Metry AB
Metry AB operates an automated SaaS platform that collects and validates energy consumption data from 700+ European utility and meter sources, serving property owners, property managers, and service providers with sustainability reporting and energy management needs.
- Company typePrivate
- Founded2012
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Metry AB does
Metry AB is a Sweden-based, Gothenburg-headquartered B2B SaaS company founded in 2012 that operates an automated energy data collection platform for the European real estate sector. Its platform aggregates consumption data from utility customer portals, smart meters, IoT sensors, and SCADA systems across more than 700 connected data sources in Northern Europe, employing AI-driven anomaly detection and manual expert review to validate readings before delivery. The platform exposes the validated data through a web portal, a REST API, file exports, and a mobile app for manual meter readings, and supports weather normalization through integration with SMHI for normalized-year correction.
Metry serves three primary customer segments: property owners (e.g., Vasakronan, Castellum, Atrium Ljungberg, Catena) needing portfolio-level sustainability reporting and energy optimization; property managers scaling energy services across markets; and service providers / proptech firms that white-label or embed Metry's collection layer within their own products via the API. Its core technical differentiators include redundant dual-source collection achieving 98% coverage (vs 90% from a single source), a complete audit trail per data value, an Authorization Center that consolidates utility credentials, and automatic meter detection plus gap remediation. Pricing is quote-based subscription, scaling with meter count or portfolio size, sold primarily through enterprise direct sales with an API-first self-service channel for technical integrators.
Since 2024 Metry has operated as a subsidiary of EVORA Group, a European sustainability consulting and green financing advisory for real estate portfolios. Prior to that, the company had raised a cumulative ~36M SEK across rounds from Chalmers Ventures, Summa Equity, and Fairpoint Capital (a 32M SEK round in September 2021 led by Fairpoint Capital). Co-founder Magnus Hornef remains CEO; the company employs 11-50 people and operates across Sweden, Norway, Denmark, Finland, and the United Kingdom.
Metry AB firmographics
Firmographics- Name
- Metry AB
- Legal name
- Metry AB
- Website
- https://metry.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metry AB operates an automated SaaS platform that collects and validates energy consumption data from 700+ European utility and meter sources, serving property owners, property managers, and service providers with sustainability reporting and energy management needs.
- Ownership category
- akta.pro rank
Metry AB industry classification
Industry- Product category
- Energy Data Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Grid Data & Analytics Enablement (MDM, Data Integration, Hosting) (EUAEANAI)
- akta.pro secondary industries
- SCADA & Telemetry Software (Control Center) (EUADAEAD), Operations Technology & OT/IT for LDCs (SCADA Ops Interfaces, OMS, Mobility) (EUAJAAAF)
Keywords
Where Metry AB is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Metry AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Data Collection Subscription: Subscription-based SaaS model providing automated energy data collection as a service. Customers pay for access to the platform and data collection capabilities without installing hardware. Pricing based on portfolio size or number of meters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Metry AB product offering
Product offeringCore offering
Metry AB operates a cloud-based SaaS platform that automatically collects and validates energy consumption data from utility providers, smart meters, IoT sensors, and SCADA systems across more than 700 connected data sources in Northern Europe. The platform uses AI-powered anomaly detection and manual expert review to deliver quality-assured energy data via REST API, portal, or file exports for energy management, sustainability reporting, and regulatory compliance.
Product overview
Metry is an automated energy data collection platform that aggregates consumption data from utility providers, smart meters, and IoT sensors across over 700 data sources in Northern Europe. The core Metry Platform validates and structures this data for energy management and sustainability reporting. Key components include the Authorisation Center for credential management, Audit Trail for traceability, AI-powered Data Quality Assurance for anomaly detection, the Metry API for system integration, and the Metry Avläsningar app for manual meter readings. The platform is part of the EVORA Group since 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Metry Platform
Quantifiable outcome
- 50% energy reduction achieved, resulting in SEK 200 million annual cost savings for Vasakronan
- +3 more outcomes
Companies that use Metry AB
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Metry AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Metry AB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EVORA GroupcoreAcquired Metry in 2024. EVORA works with sustainability consulting, ESG reporting, and green financing for property portfolios in Europe. Metry's data collection is built for requirements understood from within EVORA's advisory practice.
- HSBminorCollaboration in BRF Energi research project with KTH. Project creates social network for housing associations to compare energy usage and share experiences.
- ElectriCITYminorCollaboration in BRF Energi research project with KTH. Project creates social network for housing associations to compare energy usage and share experiences.
