Danacita

What Danacita does

Danacita is an Indonesia-based digital education financing platform operated by PT Inclusive Finance Group under the Erudifi Group (parent Erudifi Pte. Ltd., Singapore). Founded in 2018 and headquartered in Jakarta, Danacita operates as a regulated Layanan Pendanaan Bersama Berbasis Teknologi Informasi (LPBBTI) under OJK license KEP-68/D.05/2021, with ISO 27001 certification and PSE registration. The platform enables students to finance tuition, course fees, K-12 education, and study-abroad costs through collateral-free installment loans with tenors of 3–18 months, processing applications end-to-end via a mobile app (Google Play Store) and web platform using e-KYC, PrivyID digital signatures, escrow accounts, and virtual accounts hosted on Google Cloud infrastructure in Indonesia. Revenue is generated primarily through financing-fee spreads on originated loans (transaction-based take rate) plus select institutional partnership fees, with a complementary 0% installment option (Cicilan 0%) offered through selected partner programs.

The product suite spans four core installment products — Cicilan Kuliah (university tuition), Cicilan Kursus (professional courses), Cicilan Sekolah/Kursus Anak (K-12 and tutoring), and Cicilan Kuliah ke Luar Negeri (study abroad) — supported by the Dana Talangan bridge-financing sub-product for upfront overseas expenses. Distribution is entirely digital and B2B2C: more than 150 partner educational institutions embed Danacita at the point of tuition payment, an 80+ SahabatDanacita campus ambassador program drives grassroots demand, and a Pendana lender portal serves the funding side of the marketplace. Cumulative disbursements exceed Rp 500 billion to date, with a 92.95% Tingkat Kualitas Pendanaan performing-loan rate reported on the platform. Customers are primarily Indonesian tertiary-education students and professional-course participants, with secondary segments in K-12 parents and study-abroad applicants; the company maintains a 51–100 employee footprint and operates exclusively in Indonesia within the Southeast Asia region.

Name

Danacita

Legal name

PT Inclusive Finance Group

Website

https://danacita.co.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Danacita is an OJK-regulated Indonesian digital lending platform that offers collateral-free installment financing for university tuition, professional courses, K-12 education, and study-abroad costs to individual students through partnerships with 150+ educational institutions.

Ownership category

akta.pro rank

Product category

Education Financing

NAICS

Sales Financing (52222), Educational Support Services (611710)

SIC

Loan Brokers (6163), Finance Services (6199)

akta.pro primary industry

Student Loan Marketplace Lending (FSAKAHAE)

akta.pro secondary industries

P2P Loan Syndication & Participation Platforms (FSAKAHAL), In-School Tuition & Fee Financing (Short-term/Bridge) (FSAKAEAG), Payments, Cashiering & Payment Plans (EDALAJAE)

Keywords

• Education financing
• Student lending
• Tuition installments
• Peer-to-peer lending
• Study now pay later

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Education Financing Interest/Financing Fees: Danacita generates revenue through financing fees charged on education loans extended to students. The platform facilitates loans for tuition, course fees, and related education costs, with borrowers paying back in monthly installments over tenor periods of 3 to 18 months. Revenue is generated from the spread between the financing rate charged to borrowers and the rate paid to lenders (funding partners) on the platform.
2. Institutional Partnership Fees: Danacita earns fees from educational institution partners for facilitating student financing, including direct disbursement of funds to partner institutions when loans are approved and processed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Danacita is a digital education financing platform that offers collateral-free installment payment plans for tuition, course fees, and study abroad costs to Indonesian students. The platform matches student borrowers with individual and institutional lenders on its OJK-licensed peer-to-peer lending (LPBBTI) marketplace, with funds disbursed directly to partner educational institutions. The service is delivered entirely online through a mobile app and website, with flexible tenors of 3 to 18 months and a 0% installment option available through select partner programs.

Product overview

Danacita is a digital education financing platform operated by PT Inclusive Finance Group (ErudiFi Group), regulated by Indonesia's Financial Services Authority (OJK) under POJK 10/2022 as a peer-to-peer lending service (LPBBTI). The platform consists of a multi-product portfolio organized around four core installment products — Cicilan Kuliah (university tuition installments), Cicilan Kursus (course installments), Cicilan Sekolah/Kursus Anak (K-12 and tutoring installments), and Cicilan Kuliah ke Luar Negeri/Study Abroad (overseas education installments) — plus a Dana Talangan bridge financing sub-product for upfront study abroad costs. The product suite is delivered through a consumer-facing web and mobile application, with a separate Pendana (lender) portal for investor access. All products are supported by a partner network of over 150 educational institutions across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Cicilan Kuliah Installment payment service for higher education costs at partnered Indonesian universities, institutes, and vocational schools, covering admission fees (uang pangkal), semester tuition (SPP), and graduation fees with monthly installments over 3 to 18 months.
• Cicilan Kursus Installment payment service for non-formal education programs including language courses, coding bootcamps, and professional skills training at partner providers such as Hacktiv8, Binar Academy, Digital Skola, and RevoU.
• Cicilan Sekolah / Kursus Anak Installment payment service for K-12 education costs covering kindergarten through high school (TK, SD, SMP, SMA) as well as tutoring and bimbingan belajar programs for children.
• Cicilan Kuliah ke Luar Negeri Installment payment service for international education expenses including visa fees, insurance, accommodation/housing fees, and tuition fees for Indonesian students pursuing overseas study programs.
• Dana Talangan Bridge financing product that covers upfront study abroad costs such as visa fees, insurance, and housing deposits, repaid through monthly installments to help students manage cash flow for initial international education expenses.

