel parking management client demonstrating CurbStand's service capabilities in the hospitality sector.
- Palihouse West HollywoodminorHotel parking management client showing CurbStand's presence in luxury boutique hospitality.
- The Maybourne Beverly HillsflagshipLuxury hotel partnership with monthly parking and valet services at 225 N Canon Dr, Beverly Hills. Starting at $1,000/month for premium parking service in the Golden Triangle.
- Wally's Beverly HillsflagshipValet and parking operations for upscale Beverly Hills restaurant, part of CurbStand's expansion in 2024 with prestigious names.
- Novikov Beverly HillsflagshipValet parking operations for luxury dining establishment in Beverly Hills, part of 2024 expansion.
- RepubliqueflagshipValet parking services for acclaimed Los Angeles restaurant, part of CurbStand's premium client roster.
- BMWflagshipCorporate event valet partnership with BMW, aligning with high-end events to deliver exceptional valet services.
- PorscheflagshipCorporate event valet partnership with Porsche, positioning CurbStand with luxury automotive brands.
- HennessyflagshipCorporate event valet partnership with Hennessy (luxury cognac brand), aligning with high-end events.
- AppleflagshipCorporate event valet partnership with Apple, demonstrating CurbStand's ability to serve major technology companies.
Scale indicators5 records
Recent moves14 records
Expansion highlights5 records
CurbStand competitors and assessment
Company assessmentDirect peers
- SpotHero: Digital marketplace for parking reservations across major US cities. Both companies compete for monthly parking subscribers in LA, use mobile-first booking flows, and position as alternatives to traditional parking operators; CurbStand differentiates via integrated valet services and on-site operations.
- ParkWhiz (Arrive): Parking reservation platform acquired by Arrive, offering online booking for monthly and hourly parking. Comparable consumer-facing model for monthly parking in dense urban markets, though without CurbStand's valet operations and event services.
- Ace Parking: West Coast-based parking management and valet company headquartered in San Diego, with strong presence in California. Most geographically aligned direct competitor for hotel, restaurant, and event valet contracts in CurbStand's core Southern California market.
- Parking Concepts Inc. Valet and self-parking management company serving hotels, restaurants, and event venues with strong California presence. Direct competitor for the same hospitality and event valet contracts CurbStand pursues in LA.
Broad incumbents
- SP+ Corporation: National parking management and valet operator serving airports, hotels, hospitals, and commercial properties across the US. Closest large-scale incumbent competitor to CurbStand's B2B valet and parking management business, with much broader geographic and segment reach.
- LAZ Parking: Large US parking management and valet operator with presence in hospitality, healthcare, and commercial real estate. Directly competes for hotel and restaurant valet contracts, though at a national scale beyond CurbStand's regional focus.
- Valet Park of America: National valet parking and parking management company serving hotels, restaurants, hospitals, and events. Comparable B2B valet and event services model, though operating at a national rather than regional scale.
Emerging players
- Metropolis: Tech-enabled parking platform using computer vision and AI for checkout-free parking. Represents the technology-forward competitive threat — pursuing the same modernized parking experience with substantially more venture capital than CurbStand has raised.
- Flash: Parking management and EV charging platform serving commercial real estate owners. Comparable modernized approach to parking management for property operators, though with a different product mix (EV charging emphasis) and broader geographic ambitions.
Regional players
- The Parking Spot: Airport parking operator serving major US airports with valet and self-park services. Adjacent peer with comparable valet operations, though primarily airport-focused rather than urban hospitality/events like CurbStand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CurbStand social profiles
Digital presenceCurbStand financial estimates
Financial estimateRevenue estimate
Valuation estimate
CurbStand leadership team
Management profileNumber of profiles
Profiles3 records
CurbStand subsidiaries and ownership
Company hierarchySubsidiaries2 records
CurbStand funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CurbStand M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CurbStand
What does CurbStand do?
CurbStand operates professional valet parking services, secured monthly parking subscriptions, and a mobile car wash service (Curbwash) across Southern California. The company provides on-site professional valet attendants for hotels, restaurants, residential buildings, retail centers, country clubs, and TV/movie studios, complemented by 24/7 secured monthly parking at gated garages in Downtown Los Angeles, West Hollywood, Santa Monica, Beverly Hills, and Silver Lake. All operations are powered by a proprietary mobile-first platform with digital payments and license plate recognition.
Is CurbStand a public or private company?
CurbStand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CurbStand founded?
CurbStand was founded in 2013. It employs 11 to 50 people.
Where is CurbStand based?
CurbStand is headquartered in West Hollywood, United States, in the North America region.
How does CurbStand make money?
Five revenue lines are on record. Monthly Parking Subscriptions are the primary driver. The others are valet Services (Events), business Valet Partnerships, curbwash Car Wash Services and unlimited Valet Membership.
Who are CurbStand's main competitors?
Direct peers on record are SpotHero, ParkWhiz (Arrive), Ace Parking and Parking Concepts Inc.. Broad incumbents are SP+ Corporation, LAZ Parking and Valet Park of America. Emerging players are Metropolis and Flash. The Parking Spot is listed as a regional player.
Does CurbStand have an API?
No public API is recorded for CurbStand.
What industry is CurbStand in?
CurbStand's product category is Parking Services. Its primary akta.pro industry code is BPABAKAC, Valet Parking Services, with a secondary code of TLABALAJ, Corporate Parking & Curb Management (Permits, Allocation, Validation). Its NAICS code is 81293 and its SIC code is 7500.