Jour de la Terre Canada
Jour de la Terre Canada is a Montreal-based non-profit that coordinates Earth Day celebrations in Canada and operates year-round environmental programs, including waste management certifications across 294 IGA supermarkets, food waste reduction workshops, and EV charging infrastructure deployment. The organization is funded primarily through corporate partnerships (led by IGA), grants, and donations.
- Company typePrivate
- Founded1995
- HeadquartersSaint Laurent, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Jour de la Terre Canada does
Jour de la Terre Canada (operating in Quebec as Jour de la Terre Québec) is a Montreal-based non-profit environmental organization (OBNL) that coordinates Earth Day celebrations in Canada and operates a portfolio of year-round environmental programs. Founded in 1995 in Quebec and holding the Canadian and French trademarks for 'Earth Day' and 'Jour de la Terre' (transferred from Earth Day International in 1993), the organization employs 51–100 people and runs programs spanning waste management (Fonds Éco IGA across 294 grocery stores; Action Réduction tiered certification), food waste prevention (À vos frigos workshops), electric vehicle charging infrastructure (RechargÉco and Changez, rechargez programs), forest conservation (Demain la forêt), energy efficiency education (CARBURE à l'efficacité!), and awareness campaigns (Boutique IMAGINAIR anti-fast-fashion portal, web TV at jourdelaterre.tv, and the Activity Calendar).
The technology footprint is conventional web/digital — activity calendar platform, blog, newsletter, event registration, donation pages — combined with on-the-ground human advisory services embedded at partner retail locations. The organization does not commercialize a software product; instead, its core technical capability is the Action Réduction tiered certification methodology (Bronze through Diamant+) that quantifies residual material valorization rates (70–91% achieved at top retail sites) and the underlying advisor-driven process methodology.
The revenue model is partnership-and-grant-driven rather than transactional. Approximately 90% of revenue derives from corporate partnerships, with the IGA supermarket network as the dominant financial partner funding the Fonds Éco IGA program. Significant supplementary revenue comes from program-specific grants (e.g., C$8M from Fondaction, Investissement Québec, and Tapestry Capital Solidaire in 2021 for the RechargÉco EV network), foundation funding (TD Friends of the Environment Foundation for CARBURE), media partnership support (Quebecor), and individual donations plus membership programs (Devenez membre). Programs and educational content are offered free of charge to participants — there is no commercial pricing model.
Jour de la Terre Canada firmographics
Firmographics- Name
- Jour de la Terre Canada
- Legal name
- Jour de la Terre Canada
- Website
- https://jourdelaterre.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jour de la Terre Canada is a Montreal-based non-profit that coordinates Earth Day celebrations in Canada and operates year-round environmental programs, including waste management certifications across 294 IGA supermarkets, food waste reduction workshops, and EV charging infrastructure deployment. The organization is funded primarily through corporate partnerships (led by IGA), grants, and donations.
- Ownership category
- akta.pro rank
Jour de la Terre Canada industry classification
Industry- Product category
- Environmental Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)
- akta.pro secondary industry
- Waste, Recycling & Sustainability Services (EDAEAAAF)
Keywords
Where Jour de la Terre Canada is headquartered
LocationHeadquarters
- HQ city
- Saint Laurent
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Jour de la Terre Canada business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Partnership and Sponsorship Revenue: Corporate partnerships represent approximately 90% of the organization's revenue. Major partners include IGA (grocery retail), Quebecor (media), and TD Foundation for environmental projects. These partnerships fund Earth Day celebrations, environmental programs, and operational activities.
- Program Funding and Grants: Government and foundation grants support specific programs. RechargÉco received $8M from Fondaction, Investissement Québec, and Tapestry Capital Solidaire. TD Foundation supports CARBURE efficiency program. Funding enables environmental initiatives without direct cost to beneficiaries.
- Donations: Individual donations support the organization's mission. Membership programs (Devenez membre) offer individuals, businesses, nonprofits, municipalities, and institutions opportunities to support environmental action.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Jour de la Terre Canada product offering
Product offeringCore offering
Jour de la Terre Canada is a non-profit environmental organization that coordinates Earth Day celebrations in Canada and delivers year-round programs to help individuals and organizations reduce their environmental impact. Its offerings include waste management consulting and tiered certification for grocery retailers (Fonds Éco IGA, Action Réduction), food waste reduction education and workshops (À vos frigos), electric vehicle charging infrastructure deployment (Changez, rechargez), forest conservation and urban greening (Demain la forêt), environmental conferences, energy efficiency education in schools (CARBURE à l'efficacité!), and student scholarships (Bourses Zéro Émission).
