Graffiti
Graffiti builds category-specialized conversational AI agents deployed in physical retail stores, enabling shoppers to scan products and receive 24/7 product advice, recommendations, and information without an app download. It serves retailers and brands across grocery, beauty, DIY, spirits, and telecom.
- Company typePrivate
- Founded2019
- HeadquartersMarseille, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Graffiti does
Graffiti is a Marseille-based SaaS company that builds category-specialized conversational AI agents deployed inside physical retail stores. The platform combines a Product Info feature (full product sheet on scan — ingredients, benefits, reviews, videos) with an Advice feature (intent-understanding conversational AI that recommends products) and two scan modes: a zero-hardware Barcode mode and a Visual Marker + AR mode that overlays product information on smartphone camera views in ESL-equipped stores. Additional features include Visual Search, Visual Filter, LED Blink on electronic shelf labels, and an Instant Launch QR-code flow that requires no app download. Underlying capabilities span NLP, recommendation, knowledge retrieval, and computer vision, with native integrations to the Vusion Cloud and Hanshow ESL platforms for real-time inventory.
Graffiti firmographics
Firmographics- Name
- Graffiti
- Legal name
- Graffiti
- Website
- https://graffiti.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graffiti builds category-specialized conversational AI agents deployed in physical retail stores, enabling shoppers to scan products and receive 24/7 product advice, recommendations, and information without an app download. It serves retailers and brands across grocery, beauty, DIY, spirits, and telecom.
- Ownership category
- akta.pro rank
Graffiti industry classification
Industry- Product category
- Retail Conversational AI Platform
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Graffiti is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Graffiti business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Aisle Subscription (SaaS): Subscription-based SaaS model at €49/month per aisle (one AI agent dedicated to one aisle in one store). Multiple aisles require separate subscriptions. Supports both monthly (auto-renewing) and annual billing (2 months free).
- Chain Plans: Custom pricing for multi-store chains including multi-store rollout, centralized governance, catalog/ESL integrations, and dedicated onboarding.
- Brand Activation Plans: Custom pricing for brand activations including AI agents on brand touchpoints, centralized brand steering, and shopper reporting and insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Aisle - €49/month per store |
| Subscription | Multi-year contract | Chains - Custom pricing |
| Subscription | Multi-year contract | Brands - Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Graffiti product offering
Product offeringCore offering
Graffiti provides a conversational AI platform that places specialized AI agents in physical retail aisles to answer shopper questions, deliver full product information on scan (ingredients, benefits, reviews, videos), and recommend products at the point of purchase. The platform supports barcode scanning with zero in-store hardware and visual marker + augmented reality scan modes in ESL-equipped stores, and requires no app download for shoppers. For retailers, AI agents are sold per aisle (€49/month); for brands, the company deploys AI agents on brand blocks, POS displays, and product touchpoints to deliver branded in-store assistance and reporting.
Product overview
Graffiti is a conversational AI platform for physical retail that combines two core features (Product Info and Advice) with two scan modes (Barcode and Visual Marker + AR) to deliver an in-aisle shopper experience. The platform deploys category-specialized AI agents that answer shopper questions, recommend products, and provide full product information through QR code scanning without requiring app downloads. For retailers, the Aisle Plan provides per-aisle AI agents at €49/month. For brands, the platform enables AI agent deployment on brand blocks, POS displays, and products themselves, allowing brands to have an AI advisor present wherever shoppers encounter their products. The platform integrates with ESL platforms (Vusion Cloud, Hanshow) for real-time inventory data and features like LED blink on shelf labels.
Differentiator
Problem solved
Functional benefit
Products and services
- Graffiti In-Store Conversational AI Platform for Retailers Category-specialized AI agents deployed at the aisle level in physical retail stores to answer shopper questions, surface product information (ingredients, benefits, reviews, videos), and recommend products at the point of purchase. Agents are reachable via zero-hardware barcode scan or via visual marker + AR scan in ESL-equipped stores. Sold per aisle at €49/month, with custom enterprise pricing for multi-store chains including catalog/ESL integrations and dedicated onboarding.
- Graffiti Brand Activation AI Suite AI agents deployed on consumer brand touchpoints, including brand blocks and POS displays, enabling brands to deliver interactive product storytelling, recommendations, and conversion in the aisle. Includes centralized brand steering and shopper reporting and insights, sold under custom enterprise pricing.
