Boyish
Boyish is an independently run, founder-led sustainable women's denim label (Jordan Nodarse) that designs vintage-inspired jeans, shorts, and jackets in Los Angeles and sells via its own e-commerce site and 100+ global wholesale stockists.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Boyish does
Boyish is a privately held, independently operated sustainable women's denim label founded by Jordan Nodarse and designed in Los Angeles, with its operating legal entity (LGA Ethics — 11345737 Canada Inc) domiciled in Quebec, Canada. The company sells vintage-inspired jeans, shorts, and jackets under named SKUs (The Ziggy, The Charley, The Toby, The Jovi, The Monty, The Harvey) at $128-$238, complemented by TKEES footwear ($65-$85), HATCH maternity beauty ($28-$68), a Treet-powered consignment channel, and gift cards. Its core technology stack is materials science rather than software: organic and recycled cotton certified to OCS/GRS, TENCEL Lyocell/REFIBRA from Lenzing, COREVA plant-based stretch from Candiani Denim, reduced-sulphate indigo from Dystar, closed-loop stretch recycling with Re:Newcell, and water/energy-reducing finishing (laser, ozone, enzyme) supplied by Jeanlogia and Tonello, audited through Intertek, Sedex, and Retraced.
The business model is hybrid direct-to-consumer and wholesale: roughly 90+ country currency-localized e-commerce on boyish.com, paired with 100+ third-party stockists across North America, UK, EU, Asia-Pacific, and the Middle East, including Selfridges, Holt Renfrew, Le Bon Marché, and Anthropologie/Free People. The customer base is style-conscious women seeking vintage-inspired, cruelty-free denim; secondary segments include secondhand buyers via the consignment channel and expectant mothers via HATCH. Klarna pay-in-4, Shop Pay, Apple Pay, and Google Pay support checkout. The company claims 100% carbon neutrality, 99.7% plant-based materials, and roughly one-third the water footprint of conventional denim. There is no disclosed venture or private-equity funding, no public revenue figure, and no headcount — consistent with a bootstrapped, founder-led operating model.
Boyish firmographics
Firmographics- Name
- Boyish
- Legal name
- LGA Ethics - 11345737 Canada Inc
- Website
- https://boyish.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boyish is an independently run, founder-led sustainable women's denim label (Jordan Nodarse) that designs vintage-inspired jeans, shorts, and jackets in Los Angeles and sells via its own e-commerce site and 100+ global wholesale stockists.
- Ownership category
- akta.pro rank
Boyish industry classification
Industry- Product category
- Sustainable Women's Denim Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
- akta.pro secondary industry
- Denim & Casualwear Specialty Retail (CRAAABAN)
Keywords
Where Boyish is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Boyish business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Direct E-commerce Sales: The primary revenue stream is direct-to-consumer sales through the boyish.com e-commerce platform, selling sustainable jeans, shorts, jackets, and related apparel at price points ranging from $65-$238.
- Wholesale Distribution: Revenue generated through wholesale distribution to 100+ retail stockists including department stores like Selfridges, Holt Renfrew, Anthropologie/Free People, and boutique retailers across the US, Canada, UK, EU, Australia, and Asia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jeans - Standard pricing |
| One time/ perpetual license | Pay-as-you-go | Shorts - Standard pricing |
| One time/ perpetual license | Pay-as-you-go | Jackets - Premium pricing |
| One time/ perpetual license | Pay-as-you-go | Footwear - Partner brand pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Boyish product offering
Product offeringCore offering
Boyish designs, manufactures, and sells sustainable women's denim jeans, shorts, jackets, and lifestyle products (footwear, beauty) under vintage-inspired silhouettes with modern updates. Core denim products use OCS-certified organic cotton, GRS-certified recycled cotton, and TENCEL Lyocell with REFIBRA technology, priced between $65 and $238, sold direct-to-consumer online and through 100+ wholesale stockists worldwide.
Product overview
Boyish is a sustainable women's denim brand designing vintage-inspired silhouettes with modern updates. The core product is the Boyish Jeans collection, featuring multiple named styles including The Ziggy (high-waisted relaxed straight-leg, best seller), The Charley (high-rise wide leg), The Toby (tapered leg), The Jovi (flare/wide leg), The Ricky (straight leg), and The Tommy Stretch (stretch denim). The brand also offers shorts (The Monty), jackets (The Harvey, The Ryder), TKEES footwear (flip flops), HATCH maternity beauty products, a consignment shop, and gift cards. All core denim products are crafted with sustainable materials including OCS Certified Organic Cotton, GRS Certified Recycled Cotton, and Refibra X Tencel Lyocell. Products are designed in Los Angeles and priced at an attainable price point targeting style-conscious women who prefer a boyish aesthetic.
Differentiator
Problem solved
Functional benefit
Products and services
- Boyish Jeans Core Denim Collection Sustainable women's denim collection centered on vintage-inspired silhouettes with modern updates, crafted from OCS-certified organic cotton, GRS-certified recycled cotton, and Refibra x Tencel Lyocell. Designed in Los Angeles and sold direct-to-consumer and through wholesale stockists globally.
- The Ziggy Jeans High-waisted relaxed straight-leg jeans with button fly, 12.5-inch front rise, 32-inch inseam, and 18-inch leg opening. Available in Silverado, Fatal Attraction, and Space Odyssey washes; priced at $198. Marketed as a best-seller.
- The Charley Jeans High-rise wide-leg jeans with a comfortable fit, 12.75-inch front rise, 30-inch inseam, and 21-inch leg opening. Available in Silverado wash at $218.
- The Toby Jeans Tapered-leg jeans with a comfortable on-trend fit, 29-inch inseam and 14-inch leg opening. Available in Silverado and Space Odyssey washes.
- The Jovi Jeans Flare and wide-leg jeans available in Rio Bravo and Space Odyssey washes; marketed as a best-seller.
- The Ricky Jeans Straight-leg jeans available in Love Jones wash, part of the flare and wide-leg collection.
- The Tommy Stretch Jeans Stretch-denim straight-leg jeans in Eternal Sunshine wash.
- The Monty Shorts High-rise relaxed shorts with 11.5-inch front rise, 4.75-inch inseam, and 22.75-inch leg opening in Silverado wash. Priced at $128.
- The Harvey Denim Jacket Denim jacket available in She's All That wash. Manufactured by Creative Business Corp. Priced at $238.
- The Ryder Denim Jacket Denim jacket in Risky Business wash, part of the darker tones collection. Manufactured by Creative Business Corp.
- TKEES Footwear Collection Flip-flop collection handcrafted in Brazil from buttery-soft leather with cushioned flexible soles. Includes Lily, Lily Metallics, and Square Toe Lily styles priced $65–$85. Brands include TKEES HKDI Inc.
- HATCH Beauty Products Maternity and wellness products including Belly Oil Stretch Mark Smoothing Therapy (6.6 oz, $68), Mama Must-Have Kit, Nipple + Lip ($28), and Belly Oil-Mini Me.
- Boyish Consignment Shop Secondhand and consignment denim program operated through the Treet platform, enabling customers to buy and sell pre-owned Boyish jeans as part of a circular-economy initiative.
- Boyish Jeans Gift Card Digital gift cards available in increments starting from $10, redeemable across the Boyish product catalog.
Quantifiable outcome
- Uses 1/3 the water of conventional denim (saving approximately 8,978 gallons per pair vs organic cotton and far more vs conventional)
- +3 more outcomes
Companies that use Boyish
Customer profileSegments1 record
Ideal customer profiles2 records
Boyish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature12 records
Boyish partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- DystarcoreSupplier of reduced indigo dye with about 80 percent less sulphates than conventional indigo, supporting Boyish's low-impact dyeing process.
- Candiani DenimcoreItalian denim mill renowned for sustainability practices, providing eco-friendly fabric with innovations like COREVA plant-based stretch technology.
- Lenzing AGcoreSupplier of TENCEL Lyocell and REFIBRA Lyocell fabrics made from FSC-certified eucalyptus, using closed-loop manufacturing with minimal environmental impact.
- Re:NewcellcoreProvides closed-loop technology to recycle all stretch fabrics, supporting circular economy goals.
- ZDHC / Roadmap to ZerocoreWater safety initiative ensuring mills and factories comply with ZDHC MRSL V2.0 standards for chemical management.
- IntertekcoreThird-party auditing partner for supply chain compliance, ensuring Boyish Jeans meet high social responsibility and environmental standards.