Product overview
Jour de la Terre Canada is a non-profit environmental organization (OBNL) that coordinates Earth Day celebrations in Canada, running programs year-round. The organization offers multiple environmental programs including: the core Earth Day coordination, the Fonds Éco IGA waste management certification program, the À vos frigos food waste reduction initiative, Action Réduction certifications for businesses, conference services, the jourdelaterre.tv web portal, the IMAGINAIR awareness boutique, electric vehicle charging programs (Changez, rechargez), forest conservation initiatives (Demain la forêt), and student scholarships (Bourses Zéro Émission). The organization also coordinates over 450,000 tonnes of materials diverted from landfill through its various programs.
Differentiator
Problem solved
Functional benefit
Brands
- Fonds Éco IGA: Environmental fund program in partnership with IGA supermarkets for waste management optimization in Quebec and New Brunswick.
- RechargÉco
- Action Réduction
- À vos frigos
- Boutique IMAGINAIR
Products and services
- Fonds Éco IGA Waste management optimization program launched in partnership with IGA supermarkets in Quebec and New Brunswick, where advisors help stores improve sorting, recycling, and composting of residual materials, with tiered certification levels.
- Action Réduction Certification
Quantifiable outcome
- 450,000 tonnes of materials diverted from landfills across 294 IGA stores since 2013
- +4 more outcomes
Companies that use Jour de la Terre Canada
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Jour de la Terre Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jour de la Terre Canada partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, historical and minor.
- IGA (Réseau de magasins IGA)coreStrategic partnership since 2013 for the Fonds Éco IGA program where Jour de la Terre Canada advisors work with 294 IGA stores on waste management, food waste reduction, and Action Réduction certification. IGA is a major partner and major financial supporter representing ~90% of organizational revenue.
- Sid LeecoreCreative agency partnership for annual Earth Day campaign development since 2012 (5+ years). Created memorable campaigns including 'Offrons mieux à nos enfants' series with environmental messaging for children's bedrooms.
- QuebecormajorMajor partner of Jour de la Terre Quebec, contributing to environmental celebration and awareness campaigns. Media partner supporting reach and visibility of environmental initiatives.
- Earth Day InternationalhistoricalOriginal trademark holder for Earth Day globally. Transferred Canadian trademark rights to Earth Day Canada in 1993 to ensure the Canadian celebration maintains the original environmental mission.
- Earth RangersminorPartner organization dedicated to children's education on biodiversity, wildlife protection, and sustainable behaviors. Provides resources for engaging young people in environmental action.
- Fonds Éco IGAcoreAdministered by Jour de la Terre Canada, the environmental fund supports waste management programs, advisor services, and Action Réduction certification for IGA stores across Quebec and New Brunswick.
- Various Municipalities (Municipalités Engagées)minorQuebec municipalities participating in the Municipalités Engagées program, coordinating local environmental activities and initiatives with support from Jour de la Terre Canada.
- FoodHerominorAnti-food waste app deployed in 1000+ Sobeys, Safeway, and Foodland stores across Canada, allowing consumers to purchase unsold products at up to 60% discount.
- Too Good To GominorAnti-food waste app partnership with Metro, Super C, and 7-Eleven chains. Has helped save over 400 million meals since 2016 launch across Canada.
- Greener VillageminorNew Brunswick organization building the first Perishable Food Recovery Centre for Atlantic provinces, transforming surplus food into frozen meals for food banks.
- Moisson (Food Banks Network)minorFood bank network receiving redistributed unsold food from IGA stores participating in the waste reduction program. 2,100 tonnes of food redistributed in 2024 alone.
- Recyc-QuébecminorQuebec government organization referenced as a resource for waste sorting guidance and the 'Ça va où?' mobile application recommended to citizens for proper material sorting.
- Turbo Marketing / Pierre LadouceurminorMarketing consultant engaged in 2011 to support partnership development and fundraising strategy. Founder Pierre Ladouceur brought 30+ years of marketing experience with focus on social marketing.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Jour de la Terre Canada competitors and assessment
Company assessmentBroad incumbents
- Nature Conservancy of Canada: Canada's largest land conservation non-profit, focused on private land acquisition, habitat protection, and biodiversity. Adjacent conservation mission with similar non-profit funding structure; comparable on forest and biodiversity programs.
- WWF-Canada: National conservation non-profit with significantly larger budget and broader portfolio covering wildlife, oceans, forests, and climate. Comparable Canadian environmental non-profit at greater scale with similar mission and donor-driven revenue model.
Emerging players
- 350.org: Global climate activism organization mobilizing grassroots action on fossil fuel infrastructure and renewable energy transition. Comparable grassroots mobilization approach (community-led, event-driven, partner networks), narrower climate-only focus.
Direct peers
- EARTHDAY.ORG: Global Earth Day organizer (formerly Earth Day Network) and most direct peer. Operates the same global Earth Day franchise, mobilizes civic participation across 190+ countries, and shares brand IP lineage with Jour de la Terre Canada via the 1993 trademark transfer.
- Equiterre: Quebec-based environmental non-profit focused on ecological transition, sustainable transport, responsible agriculture, and consumer awareness. Closest regional peer with shared Quebec geography, citizen-engagement model, and behavior-change mission.
- David Suzuki Foundation: Canadian environmental advocacy foundation working on climate, biodiversity, and sustainability. Comparable donor-funded advocacy non-profit with similar mission to influence Canadian environmental outcomes through education and policy.
- Environmental Defence Canada: Canadian environmental advocacy non-profit focused on human health, climate, and ecosystem protection. Similar donor-funded advocacy model, comparable Canadian geographic focus, and overlapping themes (chemicals, plastic waste).
- Nature Québec: Quebec-focused environmental conservation NGO (formerly SNAP Québec) covering forests, water, biodiversity, and protected areas. Strong regional peer with shared Quebec geography, citizen-engagement model, and overlap with Demain la forêt program themes.
- Greenpeace Canada: Canadian arm of a global environmental advocacy organization, focused on climate, oceans, forests, and biodiversity. Comparable donor-funded advocacy model, similar volunteer and grassroots mobilization tactics, and overlapping program areas (forest protection, climate).
Regional players
- Réseau Environnement: Quebec professional association for environmental industry practitioners covering water, waste, soils, and sustainable development. Adjacent comparator on Quebec environmental programming and member-based organization model overlapping with municipal engagement and waste management advisory work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Jour de la Terre Canada social profiles
Digital presenceJour de la Terre Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jour de la Terre Canada leadership team
Management profileNumber of profiles
Profiles6 records
Jour de la Terre Canada funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jour de la Terre Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jour de la Terre Canada
What does Jour de la Terre Canada do?
Jour de la Terre Canada is a non-profit environmental organization that coordinates Earth Day celebrations in Canada and delivers year-round programs to help individuals and organizations reduce their environmental impact. Its offerings include waste management consulting and tiered certification for grocery retailers (Fonds Éco IGA, Action Réduction), food waste reduction education and workshops (À vos frigos), electric vehicle charging infrastructure deployment (Changez, rechargez), forest conservation and urban greening (Demain la forêt), environmental conferences, energy efficiency education in schools (CARBURE à l'efficacité!), and student scholarships (Bourses Zéro Émission).
Is Jour de la Terre Canada a public or private company?
Jour de la Terre Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jour de la Terre Canada founded?
Jour de la Terre Canada was founded in 1995. It employs 51 to 100 people.
Where is Jour de la Terre Canada based?
Jour de la Terre Canada is headquartered in Saint Laurent, Canada, in the North America region.
How does Jour de la Terre Canada make money?
Three revenue lines are on record. Partnership and Sponsorship Revenue is the primary driver. The others are program Funding and Grants and donations.
Who are Jour de la Terre Canada's main competitors?
Broad incumbents on record are Nature Conservancy of Canada and WWF-Canada. 350.org is listed as an emerging player. Direct peers are EARTHDAY.ORG, Equiterre, David Suzuki Foundation, Environmental Defence Canada, Nature Québec and Greenpeace Canada. Réseau Environnement is listed as a regional player.
Does Jour de la Terre Canada have an API?
No public API is recorded for Jour de la Terre Canada.
What industry is Jour de la Terre Canada in?
Jour de la Terre Canada's product category is Environmental Services. Its primary akta.pro industry code is BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site), with a secondary code of EDAEAAAF, Waste, Recycling & Sustainability Services. Its NAICS code is 813312 and its SIC code is 7340.