Quantifiable outcome
- Shoppers advised by associate spend on average 2× more than unassisted shoppers
- +3 more outcomes
Companies that use Graffiti
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Graffiti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature8 records
Graffiti partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Vusion CloudcoreVusion Cloud is a leading ESL (Electronic Shelf Label) platform integration partner. When stores are equipped with Vusion electronic shelf labels, Graffiti accesses inventory in real-time to tune the AI and guarantee availability of recommended products. ESLs also host visual markers that power augmented reality features.
- HanshowcoreHanshow is a leading ESL platform integration partner. When stores are equipped with Hanshow electronic shelf labels, Graffiti accesses inventory in real-time to tune the AI and guarantee availability of recommended products. ESLs also host visual markers that power augmented reality features.
- PomelominorPomelo conducted a shopper study in equipped stores (February 2026) measuring key metrics: 90% would recommend experience, 94% get more product information, 86% find matching product.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Graffiti competitors and assessment
Company assessmentDirect peers
- Algolia: Algolia offers search and discovery APIs, including visual product search. Graffiti's visual search and visual filter features overlap with Algolia's discovery-layer capabilities for retail and e-commerce buyers.
- Scandit: Scandit provides enterprise-grade mobile barcode scanning and computer vision SDKs used in retail. Both companies use smartphone-based scanning as the primary shopper/associate entry point for in-store product information retrieval.
- Lily AI: Lily AI provides AI-powered product attributes and recommendations for retail, with a focus on improving product discovery and conversion. Both companies specialize in retail-domain AI that bridges shopper language and product catalogs.
- Vue.ai: Vue.ai provides AI-driven personalization, visual search, and product recommendation tools for retail. Both companies deploy category-aware AI agents inside retail digital experiences to drive conversion, with overlapping use cases in visual product discovery and shopper guidance.
- Cooler Screens: Cooler Screens turns in-store cooler and shelf surfaces into digital, interactive displays. Both companies compete for the same in-aisle shopper engagement budget from retailers and CPG brands.
- Tulip Interfaces: Tulip builds frontline mobile apps for in-store retail associates, including guided selling and clienteling workflows. Both companies empower store associates and shoppers with contextual, mobile-first in-aisle product guidance.
- Trax Retail: Trax Retail applies computer vision and AI to in-store shelf monitoring and retail analytics. Both companies turn in-store imagery and shelf data into actionable AI insights for retailers and consumer goods brands.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a large incumbent e-commerce and digital retail platform that increasingly embeds AI-powered product discovery and recommendation. It competes indirectly for the same retail-AI wallet.
- Yoobic: Yoobic is a broader retail execution platform covering task management, store audits, and merchandising for frontline staff. It overlaps with Graffiti at the store-level SaaS layer but is not specialized in shopper-facing conversational AI.
- Shopify: Shopify is a dominant commerce platform serving retailers of all sizes, with growing AI product-discovery features. It is a broad incumbent that could absorb in-store conversational shopping experiences over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Graffiti social profiles
Digital presenceGraffiti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graffiti leadership team
Management profileNumber of profiles
Profiles3 records
Graffiti funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graffiti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graffiti
What does Graffiti do?
Graffiti provides a conversational AI platform that places specialized AI agents in physical retail aisles to answer shopper questions, deliver full product information on scan (ingredients, benefits, reviews, videos), and recommend products at the point of purchase. The platform supports barcode scanning with zero in-store hardware and visual marker + augmented reality scan modes in ESL-equipped stores, and requires no app download for shoppers. For retailers, AI agents are sold per aisle (€49/month); for brands, the company deploys AI agents on brand blocks, POS displays, and product touchpoints to deliver branded in-store assistance and reporting.
Is Graffiti a public or private company?
Graffiti is a private company. It is classified as unknown and is currently operating.
When was Graffiti founded?
Graffiti was founded in 2019. It employs 11 to 50 people.
Where is Graffiti based?
Graffiti is headquartered in Marseille, France, in the Europe region.
How does Graffiti make money?
Three revenue lines are on record. Aisle Subscription (SaaS) is the primary driver. The others are chain Plans and brand Activation Plans.
Who are Graffiti's main competitors?
Direct peers on record are Algolia, Scandit, Lily AI, Vue.ai, Cooler Screens, Tulip Interfaces and Trax Retail. Broad incumbents are Salesforce Commerce Cloud, Yoobic and Shopify.
Does Graffiti have an API?
No public API is recorded for Graffiti.
What industry is Graffiti in?
Graffiti's product category is Retail Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration).