CPRWrap, Inc

What CPRWrap, Inc does

CPRWrap, Inc is a Tennessee-based medical device company founded in 2015 by Felicia Jackson that manufactures and sells single-use disposable CPR guidance overlays. The core product is a non-woven fabric chest template printed with visual step-by-step instructions based on American Heart Association guidelines, integrated with a one-way breathing barrier and face shield to allow non-certified responders to administer CPR during sudden cardiac arrest. The product line is segmented into three age variants: Adult (ages 8 and up, bilingual ENG/SPAN), Child (ages 1-8), and Infant (12 months and under), with AED compatibility and quick-open packaging for rapid deployment in emergencies.

The company sells predominantly direct-to-consumer via its own e-commerce storefront (cprwrap.com) and through third-party retail partners, with single units priced at $9.99 (infant) and bulk pricing ranging from $525 (child, 100-unit pack) to $625 (adult, 100-unit pack). Revenue mechanics are entirely transactional (one-time purchases, no subscription or recurring model), with optional eGift Cards ($10/$25/$50) and bulk-volume discounts of up to 10,000 units. A dedicated UK storefront (cprwrapuk.com) handles regional fulfillment, and a planned major national retail chain launch is scheduled for November 2026. Customer segments are horizontal: individual families/caregivers (primary), bulk-buying businesses and organizations for workplace first-aid kits (secondary), and healthcare providers/community organizations serving underserved populations (secondary, via the HEARTBEAT HEROES partnership with Maternal World Health).

CPRWrap's distribution is omnichannel but D2C-led: owned e-commerce, third-party resellers, Amazon, a UK site, and the incoming big-box retail launch. Marketing is community-driven, anchored on TikTok virality (the company sold $600,000 in kits in under 30 days in 2023), influencer/affiliate programs targeting a 90% female, mother/caregiver/nurse demographic, and significant earned media (Amazon Prime Video Buy It Now, WSJ, Forbes, Inc. Magazine). Capital sources have been non-institutional to date: a Techstars accelerator placement (2019), a StartEngine equity crowdfunding round (December 2021, targeting ~$1.07M), and a pair of 2023 prize/grant awards totaling $250,000 from Capital One's Black Magic Reimagined program and Entergy's New Voices POWER PITCH.

Name

CPRWrap, Inc

Legal name

CPRWrap, Inc

Website

https://cprwrap.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CPRWrap, Inc designs and sells single-use disposable CPR guidance overlays (adult, child, infant) that use visual AHA-based instructions and a one-way breathing barrier to help untrained responders perform CPR during sudden cardiac arrest, sold direct-to-consumer, in bulk, and via planned retail distribution.

Ownership category

akta.pro rank

Product category

Emergency Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

akta.pro secondary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

Keywords

• Emergency medical devices
• CPR aid devices
• First aid equipment
• Cardiac arrest response
• Disposable medical supplies

Headquarters

HQ city

Hixson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of CPRWrap Aid products including adult, child, and infant versions. Products sold in single units and bulk quantities with volume-based pricing discounts.
2. Gift Cards: Digital gift cards sold in $10, $25, and $50 denominations, delivered by email with instructions to redeem at checkout.
3. Retail Distribution: Revenue from sales through retail partnerships and the planned major national retail chain launch in November 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

CPRWrap, Inc designs, manufactures, and sells single-use disposable CPR aid devices called CPRWrap Aid, available in Adult (Ages 8+), Child (Ages 1-8), and Infant (Ages 12 months & under) variants. Each device is a non-woven chest overlay printed with visual step-by-step instructions following American Heart Association guidelines, integrated with a one-way breathing barrier and face shield for sanitary protection. The product is sold through direct e-commerce, retail partners, bulk orders, and a dedicated UK site for use by untrained bystanders during sudden cardiac arrest emergencies.

Product overview

CPRWrap, Inc offers a family of disposable emergency CPR aid devices designed to guide untrained or stressed rescuers through cardiopulmonary resuscitation procedures. The core product line consists of three CPRWrap™ Aid variants segmented by age group—Adult (Ages 8+), Child (Ages 1-8), and Infant (Ages 12 months and under)—each featuring non-woven fabric overlays with visual step-by-step instructions, one-way breathing barriers, and AED compatibility. The company also offers eGift Cards for gifting purposes. All products are designed for single use and are AED compatible, with the Adult version available in bilingual English/Spanish format.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Adult CPRWrap Aid, Ages 8 & Up A disposable non-woven chest overlay for ages 8 and up that visually guides rescuers through the four AHA-recommended CPR steps and includes a one-way breathing barrier and face shield for sanitary protection. Sold in bulk with volume discounts and available in a bilingual English/Spanish version.
• Bulk Child CPRWrap Aid, Ages 1-8 A disposable non-woven chest overlay for children ages 1 to 8 with visual CPR step guidance and a one-way valve mouth barrier for contaminant protection. Sold in bulk with volume-based pricing; English-only version.
• Infant CPRWrap Aid, Ages 12 Months & Under A disposable chest overlay for infants 12 months and under featuring a mesh mouth barrier for rescuer protection from contaminants and visual instructions for CPR compression location, depth, and rate. Available as a single unit priced at $9.99.
• CPRWrap eGift Card Digital gift cards delivered by email with instructions to redeem at checkout, available in $10, $25, and $50 denominations with no additional processing fees.

Quantifiable outcome

• Sold $600,000 in kits in under 30 days following viral TikTok exposure in 2023
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Maternal World HealthcoreStrategic or Co-development Partner · 1 January 2024Partnership through HEARTBEAT HEROES initiative to put lifesaving CPR tools in the hands of underserved families. Addresses the reality that families in underserved communities are losing loved ones due to lack of access to CPR training or tools.
• TechstarscoreStrategic or Co-development Partner · 1 January 2019Accepted into Techstars Mentorship Accelerator Program (Austin 2019 cohort). One of three Chattanooga startups selected for the accelerator program providing mentorship and support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MCR Medical: MCR Medical manufactures and distributes CPR training supplies including face shields, pocket masks, and CPR barriers. It is the closest direct peer — selling disposable, single-use CPR adjunct products into similar training, first-responder, and consumer-adjacent channels.

Broad incumbents

• Dynarex: Dynarex is a large medical supplies manufacturer offering CPR barriers, first-aid kits, PPE, and disposable medical products. It is a broad incumbent competing in adjacent sub-categories that a scaling CPRWrap would encounter on retail and institutional shelves.
• Medline Industries: Medline is one of the largest privately-held medical supplies manufacturers and distributors, with broad first-aid, PPE, and resuscitation product lines. It competes for the same institutional and retail buyers that CPRWrap targets at scale.
• Laerdal Medical: Laerdal is the global leader in CPR training manikins and resuscitation education products (e.g., Little Anne, Resusci Anne). It shares CPR-education adjacency and would be a likely competitor or partner for institutional CPR preparedness programs.
• Philips HeartStart (Philips): Philips HeartStart is a leading AED brand; CPRWrap markets explicit AED compatibility, positioning it as an adjunct to Philips AEDs in workplaces and public spaces. Philips is the dominant incumbent CPRWrap integrates with rather than replaces.
• ZOLL Medical (Asahi Kasei): ZOLL manufactures AEDs and resuscitation devices widely used by EMS and hospitals. Like Philips, ZOLL is an incumbent ecosystem player whose installed base represents a natural adjacencies channel for CPRWrap.
• First Aid Only (Acme United): First Aid Only is a leading manufacturer of consumer and workplace first-aid kits and refills. CPRWrap is explicitly marketed 'a CPR tool for first aid kits,' making First Aid Only a directly comparable kit-format incumbent and a likely retail partner/competitor.
• Honeywell Safety Products: Honeywell's safety products division spans first-aid kits, PPE, and emergency response products sold through industrial and retail channels. It represents the scale incumbent CPRWrap would compete against for institutional and retail shelf space.

Emerging players

• Prestan Products: Prestan specializes in CPR/AED training manikins and accessories for instructors and emergency-response programs. It is a focused niche player in CPR training that overlaps with CPRWrap's training-adjacent value proposition.

Others

• American Red Cross: The American Red Cross is the dominant CPR/first-aid training and certification body in the U.S. Its training programs and first-aid kit offerings are ecosystem context for CPRWrap — both as a distribution channel (training centers) and as a competing endorsement standard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cprwrap
• Facebookfacebook.com/CPRWrap
• LinkedInlinkedin.com/company/cprwrap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPRWrap, Inc