What Kozystay does

Kozystay (legal entity: PT Kozy Properti Manajemen Internasional) is a Jakarta-headquartered, tech-enabled property management company focused on Indonesia's short-term and long-stay rental market. It was founded in 2020 and supports 1,000+ property owners with a managed portfolio of 1,500+ exclusively managed villas and apartments across 100+ locations in Bali, Jakarta, Bandung, Surabaya, and Bogor, with a secondary operating entity, Kozystay Pte Ltd, registered in Singapore. The platform offers two core service lines — Villa Management and Apartment Management — delivered through a property management system with dynamic pricing, multi-channel distribution, an owner-facing real-time digital reporting dashboard, a web-based self check-in flow, and 24/7 WhatsApp guest support.

Revenue is generated through three streams: (1) property management fees — a share of rental revenue with operational costs split with owners rather than owners paying 100% of costs, (2) guest booking revenue from nightly stays, weekly cleaning charges for stays up to 30 nights, and amenity fees, and (3) per-booking cleaning and service fees. Distribution is multi-channel: direct website booking, Airbnb, Booking.com, Agoda, the Marriott Bonvoy loyalty program via Homes & Villas by Marriott International, and WhatsApp-based sales consultation for property owners.

Go-to-market is hybrid. Guest acquisition is direct-to-consumer via the website and OTA channels, while owner acquisition relies on a partner-and-channel motion with real estate developers (e.g., Astra Property, Toda Group), real estate agencies, and a WhatsApp- and phone-led inside sales team targeting mid-market and enterprise portfolios. The reported outcome for owners is up to 2x rental income versus traditional long-term rental models, supported by a portfolio-wide Airbnb Superhost rating of 4.8+/5.0. Funding history includes a 2023-10 round from Cercano Management and a 2025-08-22 round led by Integra Partners with Cercano Management and Intudo Ventures; in August 2025 Kozystay acquired BaliSuperHost.

Name

Kozystay

Legal name

PT Kozy Properti Manajemen Internasional

Website

https://kozystay.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Kozystay is a Jakarta-based, tech-enabled property management company that manages 1,500+ short-term rental villas and apartments across Indonesia for 1,000+ owners, using dynamic pricing and multi-channel distribution including Airbnb, OTAs, and Marriott Bonvoy.

Ownership category

akta.pro rank

Product category

Short-term Rental Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Residential Lease Administration & Tenant Services (BPAJAFAL), Mixed-Use Property Management (BPAJAGAE)

Keywords

• Short-term rental management
• Vacation property management
• Dynamic pricing optimization
• Multi-channel distribution
• Hospitality services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Fees: Kozystay manages properties for owners and takes a share of rental revenue. The company shares operational costs with property owners, meaning expenses are split rather than owners paying 100% of costs. Revenue is generated through commissions on bookings and rental income earned on managed properties.
2. Guest Booking Revenue: Revenue from guests booking short-term and long-term stays in villas and apartments. Pricing includes accommodation fees, cleaning fees per booking, and applicable taxes. Security deposits are also collected.
3. Cleaning and Service Fees: Additional revenue from cleaning fees per booking, weekly cleaning charges for stays up to 30 nights, and extra amenity charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kozystay provides professional short-term rental property management services for villa and apartment owners across Indonesia. The platform combines dynamic pricing, multi-channel distribution (including Marriott Bonvoy), housekeeping, maintenance, professional styling and photography, real-time owner reporting, and 24/7 guest support. Owners are onboarded onto the platform and share operational costs while Kozystay monetizes through revenue share on bookings.

Product overview

Kozystay is a technology-enabled property management platform operating as Indonesia's largest property management group. The company offers two core service lines: Villa Management and Apartment Management. Kozystay's platform combines professional property management with dynamic pricing technology, multi-channel distribution (including partnerships like Marriott Bonvoy), and digital reporting tools. Property owners can register their properties for either villa or apartment management, with the platform handling guest care, maintenance, housekeeping, and revenue optimization. The services span multiple Indonesian cities including Bali, Jakarta, Bandung, Surabaya, and Bogor.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Management Professional short-term rental property management service for villa owners in Indonesia, covering dynamic pricing, multi-channel distribution (including Marriott Bonvoy), housekeeping, maintenance, styling, photography, and 24/7 guest support to maximize owner returns.
• Apartment Management Short-term rental property management service for apartment owners, providing higher rental income through the short-term rental model with professional guest handling and reporting.

Quantifiable outcome

• Up to 2x higher rental income compared to traditional rental models
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Homes & Villas by Marriott InternationalcoreGTM or Marketing PartnerStrategic partnership making Kozystay properties available through the Marriott Bonvoy loyalty program, allowing guests to earn and redeem points for their stays. This provides Kozystay access to Marriott's global guest base and marketing reach.
• Astra Property (Astra Land Indonesia)coreStrategic or Co-development PartnerPartnership to provide premium rental solutions at Arumaya Residences in South Jakarta. Astra Land Indonesia collaborated with Kozystay to deliver professionally managed premium housing with modern service standards.
• Toda GroupcoreStrategic or Co-development PartnerJoint launch of Menteng serviced residence combining tech-enabled hospitality with premier Jakarta living. The partnership represents a new era of serviced residences in the Menteng area.
• bestay villasminorChannel Partner/ Reseller/ Distributorbestay villas inventory added to Kozystay platform, expanding guest options for Bali stays. This channel partnership provides additional curated villa inventory for Kozystay guests.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonder: Tech-enabled short-term rental and serviced apartment operator offering professionally managed units with app-based check-in and 24/7 support — closely aligned operating model to Kozystay's managed-stay offering.
• The Luxe Nomad: Asia-focused luxury villa and vacation rental management company handling curated villa inventory across Indonesia, Thailand, and Sri Lanka — overlapping guest segment and managed-villa model with Kozystay.
• Evolve Vacation Rental: Vacation rental management company focused on professional management of vacation homes with a tech-enabled owner dashboard and distribution model — comparable property management approach to Kozystay.
• Travelio: Indonesian short-term apartment rental management platform operating across Jakarta, Bandung, Bali, and Surabaya with similar owner-facing management model and tech-enabled operations to Kozystay.
• Vacasa: North American tech-enabled vacation rental property management company handling thousands of homes with dynamic pricing and full-service operations — directly comparable business model to Kozystay's villa and apartment management.

Broad incumbents

• RedDoorz: Large Indonesian budget hotel and serviced accommodation operator across Southeast Asia; competes for budget-conscious travelers in the same Indonesian cities where Kozystay operates.
• Vrbo: Expedia-owned vacation rental marketplace competing for the same guest demand as Kozystay; provides another major OTA distribution channel and competitive alternative for property owners.
• Airbnb: Global vacation rental marketplace that Kozystay also distributes through; Airbnb's broader scale, host fees, and algorithm rules directly shape Kozystay's acquisition economics and competitive dynamics.

Others

• Hostaway: Vacation rental channel manager and PMS software used by professional short-term rental managers; an enabling technology competitor/alternative to Kozystay's proprietary platform layer.
• Guesty: Vacation rental property management SaaS platform powering professional managers globally; serves as enabling technology for operators similar to Kozystay's tech-enabled management stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kozystays

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kozystay