Good Pair Days
Good Pair Days is a Sydney-based direct-to-consumer wine subscription platform that delivers curated wines matched to individual taste preferences. Founded in 2015, it serves Australian wine consumers seeking personalized discovery and home delivery.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Good Pair Days does
Good Pair Days is a Sydney-based, direct-to-consumer wine subscription platform founded in 2015 that delivers curated wines matched to individual taste preferences. The company operates as a single-product subscription service, acquiring customers primarily through its own e-commerce storefront and shipping wine selections to subscribers' homes on a recurring basis. Its core technology is a taste-based wine pairing and recommendation engine that maps customer-stated preferences to curated wine selections, differentiating from traditional wine retail organized by varietal or region.
The business model is a recurring subscription revenue stream with no publicly disclosed pricing. Customers are individual wine enthusiasts and consumers seeking discovery, convenience, and personalized selection rather than wine expertise. The company addresses decision fatigue in a fragmented wine retail market by packaging curation and delivery into a single recurring transaction. No marketing channel mix, customer acquisition cost, or pricing detail is publicly disclosed.
Good Pair Days has raised approximately $17.8M cumulatively across four rounds (2017 seed, 2018 Series A, 2023 Series B), with the $16M Series B in July 2023 — backed by Cool Japan Fund, Gandel Invest, and Global Credit Investments — earmarked for international market expansion and enhancement of the wine retail platform. Leadership comprises co-founder and CEO Tom Walenkamp, CTO and co-founder Beto de Castro Moreira, and Chief Wine Officer Banjo Harris Plane. Current operations are concentrated in Australia with Japan as a signaled international target market.
Good Pair Days firmographics
Firmographics- Name
- Good Pair Days
- Website
- https://goodpairdays.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Pair Days is a Sydney-based direct-to-consumer wine subscription platform that delivers curated wines matched to individual taste preferences. Founded in 2015, it serves Australian wine consumers seeking personalized discovery and home delivery.
- Ownership category
- akta.pro rank
Good Pair Days industry classification
Industry- Product category
- Wine Subscription
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industry
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where Good Pair Days is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Good Pair Days business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Wine subscription sales: Subscription-based wine retail platform where customers receive wine selections tailored to their tastes on a recurring basis
Go-to-market motion1 record
Distribution channels1 record
Good Pair Days product offering
Product offeringCore offering
Good Pair Days is a direct-to-consumer wine subscription service founded in 2015 that delivers personalized wine selections to customers based on individual taste preferences. The company uses a taste-based wine pairing algorithm and online profiling quiz to match wines to each customer's palate, removing the decision fatigue associated with wine selection.
Product overview
Good Pair Days is a wine subscription platform offering a single unified product that personalizes wine recommendations and deliveries based on individual taste profiles. The core offering is a wine subscription service that pairs wines to customer preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Wine Subscription
- Online Wine Taste Profile Quiz
Companies that use Good Pair Days
Customer profileSegments1 record
Ideal customer profiles1 record
Good Pair Days technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Good Pair Days partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Good Pair Days competitors and assessment
Company assessmentBroad incumbents
- Treasury Wine Estates: Australian-headquartered global wine major with a portfolio of brands relevant to sourcing; represents the incumbent side of the wine value chain with wholesale and DTC distribution levers.
- Pernod Ricard: Global premium wines and spirits major with extensive distribution; the most obvious broad incumbent for premium wine sourcing and international market access relevant to Good Pair Days' expansion thesis.
Direct peers
- Vinebox: Subscription offering that delivers single-serving premium wines on a recurring cadence; comparable DTC wine subscription with curated discovery angle.
- Naked Wines: Subscription/membership-driven online wine retailer delivering wines directly from independent winemakers to consumers; comparable recurring-revenue DTC wine model.
- Wine of the Month Club: Long-standing US wine-subscription club delivering curated bottles monthly; an established reference point for the recurring-bottle subscription model.
- Winc: US-based personalized wine subscription that uses a taste-profile quiz to match customers to wines; the closest comparable model to Good Pair Days in the DTC wine subscription category.
- Splash Wines: Online wine club/subscription delivering curated, discounted wines on a recurring basis; comparable business model and customer economics to Good Pair Days.
- Firstleaf: Personalized wine subscription that ships curated bottles based on customer taste preferences through a quiz-based onboarding flow; directly comparable product and GTM motion.
- Bright Cellars: DTC wine subscription that algorithmically matches wines to a customer's taste profile via an onboarding quiz; same personalization-driven subscription thesis as Good Pair Days.
Emerging players
- Martha Stewart Wine Co. Celebrity-led curated wine subscription/retailer launched more recently, applying personal-brand curation to subscription wine; comparable function with differentiated brand-led acquisition strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Good Pair Days social profiles
Digital presenceGood Pair Days financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Pair Days leadership team
Management profileNumber of profiles
Profiles3 records
Good Pair Days funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Pair Days M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Pair Days
What does Good Pair Days do?
Good Pair Days is a direct-to-consumer wine subscription service founded in 2015 that delivers personalized wine selections to customers based on individual taste preferences. The company uses a taste-based wine pairing algorithm and online profiling quiz to match wines to each customer's palate, removing the decision fatigue associated with wine selection.
Is Good Pair Days a public or private company?
Good Pair Days is a private company. It is classified as venture growth investor backed and is currently operating.
When was Good Pair Days founded?
Good Pair Days was founded in 2015. It employs 11 to 50 people.
Where is Good Pair Days based?
Good Pair Days is headquartered in Sydney, Australia, in the Oceania region.
How does Good Pair Days make money?
One revenue line is on record: wine subscription sales.
Who are Good Pair Days's main competitors?
Broad incumbents on record are Treasury Wine Estates and Pernod Ricard. Direct peers are Vinebox, Naked Wines, Wine of the Month Club, Winc, Splash Wines, Firstleaf and Bright Cellars. Martha Stewart Wine Co. is listed as an emerging player.
Does Good Pair Days have an API?
No public API is recorded for Good Pair Days.
What industry is Good Pair Days in?
Good Pair Days's product category is Wine Subscription. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRANAAAI, Alcohol Subscription Clubs & Membership Retail. Its NAICS code is 44532.