- KTH (Royal Institute of Technology)minorResearch collaboration in BRF Energi project. KTH provides academic research on eco-feedback and social networks for energy savings. Funded by Swedish Energy Agency through E2B2 program.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Metry AB competitors and assessment
Company assessmentDirect peers
- Carbon Lighthouse: Uses building performance data analytics (combining utility and operational data) to identify and verify decarbonization measures for commercial real estate. Comparable data-driven energy intelligence positioning aimed at reducing building emissions.
- Uplight: U.S.-based energy software platform that aggregates utility data (including the former Urjanet utility data exchange) and powers customer energy management programs. Operates a SaaS data collection + analytics layer serving utilities and energy service providers, highly analogous to Metry's energy data aggregation model.
- Position Green: Nordic sustainability reporting and ESG software platform. A direct peer and existing integration partner of Metry, competing for the same sustainability reporting software budget that Metry's data layer feeds.
- Switch Automation: Building analytics SaaS that ingests meter, BMS, and IoT data to support sustainability reporting and operational efficiency for commercial real estate. Comparable data-aggregation + analytics positioning in the property owner segment.
- GridPoint: Building energy management platform that collects submeter, IoT sensor, and utility data to deliver analytics and optimization for multi-site commercial real estate portfolios. Directly competes with Metry in automated energy data collection and benchmarking for building owners.
- Lucid (BuildingOS): Provides a building data analytics platform (BuildingOS) that centralizes energy and operational data from multiple sources for portfolio-level reporting. Highly comparable to Metry's multi-source data collection and audit-grade reporting focus for property owners.
Broad incumbents
- Siemens Smart Infrastructure: Building Technologies division of Siemens offering BMS, submetering, and energy/sustainability analytics for real estate. A broad incumbent that overlaps with Metry's building-level data and analytics but as part of a much larger hardware-software stack.
- Schneider Electric (EcoStruxure): Global energy management and automation incumbent offering EcoStruxure, which combines smart meters, building management, and sustainability analytics. Offers overlapping data collection and analytics capabilities as part of a much broader building/energy portfolio.
Emerging players
- Bractlet: Building energy analytics platform that ingests utility, BMS, and IoT data to surface efficiency opportunities for commercial real estate portfolios. Comparable focused data-in + analytics proposition but with narrower geographic footprint than Metry.
Regional players
- Vitec Software Group: Nordic vertical software provider with energy management and real estate software products (e.g., Vitec Energiuppföljning) used by Nordic property owners. A regional peer and existing Metry integration partner addressing the same customer segment with overlapping functionality in the Nordics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Metry AB social profiles
Digital presenceMetry AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metry AB leadership team
Management profileNumber of profiles
Profiles6 records
Metry AB funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metry AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metry AB
What does Metry AB do?
Metry AB operates a cloud-based SaaS platform that automatically collects and validates energy consumption data from utility providers, smart meters, IoT sensors, and SCADA systems across more than 700 connected data sources in Northern Europe. The platform uses AI-powered anomaly detection and manual expert review to deliver quality-assured energy data via REST API, portal, or file exports for energy management, sustainability reporting, and regulatory compliance.
Is Metry AB a public or private company?
Metry AB is a private company. It is classified as corporate owned and is currently operating.
When was Metry AB founded?
Metry AB was founded in 2012. It employs 11 to 50 people.
Where is Metry AB based?
Metry AB is headquartered in Gothenburg, Sweden, in the Europe region.
How does Metry AB make money?
One revenue line is on record: saaS Data Collection Subscription.
Who are Metry AB's main competitors?
Direct peers on record are Carbon Lighthouse, Uplight, Position Green, Switch Automation, GridPoint and Lucid (BuildingOS). Broad incumbents are Siemens Smart Infrastructure and Schneider Electric (EcoStruxure). Bractlet is listed as an emerging player. Vitec Software Group is listed as a regional player.
Does Metry AB have an API?
Yes. Metry provides a REST API using HTTP and JSON standards for developers to integrate energy and sustainability data into their services. The API supports OAuth for customers with Metry accounts to access their data. Developers can call the API directly from their service or use the sync API to periodically retrieve new data collected since the last sync. Developer documentation is at metry.docs.apiary.io/#introduction/getting-started.
What industry is Metry AB in?
Metry AB's product category is Energy Data Management Software. Its primary akta.pro industry code is EUAEANAI, Grid Data & Analytics Enablement (MDM, Data Integration, Hosting), with a secondary code of EUADAEAD, SCADA & Telemetry Software (Control Center). Its NAICS code is 54151 and its SIC code is 7372.