Quantifiable outcome

• 81% of Danacita users experienced academic achievement improvement (ErudiFi 2025 survey)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• ICAN Learning CentrecoreStrategic or Co-development PartnerCollaboration offering 0% installment financing for English and Mandarin language courses through ICAN Learning Centre. Students can access language training with no down payment, no collateral, and fast online processing via Danacita's platform.
• Jafa Indo CorporacoreStrategic or Co-development PartnerPartnership enabling monthly installment financing for overseas work preparation costs including professional training and deployment fees to countries such as Turkey, Kuwait, and Europe.
• Kampuh Welding IndonesiacoreStrategic or Co-development PartnerCollaboration providing 0% installment financing for welding training programs in Indonesia, enabling students to pursue international careers as welders in Japan without upfront costs.
• TransforMecoreStrategic or Co-development PartnerPartnership supporting Indonesian students pursuing global study and career opportunities through 0% installment financing with no down payment and no collateral requirements.
• PrivyIDcoreTechnology or IntegrationDigital signature service provider enabling electronic document signing for Danacita loan agreements. Integration allows borrowers to sign funding contracts digitally without physical paperwork.
• OTTOsupportingChannel Partner/ Reseller/ DistributorFinancial aggregator partnership facilitating payment collection and disbursement for Danacita financing at partner institutions including UNINUS university.
• 150+ Educational InstitutionscoreChannel Partner/ Reseller/ DistributorNetwork of universities, institutes, and course providers where Danacita is offered as embedded financing option. Includes President University, UNISBA, UPJ, UNTAR, Paramadina, UNINUS, IT PLN, STMIK Primakara, Hacktiv8, Binar Academy, Digital Skola, RevoU, and others.
• Erudifi GroupcoreOthersParent company and affiliated group (including Erudifi Pte. Ltd., formerly Dana Cita Pte. Ltd. based in Singapore) providing infrastructure services, technology support, and group synergies for Danacita operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KoinWorks: Indonesian P2P lending platform (Pintek-era peer) extending credit to SMEs and consumers via OJK-licensed marketplace model. Same regulatory category (LPBBTI) and similar spread-based revenue model as Danacita.
• Funding Societies (Modalku): One of Southeast Asia's largest P2P/marketplace lending platforms operating in Indonesia as Modalku, providing business and consumer credit intermediation under OJK LPBBTI licensing — directly comparable regulatory and operating model to Danacita's marketplace lending structure.
• Investree: Indonesian OJK-licensed P2P lending fintech focused on supply chain and SME financing. Comparable LPBBTI regulatory footprint and marketplace lending mechanics to Danacita's platform.
• Pintek: Indonesian education-focused fintech lender specifically targeting student tuition and education cost financing. Direct head-to-head competitor to Danacita in the same education-installment niche.
• GoPintar by GoTo: GoTo Group's education financing product offering student loans and tuition installments in Indonesia. Direct competitor to Danacita with similar product set and broader GoTo ecosystem distribution.

Broad incumbents

• Akulaku: Major Indonesian BNPL/consumer credit fintech with broader portfolio (e-commerce, bill payment, lending). Comparable end-user demographic and credit-underserved positioning to Danacita, with overlap in education-related purchases.
• Kredivo: Indonesian BNPL and digital credit provider offering paylater and installment loans at retail and education merchants. Overlaps with Danacita in installment-based consumer credit targeting credit-thin demographics.

Emerging players

• Julo: Indonesian digital lending app offering cash loans and credit to underbanked consumers. Comparable thin-file borrower underwriting and mobile-first onboarding to Danacita, though not education-specialized.
• Prodigy Finance: Cross-border education lender for international master's students at top global universities. Adjacent to Danacita's study-abroad product (Cicilan Kuliah ke Luar Negeri) and shares the broader thesis of credit-underserved international students.

Regional players

• MPower Financing: Cross-border education lender providing loans to international students including those from Indonesia studying abroad. Comparable study-abroad and international-student lending thesis to Danacita's overseas product, though primarily serving North American students.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dana_cita
• Facebookfacebook.com/DanaCita.ID
• Instagraminstagram.com/danacita_id
• LinkedInlinkedin.com/company/dana-cita

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danacita