- Oeko-TexcoreProvides Standard 100 certification for textile safety, verifying protection from harmful toxins, chemicals, dyes and restricted substances.
- GOTS (Global Organic Textile Standard)coreAll mills and laundries are GOTS certified for achieving high organic textile and chemical standards.
- RetracedcoreProvides supply chain transparency certification, ensuring traceability from raw materials to finished product.
- 1% for the PlanetminorEnvironmental donation program where Boyish plants a tree for every purchase made on the website.
- One Tree PlantedminorTree planting partner for environmental initiatives including November 2020 tree planting in Malibu mountains with Tree People.
- SedexminorSupply chain auditing platform for ethical labor practices and social responsibility compliance.
Scale indicators8 records
Recent moves1 record
Expansion highlights6 records
Boyish competitors and assessment
Company assessmentDirect peers
- AGOLDE: Premium sustainable denim brand under Citizens of Humanity, focused on vintage-inspired women's jeans with eco-friendly fabrics and washes at comparable $198-$248 price points—directly competitive with Boyish's core product and positioning.
- Reformation: Sustainable fashion brand with a strong denim assortment, vintage-inspired silhouettes, and a focus on traceability and carbon-neutral manufacturing—competes for the same sustainability-conscious female consumer at premium prices.
- Frame: Premium contemporary denim brand selling vintage-inspired women's jeans at $200-$300+ price points through wholesale and DTC channels—directly competitive on style aesthetic, price band, and distribution.
- Mother Denim: Premium LA-based denim brand known for vintage-inspired, feminine fits at $200-$260 price points—directly comparable on design philosophy, geography, and target customer.
- Everlane: Direct-to-consumer sustainable apparel brand with denim as a core category, known for transparent factory lists and 'radical transparency' positioning that mirrors Boyish's supply chain storytelling.
- DL1961: Sustainable women's denim brand using eco-friendly fibers, recycled materials, and water-saving technologies—competes in the same premium sustainable denim niche with similar certifications and DTC-plus-wholesale model.
Emerging players
- Triarchy: Small sustainable denim brand with a strong circular economy narrative, deadstock fabric use, and vintage silhouettes—overlaps materially with Boyish's positioning but at smaller scale.
Broad incumbents
- Madewell: J.Crew-owned specialty retailer with denim as a core category and a sustainability line (Madewell Forever); competes at a slightly lower price band but anchors the premium denim wholesale channel at Anthropologie and department stores.
- Levi's: Largest denim brand globally, with a 'Made in Japan' sustainability line and Wellthread program; the benchmark incumbent against which all sustainable denim claims are measured, with vastly greater scale and pricing power.
- Patagonia: Foundational sustainable apparel brand with denim offerings and environmental certifications; not a direct denim competitor but a key reference point for sustainability-conscious consumers evaluating Boyish.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Boyish social profiles
Digital presenceBoyish compliance and trust
Trust signalCompliance13 records
Boyish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boyish leadership team
Management profileNumber of profiles
Profiles1 record
Boyish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boyish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boyish
What does Boyish do?
Boyish designs, manufactures, and sells sustainable women's denim jeans, shorts, jackets, and lifestyle products (footwear, beauty) under vintage-inspired silhouettes with modern updates. Core denim products use OCS-certified organic cotton, GRS-certified recycled cotton, and TENCEL Lyocell with REFIBRA technology, priced between $65 and $238, sold direct-to-consumer online and through 100+ wholesale stockists worldwide.
Is Boyish a public or private company?
Boyish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boyish founded?
Boyish was founded in 2018. It employs 11 to 50 people.
Where is Boyish based?
Boyish is headquartered in Los Angeles, United States, in the North America region.
How does Boyish make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Boyish's main competitors?
Direct peers on record are AGOLDE, Reformation, Frame, Mother Denim, Everlane and DL1961. Triarchy is listed as an emerging player. Broad incumbents are Madewell, Levi's and Patagonia.
Does Boyish have an API?
No public API is recorded for Boyish.
What industry is Boyish in?
Boyish's product category is Sustainable Women's Denim Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands, with a secondary code of CRAAABAN, Denim & Casualwear Specialty Retail. Its NAICS code is 458 and its SIC code is 5600.